1. Brya Cameron, Marcus Daye, Makita Edwards, Brandon Osborne, and Jamaal Wilson
SOUNDCLOUD
2. WHAT IS SOUNDCLOUD?
Soundcloud is an online audio distribution platform that allows
users to:
• Upload
• Record
• Promote
• Share
• Listen to
originally created sounds.
3. BACKGROUND INFO
• Founded 2007 in Stockholm, Sweden
• Launched in October 2008
• Headquarters are currently in Berlin, Germany
• Privately held company
• SoundClound was initially designed for musicians to share
music recordings amongst each other
• Now the estimated worth is $3,130,000,000
• Active Users: 175 million monthly listeners
• SoundCloud is the second biggest streaming music service in
the world behind YouTube
4. FEATURES
- Upload music with distinctive URLS
- Create and join groups where music can be shared
- Ability to make playlist (like, post, share, follow)
- Access music through online and mobile application
- A clean interface. “ In fact, SoundCloud is pretty as hell”
- Alexander Ljung and Forss (founders of SoundCloud)
- “Timed Comment” system
- No file size limits
5. BENEFITS: FREE
• - 3 total upload hours
• - 100 downloads per track
• - Unlimited playlist creation
• - Uploaders are able to see statistics from their music (see the amount of
plays, downloads, comments and favorites of tracks)
6. BENEFITS: PRO
• - 6 total upload hours
• - 1,000 downloads per track
• - Unlimited playlist creation
• - More stats (plays, downloads, comments and likes, plus get details on who's
listening)
• - Spotlight feature (highlight up to 5 sounds or playlists at the top of your profile)
• - Quiet Mode feature (hide comments and stats on your tracks & make
comments private)
• - Customizable 'Buy' button text
• - Replace/update track files without losing any stats or comments
7. BENEFITS: PRO UNLIMITED
• - Unlimited upload hours*
• - Unlimited downloads per track
• - Unlimited playlist creation
• - Pro stats (see where your listeners are, and where your sounds are being embedded,
linked to and posted around the web)
• - Spotlight feature (highlight up to 5 sounds or playlists at the top of your profile and have
your Spotlighted tracks show up as suggestions after your track has finished playing in
embedded players)
• - Quiet Mode feature (hide comments and stats on your tracks & make comments private
• - Customizable 'Buy' button text
• - Replace/update track files without losing any stats or comments
• - Pro support (prioritized customer support help)
8. MAJOR COMPETITORS
1. YouTube
• - Able to upload music videos
• - High definition
• 2. Pandora
• - Music feed to follow other users
• - Background information on artist
• 3. Spotify
• - Search by full albums
• - Eliminates piracy
• 4. Bandcamp
• - Sell physical goods
• - Great uploader/listener relationship
9. TARGET MARKET
• Geographic: Services are available worldwide through two mediums (application and
website)
• Demographic:
Majority of Users: Females
Top Users: 26-35 (30%) age
Top countries: United States, Germany, United Kingdom, India and Egypt
• Psychographic:
Music oriented audience
• Website traffic:
Globally: 169
United States: 115
10. CAMPAIGN 1: INNOVATIVENESS
• Innovation is a new idea, more effective device or process. Innovation can
be viewed as the application of better solutions that meet new requirements,
inarticulated needs, or existing market needs.
• SoundCloud is the first of its kind.
21. CAMPAIGN 2: MUSICIAN/LISTENER
RELATIONSHIP
• Bonding: To join or be joined securely to something else.
• Soundcloud has the ability to expand artists’ fan/follower base, especially
through the features and benefits offered from using the network.
22. The many mobile apps allow for
recording and uploading from a
smart phone which is great for
spontaneous recordings (not
everything needs to be
mastered)
23.
24. You’ve been invited to my exclusive
listening party! Log in to
soundcloud.com to hear more.
