This document provides recommendations for optimizing campaigns based on analysis of a search term report. It suggests separating converting and non-converting keywords and ASINs. For converting keywords and ASINs with 3+ units, it recommends creating separate manual campaigns grouped by match type (exact, phrase, broad) or targeting specific ASINs. Non-converting keywords and ASINs with 0 conversions and over $2 spend should be negated. Specific bidding strategies are also outlined.