Southwest Airlines Strategy and Process Response Guid.docx

Southwest Airlines' Strategy and Process
Response Guidelines
Respond to the posts of two peers. See below. When responding
to others, seek
clarification, share your personal experiences that relate to their
experiences,
and provide feedback on their posts.
Student 1
Southwest’s strategy and process lies in making the most of
what they have and using it efficiently. by
only using one type of aircraft, it keeps training costs at bay
because the mechanics don’t have to go to
school to learn how to maintain a bunch of different aircraft.
They also have many of their employees
cross trained wherever possible which helps the company
maximize the utilization of their work
force. The company’s flights are also relatively short and they
use a lot of what are referred to as
secondary airports which keeps their operational costs down.
Southwest is successful because they have taken logical steps to

keep their costs down while giving the
customer what they want— getting to their destination without
paying a lot of money for it. Not only
have they taken the steps necessary to keep going in a time
when the airline industry wasn’t doing well
but they have stuck to it.
Tesla would do well to borrow from Southwest is its Human
Resources philosophy. Tesla needs to make
sure the people they hire have the proper experience and have
the personality to work at Tesla for the
job they are hired for. Tesla also needs to cross train their
employees as much as they can except where
safety standards prohibit it. This will cut labor cost efficiently
and make sure the employees are
qualified for their jobs, which is a big problem, particularly
with the quality checks.
Reference:
Srinivasan, M. (2014, September 1). Southwest Airlines
operations – A strategic perspective.Airline
Industry Articles. Retrieved from http://airline-
industry.malq.net/southwest-airlines-operations-a-
strategic-perspective

Student 2
Southwest Airlines is a very large and successful airline. They
use a very smart and unique strategy
which plays a major role in the airline’s success. According to
Srinivasan (2014), Southwest Airlines
began with one simple strategy, “If you get your passengers to
their destinations when they want to get
there, on time, at the lowest possible fares, and make darn sure
they have a good time doing it, people
will fly your airline” (para. 1). This strategy offers lower costs,
higher efficiency, and more convenience
as well. Other competitive advantages of the airline includes
award winning customer service, human
resource practices and work culture, and lower operational costs
and higher operational efficiency
(Srinivasan, 2014). The client company that I am using for my
OIP is Nike Inc. I believe that it would be
advisable for Nike Inc. to learn from Southwest Airline’s

strategies and processes. Southwest vales
customer satisfaction and uses strategies that not only benefit
the company, but the customers as well.
Nike Inc. could implement such strategies in order to improve
its overall operations management.
References
Srinivasan, M. (2014, September 1). Southwest Airlines
operations – A strategic perspective. Airline
Industry Articles. Retrieved from http://airline-
industry.malq.net/southwest-airlines-operations-
a-strategic-perspective
15
Annotated bibliography

Bonk, C. & Graham, C. (2005). Handbook of blended learning:
Global perspectives, local designs. San Francisco, CA: Pfeiffer
Publishing.
Summary: this comprehensive book highlights some of the most
recently used practices in blended learning whilst incorporating
the trends. The book also provides practices used in blended
learning for specific blended learning situations providing
examples for each scenario such as online learning, face-to-face
learning and even the military learning. The content within this
resource material provides a great understanding of blended
learning and the range of possibilities that availed when
designing blended learning environments.
Use: this book will enable me to build my argument on why
hybrid classes and some of the practices used during hybrid
classes. I intend to use the content within the book to compare
how educational models in hybrid learning may vary from face
to face learning techniques.
Bonk, C., Kim, K. J., & Zeng, T. (2006). Future directions of
blended learning in higher education and workplace learning
settings. In C. Bonk & C. Graham (Eds.), The handbook of
blended learning: Global perspectives local designs (pp. 550-
567). San Francisco: Pfeiffer.
Summary: this comprehensive resource sights the future
directions of blended learning in higher learning and workplace
learning settings. This highlights any future improvements and
recommendations that are likely to be made for the learning
design giving the global perspectives.
Use: this handbook is a great resource for me to draw content
that would support my argument of why hybrid classes should
be considered.
Dziuban, C., Hartman, J., & Moskal, P. (2004, March
30). Blended learning . EDUCAUSE Center for Applied
Research Research Bulletin.
Summary: The authors of this article argue the benefits of
blended learning in institutions and their growing popularity

around the world.
Use: I intend to use this article to create a more convincing
argument on why hybrid classes should be considered in
comparison to other learning styles that are available.
Garnham, C., & Kaleta, R. (2002, March). Introduction to
hybrid courses. Teaching with Technology Today, 8 (10).
Summary: this article gives a detailed introduction to hybrid
courses, its benefits, its perspectives and the learning
effectiveness. It also enlightens the reader on the challenges
associated with the learning design giving a clear overview of
the courses.
Use: I intend to use this article to create an introduction to
hybrid classes and build my argument on why they should be
considered globally as a learning system.
Graham, C. R. (2005). Blended learning systems: Definition,
current trends, and future directions. In C. J. Bonk & C. R.
Graham (Eds.). Handbook of blended learning: Global
perspectives, local designs (pp. 3-21). San Francisco, CA:
Pfeiffer Publishing.
Summary: the authors of this book give a general overview of
blended learning including its definition, current trends and
future directions for this learning designing. This gives a broad
understanding of the subject highlighting the current trends
used today.
Use: this article will give me a wider and much better
understanding of hybrid learning .
Picciano, A.G. & Dziuban, C., Editors (2006). Blended
learning: Research perspectives. Needham, MA: The Sloan
Consortium. No online version available.
Summary: this article by Picciano and Dziuban highlights the
definition of blended learning and the trends both currently and
in the future applied to the learning designs.
Use: this article will enable me to build my project on why
hybrid courses by giving adequate relevant information on the
topic to be discussed.
Hensley, G. (2005). Creating a hybrid college course:

Instructional design notes and recommendations for beginners.
Summary: this article highlights the blended learning design
while recommending the notes for beginners. This case study
also describes briefly of the steps taken when creating a hybrid
course for beginners while presenting recommendations for the
others that might be interested.
Use: I intend to use this article to highlight of the steps taken to
design the hybrid learning courses.
Hmbert, J. & Vignare, K. (2005). RIT introduces blended
learning—successfully! In J. C. Moore (ed.), Elements of
Quality Online Education: Engaging Communities, Wisdom
from the Sloan Consortium, Volume 2 in the Wisdom Series.
Needham, MA: Sloan-C.
Summary: this article highlights the effectiveness of blended
learning on students and the perception of the same by students.
Use: I intend to use this paper to understand the effectiveness of
hybrid learning, hybrid course designing and how well it is
embraced in institutions of higher learning.
Martyn, M. (2003). The hybrid online model: Good
practice. EDUCAUSE Quarterly, 26 (1), 18-23
Summary: this article highlights the development and
implementation of online hybrid models. It also describes the
online approach to online learning while employing the best
qualities of online hybrid learning.
Use : I would use this paper to gain an understanding on what
hybrid models are, their benefits and challenges associated with
creating them.
Riffell, S.K., & Sibley, D.F. (2004). Can hybrid course formats
increase attendance in undergraduate environmental science
courses? Journal of Natural Resources and Life Sciences
Education, 33, 1-5.
Summary: this paper investigates the effectiveness of online
hybrid classes in increasing the attendance of in undergraduate
courses. Some of the points outlined include the benefits of
hybrid learning in boosting class attendance and manageability.
Use: I intend to use this article to further understand how

hybrid learning is a much better alternative to traditional forms
of education.
Spilka, R., (2002, March). Approximately "Real World"
Learning with the Hybrid Model. Teaching with Technology
Today, 8 (6).
Summary: this article highlights the benefits that come with
hybrid learning where students from all works are able to
comfortably learn online without the hassle of being physically
present at the school. It also highlights how much the
technology as been embraced all over the world.
Use
Kaleta, R., Skibba, K. A., & Joosten, T. (In Press). Discovering,
designing, and delivering hybrid courses. In A. Picciano & C.
Dziuban (Eds.), Blended learning: Research perspectives.
Needham, MA: The Sloan Consortium. (no online link
available)
Summary: this paper addresses how hybrid learning designs are
discovered, created and delivered to students. Processes of
designing of hybrid courses are to fit the quality expected of
them is highlighted too.
Use: I intend to use this resource to understand better on hybrid
course creation and designing to fit the students’ needs.
Reasons, Saxon G., Valadares, Kevin, & Slavkin, Michael.
(2005). Questioning the hybrid model: Student outcomes in
different course formats. Journal of Asynchronous Learning,
9(1), 83-94.
Summary: this journal highlights of how well students have
embraced hybrid learning courses while questioning how
efficient the hybrid model has been for ensuring positive
student outcomes eventually.
Use: I would use this resource to determine the effectiveness of
hybrid learning on student learning along with the adoptability
of the learning models.
Rovai, A.P., & Jordan, H.M. (2004). Blended learning and sense
of community: A comparative analysis with traditional and fully
online graduate courses. International Review of Research in

Open and Distance Learning.
Summary: this journal compares blended learning to traditional
graduate courses outlining which of the two is of a greater value
to the student and the community at large in ensuring quality
education is achieved.
Use: I intend to use this paper to compare the benefits of hybrid
learning to traditional learning methods while trying to answer
the question why hybrid classes.
Utts, J., Sommer, B., Acredolo, C., Maher, W. M., & Matthews
R. H. (2003). A study comparing traditional and hybrid internet-
based instruction in introductory statistics classes. Journal of
Statistics, 11(3), np.
Summary: this paper tries to highlight the effectiveness of
hybrid learning to traditional learning based on introductory
statistical classes giving an overview of which of the two is
better than the other.
Use: I would use this paper to understand the effectiveness of
both types of learning on certain courses offered in schools such
as statistics.
Ausburn, L.J. (2004). Course design elements most valued by
adult learners in blended online education environments: An
American perspective. Educational Media International, 41(4),
327-337.
Summary: this paper outlines the most valued design elements
that are most valued by adult learners in hybrid learning classes
online. The design elements mentioned are part of the design
tools used in hybrid learning courses creation.
Use: I would use this paper to understand further the design
elements that are usually incorporated in the creation of hybrid
learning courses.
Christensen, T.K. (2003). Finding the balance: Constructivist
pedagogy in a blended course. Quarterly Review of Distance
Education, 4(3), 235-243.
Summary: this paper describes a blended introductory
instructional design course at Brigham Young University that
had been evaluated, revised, and re-evaluated. The case is an

example of how a faculty member teaching a blended course
must constantly determine the balance between face-to-face and
online components.
Use: I intend to use this case study to understand how the
balance between face-to-face and online components can and
should be maintained for hybrid learning to be successful.
Cox, G., Carr, T., & Hall, M. (2004). Evaluating the use of
synchronous communication in two blended courses. Journal of
Computer Assisted Learning, 20, 183-193.
Summary: this paper evaluates the use of distance learning in
blended courses with its impact on both students and the
instructors being highlighted. Students and instructors using
this mode of learning had positive attitudes towards distance
learning after using it for a given duration of time.
Use: I would use this paper to evaluate the impact and
effectiveness of synchronous communication in learning.
Kerres, M., & De Witt, C. (2003). A didactical framework for
the design of blended learning arrangements. Journal of
Educational Media. 28 (2-3), 101-113.
Summary: this journal highlights the arrangements put in place
in developing blended learning courses and how effective they
may be in the long run.
Use: I intend to use this journal to understand the framework
put in place in the creation of blended learning courses.
Paine, P. F. (2003). An outline for designing a hybrid first year
language course with WebCT. Eric Document ED479812.
Summary: this paper outlines the designs that are incorporated
in designing a hybrid first year language course so as to meet
the fast changing needs of the student while meeting the
traditional course objectives.
Use: I would use this paper to understand the designs
incorporated in designing hybrid courses and the elements to be
considered.
Skibba, K. A. (2006, March). A Cross-Case Analysis of How
Faculty Connect Learning in a Hybrid Courses. Proceedings of
47th Annual Adult Education Research Conference. University

of Minnesota, Minneapolis, Minneapolis, Minnesota.
Summary: this case study highlights how the faculty has
embraced hybrid learning while trying to connect and
understand the hybrid courses.
Use: I intend to use this paper to understand how much hybrid
learning has been embraced by both the faculty and students in
institutions all over.
Soules, M. (2005). Collaboration and publication in hybrid
online courses.
Summary: this paper highlights the combined technologies of
distance learning and face to face interaction that facilitate
hybrid learning. All processes of hybrid learning are dependent
on the two mentioned elements that can only be understood
through observations and recommendations.
Use: I intend to use this paper to understand the importance and
role of technology in hybrid learning.
Aycock, A., Garnham, C., & Kaleta, R. (2002, March). Lessons
learned from the hybrid course project. Teaching with
Technology Today, 8(6).
Summary: This paper summarizes the lessons learned from
blended learning including its description, discovery,
challenges, design creation and the benefits of blended learning.
Use: I would use this paper to gain more understanding on
hybrid learning and its impact globally.
Dziuban, C., Hartman, J., Moskal, P., Sorg, S., & Truman, B.
(2004). Three ALN modalities: An institutional perspective. In
J. Bourne & J.C. Moore (Eds.), Elements of Quality Online
Education: Into the Mainstream (pp. 127-148). Needham, MA:
Sloan Center for Online Education.
Summary: this resource highlights the recent technological
advancements that have been unveiled in the past years that
have facilitated the spread of hybrid learning in most
institutions both locally and globally.
Use: I intend to use this paper to understand the technology
behind hybrid learning and how effective they are in its
facilitation.

Dziuban, C.D., Moskal, P. D., Hartman, J. (2005). Higher
education, blended learning, and the generations: Knowledge is
power: No more. In J. Bourne & J.C. Moore (Eds.), Elements of
Quality Online Education: Engaging Communities. Needham,
MA: Sloan Center for Online Education.
Summary: this article discusses the elements of quality hybrid
education through engaging the communities while creating
awareness on the effectiveness and benefits of blended learning.
Use: I would use this article to outline the elements of quality
hybrid learning .
Kaleta, R., & Garnham, C. (2001). Hybrid I: UW System Hybrid
Course Project — Overview, Faculty Development, Student
Resources. Proceedings of the 17th Annual Conference on
Distance Teaching and Learning, University of Wisconsin-
Madison.
Summary: this article discusses how hybrid learning has been
incorporated into the university system and how well it has been
embraced by both the students and the faculty. Developments in
the faculty and the availability of student resources to facilitate
this transformation have been discussed too
Use: I intend to use this article to create suggestions that would
facilitate the improvement of hybrid learning in most
institutions.
Kaleta, R., Skibba, K. A., & Joosten, T. (In Press). Discovering,
designing, and delivering hybrid courses. In A. Picciano & C.
Dziuban (Eds.), Blended learning: Research perspectives.
Needham, MA: The Sloan Consortium.
Summary: this journal highlights how blended or hybrid
learning was discovered, designed and delivered to students all
over. It also goes ahead to highlight its benefits and the
challenges associated with blended learning.
Use: I would use this article to increase my knowledge on the
subject for the final project report where I will be arguing out
why hybrid classes should be considered or not considered.
Skibba, K. A. (2006, March). A Cross-Case Analysis of How
Faculty Connect Learning in a Hybrid Courses . Proceedings of

47th Annual Adult Education Research Conference. University
of Minnesota, Minneapolis, Minneapolis, Minnesota.
Summary: this article from the University of Minneapolis
analyses how future teachers and educators connect learning in
a hybrid course. How the faculty perceived this mode of
learning is what was majorly being studied.
Use: I intend to use this article to analyze the perception of
hybrid learning and courses for my research as I build my
argument on why hybrid courses.
Young, J.R. (2002, March 22). 'Hybrid' teaching seeks to end
the divide between traditional and online instruction. Chronicle
of Higher Education, 48(28), A33-34.
Summary: this resource highlights ways in which hybrid
learning has reduced the differences that once so evident
between online and traditional instruction. This creates a
harmony between the two learning designs giving a better
understanding of each of them.
Use : I would use this article to highlight the differences that
may have existed between hybrid learning and traditional
learning methods and the developments that are yet to be made
to create a harmony between the two.
King, K. (2002). Identifying success in online teacher education
and professional development. Internet and Higher Education, 5,
231-246.
Summary: This article identifies the successes of hybrid and
blended classes through the development of teachers who teach
online. The development observed is in terms of educational and
professional developments where teachers are able to develop
better skills for their practice.
Use: this article will add more weight to my argument on hybrid
classes by outlining that it’s not only of benefit to the students
but also the teachers educating their students online. I intend to
use this article to outline this point.
Sands, P. (2002). Inside outside, upside downside: Strategies
for connecting online and face-to-face instruction in hybrid
courses. Teaching with Technology Today, 8(6).

Summary: This article highlights how interactions are possible
with instructors during the hybrid learning process giving
strategies that could facilitate the latter.
Use: I would use this paper to understand the strategies put in
place to guide interactions between students and instructors
during hybrid learning.
Jay Caulfield, How to Design and Teach a Hybrid Course:
Achieving Student-Centered Learning through Blended
Classroom, Online and Experiential Activities (2011).
Summary: this article guides how to design the hybrid learning
courses while making the courses as student-centered as
possible.
Use: I would use this paper to understand further how hybrid
learning courses are created and the strategies involved in its
creation.
Faculty Resource on Hybrid Courses and Ten Questions to
Consider When Redesigning a Course for Hybrid Teaching and
Learning from the University of Wisconsin-Milwaukee.
Summary: this explains how to redesign a course for hybrid
teaching and learning to encourage on taking the conversion
from traditional to hybrid slowly and not to limit the number of
technology tools introduced earlier on.
Use: I would use this resource to understand how to transition
from traditional learning to hybrid learning and what's make
hybrid classes different than other types .
Student Engagement Techniques: A Handbook for College
Faculty (2010) by Elizabeth Barkley. Ideas for the in-person
portions of a hybrid course.
Summary: this resource highlights how instructors and students
can engage with each other.
Use: I would use this paper to understand student-teacher
interactions during the blended learning process.
Columbus State Community College: Advantages and
Challenges for Blended Courses
Summary: this is a journal on the Columbus State Community

College website that outlines the pros and cons of hybrid
learning for both the student and the instructor.
Use: I would use this paper to compile my points on the
advantages of blended learning and its disadvantages if present.

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