- Non-mobile traffic is more engaged than mobile traffic, spending more time on pages and visiting more pages per session. Referral traffic makes up the majority of traffic but is the least engaged.
- The donate page and home page receive the most traffic from referrals but have high bounce rates. Non-mobile referral traffic navigates more between pages, especially between the home and donate pages.
- Search traffic volume is low due to lack of optimization for non-branded keywords. Social traffic is more engaged than referrals but makes up a small percentage of total traffic.
- Recommendations include setting up donation tracking, A/B testing the donate page, improving SEO, and directing more social traffic to
Google Analytics can help you understand what content is getting traction: what gets viewed, what sends traffic and what converts to action.. Dana Chinn, web analytics lecturer at Annanberg USC and Sally Falkow, President of PRESSfeed, the social online newsroom, cover the top10 Google Analytics reports.
Google Analytics: Overview & Key Metrics for Schools and CampsOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
Google Analytics : Overview & Basic Customization for Retirement CommunitiesOur Kids Media
One of the biggest skills gaps today is data analytics - the ability to not merely look at reports but to make recommendations and take action based on the data. Google Analytics is a powerful, free, decision support tool that is essential to understanding and improving your online marketing efforts.
Anneline Breetzke will cover the basics of the tool, the key metrics and four main reports and will then turn to customization. How to set up a custom dashboard and a custom report.
Secrets to Effective Reputation Management (Property Management Industry)AppFolio
With co-hosts Homes.com and For Rent Media Solutions, we hosted a fantastic webinar called "Secrets to Effective Reputation Management," with presenter Erica Campbell Bryum, Director of Social Media. Attendees walked away with the tools that allow you to react in a confident and timely manner to manage and protect your online reputation.
Google Analytics can help you understand what content is getting traction: what gets viewed, what sends traffic and what converts to action.. Dana Chinn, web analytics lecturer at Annanberg USC and Sally Falkow, President of PRESSfeed, the social online newsroom, cover the top10 Google Analytics reports.
Google Analytics: Overview & Key Metrics for Schools and CampsOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
Google Analytics : Overview & Basic Customization for Retirement CommunitiesOur Kids Media
One of the biggest skills gaps today is data analytics - the ability to not merely look at reports but to make recommendations and take action based on the data. Google Analytics is a powerful, free, decision support tool that is essential to understanding and improving your online marketing efforts.
Anneline Breetzke will cover the basics of the tool, the key metrics and four main reports and will then turn to customization. How to set up a custom dashboard and a custom report.
Secrets to Effective Reputation Management (Property Management Industry)AppFolio
With co-hosts Homes.com and For Rent Media Solutions, we hosted a fantastic webinar called "Secrets to Effective Reputation Management," with presenter Erica Campbell Bryum, Director of Social Media. Attendees walked away with the tools that allow you to react in a confident and timely manner to manage and protect your online reputation.
Perspectiva Online: Analítica Web, Redes Sociales y Optimización de Conversio...MarketValley
Presentación ofrecida por Onetomarket en el Search Congress Barcelona 2009 acerca del nuevo panorama del marketing online para convivir estratégicamente con la crisis: analítica web, redes sociales, optimización de conversiones.
El director general de Onetomarket España, lennert de Rijk, ofrece una completa descripción de la analítica web, redes sociales, optimización de conversiones.
SES 2014 - Local Search - Bigger than you thinkPeter Young
Locally orientated searches account for over 1/3 of the 2 trillion searches every year on Google. My presentation @ SES 2014 covers why this has happened and what you can do to maximise this
Analysis of data collected on the Google Merchandise Store through the use of Google Analytics tools in order to understand the current situation of the website and to develop solutions
Google analytics for business - Basics of TrackingRhys Downard
This is a presentation that we gave at #Markex2017. It provides a basic overview of the minimum details a business should be tracking in Analytics to review success.
Using Marketing Data to Drive Website RedesignsFrom The Future
Websites aren't all about fonts and colors, they're also about form and function. We use an in depth data analysis process to build the RIGHT marketing websites for our clients. This presentation breaks down the exact reports you need to look at to do so.
Google Analytics Beginners: How to Measure Your Homepage DesignBop Design
After this presentation, you will understand:
- How to use In-Page Analytics
- When a high bounce rate matters
- User performance across multiple devices and browser types
- What changes can be made with the data you pull
Google Analytics provides valuable insights to help business owners better understand their web traffic, and identify key insights to make improvements to their website.
• WhyAnalytics
• Google Analytics Step by Step
• Who are the people who visit my website?
• What brought visitors to your site?
• What they do once they got on the website?
• Did they do what you wanted them to do?
Perspectiva Online: Analítica Web, Redes Sociales y Optimización de Conversio...MarketValley
Presentación ofrecida por Onetomarket en el Search Congress Barcelona 2009 acerca del nuevo panorama del marketing online para convivir estratégicamente con la crisis: analítica web, redes sociales, optimización de conversiones.
El director general de Onetomarket España, lennert de Rijk, ofrece una completa descripción de la analítica web, redes sociales, optimización de conversiones.
SES 2014 - Local Search - Bigger than you thinkPeter Young
Locally orientated searches account for over 1/3 of the 2 trillion searches every year on Google. My presentation @ SES 2014 covers why this has happened and what you can do to maximise this
Analysis of data collected on the Google Merchandise Store through the use of Google Analytics tools in order to understand the current situation of the website and to develop solutions
Google analytics for business - Basics of TrackingRhys Downard
This is a presentation that we gave at #Markex2017. It provides a basic overview of the minimum details a business should be tracking in Analytics to review success.
Using Marketing Data to Drive Website RedesignsFrom The Future
Websites aren't all about fonts and colors, they're also about form and function. We use an in depth data analysis process to build the RIGHT marketing websites for our clients. This presentation breaks down the exact reports you need to look at to do so.
Google Analytics Beginners: How to Measure Your Homepage DesignBop Design
After this presentation, you will understand:
- How to use In-Page Analytics
- When a high bounce rate matters
- User performance across multiple devices and browser types
- What changes can be made with the data you pull
Google Analytics provides valuable insights to help business owners better understand their web traffic, and identify key insights to make improvements to their website.
• WhyAnalytics
• Google Analytics Step by Step
• Who are the people who visit my website?
• What brought visitors to your site?
• What they do once they got on the website?
• Did they do what you wanted them to do?
Get 5 Instantly Actionable Insights from Google Analytics TheIDM
Kelvin Newman, Creative Director, SiteVisibilityWeb Analytics tools like Google Analytics are great for measuring data, but sometimes it can be harder to extract actionable insight.
5 Instantly Actionable Insights from Google AnalyticsSiteVisibility
Our very own Kelvin Newman's presentation at Internet World 2012 in the email and Analytics Theatre. He talks about five ways you can gain strategic insights from Google.
Optimizely Summer School Class 1 - AnalyzeOptimizely
This is class 1 of our Optimizely Summer School. In this class presented by our strategy consultant you will learn:
- How to use analytics to find weaknesses on your website
- How to align these areas for optimization with your company goals
- How to incorporate these goals into a detailed testing plan
This is relevant for:
Digital Marketing
Product Management
User Experience
Web Analytics
E-Commerce
Sign up here for all the remaining classes of this summer:
http://pages.optimizely.com/summer-school-2015.html
Sign up for Optimizely here: https://www.optimizely.com/
Find out how to build a marketing plan including SEO (search engine optimization), CPC (adwords), CPM (display), email marketing and referral marketing. Learn how to prioritize channels and balance your efforts.
Information used from the following sites:
http://www.polevaultmedia.com
http://searchengineland.com/seotable
http://www.slingshotseo.com
Website Analysis - Why Update? - Hiller MuseumMariya Anderson
Many non profit organizations continue to neglect their most important communication outlet - their website. Many seem to be stuck in 1999, with garish colors and 100s of cumbersome HTML pages. This presentation explores examples of successful aviation museum websites (and what makes them engaging) and compares them to a museum website that struggles to catch up to current technology.
Understanding your Audience Through NumbersTom Freestone
Google Analytics can be used to deliver many useful statistics. In our flipped presentation, we will provide instructional materials to help you setup Google Analytics, create custom dimensions and discuss how to use and interpret metrics to gain insight into your applications. We will be demonstrating how we use Google Analytics through uPortal and CAS as case studies, giving you an inside perspective on how we monitor our user traffic and how it leads us to make decisions and changes.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. Agenda
• Executive Summary
• Main Site Performance
– Insights
– Summary
– Recommendations
– Goals and Funnels
• Social
– Insights
– Engagement Recommendations
– Tracking Recommendations
– Tool Examples
• Partner Blog
– Metrics, and Goals
– Tracking & Other Recommendations
• Appendix
• Questions
2
3. Executive Summary
• Non-mobile traffic patterns are somewhat more “engaged” overall than mobile
traffic patterns.
• Referral traffic (both mobile and non-mobile) dominates all traffic, but is the least
“engaged” segment.
• The Donate page and home page are the top landing pages and the most visited
pages for referral traffic ; however, the majority of these visits bounce from these
pages.
• Non-mobile referral traffic that navigates from/to the home page has the greatest
breadth of movement on the site.
• Facebook ads from September-November 2012 did not lead to significant traffic to
the SS website.
3
4. Main Site Performance
Mobile Traffic vs. Non-Mobile Traffic
Referral, Direct, and Search Traffic Insights
Referral Traffic Navigation
Date range Included for all slides: September
2012-March 2013
5. Mobile Traffic Dominates
0%
20%
40%
60%
80%
100%
0
100
200
300
400
500
600
9/1/2012 10/1/2012 11/1/2012 12/1/2012 1/1/2013 2/1/2013 3/1/2013
Visits
Non-Mobile Traffic
Mobile Traffic
% of Mobile Traffic
0%
20%
40%
60%
80%
100%
0
100
200
300
400
500
600
9/1/2012 10/1/2012 11/1/2012 12/1/2012 1/1/2013 2/1/2013 3/1/2013
Unique Visits
Non-Mobile Traffic
Mobile Traffic
% of Mobile Traffic
5
6. Non-Mobile Traffic Appears to be
Somewhat More “Engaged” Online
Metric Mobile Non-Mobile
Pages/Visit 1.16 1.69
Avg. Visit Duration 00:14 00:46
Bounce Rate 90% 82%
Returning Visitors 9% 10%
6
7. Referral Traffic Makes Up Majority of
Mobile and Non-Mobile Traffic
0% (29 visits)
78% (5,400
visits)
22% (1,544
visits)
Mobile
Search Traffic
Referral Traffic
Direct Traffic
5% (207 visits)
82% (3,520
visits)
13% (543
visits)
Non-Mobile
Search Traffic
Referral Traffic
Direct Traffic
7
8. Peaks in Traffic Arise Predominately
from Referral Traffic
In March 2013, there were spikes in mobile direct traffic. This
may have been due to site promotion at games. Non-mobile
direct traffic did not experience the same peaks.
0
100
200
300
400
500
600
Search Traffic
Referral Traffic
Direct Traffic
3/15
3/10
11/2411/17
2/17
8
9. Interesting Observation: Majority of Direct
Traffic Lands on Donate Page from Mobile
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
Mobile
Pageviews 0
50
100
150
200
250
300
Non-Mobile
Visits
9
Could this indicate a potential tracking issue?
10. Search Traffic Has Low Volume – Opportunity to
Optimize Site for Non-Branded Keywords
0
20
40
60
80
100
120
Top Search Terms by Volume
Visits
10
11. How Does Each Channel Compare
from an “Engagement” Standpoint?
Mobile Direct Referral Search*
Pages/Visit 1.27 1.12 2.14
Avg. Visit
Duration
00:27 00:10 01:22
Bounce Rate 82% 92% 48%
Returning
Visitors
13% 7% 48%
Non-Mobile Direct Referral Search*
Pages/Visit 3.50 1.36 2.60
Avg. Visit
Duration
02:54 00:22 01:50
Bounce Rate 68% 86% 47%
Returning
Visitors
31% 5% 31%
*Search Volume
for mobile is only
29 visits and for
non-mobile 207
visits.
Referral
traffic is the
least
“engaged”
segment.
11
12. Top 10 Referral Sites by Visit Volume
Experience High Bounce Rates
0%
20%
40%
60%
80%
100%
120%
0
200
400
600
800
1,000
1,200
1,400
1,600
Mobile
Visits
Bounce Rate
0%
20%
40%
60%
80%
100%
120%
0
200
400
600
800
1000
Non-Mobile
Visits
Bounce Rate
Arrows point to referral sites that make
significant shifts in traffic order when they
are accessed by non-mobile traffic
compared to mobile traffic.
12
13. Majority of Referral Traffic to Top
Landing Pages Bounce
90%
85% N/A N/A N/A N/A
0
1,000
2,000
3,000
4,000
5,000
6,000
Mobile
Visits
89%
60%
N/A N/A N/A N/A N/A N/A N/A N/A
0
1,000
2,000
3,000
4,000
Non-Mobile
Visits
Percentage
above the
bar line is
bounce
rate, which
is labeled
for only
significant
traffic.
13
14. The Donate Page and Home Page Also Dominate the
Top “Engaging” Pages by Volume for Referrals
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
Mobile
Pageviews
0
500
1,000
1,500
2,000
2,500
3,000
Non-Mobile
Pageviews
Lack of pageview volume on other top pages may signal navigation
optimization opportunities.
14
15. How is Top Mobile Referral Traffic
Navigating from/to the Donate Page?
About 93% of the Donate page volume enters from this page, but only about
8% of the traffic proceeds to another page from the Donate page. Of those
who enter from a previous page, about 82% come from the home page. Of
those who visit another page, about 78% proceed to the home page.
15
16. How is Top Mobile Referral Traffic
Navigating from/to the Home Page?
About 72% of the home page volume enters from this page, and about 22% of the
traffic proceeds to another page from the home page. Of those who enter from a
previous page, about 81% come from the Donate page. Of those who visit another
page, about 40% go to the donate page, while about 26% go to the Events page.
16
17. How is Top Non-Mobile Referral Traffic
Navigating from/to the Donate Page?
About 90% of the Donate page volume enters from this page, but only about 14%
of the traffic proceeds to another page from the Donate page. Of those who enter
from a previous page, about 57% come from the home page. Of those who visit
another page, about 49% go the home page, while about 29% go to the Events
page. 17
18. How is Top Non-Mobile Referral Traffic
Navigating from/to the Home Page?
About 57% of the home page volume enters from this page, and about 44% of
the traffic proceeds to another page from the home page. Of those who enter
from a previous page, about 57% come from the Donate page. Of those who
visit another page, about 33% go to the Events page, while 25% go to the
Donate page.
18
19. Overall, Non-Mobile Referral Traffic That
Navigates from/to the Home Page Moves
Around the Site the Most
Mobile
Referral
Entrances Previous
Pages
Exits Next
Pages
Donate
Page
93% 7% 92% 8%
Home
Page
72% 28% 78% 22%
Non-
Mobile
Referral
Entrances Previous
Pages
Exits Next
Pages
Donate
Page
90% 10% 86% 14%
Home
Page
57% 43% 56% 44%
19
21. Summary
• Non-mobile traffic patterns are somewhat more “engaged” overall than
mobile traffic patterns.
• Referral traffic (both mobile and non-mobile) dominates all traffic.
• Majority of mobile direct traffic lands on the Donate page.
• Search traffic has very little volume due to low site optimization of non-
branded keywords.
• Referral traffic is the least “engaged” segment overall, with its non-mobile
segment slightly more “engaged” than its mobile segment.
• The Donate page and home page dominate in the landing page and
navigation path of referral traffic—the majority traffic source.
• Non-mobile referral traffic that navigates to/from the home page has the
greatest breadth of movement on the site.
21
22. Recommendations
• Set up ecommerce for donation tracking to begin measuring the
impact of website and marketing initiatives on donation
conversions.
• A/B test different versions of the Donate page to lower the bounce
rate from this page for different segments (e.g., test
copy, format, etc.). This is especially important if traffic primarily
will continue to be directed to this page. Ecommerce tracking will
be able to see if this page is able to convert traffic into actual
donors.
• Consider testing unique landing pages on referral traffic audience in
order to decrease bounce rates.
22
23. Recommendations-Cont’d
• Initiate SEO project to improve non-branded keyword optimization
on the site. This is critical during lulls in the sports seasons.
• Look into applying for a Google Grant (available to non-profits) to
get access to grant money for Google AdWords to build up search
engine marketing campaigns.
• Event-related and blog content from home page doesn’t live on the
Blog or Events section of site. Look to improve this content
navigation.
• Internal search feature is not working, and the “Make a Difference”
tab is also problematic—look to correct.
23
24. Goals and Funnels
• Set up ecommerce tracking to measure donation conversions. This will
help to measure donation revenue and average donation size. You’ll be
able to segment by traffic source.
• Set up micro goals as Google Analytics Events to measure engagement
outcomes on the site:
– Clicks on rotating photos from homepage
– “Get involved” clicks
– “See More Events” clicks
– “Make a Difference” Clicks
– “Contact Us” form sign ups
– Ticket contribution sign ups
• To look at visitor flow to Partner page, set a URL goal to the Partner
page, then use GA Goal Flow to see navigational flow to this page. This will
help to identify optimization opportunities.
24
25. Social
Social Media Traffic Vs. Referral Traffic
Facebook Metrics and Top Viral Posts
Top Tweets and Influencers on Twitter
26. Traffic From Social Makes Up Very Small Percentage of Total Traffic
Compared to Top Referral Traffic, But Appears More “Engaged”—An
Opportunity to Push More of These Visitors to the Site
53%*
67%
N/A N/A N/A N/A
0
5
10
15
20
25
30
35
40
45
50
Social Media Traffic
Visits
0%
20%
40%
60%
80%
100%
120%
0
500
1,000
1,500
2,000
2,500
Top Referral Traffic
Visits
Bounce Rate
Pages/Visit: 2.29
Avg. Duration: 01:26
Returning Visitors: 20%
Bounce Rate: 56%
Pages/Visit: 1.21
Avg. Duration: 00:15
Returning Visitors: 6%
Bounce Rate: 90%
*Bounce rate for significant traffic
26
27. Termination of Facebook Ad Push Made a Large
Impact on Facebook Likes and Reach
0
100
200
300
400
500
600
700
800
Facebook Likes
Likes
0
50000
100000
150000
200000
250000
Total Reach
Reach
0
10
20
30
Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13
Site Visits from Facebook
Visits
Ads appeared to have
made only a small
impact on drawing
people to the website
from Facebook.
27
28. Top Viral Posts on Facebook
http://on.fb.me/17r6C
u3
11/17/12
175 reach, 52 engaged
users, 46 taking about
this, 26% virality
http://on.fb.me/10L
LNKN
11/10/12
25 reach, 52
engaged users, 46
talking about
this, 24% virality
“Thanks to Kevin Kugler for
hosting us in the Big Ten
Network booth!”
“We were sworn not to reveal
the secret the kids have known
since this morning. Here's
today's @CowboyFB helmet!”
28
29. Top Tweets and Influencers on Twitter
“@AdrianPeterson in honor of being MVP –
back at OU with Special Spectators from OU
Children’s Hosp – on.fb.me/Y7XN2A
Congrats!”
29
30. Engagement Recommendations
• Create more site content to push more traffic to Special Spectators site
from Facebook, and/or provide more links on the Facebook page to direct
traffic back to site.
• Installing the Donate app on Facebook page may help alleviate some of
this need to drive traffic to the main site.
• Encourage fans to share content so that it becomes visible to their
networks outside the Special Spectators page.
• Facebook recommendations from LikeAlyzer:
– Write shorter posts
– Ask more questions to your fans (to generate comments)
– Encourage your fans to ask more questions for you to answer (to generate comments)
– Publish more photos
– Add more milestones
30
32. Tracking Recommendations
• Hootsuite ($9.99/month) integrates with Facebook Insights, Google
Analytics, and Twitter Analytics.
• Twitter analytics alternative: Tool for measuring Twitter
reach, retweets, replies, and finding top tweets and contributors:
www.twitonomy.com/; alternative is www.tweetreach.com.
• Facebook Insights—It’s free! You’ll be able to see new likes and reach
metrics in a specified date range.
• Free Facebook tool that provides tips on how to improve Facebook page:
http://likealyzer.com/.
• Facebook and Twitter engagement metrics tool (free version gives 30 days
worth of data): http://www.truesocialmetrics.com/.
• Set up the Donate app on Facebook page so people can donate directly
from page (integrates with PayPal): apps.facebook.com/fbdonate.
32
35. Metrics and Goals
• Metrics
– Visits broken down by source and mobile vs. non-mobile
– Top search keywords
– Top referrals broken down by mobile vs. non-mobile
– Top landing pages along with bounce rate (broken down by source and
mobile vs. non-mobile)
– Top pages along with bounce rate (broken down by source and mobile
vs. non-mobile)
• Goals
– Set up URL goals for Media, College Sports and Professional
Sports, and Corporations page. Leverage GA Goal Flow to see
navigational flow to these pages in order to look for optimization
opportunities.
– Set up a GA Event for tracking the number of times visitors play the SS
video overview.
35
36. Tracking & Other Recommendations
• Use standard Google Analytics instructions for installing tracking
code to site:
https://support.google.com/analytics/answer/1008080?
• Or use WordPress plug-in for easy installation:
http://wordpress.org/extend/plugins/googleanalytics/
• Track your social share button metrics (shares on Twitter and
Facebook) on GA: http://www.stuffedweb.com/how-to-track-social-
media-buttons-with-google-analytics/
• Embed contact information on the site for potential partners to get
in touch with Special Spectators, or a way to direct traffic to the
main site.
• Enable donors to directly donate on Partner site, or redirect them
to main site.
36
Not much difference between Visits and Unique Visits—indicative of low page views/visit.
Non-mobile traffic experiences higher pages/visit and avg. visit duration, and lower bounce rates on average.
11/17, 11/24, 2/17, 3/10, 3/14-3/16—days of traffic peaks. It has also been noted that there has been a promotion of the SS site link to schools over the last few months.
Direct traffic is traffic that already knows your site by directly typing in the URL or bookmarking the site. It’s interesting to see how this audience is not more directly going to the homepage from the mobile site. In these cases, it could signal tracking issues.
A “brand” keyword or phrase includes your brand name(s) or some variation thereof, like a misspelling or domain name. A “non-brand” keyword does not include your brand name (or any variation thereof). “Not provided” are keywords that came in from logged-in Google visitors, and thus we can’t see what they are. Right now, people who already know your site are coming to you via search for the most part. Non-branded keywords help direct people who don’t know your site to visit your site.
Top referral traffic (both mobile and non-mobile) experience high bounce traffic. Even though non-mobile traffic appears to be more sticky, there is an opportunity to optimize for both segments. Blake has noted that the slow load time of the pictures on the home page may be a contributing factor to high bounce rates on the site.
The donate page dominates the top landing page for both channels. While “donate” page experience bounce rates around 90% for both channels, the home page has a lower bounce rate from the non-mobile channel (60% vs. 85%).
Compared to the mobile referral traffic navigation from/to this page, there is more breadth of navigation paths from/to this page.
Compared to the mobile referral traffic navigation from/to this page, there is more breadth of navigation paths from/to this page.
The “Make a Difference” tab is quite vague; it seems to open to a duplicate window of the page you clicked the link from. What is the true objective of the link?
I’d first reconcile the need for the “Make a Difference” link before setting up the goal in order to avoid any unnecessary work.
Seeing that social media appears to be more engaged, there are opportunities to push more traffic from these social media sites to the main site. One such opportunity is by publishing more site links on these channels. These users may end up more likely to donate, sign up to volunteer, etc.
September through November 2012 there were sponsored ads on Facebook. Reach represents total reach, meaning people who saw any content from the page. With lack of ad push, Facebook likes and reach impressions take a drastic downturn.
“Reach” is the number of unique people who have seen the post; figures are only for the first 28 days after the post is promoted. “Engaged users” are the number of unique people who have clicked on the post; figures are only for the first 28 days after the post is promoted. “Talking about this” is the actual number of people who are “engaged” (created a story from the post) and interacting with that Facebook post (only for the same 28 day window after the post’s promotion). This include activities such as comments, likes to a post, shares, etc. by visitors to the post. “Virality” is the percentage of people who have created a story from the page post out of the total number of unique people who have seen the post.
http://www.twitonomy.com will allow you to fully see the full range of influencers when you log in using the Special Spectators Twitter account. I could only access TweetReach to get some data on influencers. The “Tweets most retweeted” comes from Twitonomy.
I’m not suggesting that all content needs to push traffic to the site, but you may want to come up with a balance of content that pushes traffic to the site and content that is used for engagement purposes.
True Social Metrics will allow you to measure shares per post, likes per post, and comments per post. One pundit says that these metrics really show how visitors are engaging with your content. Twitonomy has a more affordable plan than TweetReach.
Twitonomy shows an example from @GennaWeiss account. You can see that it shows handle mentions, Twitter feed, and most influential users. Slide 27 shows how most retweeted tweets would appear in Twitonomy.
Kickoff write up mentioned that organization wanted to increase exposure to Media, Sports, and Corporations.
There is no contact information on the Partner site.
Pages/visit, avg. visit duration, and bounce rate over time for mobile and non-mobile traffic.