The document outlines the history and significance of the 24 Hours of Le Mans race, which is the oldest active endurance race in the world, highlighting its impact on the automotive industry. It also compares the brand identities, missions, and cultures of Ford and Ferrari while emphasizing the importance of effective management and coordination within organizations. Key figures such as Carroll Shelby and Ken Miles are noted for their roles in the race and the broader automotive context.

1. A Modern Communications Company
Ascend Media
01
SHAFAK ANSARI
MBA 1ST YEAR -2020
M AN AGEMENT LEARN ERS

2. Released on 15 Nov 2019
PRODUCED BY

3. History of LeMans
The 24 Hours of Le Mans is the world's
oldest active sports car race in endurance
racing, held annually since 1923 near the
town of Le Mans, France. It is considered
one of the most prestigious automobile
races in the world and has been called the
"Grand Prix of Endurance and Efficiency".
The race is organized by the Automobile
Club de l'Ouest (ACO) and is held on the
Circuit de la Sarthe, which is composed of
closed public roads and dedicated
sections of racing track.
Venue: Circuit de laSarthe
Firstrace :1923
Lastrace: 2020
Duration: 24hours
Most wins(driver) :Tom Kristensen(9)
Most wins(team): JoestRacing(0123)
Most wins(manufacturer):Porsche (19)

4. Impact of
LeMans Race
on Automobile
Companies
02
03
04
Capacity for
Investment
Structural Change in
the Industry
Manufacturing
Productivity
01 Product Development
05 Changing Market Share

5. 03
Carroll
Sh elby
Ken Miles

6. Technical Challenges
Heading By
Matt Damon asCarroll Shelby
automotive designer, and
builder

7. Management Challenges
Heading By
JonBernthal asLee
Iacocca,vicepresident of
Ford

8. 01
02
03
Negotiation
Skill
For win We need one Incharge
not a committe
Only ford car clocked 218mph down
the Mulsanne Straight in all years of
racing.
We have wrong driver.
06

9. Co-ordination Between Technical
Staff & Managemnt Staff
Helps in achieving
organisational objectives
with minimum of conflict.
Coordination
Integrates Group
Efforts and Ensures
Unity of Action
Provides the required
quality, timing,
amount and sequence
of efforts.
Its an ongoing
process, required for
the efficient
functioning of the
organisation
Brings harmony in
efforts of different
departments and
individuals.
It is required to
perform the function
of coordination. for all
from top level to
bottom level of
organization

10. FIAT Bought Ferrari
Fiat became a 50% shareholder in Ferrari in 1969.
While Fiat expanded its ownership of Ferrari to 90% 1988, it
never had full ownership of the company. This arrangement
lasted until 2014, when Fiat Chrysler Automobiles N.V.
announced that it would separate Ferrari S.P.A. from FCA.

11. 01
02
03
FORD Brand
Image
Branding and Identity - Ford Motor
Company better known as simple Ford
produces the best cars and trucks under
its name.
The brand has everything from luxurious
cars under the Lincoln brand to economy
and commercial vehicles under Ford brand.
08
Ford Mission statementand goal hasalways
been one Ford, one team, one plan and one goal.
04
Abrand that isvery wellestablished strong
relationship withthe communities it serves.
05
Thebiggeststrength of the brand isits
unmatched technologyand designsthat has
helped the company to develop astrong quality
Products.

12. 01
02
03
Ferrari Brand
Image
08
Branding and Identity - An icon of
style,luxury, speed
The Ferrari, its iconic Prancing Horse
symbolizes Italian luxury, exclusivity,
performance, design and quality the world
over.
Alegend built on decadesof sporting
successesand the inimitable styleof our
cars, asourceof inspiration for millions of
enthusiasts.

13. FORD
Vision &
Mission
VISION
“OUR VISION ISTO BECOME THE WORLD’S
MOST TRUSTED COMPANY.”
MISSION
“OUR MISSION ISTO STRENGTHEN COMMUNITIES
AND HELP MAKE PEOPLE'S LIVES BETTER. OUR
PURPOSE ISTO DRIVE HUMAN PROGRESS
THROUGH FREEDOM OF MOVEMENT.”
Today, Ford has produced over 350 million cars and employs
190,000 people with over 90 locations and facilities worldwide.
In 2019, Ford was ranked #48 in the World’s Most Valuable
Brands 2019 list by Forbes.

14. FERRARI
Vision &
Mission
VISION
FERRARI, ITALIAN EXCELLENCE THAT
MAKES THE WORLD DREAM
MISSION
WE BUILD CARS, SYMBOLS OF ITALIAN EXCELLENCE THE WORLD
OVER, AND WE DO SO TO WIN ON BOTH ROAD AND TRACK. UNIQUE
CREATIONS THAT FUEL THE PRANCING HORSE LEGEND AND
GENERATE A “WORLD OF DREAMS ANDEMOTIONS”.
We boosted our presence on emerging markets, such as the Middle East,
China, Japan and the rest of the Far East, as well as consolidating our
position on the US,
In 2019, Ferrari was working on 5 sustainability strategy i.e,Exceeding
expectations, Proactively fostering best practicegovernance,Being the
employer of choice, Reducing environmental footprint, Creating and
Sharing value within the community.

15. Work Culture
FORD
CULTURE
A company is defined by the culture it practices and promotes. At Ford,
people come first. The organisation encourages an inclusive hiringprocess
and equal opportunities for all. Their sense of unity helps the company
create more value in the world and build bettervehicles.
OUR CULTURE TRUTHS

16. Work CultureFERRARI
CULTURE
OUR PEOPLE
“I BELIEVE FACTORIES ARE MADE OF MACHINES, WALLS AND
PEOPLE.FERRARI IS MADE MOST OF ALL BY PEOPLE.”
AT FERRARI, WE REWARD EXCELLENCE.
Growth and
trainingThe Skills
School

17. Ford Mustang Coupe
IN 1965

18. MR KEN MILES
Ken Miles was a good driver
He has the capability of winning any
battle with his own rules.
He done his work very efficiently
and have great knowledge of
operating machines and how to
deal with machines.
His arrogance is also good for his
attitude because he knows very well
about cars.
MR CAROL SHELLBY
Shellby has good management
skills.
He has the capability to manage its
personal & professional conflicts.
He done his work with effective
negotitation skills that convince
anyone.
His strategy to convince MR ford to
take his driver was best, because he
give a practical demo to change
decision of MR Ford.

19. MR FORD
As a viewer i have a suggestion for Mr Ford ,
that i dont find a reason of played politics with
MR Ken Miles because when he wins, Ford
wins so there is no need to slow down him.
Being good to others is more Helpful.
MR CAROL SHELLBY
Only one , he does not need to
follow all the decisions of Ford Company,
because of him Ford gets the
oppuortunity to win LeMans.
FOUNDEROF FERRARI
On the basis of movie, i have
suggested that he has to ready for
making more speed cars to give
competition for FORD