This document discusses using Apache Spark to analyze web log data. Spark is well-suited for this task due to its performance on batch sizes smaller than total RAM and its high-level API. The document outlines parsing log lines, implementing a lambda architecture with Spark, configuring a Spark cluster with Linux containers, and techniques for managing Spark's memory usage such as caching frequently reused RDDs. Aggregation examples using groupBy and reduceByKey are also provided.