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I Love APIs 2015: How to Grow and Measure your API Program

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I Love APIs 2015
Andrew Mager
Postmates

Whether your API program is internal, partner or public, measuring its success is critical to its growth. Andrew Mager, who has led developer relations at Postmates, SmartThings, Spotify, CNET, and ESPN discusses how to get the most value from your developer community.

Published in: Technology

I Love APIs 2015: How to Grow and Measure your API Program

  1. 1. I ❤ APIs OCTOBER 13, 2015 How to Grow and Measure Your API Program Andrew Mager, Developer Advocate @MAGER
  2. 2. • 1997 - lespaul.com
 • 2005 - Planet Blacksburg • 2006 - ESPN • 2007 - CNET
 • 2010 - SimpleGeo
 • 2011 - Spotify • 2014 - SmartThings
 • 2015 - Postmates Who am I? Spotify NYC, 2012
  3. 3. How do you start an API program? London Music Hack Day, 2012
  4. 4. • How is your API unique? • What is the purpose of your API? • Commercial • Partner/Private • Experimental/ Research/Government • Who do you want to use your API? • Tell the world with a great developer website. Birth of an API Music Education Hack Day, New York 2013
  5. 5. How do you grow your API program from nothing to something?
  6. 6. • Product owner of the API
 • Developer experience • Tools, libs, changelog
 • Education • Docs, tuts, workshops • Partnerships/BD
 • Marketing & community • Internal advocate What does a developer advocate do? Music Hack Day Edinburgh, 2012
  7. 7. How do you find a developer advocate?
  8. 8. • Socially fluent • Fosters community • Clear, coherent speaking • Willingness to learn • Patience • Eagerness to teach • Technical • Empathetic • Lack of ego • Readily available • Inspirational • Time management • Product management • Fun Skills of a great developer advocate Tim Falls, keen.io
  9. 9. The best developer advocate might already work at your company.
  10. 10. • Logical, inventive, pragmatic. • Always looking for the next big problem to solve. • Learning new technologies constantly. • Testing the limits. • Independent, sometimes stubborn. • Day jobs feed their weekend hack ideas. • Short attention-span. • More than a developer, many personalities. Understanding the hacker ethos Music Hack Day NYC, 2012
  11. 11. • Add them on Github, DevPost, Lanyrd, Github, Twitter, Dribbble, and even LinkedIn. • Engage again and again. • Encourage them to contribute to open source projects. • Send them monthly newsletters. • Vote up and answer on Stack Overflow. • Invite them to all types of events. • Offer office hours. • Continue their hacks. How to flirt with a developer online The (not too distant) Future
  12. 12. • Parse - https://www.parse.com/customers • Twilio - https://www.twilio.com/showcase/ • Uber - https://developer.uber.com/showcase/ • Stripe - https://stripe.com/gallery • Google Maps - https://developers.google.com/maps/showcase/ • Keen.io - https://keen.io/#stories • Apple Watch - http://www.apple.com/watch/apps/ • YouTube - https://www.youtube.com/yt/dev/showcase.html • Facebook - https://developers.facebook.com/docs/showcase • Pebble - http://developer.getpebble.com/examples/ • Spotify - https://developer.spotify.com/showcase/ • Github - https://github.com/showcases • Android Developer Stories - https://www.youtube.com/watch?v=0r36OJaeMo4 Showcase projects built using your API
  13. 13. How do you measure the success of your API?
  14. 14. • Monthly active API users • Daily API calls • Apps/projects published • Pull requests/forks/stars • Website analytics • Social media • Email signups • Partners • Meetup attendees • Hacks created • Swag given out • Feedback reported • Beers consumed Success by the numbers Way Out West Hack 2013, Göteborg, Sweden
  15. 15. What about the metrics you can’t track?
  16. 16. • Developer happiness • Event interaction • Word of mouth • Good will in the community • Time spent hacking offline Measuring the unmeasurable HackMIT, 2015
  17. 17. THANK YOU! Questions? @PostmatesDev http://postmates.com/developer @mager (Twitter, Github, Instagram) http://mager.co

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