2019 Seattle Code Camp Fantastic outcomes and how to measure them by Cheryl Hammond

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Do your metrics track what matters most to your organization, or do they merely quantify your adherence to a process? Is that process a good proxy for real results? In your environment? How do you know? Discover where to look for elusive, real outcomes. Join Cheryl Hammond to learn how to study indicators for your important metrics so you can recognize them when you encounter them in the wild. Understand how to monitor the health and relevance of your outcomes, and commit to the constant care needed to keep them vibrant. You'll take back a renewed appreciation for the beauty of a wild, untamed outcome and how it can motivate and focus your teams.

Technology

@bsktcase #seattlecodecamp #fantasticoutcomes
fantastic outcomes
@bsktcase #seattlecodecamp #fantasticoutcomes

@bsktcase #seattlecodecamp #fantasticoutcomes@bsktcase #seattlecodecamp #fantasticoutcomes
fantastic outcomes and
how to measure them
Cheryl Hammond
Practice Leadership
she/her
chammond@pivotal.io
@bsktcase

@bsktcase #seattlecodecamp #fantasticoutcomes
Cheryl Hammond
she/her
20+ years in software development, executive
leadership, and organizational transformation
Passionate about agile, lean, and making
software delivery humane; not afraid to look
silly doing it
Fourth-generation Seattleite
College recruiter & mentor; traveler; bolonka
lover; genealogist; feminist

@bsktcase #seattlecodecamp #fantasticoutcomes
Invitations and asks
slideshare.net/bsktcase
Today’s slides and more
@bsktcase #seattlecodecamp #fantasticoutcomes
Tweet your feedback and questions during and after and whenever

@bsktcase #seattlecodecamp #fantasticoutcomes@bsktcase #seattlecodecamp #fantasticoutcomes
why measure?

@bsktcase #seattlecodecamp #fantasticoutcomes@bsktcase #seattlecodecamp #fantasticoutcomes
To recognize eﬀectiveness

@bsktcase #seattlecodecamp #fantasticoutcomes@bsktcase #seattlecodecamp #fantasticoutcomes
To focus attention

@bsktcase #seattlecodecamp #fantasticoutcomes@bsktcase #seattlecodecamp #fantasticoutcomes
To inﬂuence very large, slow-moving, opinionated entities

@bsktcase #seattlecodecamp #fantasticoutcomes
Measuring the immeasurable
True metric
What you should measure
Proxy metric
What you can measure

@bsktcase #seattlecodecamp #fantasticoutcomes
is there a problem?

@bsktcase #seattlecodecamp #fantasticoutcomes
When good metrics go bad
Bad proxies
Not properly correlated with the thing we want
Bad math
Velocity == time × distance
Bad questions
Are we asking what we really need to know?

@bsktcase #seattlecodecamp #fantasticoutcomes
We still have the same problem

@bsktcase #seattlecodecamp #fantasticoutcomes
We still need good proxies

@bsktcase #seattlecodecamp #fantasticoutcomes
Is this still a thing?

@bsktcase #seattlecodecamp #fantasticoutcomes
Are these still valid?

@bsktcase #seattlecodecamp #fantasticoutcomes
What even is an “outcome”?
What we really want to know
Did we build the right thing?
Was the value worth the cost?
Will this gamble pay oﬀ?
Where should we invest?
And yet, we’re measuring
“Velocity”
“Productivity”
“Predictability”

@bsktcase #seattlecodecamp #fantasticoutcomes
outcomes are elusive
@bsktcase #seattlecodecamp #fantasticoutcomes

@bsktcase #seattlecodecamp #fantasticoutcomes@bsktcase #seattlecodecamp #fantasticoutcomes
Welcome changing requirements,
even late in development.
Agile processes harness change for the
customer’s competitive advantage.

@bsktcase #seattlecodecamp #fantasticoutcomes@bsktcase #seattlecodecamp #fantasticoutcomes
Outcomes that deliver value

@bsktcase #seattlecodecamp #fantasticoutcomes@bsktcase #seattlecodecamp #fantasticoutcomes
Outcomes that support people

@bsktcase #seattlecodecamp #fantasticoutcomes@bsktcase #seattlecodecamp #fantasticoutcomes
Outcomes that solve diﬃcult problems

@bsktcase #seattlecodecamp #fantasticoutcomes@bsktcase #seattlecodecamp #fantasticoutcomes
It’s “whys” all the way down

@bsktcase #seattlecodecamp #fantasticoutcomes
Calibrating our “whys”
If we “why” too far
We lose our correlation to measurable proxies
Confounding variables contaminate our data
We don’t know whether we aﬀected the outcome
If we don’t “why” far enough
We don’t correlate to actual value delivered
Every metric becomes a vanity metric
We don’t know whether we aﬀected an outcome

@bsktcase #seattlecodecamp #fantasticoutcomes
Zeroing in on a useful level of “why”
Beneﬁt
Why the customer wants the outcome; their competitive advantage
🎯 Outcome
A problem that your product solves for the customer
Output
The product you create
Feature
An activity the customer can perform within your product

@bsktcase #seattlecodecamp #fantasticoutcomes
are metrics to blame?
@bsktcase #seattlecodecamp #fantasticoutcomes

@bsktcase #seattlecodecamp #fantasticoutcomes
How outcomes (should) cascade and inform us
Vision
The WHAT and WHY
Decades +
Strategy
HOW we will REALIZE the vision
Years
Roadmap
TIMELINE and TACTICS for how
we intend to execute the strategy
Months
Backlog
The DETAILS we need to create
the product
Weeks

@bsktcase #seattlecodecamp #fantasticoutcomes
What often happens instead
Vision
Seems unattainable or even insincere!
Epics? Features?
Wait, where did these come from?
Customer focus may have been here once but
we’ve misplaced it now!
Backlog
What happened to our customer?

@bsktcase #seattlecodecamp #fantasticoutcomes
where to begin
@bsktcase #seattlecodecamp #fantasticoutcomes

@bsktcase #seattlecodecamp #fantasticoutcomes
Outcome-driven metrics
Identify outcomes
Follow the “whys” out until you ﬁnd customer beneﬁts and competitive advantages
Then work backwards to ﬁnd customer outcomes, i.e., customer problems you can solve
Build strategies and roadmaps around outcomes
Be cautious about reframing existing backlogs, as you may miss faulty assumptions
Ask, “how will we know?”
Start qualitatively; keep the focus on the customer
Then, and only then, ask, “how will we measure?”
Be ever-vigilant against measuring outputs instead of outcomes!

@bsktcase #seattlecodecamp #fantasticoutcomes@bsktcase #seattlecodecamp #fantasticoutcomes
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2022 Subsistence Agile - Sustainability and Self-Sufficiency for Thriving Tea...

Cheryl M Hammond

Does ‘subsistence’ carry a negative connotation for you—scarcity, poverty, barely scraping by? In this era of enterprise scaling and big digital transformations, our trusty old agile often feels the same. It’s easy to get stuck when it seems like every retrospective action item worth doing requires an executive sponsor who isn’t coming. Our planetary challenges require us to think of ‘subsistence’ differently. The ability to produce what we need, sustainably, using the resources available in our communities, is powerful! Are you getting the best from the ecosystem you already have? This session explores practical tips for nurturing and growing your agile practice hyper-locally, using techniques accessible at the team level. Learning outcomes: - Build and strengthen the supportive agile community already around you - Reduce your dependence on expensive faraway ‘imports’ - Expand your influence and capabilities by developing ‘trade’ networks nearby - Focus on what’s most important for you and your team to thrive!

2019 Full-spectrum diversity: rethinking our norms by Cheryl Hammond

Cheryl M Hammond

Organizational diversity isn't just about the attributes we can see. Every team has members with a near-infinite spectrum of needs, some of which we know about and a lot more we probably don't (and might never). How do we create a safe, accommodating space for things we aren’t aware of? It's possible. For our teams to reflect the diversity of our worlds, HR policies are necessary but not sufficient. Our teams can and should take concrete steps, large and small, to make ourselves more welcoming. You're probably doing some of them already, so let's talk about what works and how we can scale it out. From stairs, ramps, and elevators to menu planning to planking and wall sits during meetings, Cheryl Hammond discusses how to rethink our norms, retire our assumptions, ask the right questions without prying, and create space for our teammates to self-accommodate. You might never know the difference you've made, but your teams will be healthier and wiser for it.

2019 Fantastic Outcomes and How to Measure Them by Cheryl Hammond

Cheryl M Hammond

2018 One Metric to Rule Them All - Effectively Measure Your Teams Without Sub...

Cheryl M Hammond

If you don't know how to measure what you want, you'll end up wanting what you can measure. Most often the thing you want to know isn't easily quantifiable, and common proxy metrics are usually poorly correlated with the information you actually need. Measuring the wrong things is worse than nothing—a toxic metric can damage your teams' performance. With the right data, you can change the conversation. Tell your team's authentic story to management, your customers, and beyond. Step away from dangerous metrics that punish unfairly. Quit wasting time with metrics that are easily gamed. Instead, choose effective metrics to get everyone on the same page about what's important. Whether you're the measurer or the measuree, in this session, you'll learn not just which metrics work, but why and how. Our examples will focus mainly on team, project, and program metrics, with theoretical guidance to inform all kinds of measures including portfolio and organization. Understand the difference between true metrics and proxy metrics, and good proxies and evil ones. Discover a framework for evaluating any metric, a Hall of Shame covering some of the worst most popular benchmarks, and one true guide to point you to the very best metrics of all. See some great examples of visualization that make metrics sing, and leave with several concrete measures you can begin tracking as soon as you get back to your desk.

2017 One Metric to Rule Them All: Effectively Measure Your Teams without Subj...

Cheryl M Hammond

Beyond the Underpants Gnomes: Why Kanban Stalls and How to Restart It by Cher...

Cheryl M Hammond

You put up your Big Visible Display. Maybe you even limited WIP, or argu^H^H^H^Htalked about limiting it. Something more was supposed to happen. Why didn't more happen? If your Kanban implementation feels like this... Phase 1: Collect underpants Phase 2: ? Phase 3: Profit ... you're not alone. The Underpants Gnomes can be a scourge of Kanban. Fortunately, they don't have to have the last word. In this session, you'll learn how to detect Underpants Gnomes in your organization's Kanban process, and how to combat them. We'll investigate three concrete solutions—by-the-book, and beyond—and fill your toolbox with simple, proven strategies for restarting your Kanban after it stalls. You're ready for the real Phase 2. Downsize the Underpants Gnomes and let's get started!

Women in Tech - Quick Reference Guide for Facilitating a Lean Coffee by Chery...

Cheryl M Hammond

Lean Coffee is a structured format for a completely crowdsourced discussion. Attendees suggest topics, stack rank them via a voting process, and then discuss each one in order, using short timeboxes until they reach consensus to move to the next one. We reconvene at the end of the session time to share takeaways. We tried Lean Coffee as an experiment at Seattle Code Camp 2016, focusing on topics of interest around women in tech, and the collaboration was fantastic! Here are the slides we used—setting the stage with principles from Open Space Technology and finishing with a Lean Coffee quick outline—so you can learn more and facilitate a session on your own.

Defense Against the Dark Arts: Protect Yourself from Evil Metrics by Learning...

Cheryl M Hammond

Measuring the wrong things is worse than nothing; a toxic metric can damage your teams' performance—or your bonus. Whether you're the measurer or the measuree, in this session, you'll learn not just which metrics work, but why and how. Understand the difference between true metrics and proxy metrics, and good proxies and evil ones. Discover a framework for evaluating any metric, a Hall of Shame covering some of the worst most popular benchmarks, and one true guide to point you to the very best metrics of all. This updated session was presented at Seattle Code Camp 2016.

Beyond the Full Stack: Growing as a Technology Leader by Cheryl Hammond

Cheryl M Hammond

Lean for Agilists by Cheryl Hammond

Cheryl M Hammond

One Metric to Rule Them All: Effectively Measure Your Teams Without Subjugati...

Cheryl M Hammond

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