How advances in AI contribute to managing risk on investment on content productions for audiences that are becoming more demanding.

1. DAY 1. Tuesday January 16, 2018
DAILYBE A PART OF IT
VISIT US AT NATPE
Chateau Tower
Penthouse Floor, Suite 1540

2. 5-8 News
Reporting from the NATPE floor.
10 Welcome: JP Bommel
NATPE’s president and CEO.
14 Profile: Soledad O’Brien
Broadcast journalist and executive producer.
16 New NATPE Board Members
Cindy Holland, Mina Lefevre, Pearlena
Igbokwe and Sharon Vuong join the team.
25 NATPE NXTGN Advisory Board
Nick Buzzell, chair of NATPE NXTGN, on the
ambitions of the crossplatform initiative.
31 Feature: Over The Top
NATPE’s new Streaming Summit arrives just in
time to help you navigate turbulent times.
54 Profile: Michael Bloom
President of indie outfit First Look Media.
57 On the Agenda: Open Development Sessions
Believe Entertainment’s Dan Goodman looks
at what NATPE’s latest offering will provide.
59 New NATPE Pavilions
A tour of countries on the exhibition floor.
67 Q&A: Roma Khanna, Revolt Media & TV
CEO of Sean Combs’ hip-hop network.
68 Profile: Rüdiger Böss
ProSiebenSat.1 Media’s executive VP of
group programming acquisitions.
71 Q&A: Juan Pablo Matarredona
Newly launched Mexican family channel
Imagen’s director of entertainment.
73 Profile: Alon Shtruzman
CEO of Israeli distributor Keshet International.
75 Profile: Dawn McCarthy-Simpson
Pact U.K.’s director of int’l development.
77 Six of the Best: NATPE Buyers
Leading broadcasters reveal their wishlists.
78 Q&A: Özge Bulut Maraşlı
CEO of Kanal D and its production companies.
80 Profile: Frank Cicha
Fox Television Stations’ programming boss
82 Q&A: Anthony Hemingway
The director of FX’s The People vs OJ
Simpson talks true crime.
84 Profile: Jeff Weber
CEO of SVoD content provider Zone TV.
86 Backstop: Alejandro Rojas, Parrot Analytics
Going local may be a key trend but do we
really know what our audiences want?
NATPE Daily 2018 . Day 1 . January 16 Upfront
3Tweet your news #NATPEMiami and follow us @NATPE
TODAY AT NATPE – All sessions at Eden Roc Resort unless otherwise shown
OCEAN TOWER SALON 1B/C
KEY BISCAYNE A
MONA LISA BALLROOM
OCEAN TOWER SALON 2A
FONTAINEBLEAU, POOLSIDE
OCEAN TOWER SALON 2B/C
IN THIS EDITION
9-9.10 a.m.
Welcome & Opening Remarks With JP Bommel
and Andy Kaplan
9.15-10.00 a.m.
View From the Street: How Investors Interpret
Change in the Media Industry
10.15-11.00 a.m.
International Productions: An Executive
Leadership Discussion
11.15-12.00 p.m..
NATPE-x – Facebook Watch With Ricky Van Veen
2-2.45 p.m.
Dear White People: A Deep Dive
3-3.45 p.m.
Variety Presents the Global Creatives to Watch
Report
4-5.15 p.m.
NATPE Miami Streaming Summit
• Welcome & Intro with Mark Greenberg
• Visionary Insight with Shahid Kahn
• Panel: Old Guard vs New Guard
• Platforms & OTT Meet Up – Open to all
attendees
10-10.45 a.m.
Over The Top: How Broadcasters & Advertisers
Leverage OTT - TV’s Latest Growth Opportunity
Sponsored by Nielsen
11.15 a.m-12.15 p.m.
The Next New Normal
2-2.45 p.m.
Breaking the News: Trends, Formats and
Journalistic Integrity
3-3.45 p.m.
The Science of Popularity: Content Demand in
Latin America
Sponsored by Parrot Analytics
5-5.45 p.m.
The Family Fortunes? Sponsored by All3Media
6-8.00 p.m. Opening Night Party
All attendees welcome, event badge required | Title Sponsor:
Kanal D | Premier sponsors: Olympusat and Signal Media.
With a live performance by Elvis Crespo
MASTER CLASSES
Limited space – arrive early to secure your seat
10-10.45 a.m.
Legal: Tech: Disruption & Evolution in the
Television Industry
11-11.45 a.m.
Ripped From the Headlines: Legal Issues in
Programming Based on Real Life Stories
Sponsored by Greenberg Glusker
1-2.00 p.m.
Can We Stop Pitching?
2.30-3.30 p.m.
WTF’s Wrong With My Idea?
12.30-2.00 p.m.
NATPE Unscripted Breakthrough Awards Lunch
Ticket required | Sponsored by CAA and WE tv
3-3.45 p.m.
ROI or FYI: Stop Interrupting & Start Entertaining
4-4.30 p.m.
Developing Innovative Global Consumer Product
Strategies
4.45-5.15 p.m.
Show Me the Money! Incentives & Opportunities in
South Florida
5.30-5.50 p.m.
Pitch & Play Live! Awards Presentation
10-10.30 a.m.
How to Build a New Media Company ...and Mean It
With Michael Bloom, president, First Look Media &
Rich Greenfield, BTIG media analyst
Sponsored by First Look Media
10.45-11.15 a.m.
NATPE-x – Music Connects: The Bridge to
Millennial & Gen Z Audiences
11.30–12.00 p.m.
NATPE-x – Why Future Linear TV Networks Will Be
Powered by AI and What It Means for You
Sponsored by ZoneTV
3-3.30 p.m.
Human Context: Going Beyond Big Data
3.45-4.15 p.m.
Around the World in 5 Years
4.30-5.00 p.m.
Truth Meets Scripted: In Conversation With
Anthony Hemingway

3. The award-winning official NATPE Daily magazine is published under contract by C21 Media Ltd (www.c21media.net). Editor: Ed Waller.
Reporters: Jonathan Webdale, Clive Whittingham, Richard Middleton, Adam Benzine, John Elmes, Ryan Watson, Marc Berman, John Hazelton,
Nick Kenny, Jack Napier. Chief sub editor: Gary Smitherman. Sub editor: John Winfield. Photographer: Simon Wilkinson. Production Manager:
Laura Stevens. NATPE Daily client contacts: Suzanne Gutierrez, Maria Moscowitz, Evie Silvers, Gary Mitchell, Mingfen Lee, Murtuza Kagalwala,
Elisa Aquino, Elina Nesterova, Rustam Kasymov. NATPE executive liaison: Doug Finberg, Natgeda Remy, Hiro Zeoli. Materials coordinator:
Pamela Silverman. Proof reader: Ryan Rodarte. NATPE Daily client contacts (C21Media): Odiri Iwuji, Peter Treacher. Editor-in-chief &
managing director, C21Media: David Jenkinson. Meet the NATPE Daily team in Star in the Eden Roc Hotel or email press@c21media.net.
W
e’ve all heard the battle cry:
going local is the way to gain the
competitive advantage against the
big international competitors.
But in Latin America, as well as many other
markets around the world, audiences are being
exposed to a sustained global supply of quality
content and are becoming more fragmented and
demanding. This reality is challenging media
companies to create high-quality content that
attracts viewers in large enough numbers to
support their production budgets.
So how do we really know what’s resonating
with audiences? Is it possible to build a strategy
that will tip the competitive odds in your favor?
And are there any definable trends?
Conventional ratings are proving less and less
accurate at really gauging what’s striking a chord
with viewers, so media companies are looking to
cull market intelligence from various sources,
such as social media, streaming, informational
sites and more.
In fact, leveraging big-data infrastructure,
these companies are now in a position to collect
and process more information about consumer
preferences than ever. Advances in artificial
intelligence are also making it possible to make
more reliable predictions about what types of
content will gain the public’s approval.
Using these technologies, we can now assess
the effectiveness of Latin American media
companies’ strategies. In particular, I was curious
about how audiences are engaging with biblical
storylines, biographical series, localized reality
shows and co-productions. Each of my findings
also led me to raise some questions about the
possible role of these technologies in the future.
Biblical content tends to travel well and
provides the flexibility of long-running
programming. Episodes of telenovelas with
biblical themes perform strongly. One of the
most successful examples, Record TV’s Os
Dez Mandamentos (The Ten Commandments),
has multiple seasons produced, showcasing
its capacity to meet ongoing public demand
by extending its storyline. With this in mind,
would it make sense to do semantic analysis of
new scripts to measure the degree to which they
resemble the tempo of biblical stories?
Biography series can also prove powerful
when kept short and manageable. While many
such shows fail to generate more demand than
the average title, there are stunning outliers,
such as TNT Latin America’s Hasta Que Te
Conoci, which captured 70% higher demand
than other similar biographical content.
Two factors may have contributed to its
success. First, it was very well produced, earning
an International Emmy nomination, and tightly
packaged into 13-episode format. Second, it
starred Juan Gabriel, whose widespread fame
throughout the region surely buoyed the series
to rise above the rest. Given this outcome,
should new biographical series be studied from
a perspective of how vibrant the fanbase may be
for the subject?
Localized reality formats can also perform
well, but the secret sauce for formats seems to
be in cooking shows. Demand for local versions
of well-known reality formats is higher than that
for the average title, and increases further when
cooking-themed franchises like MasterChef and
Bake Off are adapted to the local markets.
By analyzing hundreds of successes and
failures, can we pinpoint the local and global
ingredients that make adaptations winners?
Co-productions are an increasingly effective
strategy to significantly increase your audience
reach, with episodes of co-produced shows
doubling the demand captured by the average
title.ElRegresodeLucasandElSeñordelosCielos
are examples of successful co-productions.
Looking at the complete track record of their
individual teams, can we predict with certainty
if a co-production will deliver superior results?
These are just a few of the questions industry
players need to ask themselves to compete in an
era of constant change and rapid technological
innovation. As the stakes increase in the gamble
to attract larger audiences, measuring and
understanding scientific insights from audiences
becomes crucial to keep thriving in this business.
Technology is impacting the industry on many
fronts, but it is also facilitating understanding of
the complex underpinnings that drive audiences
to stick around. Companies that cultivate and
nurture this understanding of their audiences
will ultimately have more success and a better
hand to play against their competitors.
Going local is only half the formula for success, argues
Alejandro Rojas, regional director for Latin America at audience
measurement outfit Parrot Analytics.
Numerical
advantage
SAVE THE DATE: Parrot Analytics CEO
Wared Seger will discuss these
and other issues in The Science of
Popularity: Content Demand in Latin
America, taking place today at
3.00 p.m. in Ocean Tower Salon 2B/C.
BACKSTOP
Alejandro Rojas NATPE Daily 2018 . Day 1 . January 16
Follow Parrot Analytics on Twitter: @ParrotAnalytics Tweet your news #NATPEMiami and follow us @NATPE86