The document discusses a keynote speech about using technology, tools, and marketing for sourcing success. The speech will focus on marrying these three areas to solve sourcing challenges and illustrate how to map talent using technology and new tools. The speaker is advised to not limit themselves to just the topic and that there will be high expectations from the audience.
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @...Susanna Frazier
A compilation of key presentation slides from the 2017 Spring SourceCon.
Slide order: Keynotes > Purple Squirrel > George Boole > Anonymous.
#SourceCon
Recruiting for Tech Talent on Social Media #LDNTechWeekJohnny Campbell
How do you find, recruit, assess, attract and engage with top tech talent on places liked LinkedIn, Github, StackOverflow, Twitter, Facebook and more!
As presented at ITJobBoard's HQ in London for London Tech Week 2015
The modern RECRUITER needs to be tech-savvy, love tinkering with tools and have a marketing brain. A trifecta of skills critical for any recruiter. This session marries technology, tools, psychology and marketing practices to solve sourcing roadblocks. Susanna will illustrate how you map talent, embrace technology and apply new tools.
SHRMTalent 2017: The Power of Purpose, Johnny Campbell, Social TalentJohnny Campbell
How Purpose can transcend and transform your employer branding, attraction and engagement efforts.
Delivered on April 24th 2017 at SHRMTalent in Chicago by Johnny Campbell, Social Talent
As presented at Social Recruiting Days in Berlin on Sept 13th and Hireconf in San Francisco on Sept 7th 2017 by Johnny Campbell of Social Talent.
Learn more about how the recruiting and talent acquisition sector is being disrupted by AI, machine learning and technology and how recruiters can be prepared for this change, even embrace it by focusing on their efficiency.
Johnny presents insights from the 2017 Global Recruiting Survey that zooms in on 4 areas where we should focus our attention.
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @...Susanna Frazier
A compilation of key presentation slides from the 2017 Spring SourceCon.
Slide order: Keynotes > Purple Squirrel > George Boole > Anonymous.
#SourceCon
Recruiting for Tech Talent on Social Media #LDNTechWeekJohnny Campbell
How do you find, recruit, assess, attract and engage with top tech talent on places liked LinkedIn, Github, StackOverflow, Twitter, Facebook and more!
As presented at ITJobBoard's HQ in London for London Tech Week 2015
The modern RECRUITER needs to be tech-savvy, love tinkering with tools and have a marketing brain. A trifecta of skills critical for any recruiter. This session marries technology, tools, psychology and marketing practices to solve sourcing roadblocks. Susanna will illustrate how you map talent, embrace technology and apply new tools.
SHRMTalent 2017: The Power of Purpose, Johnny Campbell, Social TalentJohnny Campbell
How Purpose can transcend and transform your employer branding, attraction and engagement efforts.
Delivered on April 24th 2017 at SHRMTalent in Chicago by Johnny Campbell, Social Talent
As presented at Social Recruiting Days in Berlin on Sept 13th and Hireconf in San Francisco on Sept 7th 2017 by Johnny Campbell of Social Talent.
Learn more about how the recruiting and talent acquisition sector is being disrupted by AI, machine learning and technology and how recruiters can be prepared for this change, even embrace it by focusing on their efficiency.
Johnny presents insights from the 2017 Global Recruiting Survey that zooms in on 4 areas where we should focus our attention.
Tech Recruiting Dice Webinar − Beyond the Buzzwords: Using Artificial Intelli...Susanna Frazier
Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation (and Power Higher Response Rates)
Artificial Intelligence (AI), a machine’s ability to have human-like intelligence, and Machine Learning (ML), a type of AI that provides a machine with the ability to learn from inference, continue to dominate the headlines and integrate into our daily lives. It’s natural to question how our jobs (and job security) may be affected. Well… Good news, Y'all − AI doesn’t replace you, it empowers you!
Humans and AI actually need each other to coexist. Cognitive technology serves a critical role in augmenting humans. Artificial Intelligence = Augmented Intelligence. This creates unparalleled opportunities to draw out the full capacity and potential of the human spirit by relieving us of time-consuming transactional and mundane tasks.
AI has begun revolutionizing talent acquisition/management so more time can be focused on recruiting strategy and candidate relationships. Paradoxically, it's the bridge to helping your digital communications feel more human at a broad scale. AI is the future, but so is the human touch.
In this webinar, you'll learn how to leverage new-generation technology to inspire more authentic digital communication. These influential strategies will help improve your hiring process, create a better candidate experience, increase your quality of hire, and reduce your time to hire.
“How to” Takeaways:
• Strategically target talent using predictive signals, position matching, and automated sourcing.
• Better understand talent profiles using social intelligence.
• Increase response rates using hyper-personalization, optimized outreach times, and automated drip campaign sequences.
• Improve overall hiring efficiency using an arsenal of shared tips, tricks, and user-friendly AI tools/technologies.
It’s Over.
It Came. It Went.
Now, we DEMO.
Hours spent sourcing with the same half-baked strategies and tactics. The frustration. The head banging insanity feeling that you get trying to fill the same slate of candidates over and over with little success.
Is this how you want to source?
Nope. (at least I don’t)
We’ve put together what we consider to be the absolute best sourcing webinar in the history of sourcing webinars.
The 12 Days of Sourcing delivered 12 days of hard hitting tips and tricks in December. On this webinar we are going to wrap up the 12 Days of Sourcing, demo the tips, and talk sourcing with some of the best contributors we’ve had this year.
What to Expect:
We’ll be demoing and reviewing all 12 tips that we’ve shared
Brian and I (Ryan Leary) will be taking questions and answering live, classroom style.
Here’s what we are going to cover:
The single biggest networking or business development opportunity of this decade – Instagram DM.
Brian’s favorite search engines and WHY.
Ryan’s box of hacks. Hello, ingenuity.
Tools, chrome extensions, tricks.
The whole bag of gifts and more…
The SocialTalent Global Recruiting Survey 2019Johnny Campbell
Thousands of recruiters take the SocialTalent Global Recruiting Survey every year. This year's results show the difference between reactive and strategic recruiting and what it takes to evolve from one to the other,
What are the best ways to use LinkedIn Recruiter to get you sourcing like a pro in no time?
The 5 steps this presentation covers:
1. The Importance of Your LinkedIn Profile – Personal Branding
2. Under-utilised Searching Techniques
3. Ensuring Your Job is Reaching the Right People
4. Business Development
5. LinkedIn Reporting
Find and be Found: Information Retrieval at LinkedInDaniel Tunkelang
Find and Be Found: Information Retrieval at LinkedIn
SIGIR 2013 Industry Track Presentation
http://sigir2013.ie/industry_track.html
LinkedIn has a unique data collection: the 200M+ members who use LinkedIn are also the most valuable entities in our corpus, which consists of people, companies, jobs, and a rich content ecosystem. Our members use LinkedIn to satisfy a diverse set of navigational and exploratory information needs, which we address by leveraging semi-structured and social content to understanding their query intent and deliver a personalized search experience. In this talk, we will discuss some of the unique challenges we face in building the LinkedIn search platform, the solutions we've developed so far, and the open problems we see ahead of us.
Shakti Sinha heads LinkedIn's search relevance team, and has been making key contributions to LinkedIn's search products since 2010. He previously worked at Google as both a research intern and a software engineer. He has an MS in Computer Science from Stanford, as well as a BS degree from College of Engineering, Pune.
Daniel Tunkelang leads LinkedIn's efforts around query understanding. Before that, he led LinkedIn's product data science team. He previously led a local search quality team at Google and was a founding employee of Endeca (acquired by Oracle in 2011). He has written a textbook on faceted search, and is a recognized advocate of human-computer interaction and information retrieval (HCIR). He has a PhD in Computer Science from CMU, as well as BS and MS degrees from MIT.
Find the 'Unfindable' with TalentBin by Monster!monsterindia
In a skills-constrained environment, a company’s ability to find, attract, and access the right professional DNA is critical to success. TalentBin by Monster not only automates and streamlines the talent discovery process via automated site monitoring, interpretation and matching, but also simplifies and automates the recruiting workflow, allowing recruiters do more in less time.
Glen Cathey, Cathey Advisory Group
Are you interested in learning how to maximize your sourcing and recruiting ROI? In this session, Glen Cathey, senior talent acquisition leader and author of BooleanBlackBelt.com, will dive into 3 areas of opportunity for you to significantly increase your sourcing and recruiting effectiveness:
Hacking human capital data: how to search LinkedIn to find more of the right people more effectively and increase response rates.
Human hacking: how to leverage social engineering to earn a higher response rate on your outreach efforts, how to convert passive candidates into active candidates and how to increase referrals.
Hacking time: a simple yet highly effective strategy for working smarter to increase your sourcing and recruiting productivity.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Getting in & getting out: Discover (new) LinkedIn Recruiter features to becom...LinkedIn Talent Solutions
Uncover (new) hidden gems to help you work smarter and save time in LinkedIn Recruiter. Learn about exciting Recruiter features (new and upcoming) to find your top talent efficiently and effectively.
Social Selling for Recruiters & Sourcing on FacebookJohnny Campbell
NRF Breakfast Briefing January 31st 2017, Dublin by Johnny Campbell, Social Talent.
How to source on Facebook and find private contact details.
How to leverage social selling to win new agency business.
The Art of Connecting: Recruit Like an FBI Agent, the Original Social Enginee...RecruitDC
Talent sourcing is undergoing a paradigm shift, new game, new rules. Agility is key. In this increasingly digitized and networked business environment, winning organizations proactively go beyond traditional workforce sourcing for competitive advantage. Learn the efficient, metrics-driven process to recruit the best candidates and learn the what-you-say and what-you-don’t-say via NLP/Neuro-linguistics programming. Conni will share the most efficient talent sourcing web search strategies and dissect actual calls identifying, sourcing and reeling-in the most qualified talent--not the most easily findable or easiest to connect with--from IT to healthcare to defense to financial services and beyond. Now that LinkedIn has leveled the playing field, how are you distinguishing your results and demonstrating Staffing Subject Matter Expertise? In this session, identify, contact and compel candidates for any function, from individual contributors to senior management with empowering sourcing best practices/case studies. Excel in connecting with the people you most want to place for the most challenging open positions via this fun, fearless formula and improve your reputation as the Deliverer of Results!
Have you ever wondered, “is upgrading to LinkedIn Recruiter worth it?”
Short answer: yes. Whether you’re looking to find more of the world’s best talent, maximize your efficiency, or build a pipeline to stay ahead of the game, LinkedIn Recruiter is the best tool available.
We could tell you all about the benefits of Recruiter, but a picture is worth a thousand words - so we thought we'd show you what makes the Recruiter experience so powerful instead.
Learn even more: http://linkd.in/1d225G6
The art & science of InMails: How to achieve higher response rates | Talent C...LinkedIn Talent Solutions
Come learn about how you can combine your instincts as a Recruiter with Linkedin insights to improve your InMail response rates. We’ll share the latest from our data and new features in our products to help you engage with top talent more effectively.
How to Write Killer Job Ads (The Science of Recruitment Advertising)Johnny Campbell
Recruiters have lost faith in the power of an ad to attract a great candidate, particularly within niche skills and sectors. In his presentation, Johnny will share the research that proves that language and tone can not only drive more applicants but can ensure that only the top quality candidates apply to your jobs. You will never copy and paste a job spec again after listening to what he has to say.
Posting Content on Social Media: 5 Simple Tips that will make you a Better Re...Johnny Campbell
Attention is fleeting on Facebook and LinkedIn and competition for candidates is fierce. With the very latest research and data, find out how you can win the war for clicks, views, likes and shares in 2018 leading to more candidates and clients for you to close!
HRdergi Istanbul 2015 Good to Great: The 6 traits of High Performing RecruitersJohnny Campbell
6 traits of High Performing Recruiters as delivered at the HRdergi Annual HR Conference in Istanbul, Turkey, 6th October by 2015 by Johnny Campbell, Social Talent
For job seekers, LinkedIn can be one social media tool that may help them find and land a new job. This deck provides a checklist, tips on using LinkedIn's Job Seeker tools, and how recruiters use LinkedIn to view profiles.
Statistics and examples are shared, along with tips on completing your LinkedIn profile with keywords recruiters use in finding potential candidates. Boolean searchers are also discussed, which can be a powerful way to use LinkedIn search to land your new job.
Tech Recruiting Dice Webinar − Beyond the Buzzwords: Using Artificial Intelli...Susanna Frazier
Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation (and Power Higher Response Rates)
Artificial Intelligence (AI), a machine’s ability to have human-like intelligence, and Machine Learning (ML), a type of AI that provides a machine with the ability to learn from inference, continue to dominate the headlines and integrate into our daily lives. It’s natural to question how our jobs (and job security) may be affected. Well… Good news, Y'all − AI doesn’t replace you, it empowers you!
Humans and AI actually need each other to coexist. Cognitive technology serves a critical role in augmenting humans. Artificial Intelligence = Augmented Intelligence. This creates unparalleled opportunities to draw out the full capacity and potential of the human spirit by relieving us of time-consuming transactional and mundane tasks.
AI has begun revolutionizing talent acquisition/management so more time can be focused on recruiting strategy and candidate relationships. Paradoxically, it's the bridge to helping your digital communications feel more human at a broad scale. AI is the future, but so is the human touch.
In this webinar, you'll learn how to leverage new-generation technology to inspire more authentic digital communication. These influential strategies will help improve your hiring process, create a better candidate experience, increase your quality of hire, and reduce your time to hire.
“How to” Takeaways:
• Strategically target talent using predictive signals, position matching, and automated sourcing.
• Better understand talent profiles using social intelligence.
• Increase response rates using hyper-personalization, optimized outreach times, and automated drip campaign sequences.
• Improve overall hiring efficiency using an arsenal of shared tips, tricks, and user-friendly AI tools/technologies.
It’s Over.
It Came. It Went.
Now, we DEMO.
Hours spent sourcing with the same half-baked strategies and tactics. The frustration. The head banging insanity feeling that you get trying to fill the same slate of candidates over and over with little success.
Is this how you want to source?
Nope. (at least I don’t)
We’ve put together what we consider to be the absolute best sourcing webinar in the history of sourcing webinars.
The 12 Days of Sourcing delivered 12 days of hard hitting tips and tricks in December. On this webinar we are going to wrap up the 12 Days of Sourcing, demo the tips, and talk sourcing with some of the best contributors we’ve had this year.
What to Expect:
We’ll be demoing and reviewing all 12 tips that we’ve shared
Brian and I (Ryan Leary) will be taking questions and answering live, classroom style.
Here’s what we are going to cover:
The single biggest networking or business development opportunity of this decade – Instagram DM.
Brian’s favorite search engines and WHY.
Ryan’s box of hacks. Hello, ingenuity.
Tools, chrome extensions, tricks.
The whole bag of gifts and more…
The SocialTalent Global Recruiting Survey 2019Johnny Campbell
Thousands of recruiters take the SocialTalent Global Recruiting Survey every year. This year's results show the difference between reactive and strategic recruiting and what it takes to evolve from one to the other,
What are the best ways to use LinkedIn Recruiter to get you sourcing like a pro in no time?
The 5 steps this presentation covers:
1. The Importance of Your LinkedIn Profile – Personal Branding
2. Under-utilised Searching Techniques
3. Ensuring Your Job is Reaching the Right People
4. Business Development
5. LinkedIn Reporting
Find and be Found: Information Retrieval at LinkedInDaniel Tunkelang
Find and Be Found: Information Retrieval at LinkedIn
SIGIR 2013 Industry Track Presentation
http://sigir2013.ie/industry_track.html
LinkedIn has a unique data collection: the 200M+ members who use LinkedIn are also the most valuable entities in our corpus, which consists of people, companies, jobs, and a rich content ecosystem. Our members use LinkedIn to satisfy a diverse set of navigational and exploratory information needs, which we address by leveraging semi-structured and social content to understanding their query intent and deliver a personalized search experience. In this talk, we will discuss some of the unique challenges we face in building the LinkedIn search platform, the solutions we've developed so far, and the open problems we see ahead of us.
Shakti Sinha heads LinkedIn's search relevance team, and has been making key contributions to LinkedIn's search products since 2010. He previously worked at Google as both a research intern and a software engineer. He has an MS in Computer Science from Stanford, as well as a BS degree from College of Engineering, Pune.
Daniel Tunkelang leads LinkedIn's efforts around query understanding. Before that, he led LinkedIn's product data science team. He previously led a local search quality team at Google and was a founding employee of Endeca (acquired by Oracle in 2011). He has written a textbook on faceted search, and is a recognized advocate of human-computer interaction and information retrieval (HCIR). He has a PhD in Computer Science from CMU, as well as BS and MS degrees from MIT.
Find the 'Unfindable' with TalentBin by Monster!monsterindia
In a skills-constrained environment, a company’s ability to find, attract, and access the right professional DNA is critical to success. TalentBin by Monster not only automates and streamlines the talent discovery process via automated site monitoring, interpretation and matching, but also simplifies and automates the recruiting workflow, allowing recruiters do more in less time.
Glen Cathey, Cathey Advisory Group
Are you interested in learning how to maximize your sourcing and recruiting ROI? In this session, Glen Cathey, senior talent acquisition leader and author of BooleanBlackBelt.com, will dive into 3 areas of opportunity for you to significantly increase your sourcing and recruiting effectiveness:
Hacking human capital data: how to search LinkedIn to find more of the right people more effectively and increase response rates.
Human hacking: how to leverage social engineering to earn a higher response rate on your outreach efforts, how to convert passive candidates into active candidates and how to increase referrals.
Hacking time: a simple yet highly effective strategy for working smarter to increase your sourcing and recruiting productivity.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Getting in & getting out: Discover (new) LinkedIn Recruiter features to becom...LinkedIn Talent Solutions
Uncover (new) hidden gems to help you work smarter and save time in LinkedIn Recruiter. Learn about exciting Recruiter features (new and upcoming) to find your top talent efficiently and effectively.
Social Selling for Recruiters & Sourcing on FacebookJohnny Campbell
NRF Breakfast Briefing January 31st 2017, Dublin by Johnny Campbell, Social Talent.
How to source on Facebook and find private contact details.
How to leverage social selling to win new agency business.
The Art of Connecting: Recruit Like an FBI Agent, the Original Social Enginee...RecruitDC
Talent sourcing is undergoing a paradigm shift, new game, new rules. Agility is key. In this increasingly digitized and networked business environment, winning organizations proactively go beyond traditional workforce sourcing for competitive advantage. Learn the efficient, metrics-driven process to recruit the best candidates and learn the what-you-say and what-you-don’t-say via NLP/Neuro-linguistics programming. Conni will share the most efficient talent sourcing web search strategies and dissect actual calls identifying, sourcing and reeling-in the most qualified talent--not the most easily findable or easiest to connect with--from IT to healthcare to defense to financial services and beyond. Now that LinkedIn has leveled the playing field, how are you distinguishing your results and demonstrating Staffing Subject Matter Expertise? In this session, identify, contact and compel candidates for any function, from individual contributors to senior management with empowering sourcing best practices/case studies. Excel in connecting with the people you most want to place for the most challenging open positions via this fun, fearless formula and improve your reputation as the Deliverer of Results!
Have you ever wondered, “is upgrading to LinkedIn Recruiter worth it?”
Short answer: yes. Whether you’re looking to find more of the world’s best talent, maximize your efficiency, or build a pipeline to stay ahead of the game, LinkedIn Recruiter is the best tool available.
We could tell you all about the benefits of Recruiter, but a picture is worth a thousand words - so we thought we'd show you what makes the Recruiter experience so powerful instead.
Learn even more: http://linkd.in/1d225G6
The art & science of InMails: How to achieve higher response rates | Talent C...LinkedIn Talent Solutions
Come learn about how you can combine your instincts as a Recruiter with Linkedin insights to improve your InMail response rates. We’ll share the latest from our data and new features in our products to help you engage with top talent more effectively.
How to Write Killer Job Ads (The Science of Recruitment Advertising)Johnny Campbell
Recruiters have lost faith in the power of an ad to attract a great candidate, particularly within niche skills and sectors. In his presentation, Johnny will share the research that proves that language and tone can not only drive more applicants but can ensure that only the top quality candidates apply to your jobs. You will never copy and paste a job spec again after listening to what he has to say.
Posting Content on Social Media: 5 Simple Tips that will make you a Better Re...Johnny Campbell
Attention is fleeting on Facebook and LinkedIn and competition for candidates is fierce. With the very latest research and data, find out how you can win the war for clicks, views, likes and shares in 2018 leading to more candidates and clients for you to close!
HRdergi Istanbul 2015 Good to Great: The 6 traits of High Performing RecruitersJohnny Campbell
6 traits of High Performing Recruiters as delivered at the HRdergi Annual HR Conference in Istanbul, Turkey, 6th October by 2015 by Johnny Campbell, Social Talent
For job seekers, LinkedIn can be one social media tool that may help them find and land a new job. This deck provides a checklist, tips on using LinkedIn's Job Seeker tools, and how recruiters use LinkedIn to view profiles.
Statistics and examples are shared, along with tips on completing your LinkedIn profile with keywords recruiters use in finding potential candidates. Boolean searchers are also discussed, which can be a powerful way to use LinkedIn search to land your new job.
While social media is a means for interacting with friends, sharing selfies and learning what's going on in the world, it can also serve as a powerful tool in your career. Learn ways to use social media to create a professional brand, network and engage with industry, and build credibility as an emerging leader in your field of study. Presented at the 2015 ERAU Student Leadership Conference.
The National Job Fair Features Resume and Search Tips by Experts from Zylog and Monster
Zylog and Monster combine to provide expert advice and top tips for Resume Design and Search Techniques to maximize results for Job Seekers.
Zylog Systems Canada Ltd and Monster team up to provide industry insider information on Resume Design Tips and Search Techniques to effectively use evolving Search Engine Algorithms.
Tech continues to be the most in-demand workers all over the world. In this session, Susanna will cover the best platforms and channels to find tech. She will provide an exhaustive coverage of GitHub. Break, tinker, and extract the best out of GitHub. If you are into finding tech. This is a no-holds barred session on how to find the best tech.
With more roundtable sessions and networking opportunities, SourceCon is focused on providing the best peer-to-peer learning in a more intimate knowledge-sharing environment. These sessions, combined with industry expert presentations, will provide you with a roadmap for success in sourcing and recruiting.
Learning how to search GitHub is NOT easy. So, Sofia Broberger and Susanna Frazier put their brains together and created The Big List of GitHub Search Operators.
View the Google Sheet at http://bit.ly/ohGitHubOps.
A cheat sheet of all GitHub's advanced search operators. For more information about searching on GitHub visit https://help.github.com/en/categories/searching-for-information-on-github.
https://github.com/search/advanced
1pager: How to Find Contact Information - Phone Numbers & Email Addresses (So...Susanna Frazier
Susanna Frazier and Trish Wyderka shared a 1pager of tips about Finding Contact Information (How To Find Phone Numbers and Email Addresses) at SourceCon.
AmazingHiring Virtual Sourcing Hackathon ft. Susanna Frazier (9/13/18)Susanna Frazier
Sourcing wizards and witches from all over the world had an unforgettable duel, boosting their Sourcing craft skills and growing together.
1 hour, 8 tricky sourcing tasks, Limited time for each task
Congratulations to the Sourcing Wizard, David Galley - and Silver Medalists, Ben Solomon, Shannon Kelly, Jonáš Waloschek, Sára Drozdová, and Astghik Petrosyan!
View the recording here: http://bit.ly/ohAmazingHackathon
Candidate Personas: Where Research Meets Marketing - How to Reverse Engineer ...Susanna Frazier
Overview:
Your hiring manager has painted their picture of a perfect prospect, and it's a purple squirrel/unicorn hybrid… again. Prepare to yell “Plot Twist!" and "Challenge Accepted!,” Y’all! You’ll soon be able to wrangle in the top talent with this full stack arsenal of FREE(mium) market research, market positioning, & direct sourcing tools and techniqu/ologies.
What to Expect:
Expect to take a research-driven approach to understanding, attracting, finding, & engaging your target talent audience. In this session, we’ll learn how to craft a candidate persona and then align it with actual recruitment strategies.
Who Should Attend:
Recruitment professionals that aspire to position themselves as Talent Advisors, increase ROI, & #SourceSmart(nothard).
Takeaways:
• Become a Talent Advisor – Gain competitive intelligence on your company, openings, market, & competition.
• Increase your ROI – Quickly generate high-quality candidates by effectively marketing your position.
• #SourceSmart – An arsenal of FREE(mium) tools and techniqu/ologies!
Maximizing Your Talent Brand SEO to Attract Your Dream Candidates − Digital T...Susanna Frazier
Maximizing Your Talent Brand SEO to Attract Your Dream Candidates
The biggest change in talent acquisition today is top job seekers searching out companies they want to join. The tables have turned. Recruiters need strategy to ‘pull’ vs ‘push’ and be top of the heap in search when candidates come looking.
Master the success factors to:
Understand what SEO is and how to influence it
Ensure your company comes up in Google searches by job seekers
Work with your marketing team to attract the best candidates
Ensure your vacancies are easy for candidates to find online.
SOURCECON: BEST HACKS, LAUGHS, & INSIGHTS (Fall 2016)Susanna Frazier
This SlideShare overviews the best hacks, laughs, & insights from the Fall 2016 SourceCon in Anaheim.
Included:
- Highlights from all 3 tracks (Candidate Identification, Candidate Engagement, Marketing/Branding & Leadership/Strategy) - with links to session PPT presentations and some streamed videos.
- How to's
...Use the latest and greatest tools to find passive candidates and their contact details, and then engage them in a way to influence their making a change.
...Curate unstructured data points created by someone’s social footprint and analyze that data to creatively engage them in a way that separates you from the other recruiters reaching out.
...Choose when and which new Chrome Extension to use to find contact details, manipulate API’s, build customized bookmarklets, scrape the web, and hack Excel to organize and increase efficiency.
- Tools
...Dean Da Costa's top recommendations
...Susanna Conway's top 5 free recommendations
+ more!
6. Job Description Notes
Responsibilities:
• Marry technology, tools, psychology, & marketing.
• Solve sourcing roadblocks.
• Illustrate how to map talent, embrace technology, & apply new tools.
Qualifications:
• Tech-savvy, love tinkering with tools, and have a marketing brain.
Intake Notes
• "I really want Europe to know more about you."
• "I’m giving you a keynote spot."
• "Don’t limit yourself to the topic."
• "There’ll be lots of expectations from the crowd."
Trifecta for Sourcing Success #SOSUEU
@ohsusannamarie
11. Basic Search Operators
Google LinkedIn Indeed
"" ✓ ✓ ✓
() ✓ ✓ ✓
AND
OR ✓ ✓ ✓
| ✓
NOT ✓ ✓
− ✓ ✓
* ✓
.. ✓
#SOSUEU
@ohsusannamarie
12. Advanced Search Operators – Google
intitle: Search within the page's title.
inurl: Search within the URL.
intext: Search within the body text.
filetype: Search for a specific file type.
related: Search sites related to a domain.
AROUND() Returns results within (X) words of
each other.
• 32 keyword limit
#SOSUEU
@ohsusannamarie
13. Advanced Search Operators – LinkedIn
firstname: Search a profile’s first name.
lastname: Search a profile’s last name.
title: Search a profile’s current job title.
company: Search a profile’s current company.
school: Search a profile’s school.
headline: Search a profile’s headline.
• 4,190 character limit
• 4 "OR" operator limit
#SOSUEU
@ohsusannamarie
14. Advanced Search Operators – Indeed
title: Search a resume’s current job title.
anytitle: Search any of a resume’s job titles.
company: Search a resume’s current company.
anycompany: Search any of a resume’s companies.
school: Search a resume’s school.
fieldofstudy: Search a resume’s field of study.
#SOSUEU
@ohsusannamarie
15. Advanced Search Techniques
Job Title + Keyword + Location
Job Title:
C#.NET Developer
Keyword:
C#.NET
Location:
Louisville, KY
= ? LinkedIn candidates AND ? Indeed resumes= 3 LinkedIn candidates AND 1 Indeed resumes
#SOSUEU
@ohsusannamarie
16. = 3 AND 1
Advanced Search Techniques
+ Job Title variations + Keyword variations
Job Titles:
( "C#.NET" OR "C#" OR "C #" OR Csharp OR "C sharp" OR
".NET" OR ". NET" OR dotNET OR "dot NET") AND
( Developer OR Development OR Engineer OR Engineering
OR Programmer OR Programming)
Keywords:
( "C#.NET" OR "C#" OR "C #" OR Csharp OR "C sharp")
= ? LinkedIn candidates AND ? Indeed resumes= 69 LinkedIn candidates AND 40 Indeed resumes
#SOSUEU
@ohsusannamarie
17. + similar Job Titles
Job Titles:
( "C#.NET" OR "C#" OR "C #" OR Csharp OR "C sharp" OR
".NET" OR ". NET" OR dotNET OR "dot NET" OR Software
OR Web OR Mobile OR Application OR Applications OR
App OR Apps OR "I.T." OR "I. T." OR Technology OR
Technical OR Tech) AND
( Developer OR Development OR Engineer OR Engineering
OR Programmer OR Programming OR Contractor OR
Consultant OR Professional)
= ? LinkedIn candidates AND ? Indeed resumes
Advanced Search Techniques
= 69 AND 40
#SOSUEU
= 1,382 LinkedIn candidates AND 107 Indeed resumes@ohsusannamarie
18. Advanced Search Techniques
+ stemmed Keywords
Keywords:
( "C#.NET" OR "C#" OR "C #" OR "Csharp OR "C sharp") AND
( Developer OR Development OR Engineer OR Engineering
OR Programmer OR Programming OR develops OR
developed OR developing OR engineers OR engineered
OR programmed)
= ? LinkedIn candidates AND ? Indeed resumes= 3,344 LinkedIn candidates AND 430 Indeed resumes
= 1,382 AND 107
#SOSUEU
@ohsusannamarie
19. Advanced Search Techniques
Job Title + Keyword + Location
= 3 LinkedIn candidates AND 1 Indeed resumes
+ Job Title variations + Keyword variations
= 69 LinkedIn candidates AND 40 Indeed resumes
+ similar Job Titles
= 1,382 LinkedIn candidates AND 107 Indeed resumes
+ stemmed Keywords
= 3,344 LinkedIn candidates AND 430 Indeed resumes
#SOSUEU
@ohsusannamarie
20. URL Manipulation (Facebook) #SOSUEU
https://www.facebook.com/search/...
Name is: str/Name/users-named
Group Member: str/Group/groups-named/members
Visited: str/Location/places-named/visitors
Likes: str/Like/pages-named/likers
Speaks: str/Language/pages-named/speakers
Education: str/Education/pages-named/students
Job (/Ever/Present/Past): str/Job/pages-named/employees/ever
Lives (/Ever/Present/Past): str/Location/pages-named/residents/ever
Friends with (/Me/Not Me/My Friends): me(/Friends/non-Friends/Friends/Friends)
Friends with Person: str/Person/users-named/friends/intersect
OR: …/union/
AND: …/intersect @ohsusannamarie
21. Saved Search Alerts #SOSUEU
Target talent:
• Be the first to reach out to target talent as they become available.
Current employees:
• Begin proactively pipelining for upcoming openings.
External contractors (agency):
• Generate new business leads to backfill contractors at other companies.
Existing network:
• Be the first to reach out to your network as they become available.
Target accolades:
• Begin/strengthen relationships with a "Congrats!"
@ohsusannamarie
22. Indeed Resume Alerts (Target Talent)
anytitle:(Developer OR Engineer OR Programmer)
("C#.NET" OR "C#" OR "C #" OR "Csharp" OR "C sharp")
#SOSUEU
@ohsusannamarie
23. Google Alerts (Target Accolades)
site:linkedin.com/in
"Louisville, Kentucky Area"
("MTA" OR "MCSA" OR "MCSD"
OR "MCSE" OR "Microsoft
Technology Associate" OR
"Microsoft Certified" OR
"Microsoft Certification")
("C#.NET" OR "C#" OR "C #"
OR "Csharp" OR "C sharp")
"native or bilingual proficiency"
intitle:("Developer" OR
"Engineer" OR "Programmer")
#SOSUEU
@ohsusannamarie
28. Job Marketing – The Job Title
Use a searchable Job Title with common terminology.
• DevOps Engineer Systems Engineer
Include key required skills and use parentheses.
• Marketing Manager Digital Marketing Manager (Urban Music)
Properly space the Job Title.
• Digital Media Buyer/Planner Digital Media Buyer / Planner
Avoid CAPS, company-specific terminology, and abbreviations.
• SR DevOps Engineer III Senior Systems Engineer
Keep Job Titles to 50-60 characters… to outperform others 30-40%.
#SOSUEU
@ohsusannamarie
29. Job Marketing – The Description
Use a logical structure:
• Role Overview Company Overview Requirements How to Apply
Chunk the content:
• Use headings, paragraphs, and lists.
• Bold important content… to double the amount of applicants.
Verbiage and tone:
• Keep the total word count to 300-700, paragraphs to 1-2 sentences,
and sentences to 13-17 words.
• Keep the use of adjectives to <15% and verbs to >15% of all words.
• Avoid corporate clichés, directive phrases, and passive language.
• Refer to the candidate as "you" and the company as "we/us."
#SOSUEU
@ohsusannamarie
30. Job Marketing – The Description
Role Overview:
• Lead with an attention-grabbing
"What’s in it for me."
• Ask 3-4 questions about the
candidate.
• Include salary information… to
increase the # of applicants by
50%.
Company Overview:
• Showcase your culture, team
building, and employee perks.
• Include an equal opportunity
statement.
Requirements:
• Distinguish between "Have to
haves" and "Nice to haves."
How to Apply:
• Include a call to action and
provide contact details.
• Clarify relocation assistance or
Visa transfer/sponsorship.
#SOSUEU
@ohsusannamarie
32. Email Marketing
Use a logical structure:
• Greeting "Show Me You Know Me" Mission Alignment
Call to Action Closing
Chunk the content:
• Use bold, italics, links, attachments, videos, and PS.
Verbiage and tone tips:
• Personalize your message… for a 6x higher response rate.
• Appeal to the candidate’s strongest emotions to drive engagement:
amusement, interest, humor, surprise, happiness, delight.
• Write at a 3rd grade level... for the highest response rates (53%).
• Keep the total word count to 50-125.
#SOSUEU
@ohsusannamarie
33. Email Marketing – The Message
Subject Line:
• Keep the character count to 40.
• Use the recipient’s first name.
Greeting:
• Include the recipient’s first name.
"Show Me You Know Me":
• Share how you found them and
what motivated you to reach out.
• Mention commonalities – groups,
connections, employers, etc.
Mission Alignment:
• Clarify why you’re messaging
them and how working together
would benefit both sides.
• Create an information gap by
eluding there’s more to share.
Closing:
• Create a sense of urgency.
• Sign of with "Thanks in advance"
…to increase response rates by
over 50%.
#SOSUEU
@ohsusannamarie
34. Email Marketing – The Campaign
The best time to send an…
• InMail: 9-10 am on a weekday
• Email: early morning or evening
#SOSUEU
@ohsusannamarie
47. Carmen Hudson RecruiterHunt.com
Dean Da Costa TheSearchAuthority.weebly.com/Tools.html
Improver HRstack.improver.io
Irina Shamaeva BooleanStrings.com/Tools
Jonathan Kidder WizardSourcer.com/Tools
Martin Freeman bit.ly/MartinFreemanTools
Michael Bazzell IntelTechniques.com/menu.links.html
Susanna Frazier OhSusannaMarie.com/Tools
Talent Hero Media bit.ly/TalentHeroMediaTools
Todd Davis bit.ly/ToddDavisTools
Tools to Find Tools #SOSUEU
@ohsusannamarie
50. bit.ly/OhVideos
Dean Da Costa bit.ly/YouTubeDean
SocialTalent bit.ly/YouTubeSocialTalent
Recruiting Blogs bit.ly/YouTubeRecruitingBlogs
YouTube Channels #SOSUEU
@ohsusannamarie