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MKT 593 Week 1 Strategic Marketing Plan Innovation and Marketing
Write a 700- to 1,050-word paper explaining the role of innovation in marketing and develop an innovative idea for the Week 6 final assignment.
MKT 593 Effective Communication - snaptutorial.com
1. MKT 593 Week 1 Strategic Marketing Plan
Innovation and Marketing
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MKT 593 Week 1 Strategic Marketing Plan Innovation and Marketing
Write a 700- to 1,050-word paper explaining the role of innovation in
marketing and develop an innovative idea for the Week 6 final
assignment.
Include a statement of how innovation is necessary to develop
sustainable marketing strategies.
List at least one specific strategy for innovation you will be using in
the final project.
Include an evaluation of the effectiveness of this strategy.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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MKT 593 Week 2 Environmental Analysis
Worksheet
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2. MKT 593 Week 2 Environmental Analysis Worksheet
Choose a product for an environmental analysis. (This may or may
not be your Week One choice.)
Research an environmental analysis for your selected product.
Complete the attached worksheet (in lieu of a 1,050- to 1,400-word
paper) in which you include a descriptive analysis of the following:
The product
Main features of the product
Major benefits received by those using the product (How is it
innovative?)
Current branding strategies
A description of pricing used at distribution levels and consumer
levels
Target market
Demographic or psychographic profile
Identification of the overall market size
Distribution: the plan for distribution
Competitors
A definition of
Competition
Current market share
Competitive marketing strategies
Product attributes
Promotion
Pricing
Services offered
Distribution network
Discussion of strengths, weaknesses, and competitive trends
Financial analysis
Overall industry sales and market shares by segment and
geographical region
Profitability analysis including projected revenues and expenses
Other factors, including:
Trends
3. Events
External conditions that may affect the product launch:
Social
Cultural
Demographic
Economic
Technological
Political
Legal
Regulatory
Ethical factors considered
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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MKT 593 Week 3 Ethical Issues
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MKT 593 Week 3 Ethical Issues
Research and analyze the ethical issues that may be encountered not
only in marketing a product but in conducting market research.
Prepare a 10- to 12-slide Microsoft® PowerPoint® presentation with
speaker notes that summarizes the most difficult ethical issues that a
business might encounter when designing and marketing their
products.
Include the following in the presentation:
Ethical issues businesses may face in the market research process
4. Ethical issues businesses may face in setting price and promotion
of the product
Ethical issues that a business may face in a global setting and how
they differ from domestic concerns
Include references and citations in your presentation.
Format your presentation consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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MKT 593 Week 4 Signature Assignment
Strategic Marketing Plan Description
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MKT 593 Week 4 Signature Assignment Strategic Marketing Plan:
Marketing Plan Description
What is a Signature Assignment?
A signature assignment is designed to align with specific program
student learning outcome(s) for a program. Program Student
Learning Outcomes are broad statements that describe what students
should know and be able to do upon completion of their degree. The
signature assignments are graded with an automated rubric that
allows the University to collect data that can be aggregated across a
location or college/school and used for program improvements.
Write a 1,750- to 2,100-word paper in which you evaluate situational
marketing strategies, objectives, and tactics.
5. Analyze the concept of corporate social responsibility and how it
relates to new products and objectives that align with your marketing
plan.
Analyze the marketing strategies, objectives, and tactics for your
product as it relates to the following:
Target market
Promotional channel
Pricing
Product
Evaluate the financial objectives for the product.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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MKT 593 Week 5 Major Marketing
Weaknesses
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MKT 593 Week 5 Major Marketing Weaknesses
Read and Review the text’s “Major Marketing Weaknesses” table in
Chapter 23.
Identify three to five examples from the real world and describe them
– they can be both examples of committing the deadly sins, or
avoiding them.
Write a 1,050-word description including the “sins” under discussion
and summaries of the examples.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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MKT 593 Week 6 Innovative Product Plan
Presentation
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MKT 593 Week 6 Innovative Product Plan Presentation
Your goal is to “sell” your strategic marketing plan by persuading
your audience into adopting it; therefore, keep the focus of the
presentation on only the highest value or most critical key points
which would assure them that your plan will succeed.
Develop a 12- to 15-slide presentation with speaker notes based on
your new product or service as if you are seeking funding for the
product or service.
Update all previous sections as new information becomes available
through research and instructor feedback.
Include the following key points in the presentation:
Introduction
Environmental analysis
Possible and selected strategies–price, place, promotion, and
product
Financial objectives
Tactics
Contingency plans
Ethical standards
Implementation plan
Tools developed to measure marketing plan effectiveness
7. Summary
Format your presentation according to APA guidelines.
Click the Assignment Files tab to submit your assignment.
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