Bauer Media was created in 1986 to be published monthly focusing on pop music, aiming to represent the generation of older music buyers exploring CDs as a new technology ignored by other music presses at the time. Mojo, first published monthly in 1993 focuses on rock and alternative music, known for iconic photos of pop and rock stars appealing to true music lovers. Kerrang!, a weekly magazine since 1981 covers rock, alternative, punk and metal genres, aimed at younger more rebellious readers interested in the wide range of rock music.