Presentation on the STAND campaign by Keen footwear to engage youth in sustainability and its brand.
Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com
The Lynx Academy sponsored by Leo Burnett is a chance for students to learn from advertising professionals during the Dubai Lynx Festival.
At the end of the programme they are given a brief to present to the agency.
The Lynx Academy sponsored by Leo Burnett is a chance for students to learn from advertising professionals during the Dubai Lynx Festival.
At the end of the programme they are given a brief to present to the agency.
Creativity, environmental awareness and
affordability are combined in the newest arrival in the world of women’s accessories by embracing the award wining non-woven
technology, iCool is at the vanguard of the
environmentally friendly textile. Non-woven
fibers are manufactured with recycled and
biodegradable material which are also resistant, durable and surprisingly light weight.
Butterfly London Neutral Identity – the new face of beautyButterfly London
Identity used to be something that you were born with and couldn’t change. Age, race, gender and nationality were firmly fixed, determining who you are and your place in the world. Now our identities are becoming fluid and changeable, reflecting the influence of social status, personality, taste and appearance. We are breaking down our societal conventions and creating more
‘trans’ categories than ever before.
This PPT is about the Ad Campaign of a beer named "Responsibly" of UBREW BY McChann Advertising Agency of London which is la low-alcohol Brand and this Campaign won many Awards in 2017 under Lion Cannes.
Mark's look at some of the best social media campaigns from 2012. Not only does it feature some of the big names like Nike and Red Bull, but he's also looked at the likes of Melbourne Metro and Dollar Shave Club. He also names and shames a few who missed the mark.
A BRIEF DESCRIPTION ABOUT LUX SOAP, ITS PRODUCT LIFE CYCLE, THE STRATEGIES USED BY THE COMPANY DURING EACH STAGES AND REASONS FOR THE CURRENT LIFE CYCLE STATUS OF THE COMPANY
Creativity, environmental awareness and
affordability are combined in the newest arrival in the world of women’s accessories by embracing the award wining non-woven
technology, iCool is at the vanguard of the
environmentally friendly textile. Non-woven
fibers are manufactured with recycled and
biodegradable material which are also resistant, durable and surprisingly light weight.
Butterfly London Neutral Identity – the new face of beautyButterfly London
Identity used to be something that you were born with and couldn’t change. Age, race, gender and nationality were firmly fixed, determining who you are and your place in the world. Now our identities are becoming fluid and changeable, reflecting the influence of social status, personality, taste and appearance. We are breaking down our societal conventions and creating more
‘trans’ categories than ever before.
This PPT is about the Ad Campaign of a beer named "Responsibly" of UBREW BY McChann Advertising Agency of London which is la low-alcohol Brand and this Campaign won many Awards in 2017 under Lion Cannes.
Mark's look at some of the best social media campaigns from 2012. Not only does it feature some of the big names like Nike and Red Bull, but he's also looked at the likes of Melbourne Metro and Dollar Shave Club. He also names and shames a few who missed the mark.
A BRIEF DESCRIPTION ABOUT LUX SOAP, ITS PRODUCT LIFE CYCLE, THE STRATEGIES USED BY THE COMPANY DURING EACH STAGES AND REASONS FOR THE CURRENT LIFE CYCLE STATUS OF THE COMPANY
First half of a session with all Hyper Island 2013 students in Stockholm and Karlskrona Sweden. Given during their second week of school - the foundation module.
Red Sky founder and CEO Jess Flynn taps into trend research and communication contacts spanning nearly every industry to forecast the trends, tools and tips you need to know to share stories that matter in a constantly evolving world.
Unlocking Creative Wealth: Mastering Artwork Design on Redbubble for Profitab...SuperHero Marketing
Discover the art of turning creativity into currency with our comprehensive guide on designing artworks for Redbubble and maximizing your earnings through the power of Print-On-Demand. From design tips to marketing strategies, this presentation is your key to navigating the world of online art commerce. Join us on a journey to transform your passion into a lucrative venture!
To learn more details, please visit www.superhero-marketing.com
Global Brands vs Global Celebs: Who's the Smarter Marketer?Freddie Laker
As globalisation and digitalisation continue to break down the barriers between cultures and geographies we're seeing a rapid rise in global brands, but also in true global celebrities. Celebrities, for better or worse, are brands in their own right and they operate in areas that are passion points for consumers and frequently leverage immense social currency.
Omar Epps, who plays Dr Eric Foreman on the global TV hit House, joins SapientNitro to explore the way celebrities are leveraging cutting-edge marketing techniques and leading in adoption of new digital platforms such as Pinterest, Instragram, or Beeyoo. Global brands can learn from global celebrities to be more effective, but can global celebrities learn from global marketers?
Our open dialogue debate the strategies and communication tactics adopted by both global marketers and celebrities while sharing some of our experiences and insights around supporting global brands. Can 'brand purpose' compete with 'celebrity brands' or do they exist in harmony?
Who's the smarter marketer? In asking who is winning consumer interest we will explore the differences to find new ways to reach consumers, build brands, and drive sales.
The Three C's - Culture, Collaboration & Creative LeadershipAdam Stone
This presentation (I delivered at UNSW Art & Design) provides students with an insight into how successful creative agencies and experience design studios apply culture, collaboration and creative leadership to their work.
Brand engagement - Brand Breakfast 9 July 2014CharityComms
Victoria Loomes, trend analyst, trendwatching.com
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Art Direction is about distilling information into a single-minded idea and then really pushing it to achieve results. It's about using technology effectively because the audience now has more control over what they engage in. It's about inspiring clever people including illustrators, animators, photographers, retouchers and web architects, to collaborate in ways that really evolve the core thinking. That’s what I love about it. It's about collaboration and passion and that's why I love it.
After 20 years as an Art Director, god knows how many theme park rides, speeding and seat belt messages, Nike shoes, smiley eggs, 'Real World' university messages, developers brands, milk brands, wine labels, Kraft dairy products, Eagle Boys pizzas, Audi's, Toyota's, Resorts, and electrical product brands I've sold! Right now, I’m as passionate about perfecting my art as the day I started.
On January 30th, 2014, Rainforest Alliance hosted a group of innovative specialists in consumer behavior to brainstorm a new global narrative that taps into the consumer shift towards a broader and more meaningful set of values around mindful living and sustainability.
Compelling information on consumer trends were presented by experts including Tom LaForge of Coca-Cola, Chris Coulter of GlobeScan, Chip Walker of BAV Consulting, Amy du Pon of Havas, Carol Fitzgerald of BuzzBack Market Research, KoAnn Skrzyniarz of Sustainable Brands, Jonah Sachs of Free Range Studios, and Thatcher Young of ignition. Raphael Bemporad of BBMG then led a creative ideation session that inspired the findings in this report.
Science alerts us that to significantly slow down Climate Change we have to reduce carbon emissions by 50% by 2030 and to be neutral by 2050. This requires that the events sector radically rethinks and redesigns our business strategies to not only become more sustainable, but to catalyse other industries while we regenerate our host environments and communities.
This raises the question are we ready to undertake the deep and exponential changes to survive, do we have the leadership capacities that this demands? And perhaps most importantly do we need to speed up the existing industry evolution or start a low carbon revolution?
In this inspiring, interactive and educating session, we will enter into a deep conversation, exploring the pioneering strategies and actions required to transform tomorrows events industry from one disrupted by a climate emergency to a sector that creates a prosperous future for all.
The session is designed to unlock the collective intelligence of the audience through a series of short Firestarter speeches from sustainability leaders from destinations, venues and clients, followed by a moderated debate and knowledge interchange between all participants.
Similar to KEEN Footwear and Sustainable Branding (20)
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
27. WE STRIVE TO BE A COMPANY WITH A
CONSCIENCE,
BY MAKING A POSITIVE DIFFERENCE,
GIVING BACK TO THE GREATER COMMUNITY AND
CARING FOR THE ENVIRONMENT
WHICH WE ALL SHARE AND DEPEND ON
28. WE ALSO BELIEVE IN THE POWER OF A BRAND TO
INSPIRE OTHERS
TO CREATE POSITIVE CHANGE IN THE WORLD WE
LIVE IN
29.
30. INNOVATION
KEEN
REDEFINE GIVING
OUTDOORS BACK
OUR BRAND VALUES
31. HOW DO WE TAKE THESE 3 CORE
VALUES
AND COMMUNICATE THEM TO
THE CONSUMER IN A RELEVANT
WAY?
32. BY COMMUNICATING AN
OWNABLE, DIFFERENTIATED
POSITIONING
THAT IS REFLECTED IN ALL WE DO:
FROM PRODUCT CATEGORIES TO CONSUMER
COMMUNICATIONS
33.
34. INNOVATION
KEEN
REDEFINE GIVING
OUTDOORS BACK
FOR CONSUMER COMMUNICATIONS,
OUR BRAND VALUE, INNOVATION,
BECOMES:
35. CREATE
HYBRID
LIFE
REDEFINE GIVING
OUTDOORS BACK
50. HYBRIDLIFE IS ABOUT:
Creating possibilities and express your vision of what is
possible.
Playing outside and reimagining the outdoors as any
place without a ceiling.
51. HYBRIDLIFE IS ABOUT:
Creating possibilities and express your vision of what is
possible.
Playing outside and reimagining the outdoors as any
place without a ceiling.
Caring for the environment and engaging with
causes that make a positive difference.
52. Create, play, and care. It’s a way of life. We call it
TM
HybridLife.
53. THE CHALLENGE
Build brand awareness
Attract younger consumers
Connect with consumers with a message that
was consistent
with KEEN values and relevant to them
Create an integrated marketing campaign
to inspire people
to get involved with sustainability
123. INDUSTRY RECOGNITION
AMA Recognition
Ad Age’s “Marketing 50:
Fifty Sharp Ideas and the Visionaries
Who Saw Them Through”
Nominee for Footwear Plus Green Award
Corporate EVENT Magazine’s Corporate
EVENT Awards Gold Award: Road
Show/Multi-Venue Event