My slides from SharePoint Summit Vancouver 2013 talk. The core message of SharePoint 2013 is that social computing is here to stay. However, organizations keep facing conflicting messages on how to align business value and social technologies. In this session you will learn how to connect business value and social features of SharePoint in order to support the organizational activities, how to organize communities of knowledge and how to integrate search and metadata into your overall social enterprise strategy. Learn from the real-world social experiences with SharePoint and avoid the common mistakes in your organization social strategy.

1. Social Business Value Demystified:
Real-World Experiences
Edin Kapić– SharePoint Architect, Spenta

2. Edin Kapić
www.sharepointsummit.org
SharePoint Architect
Works for Spenta / Beezy in
Barcelona
SharePoint Server MVP
President of Catalonian
SharePoint User Group
(SUG.CAT)
@ekapic
www.edinkapic.com
sug.cat
2

3. Structure of the Talk
www.sharepointsummit.org
•
Real-World Power of Social
•
What’s the Fuss About Social
•
Social What and Why
•
Social Success Patterns
3

4. www.sharepointsummit.org
Real-World
Power of Social

8. 1.
2.
3.
4.
Apply online (7 documents)
Upload any additional documents, if requested (online)
Send your passport to the embassy or VAC
Receive your passport by mail with a visa

10. International Postal Arrival Office
(Madrid Airport)

11. We have carried out investigations to locate your shipping but
we had unsuccessful results, so we can not provide any
information about your situation.

13. Hello Edin, during this morning we will deliver
it to your home. Regards.
Very angry with Correos: they have my
passport since 21st in Barajas, with no further
information. I hope it’s not lost.

14. www.sharepointsummit.org
What’s the Fuss
About Social?

16. What’s the Fuss About Social?
www.sharepointsummit.org
social [səʊʃl̩]
From Middle French social, from Latin sociālis (“of or
belonging to a companion or companionship or
association, social”), from socius (“a
companion, fellow, partner, associate, ally”)
social networking [səʊʃl̩ nɛtwɜːk
ɪŋ]
The interaction between a group of people who
share a common interest.

17. What’s the Fuss About Social?
www.sharepointsummit.org
…In a social
organization, employees, cu
stomers, suppliers, and all
other stakeholders can
participate directly in the
creation of value.
They contribute
to, review, and comment on
any phase of the firm’s work.
17

18. What’s the Fuss About Social?
www.sharepointsummit.org
Social Computing Can Improve Our Work
A potential 20-25% improvement possible in
knowledge worker productivity
$900 billion - $1.3 trillion annual value can be
unlocked by social technologies in some sectors
2x better potential value for better enterprise
communication and collaboration.
Source: The social economy: unlocking value and productivity through social tecnologies
18

19. 19

20. What’s the Fuss About Social?
www.sharepointsummit.org
Keywords
…potential…
…unlocked…
…possible…
…can be…
The technology has little
to do with the end result
It’s not “build it and they
will come”
20

21. www.sharepointsummit.org
Social What and
Why

22. Social What and Why
www.sharepointsummit.org
…the new social technology
landscape isn't about the
technology. It's about
building
communities, fostering new
ways of collaborating, and
guiding these efforts to
achieve a purpose.
22

23. Social What and Why
www.sharepointsummit.org
Social Can Mean Many Things
People + Activities + Content
Adding Context to Content
Organizing Communities of Knowledge
Filtering the Information Overload
What is Social for You?
No One-Size-Fits-All Answer, sorry
But some hints follow…
23

24. Social What and Why
www.sharepointsummit.org
Social Building Blocks
People
Objective
Context
Community
Activities
• Business
• Alignment
Content
• Metadata
• Relationship
Guidance
• Governance
• Maturity

25. Social What and Why
www.sharepointsummit.org
Business objectives?
To better understand
market shifts
To identify internal talent
To improve visibility into
operations
To improve strategy
development
Source: 2013 MIT Sloan Management Review and Deloitte Social Business Study
25

26. www.sharepointsummit.org
Social Success
Patterns

27. Social Success Patterns
www.sharepointsummit.org
The emergence of socially
connected enterprises
isn’t fast
More than half of
respondents gave their
company a score of 3 or
below (out of 10)
Source: 2013 MIT Sloan Management Review and Deloitte Social Business Study
27

28. Social Success Patterns
www.sharepointsummit.org
Companies are facing
common barriers
Lack of an overall
strategy (28%), too
many competing
priorities (26%) and lack
of a proven business
case or strong value
proposition (21%)
Source: 2013 MIT Sloan Management Review and Deloitte Social Business Study
28

29. 29

30. Social Success Patterns
www.sharepointsummit.org
In our Beezy deployments we have observed
some repeating patterns in how companies
embrace social successfully
Enterprise Culture Matters
Benefit the Right People
Measure the Right Things
Align with the Business
No Sponsors, No Go
Start Small, Keep Going
Metadata, Metadata, Metadata
30

31. Enterprise Culture Matters
www.sharepointsummit.org
The enterprise culture
must shift for social to work
Change Management is a
very important issue here
“People should be
working, not talking”
mindset
31

32. Benefit the Right People
www.sharepointsummit.org
What’s In It For Me (WIIFM)
Factor
The employees must perceive
the benefits of using social in
the workplace
How will this make their jobs
and lives easier?
Early Adopters are valuable
Resistance vs Motivation
32

33. Measure the Right Things
www.sharepointsummit.org
Return on Investment (ROI)
Social ROI = Benefit of Social / Cost of Social
Cost of Social =
Software Cost
+ Adoption Cost
Benefit of Social = ?
33

34. Measure the Right Things
www.sharepointsummit.org
The crux of Social ROI is calculating the benefit
Qualitative
(better context for decision-making, employee
motivation)
Quantitative
(# of issues raised, email load, disk usage)
34

35. Measure the Right Things
www.sharepointsummit.org
# Questions Asked
Time to Onboard
New Employees
% of Labeled
Content
Quality of
Published Content
Richter et al, 2013, Success Measurement of Enterprise Social Networks
35

36. Align with the Business
www.sharepointsummit.org
Take an existing
business process and
introduce social
Social should fit
naturally into the flow of
work
Do not
complement, replace
36

37. 37

38. No Sponsors, No Go
www.sharepointsummit.org
No executive involvement
means no social
commitment
Some industries are more
resistant to social
Try a pilot in a non-essential
business process
Engage top management in
social activities
Win Executive Support for SharePoint Social (Richard Harbridge)
38

39. No Sponsors, No Go
www.sharepointsummit.org
39

40. Start Small, Keep Going
www.sharepointsummit.org
Do not try to cover the whole company at once
Don’t “bet the farm”
40

41. Metadata, Metadata, Metadata
www.sharepointsummit.org
Social does not replace Metadata
Folksonomy / Taxonomy
41

42. Metadata, Metadata, Metadata
www.sharepointsummit.org
What’s the future?
Social Exhaustion
More metadata in social
More social governance
IMHO
More knowledge extraction
from social content
More automated social
tools
42

43. Metadata, Metadata, Metadata
www.sharepointsummit.org
vNext (2014)
43

44. www.sharepointsummit.org
Summary
44

45. Summary
www.sharepointsummit.org
Social is huge productivity
enabler
Be prepared
Social is becoming mature
Leverage success patterns
Avoid common pitfalls
It’s not about technology, it’s
about culture and change

46. Thank you for your attention!
This presentation will be available on the Vancouver
SharePoint Summit web site a few days after the event.

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