Adam Bauer created and produced integrated marketing programs from 2003 to 2012 through his company Big Sky Media. He managed teams ranging from 2 to 30 people to create over 500 branded events for music technology and other brands. His programs combined live events, digital marketing, and relationships within the music and festival industries to promote clients in 25 U.S. cities. Examples included tours for Scion that increased car sales and an imeem concert with Bloc Party that exceeded engagement goals.