Dear PANA Members,
You are all invited to PANA’s September GMM entitled: “HOW TO STRENGTHEN YOUR COMPANY’S DIGITAL CAPABILITY”. This will be on September 25, 2014 (Thursday), 12 Noon at the Hard Rock Cafe, 3/F Glorietta 3, Makati City. Speaker is Mr. Albet Roble-Buddahim, Department Head of Digital Activation and Business Transformation, Avon Cosmetics Inc. (Registration starts at 11:30AM.)
Find out the answers to the following questions:
- What are the different options for an internal digital team given a brand's objectives and scale?
- What are the different competencies that need to be developed?
- What are the different positions, and how does the org chart look like for a digital team?
- When do you decide to outsource digital work?
- What are the different types of suppliers and digital agencies out there?
- How do you evaluate prospective suppliers and digital agencies?
- How do you evaluate the effectiveness of a digital campaign?