Presentation to SMF ASAP group meeting in 2022
http://www.asapsmf.org/xviii-asap-service-management-forum-servitization-circular-economy-27-28-ottobre-2021/
5th Global Value Creation Conference https://smartconf.jp/content/gccv5th/program
The Future of Creating Value with AI: A Service Science Perspective
This talk explores the future of Artificial Intelligence (AI) for creating value. AI, both service robot automation and service augmentation platforms, are poised to improve service productivity, quality, compliance, sustainable innovation, resilience, equity and inclusion for under-served populations. Service is defined as the application of knowledge for the benefit of another. Service innovations improve interaction and change processes in business and society. However, to achieve these outcomes and create value with AI, responsible actors (people, businesses, governments, universities) must learn to invest wisely in becoming better future versions of themselves augmented by their AI digital twin. Learning to invest systematically can accelerate both value cocreation and capability coelevation in a virtual cycle of responsible actor interaction and change processes. However, great risks must also be avoided.
Guest lecture for
Course: Front Lines on Adoption of Digital and AI-based Service Offerings
Course URL: https://www.nhh.no/en/courses/front-lines-on-adoption-of-digital-and-ai-based-services/
Prof Tor Andreassen LI URL: https://www.linkedin.com/in/tor-wallin-andreassen-1aa9031/
5th Global Value Creation Conference https://smartconf.jp/content/gccv5th/program
The Future of Creating Value with AI: A Service Science Perspective
This talk explores the future of Artificial Intelligence (AI) for creating value. AI, both service robot automation and service augmentation platforms, are poised to improve service productivity, quality, compliance, sustainable innovation, resilience, equity and inclusion for under-served populations. Service is defined as the application of knowledge for the benefit of another. Service innovations improve interaction and change processes in business and society. However, to achieve these outcomes and create value with AI, responsible actors (people, businesses, governments, universities) must learn to invest wisely in becoming better future versions of themselves augmented by their AI digital twin. Learning to invest systematically can accelerate both value cocreation and capability coelevation in a virtual cycle of responsible actor interaction and change processes. However, great risks must also be avoided.
Guest lecture for
Course: Front Lines on Adoption of Digital and AI-based Service Offerings
Course URL: https://www.nhh.no/en/courses/front-lines-on-adoption-of-digital-and-ai-based-services/
Prof Tor Andreassen LI URL: https://www.linkedin.com/in/tor-wallin-andreassen-1aa9031/
Brno-IESS 20240206 v10 service science ai.pptxISSIP
It my pleasure to be with you all today – thanks to my host for the opportunity to speak with you all today.
Host: Leonard Walletzky <qwalletz@fi.muni.cz> (https://www.linkedin.com/in/leonardwalletzky/) +420 549 49 7690
Google Scholar: https://scholar.google.com/citations?user=aUvbsmwAAAAJ&hl=cs
Katrina Motkova (https://www.linkedin.com/in/kateřina-moťková-mba-a964a3175/en/?originalSubdomain=cz)
Speaker: Jim Spohrer <spohrer@gmail.com> (https://www.linkedin.com/in/spohrer/) +1-408-829-3112
HICSS-55 Meeting - Minitrack: Recording for full session will be uploaded to ISSIP.or YouTube channel
Case studies of Artificial Intelligence, Business Intelligence, Analytics Technologies for Industry Platforms[4]Co-Chairs: Maarit Palo (IBM, Finland), Pekka Neittaanmaki (UJyvaskyla, Finland), Jim Spohrer (IBM Retired, ISSIP.org, USA)
It my pleasure to be with you all today – thanks to my host for the opportunity to speak with you all today.
Host: Leonard Walletzky <qwalletz@fi.muni.cz> (https://www.linkedin.com/in/leonardwalletzky/) +420 549 49 7690
Google Scholar: https://scholar.google.com/citations?user=aUvbsmwAAAAJ&hl=cs
Katrina Motkova (https://www.linkedin.com/in/kateřina-moťková-mba-a964a3175/en/?originalSubdomain=cz)
Speaker: Jim Spohrer <spohrer@gmail.com> (https://www.linkedin.com/in/spohrer/) +1-408-829-3112
I am Jim Spohrer, a retired Apple and IBM Executive, and currently a UIDP Senior Fellow, on the Board of Directors of ISSIP and ServCollab.
I am retired, meaning my primary activities are family-oriented – families are the oldest and most important type of service systems
I volunteer to help non-profits, mentor students, professionals, and retiree (some in retirement communities where the average age is 85) on AI & service science
My hobbies are hiking, reading, programming, and building my AI digital twin and humanoid robots for maintaining farms and farming equipment.
My hobbies are also trying to understand as much as I can about the system called the universe and mult-verse, and robots to rapidly rebuild civilization including themselves from scratch.
2001 - Nonzero: The Logic of Human Desitiny (Wright) - https://en.wikipedia.org/wiki/Nonzero:_The_Logic_of_Human_Destiny
2015 - Geek Heresy: Rescuing Social Change from the Cult of Technology - https://www.amazon.com/Geek-Heresy-Rescuing-Social-Technology/dp/161039528X
2021 - Humankind: A Hopeful History (Bregman) - https://en.wikipedia.org/wiki/Humankind:_A_Hopeful_History
Humankind - https://www.amazon.com/Humankind-Hopeful-History-Rutger-Bregman/dp/0316418536
Humankind Book Review - https://service-science.info/archives/5654
2022 - Service in the AI Era: Science, Logic, and Architecture Perspectives (2022) by Spohrer, Maglio, Vargo, Warg - https://www.amazon.com/Service-AI-Era-Architecture-Perspectives/dp/1637423039
2023 - Design for a Better World: Meaningful, Sustainable, Humanity-Centered (2023) by Don Norman - https://www.amazon.com/Design-Better-World-Meaningful-Sustainable/dp/0262047950/
Speaker: Jim Spohrer
Date: Tuesday April 18, 2023
Place: UC Santa Cruz - Silicon Valley
Title: "Generative AI and Design: From Present Practice to Future Vision”
Abstract: "AI upskilling is a top priority for everyone who wishes to improve their productivity and creativity. I will share some simple examples of how I use generative AI tools today in my work; as well as who I follow to learn more advanced tricks. Despite today's many limitations, AI tool capabilities will continue to improve rapidly (including a new explosion of smartphones apps), so it is important to understand how AI may disrupt work, especially creative work (see for example this Harvard Business Review post - https://hbr.org/2023/04/how-generative-ai-could-disrupt-creative-work). With the larger goal of humanity-centered design (beyond human-centered design), all responsible actors can learn to invest systematically and wisely in becoming better future versions of themselves, with improved win-win interaction and change processes that maximize benefits and minimize harms to diverse stakeholders. In conclusion, I will share the X+AI vision (described in my co-authored book 'Service in the AI Era: Science, Logic, and Architecture Perspectives'), which describes a world design where we all possess a digital twin of ourselves - our trusted cognitive mediators."
AI and Education 20240327 v16 for Northeastern.pptxISSIP
Prof. Mark L. Miller (https://www.linkedin.com/in/mlmiller751/), Northeastern University, class on AI and Education
Speaker: Jim Spohrer (https://www.linkedin.com/in/spohrer/)
===
Speaker: Dr. Jim Spohrer, retired Apple and IBM executive, currently Board of Directors for ISSIP.org (International Society of Service Innovation Professionals).
Title: AI and Education: A Historical Perspective and Possible Future Directions
Abstract: This talk will briefly survey my 50 years working in the area of AI & Education. At MIT (1974- 1978), MIT's summer EXPLO schools for AI and entrepreneurship classes. At Verbex (1978-1982), speech recognition, language models, early generative AI. At Yale (1982-1989), MARCEL, a generate- test-and-debug architecture and student model of programming bugs. At Apple (1989-1998), from content (SK8) to community (EOE) to context (WorldBoard). At IBM (1999 - 2021), service science and open source AI. At ISSIP (2021-present), generative AI and digital twins.
Bio:Jim’s Bio (142 words):
Jim Spohrer is a student of service science and open-source, trusted AI. He is a retired industry executive (Apple, IBM), who is a member of the Board of Directors of the non-profit International Society of Service Innovation Professionals (ISSIP). At IBM, he served as Director for Open Source AI/Data, Global University Programs, IBM Almaden Service Research, and CTO IBM Venture Capital Relations Group. At Apple, he achieved Distinguished Engineer Scientist Technologist (DEST) for authoring and learning platforms. After MIT (BS/Physics), he developed speech recognition systems at Verbex (Exxon), then Yale (PhD/Computer Science AI). With over ninety publications and nine patents, awards include AMA ServSIG Christopher Lovelock Career Contributions to the Service Discipline, Evert Gummesson Service Research, Vargo-Lusch Service-Dominant Logic, Daniel Berg Service Systems, and PICMET Fellow for advancing service science. In 2021, Jim was appointed a UIDP Senior Fellow (University-Industry Demonstration Partnership).
Readings:Apple's ATG Authoring Tools:
URL: https://dl.acm.org/doi/pdf/10.1145/279044.279173 Blog: WorldBoard
URL: https://service-science.info/archives/2060 Blog: Reflecting on Generative AI and Digital Twins
URL: https://service-science.info/archives/6521 Book: Service in the AI Era
Attached: Pages 46-54.Video: Speech Recognition (History)
URL: https://youtu.be/G9z4VAsw_kw
Thanks, -Jim
--Jim Spohrer, PhDBoard of Directors, ISSIP (International Society of Service Innovation Professionals) Board of Directors, ServCollab ("Serving Humanity Through Collaboration")Senior Fellow, UIDP ("Strengthening University-Industry Partnerships")Retired Industry Executive (Apple, IBM)
Brno-IESS 20240206 v10 service science ai.pptxISSIP
It my pleasure to be with you all today – thanks to my host for the opportunity to speak with you all today.
Host: Leonard Walletzky <qwalletz@fi.muni.cz> (https://www.linkedin.com/in/leonardwalletzky/) +420 549 49 7690
Google Scholar: https://scholar.google.com/citations?user=aUvbsmwAAAAJ&hl=cs
Katrina Motkova (https://www.linkedin.com/in/kateřina-moťková-mba-a964a3175/en/?originalSubdomain=cz)
Speaker: Jim Spohrer <spohrer@gmail.com> (https://www.linkedin.com/in/spohrer/) +1-408-829-3112
HICSS-55 Meeting - Minitrack: Recording for full session will be uploaded to ISSIP.or YouTube channel
Case studies of Artificial Intelligence, Business Intelligence, Analytics Technologies for Industry Platforms[4]Co-Chairs: Maarit Palo (IBM, Finland), Pekka Neittaanmaki (UJyvaskyla, Finland), Jim Spohrer (IBM Retired, ISSIP.org, USA)
It my pleasure to be with you all today – thanks to my host for the opportunity to speak with you all today.
Host: Leonard Walletzky <qwalletz@fi.muni.cz> (https://www.linkedin.com/in/leonardwalletzky/) +420 549 49 7690
Google Scholar: https://scholar.google.com/citations?user=aUvbsmwAAAAJ&hl=cs
Katrina Motkova (https://www.linkedin.com/in/kateřina-moťková-mba-a964a3175/en/?originalSubdomain=cz)
Speaker: Jim Spohrer <spohrer@gmail.com> (https://www.linkedin.com/in/spohrer/) +1-408-829-3112
I am Jim Spohrer, a retired Apple and IBM Executive, and currently a UIDP Senior Fellow, on the Board of Directors of ISSIP and ServCollab.
I am retired, meaning my primary activities are family-oriented – families are the oldest and most important type of service systems
I volunteer to help non-profits, mentor students, professionals, and retiree (some in retirement communities where the average age is 85) on AI & service science
My hobbies are hiking, reading, programming, and building my AI digital twin and humanoid robots for maintaining farms and farming equipment.
My hobbies are also trying to understand as much as I can about the system called the universe and mult-verse, and robots to rapidly rebuild civilization including themselves from scratch.
2001 - Nonzero: The Logic of Human Desitiny (Wright) - https://en.wikipedia.org/wiki/Nonzero:_The_Logic_of_Human_Destiny
2015 - Geek Heresy: Rescuing Social Change from the Cult of Technology - https://www.amazon.com/Geek-Heresy-Rescuing-Social-Technology/dp/161039528X
2021 - Humankind: A Hopeful History (Bregman) - https://en.wikipedia.org/wiki/Humankind:_A_Hopeful_History
Humankind - https://www.amazon.com/Humankind-Hopeful-History-Rutger-Bregman/dp/0316418536
Humankind Book Review - https://service-science.info/archives/5654
2022 - Service in the AI Era: Science, Logic, and Architecture Perspectives (2022) by Spohrer, Maglio, Vargo, Warg - https://www.amazon.com/Service-AI-Era-Architecture-Perspectives/dp/1637423039
2023 - Design for a Better World: Meaningful, Sustainable, Humanity-Centered (2023) by Don Norman - https://www.amazon.com/Design-Better-World-Meaningful-Sustainable/dp/0262047950/
Speaker: Jim Spohrer
Date: Tuesday April 18, 2023
Place: UC Santa Cruz - Silicon Valley
Title: "Generative AI and Design: From Present Practice to Future Vision”
Abstract: "AI upskilling is a top priority for everyone who wishes to improve their productivity and creativity. I will share some simple examples of how I use generative AI tools today in my work; as well as who I follow to learn more advanced tricks. Despite today's many limitations, AI tool capabilities will continue to improve rapidly (including a new explosion of smartphones apps), so it is important to understand how AI may disrupt work, especially creative work (see for example this Harvard Business Review post - https://hbr.org/2023/04/how-generative-ai-could-disrupt-creative-work). With the larger goal of humanity-centered design (beyond human-centered design), all responsible actors can learn to invest systematically and wisely in becoming better future versions of themselves, with improved win-win interaction and change processes that maximize benefits and minimize harms to diverse stakeholders. In conclusion, I will share the X+AI vision (described in my co-authored book 'Service in the AI Era: Science, Logic, and Architecture Perspectives'), which describes a world design where we all possess a digital twin of ourselves - our trusted cognitive mediators."
AI and Education 20240327 v16 for Northeastern.pptxISSIP
Prof. Mark L. Miller (https://www.linkedin.com/in/mlmiller751/), Northeastern University, class on AI and Education
Speaker: Jim Spohrer (https://www.linkedin.com/in/spohrer/)
===
Speaker: Dr. Jim Spohrer, retired Apple and IBM executive, currently Board of Directors for ISSIP.org (International Society of Service Innovation Professionals).
Title: AI and Education: A Historical Perspective and Possible Future Directions
Abstract: This talk will briefly survey my 50 years working in the area of AI & Education. At MIT (1974- 1978), MIT's summer EXPLO schools for AI and entrepreneurship classes. At Verbex (1978-1982), speech recognition, language models, early generative AI. At Yale (1982-1989), MARCEL, a generate- test-and-debug architecture and student model of programming bugs. At Apple (1989-1998), from content (SK8) to community (EOE) to context (WorldBoard). At IBM (1999 - 2021), service science and open source AI. At ISSIP (2021-present), generative AI and digital twins.
Bio:Jim’s Bio (142 words):
Jim Spohrer is a student of service science and open-source, trusted AI. He is a retired industry executive (Apple, IBM), who is a member of the Board of Directors of the non-profit International Society of Service Innovation Professionals (ISSIP). At IBM, he served as Director for Open Source AI/Data, Global University Programs, IBM Almaden Service Research, and CTO IBM Venture Capital Relations Group. At Apple, he achieved Distinguished Engineer Scientist Technologist (DEST) for authoring and learning platforms. After MIT (BS/Physics), he developed speech recognition systems at Verbex (Exxon), then Yale (PhD/Computer Science AI). With over ninety publications and nine patents, awards include AMA ServSIG Christopher Lovelock Career Contributions to the Service Discipline, Evert Gummesson Service Research, Vargo-Lusch Service-Dominant Logic, Daniel Berg Service Systems, and PICMET Fellow for advancing service science. In 2021, Jim was appointed a UIDP Senior Fellow (University-Industry Demonstration Partnership).
Readings:Apple's ATG Authoring Tools:
URL: https://dl.acm.org/doi/pdf/10.1145/279044.279173 Blog: WorldBoard
URL: https://service-science.info/archives/2060 Blog: Reflecting on Generative AI and Digital Twins
URL: https://service-science.info/archives/6521 Book: Service in the AI Era
Attached: Pages 46-54.Video: Speech Recognition (History)
URL: https://youtu.be/G9z4VAsw_kw
Thanks, -Jim
--Jim Spohrer, PhDBoard of Directors, ISSIP (International Society of Service Innovation Professionals) Board of Directors, ServCollab ("Serving Humanity Through Collaboration")Senior Fellow, UIDP ("Strengthening University-Industry Partnerships")Retired Industry Executive (Apple, IBM)
March 20, 2024
Host Ganesan Narayanasamy (https://www.linkedin.com/in/ganesannarayanasamy/)
Uploaded here:
===
Event 20230320
https://www.linkedin.com/posts/ganesannarayanasamy_productnation-semiconductorproductnation-activity-7174119132114620418-jvpx
Themed Shaping a Sustainable $1 Trillion Era, semicondynamics.org 2024 will gather industry experts on March 20th at Milpitas, California , for insights into the latest trends and innovations Accelerating AI with Semiconductor RTL Front end services and workforce development. The event will feature keynotes from the Semiconductor ecosystem, academia and Industries.
March 20, 2024
Host Ganesan Narayanasamy (https://www.linkedin.com/in/ganesannarayanasamy/)
Uploaded here:
===
Event 20230320
https://www.linkedin.com/posts/ganesannarayanasamy_productnation-semiconductorproductnation-activity-7174119132114620418-jvpx
Themed Shaping a Sustainable $1 Trillion Era, semicondynamics.org 2024 will gather industry experts on March 20th at Milpitas, California , for insights into the latest trends and innovations Accelerating AI with Semiconductor RTL Front end services and workforce development. The event will feature keynotes from the Semiconductor ecosystem, academia and Industries.
It my pleasure to be with you all today – thanks to my host for the opportunity to speak with you all today.
Host: Leonard Walletzky <qwalletz@fi.muni.cz> (https://www.linkedin.com/in/leonardwalletzky/) +420 549 49 7690
Google Scholar: https://scholar.google.com/citations?user=aUvbsmwAAAAJ&hl=cs
Katrina Motkova (https://www.linkedin.com/in/kateřina-moťková-mba-a964a3175/en/?originalSubdomain=cz)
Speaker: Jim Spohrer <spohrer@gmail.com> (https://www.linkedin.com/in/spohrer/) +1-408-829-3112
I am Jim Spohrer, a retired Apple and IBM Executive, and currently a UIDP Senior Fellow, on the Board of Directors of ISSIP and ServCollab.
I am retired, meaning my primary activities are family-oriented – families are the oldest and most important type of service systems
I volunteer to help non-profits, mentor students, professionals, and retiree (some in retirement communities where the average age is 85) on AI & service science
My hobbies are hiking, reading, programming, and building my AI digital twin and humanoid robots for maintaining farms and farming equipment.
My hobbies are also trying to understand as much as I can about the system called the universe and mult-verse, and robots to rapidly rebuild civilization including themselves from scratch.
2001 - Nonzero: The Logic of Human Desitiny (Wright) - https://en.wikipedia.org/wiki/Nonzero:_The_Logic_of_Human_Destiny
2015 - Geek Heresy: Rescuing Social Change from the Cult of Technology - https://www.amazon.com/Geek-Heresy-Rescuing-Social-Technology/dp/161039528X
2021 - Humankind: A Hopeful History (Bregman) - https://en.wikipedia.org/wiki/Humankind:_A_Hopeful_History
Humankind - https://www.amazon.com/Humankind-Hopeful-History-Rutger-Bregman/dp/0316418536
Humankind Book Review - https://service-science.info/archives/5654
2022 - Service in the AI Era: Science, Logic, and Architecture Perspectives (2022) by Spohrer, Maglio, Vargo, Warg - https://www.amazon.com/Service-AI-Era-Architecture-Perspectives/dp/1637423039
2023 - Design for a Better World: Meaningful, Sustainable, Humanity-Centered (2023) by Don Norman - https://www.amazon.com/Design-Better-World-Meaningful-Sustainable/dp/0262047950/
20240104 HICSS Panel on AI and Legal Ethical 20240103 v7.pptxISSIP
20240103 HICSS Panel
Ethical and legal implications raised by Generative AI and Augmented Reality in the workplace.
Souren Paul - https://www.linkedin.com/in/souren-paul-a3bbaa5/
Event: https://kmeducationhub.de/hawaii-international-conference-on-system-sciences-hicss/
Congratulations to the organizers of the “Symposium for Celebrating 40 Years of Bayesian Learning in Speech and Language Processing” and to Prof. Chin-Hui Lee of Georgia Tech the Honorary Chair of the Symposium.
Thanks to Huck Yang (Amazon) for the invitation to record this short message.
Huck Yang
URL: https://www.linkedin.com/in/huckyang/
Event: https://bayesian40.github.io
Recording:
Slides:
URL: https://professionalschool.eitdigital.eu/generative-ai-essentials
Course on Generative Al
Description:
Generative AI is a world-changing power tool that is getting better by the day. So now is the time to get truly inspired, climb up the learning curve, and unleash more of your creative potential.
Learning Topics:
* Inspiration: What is Generative AI in the context of AI's history, present, and future
* Climbing Up: Ways to accelerate your learning trajectory
* Unleashing Creativity: Ways to stay future-ready in the AI era
What You'll Take Away:
By the end of this session, you'll understand the importance of upskilling with today's generative AI tools to get more work done, both faster and at higher quality, as well as some pitfalls to avoid, all within the broader context of the past, present, and future of Artificial Intelligence (AI) and Intelligence Augmentation (IA).
Learning Topics
Inspiration: What is Generative AI in the context of AI's history, present, and future.
Climbing Up: Ways to accelerate your learning trajectory.
Unleashing Creativity: Ways to stay future-ready in the AI era.
Deep dive into ChatGPT's features.
Techniques for basic and advanced prompting and real-world applications.
Spohrer Open Innovation Reflections 20230911 v2.pptxISSIP
September 11, 2023
Berkeley Innovation Forum
Open Innovation Journey
Henry Chesbrough, Solomon Darwin, Jim Spohrer
https://corporateinnovation.berkeley.edu/wp-content/uploads/2023/07/BIF-Fall2023-7.28.23.pdf
Pre-Event: Monday, September 11, 2023 at The CITRIS Innovation Hub
UC Berkeley, 330 Sutardja Dai Hall, MC 1764
7:45pm - 8:30pm
8:45pm
Fireside Chat: The Open Innovation Journey - Moderated by Henry Chesbrough
Henry Chesbrough
Faculty Director, Garwood Center for Corporate Innovation, UC Berkeley
Olga Diamandis
Former Disney, Smuckers, Mattel, P&G Executive
Jim Spohrer
Former Exec: IBM, Distinguished Scientist at Apple, Director of IBM AI
Nitin Narkhede
General Manager, Emerging Technologies and Innovation, Wipro
Bus pick-up to Hotel Shattuck Plaza
Henry Chesbrough is a professor at the Haas Business School, UC Berkeley, and faculty director of the Garwood Center for Corporate Innovation. An internationally acclaimed author, Dr. Chesbrough’s Open Innovation concept was first introduced in his award-winning book, Open Innovation: The New Imperative for Creating and Profiting from Technology (2003). When he coined the term Open Innovation, he defined an approach that companies around the globe now use to innovate. Today, Chesbrough works directly with companies through Garwood’s programs to apply the principles of Open Innovation, and he continues to refine our understanding through his research and books.
Olga Diamandis is the senior manager at TE Connectivity. Previously, she served as principal technical architect at the Walt Disney Company. She also worked as principal scientst of innovation & knowledge management at The J.M. Smucker Company. Before that, she served as senior manager of Open Innovation at Mattel. She also has experience as a manager of global business development at Procter & Gamble, alongside a previous managerial role at Nestle.
Jim Spohrer previously served as IBM Director of Cognitive OpenTech - which includes open source AI/ML/DL - as well as director of IBM’s deep question-answering system Watson. Prior to that, he worked as a Distinguished Scientist in Learning Research at Apple Computer, Inc. where he developed SK8, Educational Object Economy - an open source learning object community - as well as WorldBoard which served as a vision for Planetary Augmented Reality system.
Nitin Narkhede is General Manager of Emerging Technologies and Innovation at Wipro Technologies. He is responsible for the development of new services and solutions based on emerging trends and technologies at Wipro. Nitin has been in the forefront of a number of technology and business model transitions during his 20 years of work at Wipro. Prior to his current assignment, he managed Wipro’s e-Business Solutions Practice in the Americas. Nitin has over 23 years of experience in the technology industry spanning IT strategy and planning, information systems and software product development, technology strategy and innovation management.
Host:
Bart Raynaud - https://www.linkedin.com/in/bart-raynaud-160a0318/
Title: AI: Past, Present, and Future
Abstract: In 1956, the term "Artificial Intelligence" was coined for a workshop at Dartmouth. Since then there has been waxing and waning enthusiasm and investment, so called "AI Winters" after hype, did not live up to reality. In late 2022, with the release of ChatGPT, and over 100 million users in just 60 days, there is a new wave of hype, investment, excitement, and increased fears of AI use by 'bad actors' for misinformation and other harms to society. What are the future trajectories as this technology is tamed and becomes routine? Are we about to enter a 'golden age' of service in business and society, as technology comes to the service sector, as it came to agriculture and manufacturing in the past?
Bio: Jim Spohrer is a retired industry executive (Apple, IBM). In the 1970's, after graduating MIT with a degree in physics, he worked at an AI startup doing speech recognition with mathematical models. In the 1980's, after completing his PhD in Computer Science/AI & Cognitive Science at Yale, he moved to California to join Apple and work on AI for Education. In the late 1990's, he joined IBM as CTO of the Venture Capital Relations group during the internet investment boom, and later started IBM Research's service research area, led IBM Global University Programs, and led IBM's open source AI efforts. Jim's most recent co-authored book, "Service in the AI Era" was published in late 2022.
Talk at SRI for Post Industrial Forum
June 28, 2023 5pm-8pm
https://post-industrial.institute/forum/
Frode Odegard invitation
https://www.linkedin.com/in/odegard/
Global Advanced Management Program
All India Management Association
Program Director: Professor Solomon Darwin, UC Berkeley
Expanding Markets by Leveraging Emerging Technologies
Agenda: June 25 – July 01, 2023
Service Research, Innovation, and (Safe) Practice in the Humanity-Centered AI Era
EMAC - https://www.emac-online.org/interest-groups/emac-special-interest-groups
EMAC SIG Service Marketing - https://www.linkedin.com/company/emac-sig-service-marketing/
Service Marketing Seminar - https://sites.google.com/view/service-marketing-seminar/startseite
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
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The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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1. 2022 ASAP
Service in the AI Era:
A Service Science Perspective
Jim Spohrer
Retired Executive – IBM and Apple
UIDP Senior Fellow & Member ISSIP.org
Questions: spohrer@gmail.com
Twitter: @JimSpohrer
LinkedIn: https://www.linkedin.com/in/spohrer/
Slack: https://slack.lfai.foundation
Presentations online at: https://slideshare.net/spohrer
Thanks to Marrio Rapaccini and Nicola Saccani for the invitation
to discuss Service in the AI Era
Thursday November 10, 2022, 11:00-12:00 Italy Time
Highly recommend:
Humankind: A Hopeful History
By Dutch Historian, Rutger Bregman
<- Thanks
To Ray Fisk
For suggesting
this book, see
My summary here.
See also
ServCollab.
3. Today’s Talk
The two greatest challenges of the 21st century are simultaneously
upskilling entire nations with AI (knowledge infrastructure, digital transformation)
while decarbonizing entire nations (energy infrastructure, physical transformation).
And accomplishing both with globally sustainable as-a-service models - servitization.
4. Preamble: On Value
• Service Science
• S-D Logic (Vargo & Lusch 2016)
• Service is the application of resources (e.g.,
knowledge) for the benefit of another
• Value … uniquely … determined by beneficiary
• Improvement processes for service system
innovation and value cocreation
• Learning to invest systematically to…
• Improve win-win interaction
• Improve win-win change
• Businesses as service systems
• Technology platforms, energy, investing, healthcare
• Nations as service systems
• Investments in upskilling people
• Top ranked global universities
• Population (+ capital-technology-wealth)
• A Brief History of Value
• Family (GDP of tribes)
• Cities (GDP of cities)
• Nations (GDP of nations)
• Businesses (GDP of AI-powered platforms that help
people interact, upskill, upenergy, upwealth,
uphealth, etc.)
Value cocreation is accelerated when large numbers of highly skilled people with advanced technology have a safe, ethical, and sustainable environment for win-win interaction and change.
Jim Spohrer (ISSIP) 4
9/2/22
5. 11/10/2022 Jim Spohrer (ISSIP.org) 5
Jim Spohrer (2022):
3-4x the time seems
more realistic to me,
so perhaps by 2050-2060.
AI advances and adoption
are both very hard.
6. Why upskilling with AI trend is important to systems thinking
Talent development is moving from I to T to X (eXtended with AI)
National Academy - Service Systems and AI 6
6 T-shape Skills
Knowledge Areas
To be eXtended
By AI tools:
1. Disciplines
2. Systems
3. Cultures
4. Technologies
5. Practices
6. Mindsets
11/10/2022
7. AI Tools to Experiment with Today
• #1 Magic Eraser
• #2 Craiyon
• #3 Rytr And GPT-3
• #4 Thing Translator
• #5 Autodraw
• #6 Fontjoy
• #7 Talk to Book
• #8 This Person Does Not Exist
• #9 Namelix
• #10 Let's Enhance
Thanks to @TessaRDavis
for compiling this list: “Service providers
will not be
replaced by AI,
but service providers
who do not use AI
will be replaced by
those who do.”
National Academy - Service Systems and AI 7
Try at least two
from the list
as soon as possible
What do you think?
And Stable Diffusion
Every person in a role in an organization is a service provider.
11/10/2022
8. Predict AI Timeline: GDP/Employee
National Academy - Service Systems and AI 8
(Source)
Lower compute costs translate into increasing productivity and GDP/employees for nations
Increasing productivity and GDP/employees should translate into wealthier citizens
AI Progress on Open Leaderboards
Benchmark Roadmap to solve AI/IA
Alistair Nolan (OECD AI for Science Productivity): “It has been stated that the number of engineers proclaiming the end of Moore's Law doubles every two years.”
Rouse WB, Spohrer JC. (2018) Automating versus augmenting intelligence. Journal of Enterprise Transformation. 2018 Apr 3;8(1-2):1-21.
Read Rouse & Spohrer (2018)
enough to understand this slide
including what ”exascale” means
11/10/2022
9. Read Wakefield
(2020)
enough to
understand what a
”digital twin” of
you might be like in
the future decades
with very advanced
AI capabilities.
Also see Rouse
(2018; 2022) ”Life
with a Cognitive
Assistant.”
National Academy - Service Systems and AI 9
AI Tools
in coming
decades…
11/10/2022
10. Call to Action: Create SIRs
• Responsible actors need to learn to invest wisely in
getting the future service innovations we want with AI
– guided by “Service Innovation Roadmaps (SIRs).”
National Academy - Service Systems and AI 10
Read enough of IfM and IBM (2008)
to understand what a “Service Innovation
Roadmap (SIR)” is – and who should be
creating them.
11/10/2022
11. Discussion
• Are you positive or negative about AI?
• If positive, are you using any specific AI tools today?
• See list of AI tools to try on a previous slide
• How are you investing in upskilling with AI?
• If negative, do you have a specific concern (“ditch to avoid”) – for example…?
• AI will take away my job
• AI will be used primarily by “bad actors” for mischief
• Or used by social media platforms to generate more clicks/attention thru angry
reactions
• AI will try to take over people and planet
• AI will deskill and weaken people over time
• … or other concerns about AI?
• Do you believe responsible actors (e.g., people, businesses,
universities, governments, etc.) are learning to to invest
systematically and wisely in getting the future we want? If not, why
not – what is needed?
• Join ISSIP.org (free for individuals) if you would like to continue the
conversation!
National Academy - Service Systems and AI 11
Read enough of pages 45-54 of Spohrer, Maglio, Vargo, Warg (2022) to formulate an
opinion on the topic of “investing wisely to get the future service systems we want.”
11/10/2022
12. Additional Resources
• Arthur WB (2019) Foundations of Complexity Economics. Nature Review Physics.
• Dietrich BL, Plachy EC, Norton MF (2014) Analytics Across the Enterprise.
• Donofrio N, DeMarco M (2022) If Nothing Changes, Nothing Changes: The Nick Donofrio.
• Fleming M (2022) Breakthrough: The Growth Revolution (in an Era of Artificial Intelligence and Worker Engagement).
• IfM and IBM (2008) Succeeding through service innovation: A service perspective for education, research, business and government.
• Larson RC (2022) Model Thinking for Everyday Life Working Wonders with a Blank Sheet of Paper. (Coming Soon).
• Lebovitz S, Lifshitz-Assaf H, Levina N (2022) To Engage or Not to Engage with AI for Critical Judgments: How Professionals Deal with Opacity When Using AI for Medical Diagnosis. Organization Science.
• Madhavan G, Poste G, Rouse W (2020) Complex Unifiable System. Editors' Note: Systemic Vistas. Winter 2020. The Bridge.
• Maglio PP, Kieliszewki CA, Spohrer JC (2010) Handbook of Service Science
• Maglio PP, Kieliszewki CA, Spohrer JC, Lyons K, Patrício L, Sawatani Y (2019) Handbook of Service Science, Vol II
• McDermid JA (2022) Safe, Ethical & Sustainable: A Mantra for All Seasons?
• Munn L (2022) The uselessness of AI ethics.
• Norman D (2023) Design for a Better World: Meaningful, Sustainable, Humanity Centered
• Rouse WB (2018) Life with a cognitive assistant. (2022) Emily 2.0..
• Rouse WB, Spohrer JC (2018) Automating versus augmenting intelligence. Journal of Enterprise Transformation.
• Schneiderman (2022) Human-Centered AI.
• Spohrer J (2017) Imagination Challenge: Quantify and graph cost of digital workers and GDP per employee USA from 1960-2080.
• Spohrer J, Maglio, PP (2009) Service Science: Toward a Smarter Planet. In Service Engineering.
• Spohrer J, Maglio PP, Vargo SL, Warg M (2022) Service in the AI Era: Science, Logic, and Architecture Perspectives.
• US 110th Congress (2007) SEC. 1005. STUDY OF SERVICE SCIENCE.
• Vargo SL, Lusch RF (2016) Institutions and Axioms: An Extension and Update of Service-Dominant Logic. JAMS.
• Wakefield J (2022) Why you may have a thinking digital twin within a decade. BBC News Online.
• West S, Meierhofer J, Mangla U (2022) Smart Services Summit: Smart Services Supporting the New Normal.
• West S, Stoll O, Muller-Csernetzky P (2022) A Handbook for Smart Service Design - The design of Smart Services in a world of people, process and things.
• Wladalsky-Berger I (2016) The Continuing Evolution of Service Science. (2019) The Increasing Demand for Hybrid, “T-Shaped” Workers . (2021) The Supply Chain Economy - A New Categorization of the US Economy (2022) A New
Measurement Framework for the Digital Economy. (2022) Foundation Models: AI’s Exciting New Frontier.
Service Systems Engineering in the Human-Centered AI Era 12
13. 11/10/2022 Jim Spohrer (ISSIP.org) 13
APPLE
https://podcasts.apple.com/us/podcast/service-science-and-the-impending-ai-revolution/id1612743401?i=1000583800244
SPOTIFY:
https://open.spotify.com/episode/0n3h9rgX6UYDCwxgTzokoK?si=yVF0mtHsRZSmdfy-aMi8DA
GOOGLE
https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xOTQ5NTE3LnJzcw?sa=X&ved=2ahUKEwiPzL-Zxvv6AhXzjo4IHVbTAuUQ9sEGegQIARAC
14. Learning to invest
• Run = Routine Activities
• Transform = Copy Activities
• Innovate =
Invent and Apply Activities
11/10/2022 Jim Spohrer (ISSIP.org) 14
Innovate
Invest in each
type of change
15. 15
How responsible entities (service systems) learn and change over time
History and future of Run-Transform-Innovate investment choices
• Diverse Types
• Persons (Individuals)
• Families
• Regional Entities
• Universities
• Hospitals
• Cities
• States/Provinces
• Nations
• Other Enterprises
• Businesses
• Non-profits
• Learning & Change
• Run = use existing knowledge
or standard practices (use)
• Transform = adopt a new best
practice (copy)
• Innovate = create a new best
practice (invent) Innovate
Invest in each
type of change
Spohrer J, Golinelli GM, Piciocchi P, Bassano C (2010) An integrated SS-VSA analysis of changing job roles. Service Science. 2010 Jun;2(1-2):1-20.
March JG (1991) Exploration and exploitation in organizational learning. Organization science. 1991 Feb;2(1):71-87. URL:
exploit
explore
16. Why the trend towards increasingly complex systems is important
Business and societal systems and supply chains are increasingly complex and interconnected.
Real-world problems do not respect discipline boundaries.
Scalable solutions require many schools of practice working together, and current solutions may have unintended
consequences, short-term or longer-term, especially if perspectives are not invited/considered.
Technological progress improved the scalability of agriculture and manufacturing, and next all types of service will be
made more scalable (and currently, energy intensive) by future AI capabilities and progress.
A small sampling of schools and disciplines below – more exist - apologies for not adding yours to this summary.
School of practice for
Physical Sciences & Engineering
Technology
School of practice for
Behavioral & Social Sciences,
Humanities & Arts
People
School of practice for
Managerial Sciences &
Entrepreneurship
Information & Organizations
Comp. Sci./AI
HCI/Robotics
Electrical &
Mech. Eng.
Systems
Engineering
Economics Public Policy
& Law
Design Information
Systems
Operations
Research
Marketing &
Strategy
Read enough of Kline (1995) to understand conceptual foundation of multidisciplinary thinking
and the techno-extension factor and the accelerating soci—technical system design loop concepts.
11/10/2022 National Academy - Service Systems and AI 16
17. Jim Spohrer, Board of Directors, ISSIP.org
Jim Spohrer serves on the Board of Directors of the International Society of
Service Innovation Professionals, and as a contributor to the Linux Foundation
AI and Data Foundation. He is a retired IBM Executive since July 2021, and
previously directed IBM’s open-source Artificial Intelligence developer
ecosystem effort, was CTO IBM Venture Capital Group, co-founded IBM
Almaden Service Research, and led IBM Global University Programs. After his
MIT BS in Physics, he developed speech recognition systems at Verbex (Exxon)
before receiving his Yale PhD in Computer Science/AI. In the 1990’s, he attained
Apple Computers’ Distinguished Engineer Scientist and Technologist role for
next generation learning platforms. With over ninety publications and nine
patents, he received the Christopher Loverlock Career Contributions to the
Service Discipline award, Gummesson Service Research award, Vargo and Lusch
Service-Dominant Logic award, Daniel Berg Service Systems award, and a
PICMET Fellow for advancing service science. Jim was elected and previously
served as LF AI & Data Technical Advisory Board Chairperson and ONNX Steering
Committee Member (2020-2021), UIDP Senior Fellow for contributions to
industry-university collaborations.
17
From 2002 - 2009, Jim co-founded
IBM Almaden Service Research (ASR)
ASR mission - advance service science
and people-centered, data-intensive
service innovation
Who I am
18. Who I am: Take 2
The Three Ages of Man (Giorgione)
Thanks to Alan Hartman for kind inspiration (slides) (recording)
Service is an actor applying resources (e.g., knowledge) to benefit another
Service system entities are responsible actors that give and get service
(e.g., people, businesses, universities, nations, etc.)
Service science studies service systems as an evolving ecology
of responsible actors that interact and change.
Service innovations improve win-win interaction and change
in business and society
Service systems are dynamic configurations of four types of resources
19. What I study
Service Science and Open Source AI – Trust is key to both
Service
Science
Artificial
Intelligence
Trust:
Value Co-Creation/Collaboration
Responsible Entities Learning to Invest
Transdisciplinary Community
Trust:
Secure, Fair, Explainable
Machine Collaborators
Open Source Communities
20. Two disciplines: Two approaches to the future
Artificial Intelligence is almost seventy-years-old discipline in computer
science that studies automation and builds more capable technological
systems. AI tries to understand the intelligent things that people can do
and then does those things with technology. (https://deepmind.com/about “...
we aim to build advanced AI - sometimes known as Artificial General Intelligence (AGI) - to
expand our knowledge and find new answers. By solving this, we believe we could help
people solve thousands of problems.”)
Service science is an emerging transdiscipline not yet twenty-years- old
that studies transformation and builds smarter and wiser socoi-
technical systems – families, businesses, nations, platforms and other
special types of responsible entities and their win-win interactions that
transform value co-creation and capability co-elevation mechanisms
that build more resilient future versions of themselves – what we call
service systems entities. Service science tries to understand the
evolving ecology of service system entities, their capabilities,
constraints, rights, and responsibilities, and then then seeks to improve
the quality of life of people (present/smarter and future/wiser) in those
service systems. We get the future we invest in – so invest wisely.
Artificial Intelligence
Automation
Generations of machines
Service Science
Transformation
Generations of people
(responsible entities)
Service systems are dynamic configurations of people,
technology, organizations, and information, connected
internally and externally by value propositions, to other
service system entities. (Maglio et al 2009)
21. ISSIP: Service Innovation and T-Shaped Adaptive Innovators Breadth
Depth
Breadth
Depth
Depth
Depth
Breadth
Breadth
Breadth
Depth
Depth
Depth
Breadth
Breadth
Breadth
Depth
Depth
Depth
Breadth
Breadth
Communications
Problem
Solving
Cultures
Systems
Disciplines
Cultures
Disciplines
Systems
Cultures
Systems
Disciplines
Cultures
Disciplines
Systems
Mindsets
Mindsets
Work
Practices
Advancing
Tech.
Work Practices
Advancing Tech.
Individual Expertise – T1, T3
Collective Expertise – T6
Augmented Expertise – T6
Role
Skills
Identity
Threatened Empowered
Service
Offerings
Service-for-Service
Exchange
Sustaining “mindsets” requires “like-minded”
Sustaining “innovation” requires “depth-diversity-inclusion”
Sustaining above requires “lifelong learning – interaction & change”
Sustaining people requires “rhythmic cycles” – breath, drink & eat, sleep, etc.
T1
T3
T6
I
We
I
We
Me
Me
22.
23. 5/18/22, 6:57 AM
Page 1 of 2
https://media.licdn.com/embeds/native- document.html?li_theme=light
See Ricardo Martins - https://www.linkedin.com/in/ricardoalexmartins/
24.
25. Early Service Science Work
• Revisiting SSME and T-Shaped Skills in the AI Era
• SERVICE SCIENCE DEFINED.—In this section, the term ‘‘service
science’’ means curricula, training, and research programs that
are designed to teach individuals to apply scientific, engineering,
and management disciplines that integrate elements of
computer science, operations research, industrial engineering,
business strategy, management sciences, and social and legal
sciences, in order to encourage innovation in how organizations
create value for customers and shareholders that could not be
achieved through such disciplines working in isolation.” (US 110th
Congress 2007)
• T-SHAPED SKILLS DEFINED. – T-shaped skills is a metaphor for
describing the skills of a person who combines both breadth and
depth, like the shape of the letter T - a combined generalist with
excellent interactional communication skills across business and
technology as well as a specialist in one or more areas with
contributory problem-solving skills, the area(s) of the person’s
earned “bon fides.” (see also IfM and IBM 2008).
Service Systems Engineering in the Human-Centered AI Era 25
Nick Donofrio
IBM Fellow Emeritus
NAE Member
26. Service Systems Engineering in the Human-Centered AI Era 26
Value
Science
Engineering
Policy
Investing in Skills
for Diverse Systems to
Sustainably Serve
People and Planet
in the AI Era
Management
Service
Science
Management
Engineering
Many disciplines
Many sectors
Many regions/cultures
(understanding & communications)
Deep
in
one
sector
Deep
in
one
region/culture
Deep
in
one
discipline
T-Shaped Skills
Depth and Breadth
People-centered
Data-intensive
+Design-Arts-
Public-Policy
29. (c) IBM MAP COG .| 29
Service Science: Transdisciplinary Framework to Study Service Systems
Systems that focus on flows of things Systems that govern
Systems that support people’s activities
transportation &
supply chain water &
waste
food &
products
energy
& electricity
building &
construction
healthcare
& family
retail &
hospitality banking
& finance
ICT &
cloud
education
&work
city
secure
state
scale
nation
laws
social sciences
behavioral sciences
management sciences
political sciences
learning sciences
cognitive sciences
system sciences
information sciences
organization sciences
decision sciences
run professions
transform professions
innovate professions
e.g., econ & law
e.g., marketing
e.g., operations
e.g., public policy
e.g., game theory
and strategy
e.g., psychology
e.g., industrial eng.
e.g., computer sci
e.g., knowledge mgmt
e.g., statistics
e.g., knowledge worker
e.g., consultant
e.g., entrepreneur
stakeholders
Customer
Provider
Authority
Competitors
resources
People
Technology
Information
Organizations
change
History
(Data Analytics)
Future
(Roadmap)
value
Run
Transform
(Copy)
Innovate
(Invent)
Stackholders (As-Is)
Resources (As-Is)
Change (Might-Become)
Value (To-Be)
31. Better Models (Spohrer, Maglio, Vargo, Warg 2022)
• Increasing complex, interconnected world
• All models are wrong, some are useful
• Better models are needed of
• the world – both physical, social, virtual (science)
• people and win-win interactions (logics)
• organizations and win-win change (architecture)
• technologies (AI)
• Better models for better investing
• “We get the future we invest in, so responsible
actors must learn to invest wisely and
systematically in improved win-win interaction
and change.”
11/10/2022 Jim Spohrer (ISSIP.org) 31
32. From Human-Centered to Humanity-Centered Design (Norman 2023)
• Human-Centered Design
1. Solve the core, root issues, not just the
problem as presented (which is often the
symptom, not the cause).
2. Focus on the people.
3. Take a systems point of view, realizing
that most complications result from the
interdependencies of the multiple parts.
4. Continually test and refine the proposed
designs to ensure they truly meet the
concerns of the people for whom they
are intended.
11/10/2022 Jim Spohrer (ISSIP.org) 32
• Humanity-Centered Design
1. Solve the core, root issues, not just the
problem as presented (which is often the
symptom, not the cause).
2. Focus on the entire ecosystem of people, all
living things, and the physical environment.
3. Take a long-term, systems point of view,
realizing that most complications result from
the interdependencies of the multiple parts
and that many of the most damaging impacts
on society and the ecosystem reveal
themselves only years or even decades later.
4. Continually test and refine the proposed
designs to ensure they truly meet the concerns
of the people and ecosystem for whom they
are intended.
5. Design with the community and as much as
possible support designs by the community.
Professional designers should serve as
enablers, facilitators, and resources, aiding
community members to meet their concerns.
33. “The best way to predict the future is to inspire the
next generation of students to build it better”
Digital Natives Transportation Water Manufacturing
Energy Construction ICT Retail
Finance Healthcare Education Government
35. References
• Araya D (2018) Augmented Intelligence: Smart Systems and the Future of Work and Learning. Peter Lang International Academic Publishers; 2018 Sep 28.
• Bush V (1945) As we may think. The Atlantic Monthly. 1945 Jul 1;176(1):101-8.
• Engelbart D (1962) Augmenting human intellect. Summary report AFOSR-3223 under Contract AF. 1962 Oct;49(638):1024.
• Gardner P, Maietta HN (2020) Advancing Talent Development: Steps Toward a T-Model Infused Undergraduate Education. Business Expert Press. URL:
https://www.amazon.com/Advancing-Talent-Development-Undergraduate-Education/dp/1951527062
• Kay A, Jobs S (1984) Wheels for the Mind. Apple Computer.
• Kline SJ (1995) Conceptual foundations for multidisciplinary thinking. Stanford University Press; 1995.
• Licklider JC (1960) . Man-computer symbiosis. IRE transactions on human factors in electronics. 1960 Mar(1):4-11.
• Malone TW (2018) Superminds: The surprising power of people and computers thinking together. Little, Brown Spark; 2018 May 15.
• Norman D (1994) Things that make us smart: Defending human attributes in the age of the machine. Diversion Books; 2014 Dec 2.
• Rouse WB, Spohrer JC (2018) Automating versus augmenting intelligence. Journal of Enterprise Transformation. 2018 Feb 7:1-21.
• Siddike MA, Spohrer J, Demirkan H, Kohda Y (2018) A Framework of Enhanced Performance: People's Interactions With Cognitive Assistants. International Journal
of Systems and Service-Oriented Engineering (IJSSOE). 2018 Jul 1;8(3):1-7.
• Spohrer JC (1998) Information in places. IBM Systems Journal. 1999;38(4):602-28.
• Spohrer JC, Engelbart DC (2004) Converging technologies for enhancing human performance: Science and business perspectives. Annals of the New York Academy
of Sciences. 2004 May;1013(1):50-82.
• Spohrer J, Siddike (2018) The Future of Digital Cognitive Systems: Tool, Assistant, Collaborator, Coach, Mediator. In Ed. Araya D. Augmented Intelligence: Smart
Systems and the Future of Work and Learning. Peter Lang International Academic Publishers; 2018 Sep 28.
• Spohrer J (2020) Online Platform Economy and Gig Workers: A USA Perspective. Presentation.
• Spohrer J & Maglio PP (2006) Service Science Management and Engineering (SSME): An Emerging Discipline. IBM Presentation.
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What is a Responsible Service System Entity?
… customers/practitioners just name <your favorite provider>
… learners just name <your favorite role model>
Economics, Law, & Public Policy
Social & Behavioral Sciences
Design/
Cognitive Science
Systems
Engineering &
Human Factors
Operations
Computer Science/
Artificial Intelligence
Marketing
“a service system is a human-made system
to improve value co-creation interactions;
a dynamic configuration of resources
interconnected by value propositions.”
“service science is
the transdisciplinary study of
the evolving ecology of
responsible service systems entities
& their value-cocreation and
capability co-elevation
interactions.”
What is Service Science?
…researchers just name <your favorite discipline>
…educators just name <your favorite aha moment>