Vinylmint is a non-union, freelance marketplace of voice actors, sound designers, and translators. Getting variety and quality in freelance sound talent is tough to find at an affordable rate. Vinylmint simplifies the search, transaction, and rights transfer for sounds.

1. www.vinylmint.com 1
Growth Strategy
April 2014

2. www.vinylmint.com 2
Creative directors search
static music catalogs today

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Finding great royalty-free sounds online,
is a challenge.

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Variety in freelance voice talent
is tough to find, at an affordable rate.

5. Vinylmint is a non-union, freelance
marketplace of voice actors, sound
designers, and translators.
www.vinylmint.com 5
INSTRUMENTALSVOICE OVERS TRANSLATIONSSPECIAL EFFECTS

6. Why do people use Vinylmint?
www.vinylmint.com 6
High-quality compositions and voice overs
A variety of submissions
A short turnaround time on requirements
Compettive prices for talent

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Create a brief with your sound requirements
Launch a contest into the community
You receive world-class compositions
You select a winner
How does the contest work?
1
2
3
4

8. How does the marketplace work?
www.vinylmint.com 8
Melomics Contests
Sound Libraries
• Music Publishers
• Social Libraries
• YouTube
• Gaming Development
Platforms
• TV Network Libraries
• PROs
• Music Publishers
• Soundcloud
• Melomics
• TV Networ Libraries
• Vinylmint Community
Buyers Sellers
• Flexible Pricing
• Greater Curation and Variety
• Saves Time
Value

9. Business Model
User
Acqusition
Gather User
Information
Intelligent
Suggestions
Revenue
Model
From
• SEO and SEM
• Newsletter
• oAuth Integrations
• Social Validation
Includes
• User Accounts
• Recent
• Purchases
• Polling
• Sound Queries
Based On
• Social Network Profiles
• Proficiency
• Recent Activity,
Ratings, Comments
Fee Types
• Contest
Commissions
• Catalog Licensing
• Marketplace
transactions
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10. Value to Buyers
www.vinylmint.com 10
Find quality sound
solutions at a
competitive price
Increase their internal
value with external ideas
Quickly recieve effective
sound concepts with
high ROI
Use the worldwide online
network of musicians
to mantain their
competitiveness
Media Buyers

11. Value to Sellers
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Recieve financial
rewards
Be discovered by
musicians globally
and levorage brands
for your portfolio
Sell your sounds in a
powerful marketplace
to influence sound
creators globally
Socially connect with
sound designers around
the world
Sound Creators

12. User Acquisition Cost for Sellers
Conversion
16%
2%
20%
30%
CPU
$25
$125
$0
$100
Source of Users
MailChimp
Facebook
Vinylmint
Craigslist
Data to Leverage
Geographic location, website engagement
Social presence, societal influences, interest,
brands they buy, demographic data
User engagement, duration of activity, skill level,
sound design style
Talent interest, skill level, and size of talent market
All facts are attributable to IFPI unless otherwise noted.
1. NPD Group, internet users aged 13+ Q3 2010 2. Pollstar 3. US Department of Labor and RIAA 4. Tera Consultants
$249
Average price for 40 sounds
$4.6 billion trade value of the digital sound market worldwide
www.vinylmint.com 12
per new contest

13. Growth Strategy
www.vinylmint.com 13
API Marketing
• Integration with Unity Asset Stores
• Soundcloud oAuth and file sharing
• Content ID resgistration with
YouTube
• File sharing integrations into Box,
Dropbox, and Skydrive
• API posting in the Mashape
marketplace
DAWs, Social, & Software
• Sound libraries available
on mobile phones
• Cataloging for ringtone services
• Keyword optimization from affiliate
libraries, Shazaam, and Pandora
Content Marketing
• Reddit Partnership
• Vinylmint Music Forum
• Vinylmint Music Blog
• Music Blog Acquisitions
• Academic Whitepapers
• Fireside chats, town halls,
and hangouts
Catalog Integrations
• You Tube
• Vimeo
• Getty Images Music
• Unreal
• Oculus
• Videoblocks
• Pond5
• Second Life
PR & Direct Marketing
• Guest Blogging
• Blog Placements
• Music School Fellowships
• Graduate Fine Arts and
Advertising Schools
• Seminars and Webinars
• Tradeshows and Conferences
Launch Growth Maturity
SEO & Retargeting
• Google keyword optimization
• Twitter, Facebook, YouTube and
LinkedIn Ads
• Keyword search re-engineering
• Retargeting across media networks
• Referral systems and social
notifications

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Competitive Advantages
Key Competitor
• Competition based revenue model
• A volatile competition model launch
• An uncurated community
• Underdeveloped sound library
Potential Entrants
• Remix competitions used to
advertise products and services
to their communities.
• Small to mid-sized companies with
access to capital to raise additional
investment rounds.

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Defensibility
Competitive Advantages
• User specific cost savings
• Custom sound designs to enhance
a brand’s acceptance
• Highly skilled community of creative
sound designers
• Ability to A/B test sound engagement
and nurture brand evangelists
• Easy and intuitive user interface
Defensibility
• High service switching costs
• Alternative income source
• Integration partnerships to expand
platforms to a global scale (Ole
Musicbox, YouTube, Box and SkyDrive)

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Vinylmint is poised
to become a market leader
X X
X
Curation Collaboration Customization
X

17. Product Evolution
Advertising and Predictive Analytics
Large expected
User base
Real-time
user data
Highly
engaged brand
evangelists
Highly targeted
sounds and key
data points
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Sound Marketplace

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Business and Tech Team Has
Strong Track-Record
Associate Marketing Director,
Kedar Entertainment Group
(digital content strategy)
Jeff Muller
CTO & Co-Founder
Jeremy Johnson
CIO & Co-Founder
Byron Morgan
CEO & Co-Founder
Bryan Nelson
Developer & Co-Founder
Creative Director,
JohnRich Media,
(user interface design
and community management)
Lead Systems Architect,
Tele-Consultants Inc.,
(systems architecture and project
management)
Database Administrator,
InnovaSystems International,
(business intelligence and database design)

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Board and Other Investors
Philip Hawken
• COO/ Business Manager of ESL Music
Joe Fuller
• CTO of Dominion Enterprises
Rusty Greer
• General Counsel
of Landmark Communications
Eric Spence
• Vice President of Mosley Music Group
Dr. David A. Bryan
• Director of Advanced Technology
at Polycom
• CTO of Jasomi Networks
(Acquired by Ditech)
• Lead Architect of Vovida
(Acquired by Cisco)
Gary McCollum
• General Manager and SVP,
Cox Communications Virginia
Aneesh Chopra
• Managing Director of the Advisory Board Co.
• Secretary of Technology for Gov. Time Kaine
• Chief Technology Officer
for Pres. Barack Obama
Peter Ryder
• President, Americas of Jovoto
• Managing Director of Computer
Sciences Corporation
• Partner of GPS International
Additional angel investors:
• Zack Miller, Managing Director of Hatch Norfolk
• Rob Goodman, Partner at Kaufman & Canoles
• Dr. Wil LaVeist, President of LE Enterprises

20. Market Size - US & UK
sounds submitted
to digital libraries each year
• 50% increase in digital music licenses sold by 2016
Source: IFPI
130 M
• Creators between 16-35 age range
13 M
13 Million sounds licensed
to digital music services
US
UK
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Advertising Agencies
19,949 462,300 $4.8 Billion
Agencies Freelancers
Market
Opportunity
Video Game Development Communities
13,313 2,000,000 $12.1 Billion
Company Game Designers
Market
Opportunity
US & UK Music Publishers
772 1,500,000 $4.2 Billion
Company Composers
Market
Opportunity
Market Segmentation & Targeting

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Revenue Forecast ($000)
actual 2014 2016
Revenue
Expenses
EBIT
$218
100
$118
$8,500
1,000
$7,500
Investment Sought:
$150K Seed Round: Now
$1MM Series A Round: 18 Months
Use of Proceeds:
Implementation of a contest self service model, inventory automation, audio-tagging,
payment disbursement system, acquiring business development talent.
Acquire Melomics technology.
$10
9
$1
$1,404
625
$779
2015

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High Revenue
and High Margins
Great revenue potential for in community transactions,
increased contest volume, and appreciating music catalog
Law of large numbers ensures high revenue
Very high operating margins
Free customer acquisition, digital goods transactions
for supplemental income for users creates incentives
Execution difficulty decreases as Vinylmint increases
it’s network of buyers and music portfolio
Hardest part is grabbing great case studies to prove

24. +01 757 295 7757
byron@vinylmint.com
@vinylmint
Byron Morgan