Some boi juice
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The campaign promotes a custom juice drink called Some Boi Juice primarily through television advertisements and social media. The target audience is young adults who would resonate with the drink's terminology. A public survey found most respondents had a positive impression of the name and design and were interested in trying the product. The advertisements will showcase the drink's qualities in a comedic fashion to appeal to the target audience's tastes. The product will launch on April 20th through advertisements on television and as sponsorship of a music video to coincide with its release.
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While assessing competition in the market, Pure Sate should develop an appropriate content marketing in the target markets to address the issues of competition. Competition in the targeted marketed market can be defined by three major different types of competitors. For instance, direct competitors, who offer products similar to Pure Sate, which show that their method of earning revenue is possibly the same. In most cases, a direct competitor is the first threat to the market that businesses are likely to recognize due to the high chances of head-to-head encounters. Furthermore, Pure Sate should assess the indirect competitors in the market are likely to offer non-alcoholic drinks in the target market but with a different objective that creates a different in ways of revenue generation. Such a scenario can pose significant challenges to the sales of the company’s products when they use a persuasive content marketing to switch the firm’s customers. In such ...
CBE16 - Scalable, Actionable, and Effective Social Media Marketing for the Cr...
The document discusses social media marketing strategies for craft beverage brands. It begins with introductions of Matt Toomey from Social Bacon and Mike Giese from Liberty School Wines. It then covers legal restrictions on social media for alcohol brands, defining a social media strategy, creating engaging content, using paid social advertising, measuring social media effectiveness, and conducting giveaways. It concludes with a case study of Liberty School's "Merlot Madness" campaign which saw over 3,000 new Facebook fans and strong engagement through partnering with bloggers and varied content focused on recipes. The key takeaways emphasize defining goals, focusing platforms, producing varied content, leveraging user generated content, tracking social advertising metrics, and pursuing brand collabor
SCS 2846 - Assignment #1 - Social Media Planning - Freshii
Freshii is a Canadian fast-food chain that serves healthy food options. Their target audience is health-conscious millennials who are heavy social media users. The document outlines Freshii's social media plan to increase brand awareness, sales, and customer loyalty. It identifies objectives like growing followers and promoting meal/juice plans. Freshii will share healthy living tips, new items, contests and user content on platforms like Facebook, Instagram, Pinterest and Snapchat. The plan's goal is to engage customers and help Freshii achieve its business goals through consistent, relevant social media content.
executivesummary-petitpot
The document outlines a marketing campaign created by the agency "The Agencia" for their client Petit Pot, a French pudding brand. The campaign aims to educate consumers about Petit Pot's products through in-store initiatives like video displays and brand ambassadors providing samples, a social media strategy to engage customers, and events like a food festival. The agency analyzes Petit Pot's strengths/weaknesses and competitors then sets objectives to increase awareness, market share and sales through these offline and online initiatives over three months.
Product Launch: From 0 to Hero
6 basic steps for an effective product launch
How to create awareness and increase new product sales
Cheerwine Part 1
This document outlines an integrated marketing communications campaign for Cheerwine soft drink aimed at increasing brand awareness and sales in the Northeast region of the United States. The campaign will target middle-class 18-34 year olds and position Cheerwine as a tradition cherry soda brand that is "bold enough for the North." Jimmy Fallon will be the celebrity spokesperson. Objectives include increasing social media followers, brand awareness among Generation Y to 100%, and sales by 65% in the Northeast. Television commercials featuring Fallon out of his element in the South but enjoying Cheerwine in New York will air during primetime. Social media with the hashtag #boldenough will also be utilized.
Advertisment Theory.pdf
This document summarizes and analyzes various advertisements, including a RC Cola commercial from the Philippines, an Old Spice print ad, and a Dove social media ad. For the RC Cola ad, it proposes expanding the target audience beyond just low income groups and exploring more creative storytelling. For the Old Spice ad, it analyzes how the ad appeals to ideals of masculinity and celebrity. For the Dove ad, it suggests running the campaign during Women's Month to better empower women.
V.vijay promotional mix
The document discusses marketing promotion strategies. It defines promotion as communication to inform, persuade, and remind potential buyers about a product to influence opinions and elicit responses. It also discusses the promotional mix, promotional tools like advertising, public relations, personal selling and sales promotion. Promotional strategy is a plan for optimal use of these promotional elements to reach the target market and achieve organizational goals. The more funds and emphasis placed on each element, the more important it is considered in the promotional mix.
Print advertising campaign analysis
The document discusses and analyzes print advertising campaigns for several products:
- A Dior men's fragrance campaign uses celebrity endorsement to suggest the product will make users like the celebrity. It targets young adult males.
- A McDonald's Big Mac ad humorously portrays the burger asking not to be stared at "like a piece of meat." It aims to both sell and entertain viewers mainly targeting adults.
- An iPhone 11 campaign focuses attention on the phone's features through minimalist photography. It targets both young tech enthusiasts and older audiences. The goal is to intrigue viewers rather than directly sell the product.
Bond
The document discusses strategies for social media marketing and advertising. It provides tips on earning word-of-mouth through advocacy rather than paid advertising. It emphasizes focusing on people over brands, sharing quality content, leveraging influencers, and measuring engagement and impact on key metrics like sales and leads. Successful case studies are highlighted from brands like Carlsberg, Coca-Cola, Skittles, and others.
Evolve social case_studies_website
Evolve helped grow FIJI Water's social media presence in Australia to have one of the highest engagement rates and fastest growth on Instagram and Facebook in its category. Through influencer marketing and sharing local Australian images, the brand was able to build a strong local presence and earn media that increased its reach. Evolve has secured a contract extension with FIJI Water through 2015 due to the success of the social media strategy.
Give Your FMCG Marketing What It Really Needs! | Pixelsutra
Being in the FMCG industry you want your products to be picked up from the shelves regularly. For that, you obviously need a loyal customer base. Your competitors’ products are mostly placed near yours and may look similar to the customers. So, by all means, you need to increase your brand equity.
More Details: http://pixelsutra.com/blog/give-your-fmcg-marketing-what-it-really-needs/
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Buisiness card
Jordan Scott is an editor who can be contacted via email at jordanscott.9364@gmail.com or by phone at 07479 516 499. Their portfolio of work can be viewed online at https://jordanmediashowreel.blogspot.com/.
Editing techniques
1. The document describes the editing process for a short film called "Affiliation" which involved sound mixing, visual effects, color grading, continuity, and sound design.
2. Key aspects of the editing included implementing a 2.20:1 aspect ratio, experimenting with LUTs for color grading, balancing dialogue levels, and adding effects for flashbacks and gunshots.
3. Maintaining continuity between shots through consistent audio, character movements, and scene logic was an important part of the editing process according to the document.
Script affiliation (av script)
This document provides a 3 scene summary of a conversation between gang members at a bar:
In scene 1, Benjamin and Spencer meet at the bar owned by Pete. They discuss the death of a fellow gang member, Jimmy Mac. In scene 2, Spencer reveals he failed to pickpocket anything of value. They continue discussing gang affairs. In scene 3, their conversation is interrupted by Anthony, who was the only one who refused to join their alliance years ago. He implies involvement in recent gang deaths by dropping off a burned pair of cuff links.
Scene 4 storyboard complete
Benjamin continues to stare blankly at Spencer's body as Anthony crouches down and takes Spencer's cufflinks. Anthony then drinks from Spencer's glass, places it upside down on the bar, and leaves the cufflinks on the table with the word "Checkmate." Anthony nods subtly at Benjamin as he calmly exits. Benjamin watches Anthony leave and his expression turns blank again. He checks his pocket watch before the scene ends.
Scene 3 storyboard complete
1) Anthony confronts Benjamin, Spencer, and Pete in a bar, pointing a gun at Spencer. Benjamin also draws his gun on Anthony.
2) Anthony and Spencer argue about past events, with Anthony accusing Spencer of sacrificing "pawns" and only seeing others as means to an end.
3) When Spencer challenges Anthony, saying the game is over, Anthony smirks and shoots Spencer, who collapses lifeless to the floor.
Scene 2 storyboard complete
1) Spencer and Benjamin catch up at a bar. Spencer reveals he has picked someone's pocket but found no money.
2) They discuss an old friend, Jimmy Mac, who recently died. They toast to him and mourn other lost friends.
3) Benjamin reminisces on how their gang originated years ago when the seven leaders joined together by wearing cufflinks, though one member, Anthony, refused to join.
Scene 1 storyboard complete
The document is a storyboard for a scene in a bar. It depicts the interactions between three characters: Benjamin and Spencer are patrons at the bar, and Pete is the bartender. The storyboard shows Pete announcing that the bar is closing and helping the last remaining patron, an old man, out of his seat. Benjamin and Spencer remain, exchanging dialogue with each other and Pete. Their conversation and interactions are depicted through various camera shots and angles.
New Script affiliation deluxe
The document is a script for a film involving two gang leaders, Benjamin and Spencer, meeting at a bar owned by Pete. They discuss the recent deaths of other gang leaders. Another gang leader, Anthony, arrives and reveals he was responsible for the deaths. He says Spencer has been manipulating the gangs. A confrontation ensues where Anthony shoots and kills Spencer. Anthony removes Spencer's cuff links, symbolizing his death, and declares "checkmate".
Continuity edit evaluation
The continuity edit of the filmmaker's short film closely follows the storyboards and master scene script. Camera techniques like pans and shifts in depth of field were used intentionally throughout the edit to emphasize important moments and characters. The single camera technique and shot reverse shots helped illustrate the layout of scenes and allowed the characters' movements between shots to feel natural and avoid discontinuity. The overall aim of the edit was to maintain a steady pace comparable to a professional production while remaining faithful to the plans in the storyboards.
Task 1
The document summarizes various media sectors including film, television, computer gaming, interactive media, and radio. It provides details on the structure and size of each sector as well as examples of common jobs. For films, it notes the industry contributes £4.3 billion annually to the UK economy and includes roles like director, editor, and camera crew. Television is the most popular entertainment form but computer gaming is growing, with jobs requiring various skill levels across sectors.
Storyboarding task c
The document provides examples of storyboards created for different media genres including a short film, music video, and video game. For each genre, the creator experimented with different storyboard formats before selecting the most appropriate one. Details such as shot types, character movements, and transitions are clearly depicted and annotated. Feedback from peers is incorporated, and the storyboards are evaluated against industry standards. While further detail and faster production could improve future work, the storyboards cover necessary information professionally for their intended uses.
Storyboarding task c
The document provides examples of storyboards created by the author for a short film, music video, and video game. It includes samples from the final storyboards for each genre as well as an evaluation of the author's work. The storyboards demonstrate layouts, shots, transitions, and notes appropriate for each genre. Feedback from peers praised the author's terminology and experimentation with formats. The evaluation reflects on meeting industry standards and room for further improvement.
Task b explore storyboard skills
The document discusses experimenting with different storyboard layouts and formats for presenting scenes from the original film "Affiliation" adapted into different mediums. It describes four-panel and three-panel layouts that clearly show each storyboard cell along with relevant production notes. A linear three-cell layout is selected as most effective for the film production. Subsequent sections explore adapting the story into a video game format using a grid and annotations in cells, and a music video format focusing on interactions with diegetic sound and wider shots described in detail under each cell.
Task c explore storyboard skills
The document discusses experimenting with different storyboard layouts and formats for adapting a film project called "Affiliation" into different mediums. It presents four-panel and three-panel storyboard layouts for a film, television advertisement, video game, and music video adaptation of the project. The storyboards use different techniques to clearly display shots and provide directorial notes, including descriptions, grids, annotations, and indications of camera movements and interactions.
Task c explore storyboard skills
The document discusses different storyboard layouts and adaptations for a film project called "Affiliation". It explores four-panel, horizontal, and vertical storyboard layouts. It also discusses adapting the storyboards for a video game and music video format. The video game storyboards rely more on visual annotations while the music video storyboards provide more detailed shot descriptions. The goal is to experiment with different layouts and adaptations to best convey the director's vision and support production needs.
Cv
Jordan Scott has experience in film production and post-production skills such as editing. He has worked on projects renovating areas of Sunderland and filming fashion shows in London. Jordan also has experience filming restoration projects in Sunderland to document improvements over time. He earned good grades in media-related subjects in school and college, completing a BTEC in Media Production with distinction. Jordan enjoys creating media projects on the side to improve his skills and present new challenges.
Understanding single camera techniques
This document discusses single camera techniques for video production. It explains that a single camera production uses only one camera to shoot all necessary shots individually, requiring substantial editing. Examples given are horror, comedy, soap operas and documentaries. The single camera setup is commonly used for lower budget productions due to its simplicity and cost effectiveness compared to multi-camera setups. The document discusses techniques, benefits, and limitations of single camera production.
single camera techniques
1. A single camera production involves shooting a video production with only one camera throughout, requiring substantial editing to piece together shots involving multiple characters.
2. Single camera productions are commonly used for lower budget films and became popular during the birth of classical Hollywood cinema in the 1910s, though both single and multi-camera techniques are common in television.
3. Single camera productions involve positioning the camera appropriately for each new shot, while multi-camera setups capture footage from various angles simultaneously but require more lighting and equipment.
Editing techniques
This document discusses various film editing techniques such as continuity editing, non-continuity editing, parallel editing, and montages. Continuity editing shows natural consistency between shots while non-continuity editing uses jumps in time or location. Parallel editing shows two simultaneous events through cuts between the scenes. Montages condense time to emphasize important details through jumps. Examples from films like Battleship Potemkin, Way Down East, The Silence of the Lambs, Rocky III, and Team America: World Police demonstrate the use of these techniques.
Understanding single camera techniques
Single camera productions involve filming scenes individually with one camera that is repositioned for different shots and angles. This technique requires more editing than multi-camera productions but allows more directorial control over each shot. Single camera is commonly used for lower budget films, dramas, and corporate videos due to requiring less equipment and staff.
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Training: ISO/IEC 27001 Information Security Management System - EN | PECB
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Agenda
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For Upcoming Meetups Join Mysore Meetup Group - https://meetups.mulesoft.com/mysore/YouTube:- youtube.com/@mulesoftmysore
Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N
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Organizers:-
Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/
Giridhar Meka - https://www.linkedin.com/in/giridharmeka
Priya Shaw - https://www.linkedin.com/in/priya-shaw
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Some boi juice
- 1. Some Boi Juice Media Campaign UNIT 6: MEDIA CAMPAIGNS
- 2. The Purpose of the Campaign The purpose of the Some Boi Juice campaign is to promote my own custom designed juice product of the same name. A physical version of the product has been produced and I plan to create a TV advertisement that incorporates this element. The campaign will hopefully spread the word of Some Boi Juice to the target audience via not only television but also through the surprisingly effective platforms of Social Media.
- 3. Target Audience The target audience of Some Boi Juice are young adults who tend to use such terminology as that seen in the drink’s title. The product is not advised for younger audience members due to its high concentration of sugar and other substances. The drink will suit older adults as well as young, although the terminology used may not resonate with them as much. However, I concluded that there is sufficient interest from young adults towards the product that its advertisement campaign would be a success.
- 4. Public Survey Results In response to the question of “How many 500ml soft drinks do you buy a week”, 41.7% said 1-2. An interesting array of responses followed the question “What response does the name Some Boi Juice evoke in your mind” such as “Quite a positive, upbeat feeling” and “A lot of energy, and the colours grab my attention”. 91.7% of the responses said that the product has an appealing design, whilst 83.3% enjoys similar beverages. 100% agreed that they often see advertisements that are similar to the planned Some Boi Juice commercial, whilst 50% backed the idea of this media format. 100% claimed that they are prepared for the product’s release, showing that the product would be a success sales wise due to it’s popularity amongst the public.
- 5. Evidence of Public Survey Results
- 6. The Level of Knowledge and Understanding of the Product among the Audience. Due to the results of the survey, it can be seen that there is a very large understanding of the product amongst the audience. With the majority of participants avid to try the product themselves due to the familiar nature of the beverage and its similarities to other popular brands of juice.
- 7. The Needs of the Target Audience The Target Audience require an advertisement of good quality that perhaps includes some comedic value in order for it to stand out. The ad must be appropriate in accordance with the target audience’s tastes and not appear obnoxious or irritating as this could potentially turn them against the product being advertised. The advert for Some Boi Juice would showcase all of the good qualities of the drink in a possible comedic fashion in order to convey the unique taste of the product to the target audience in the most adequate fashion possible.
- 8. The Existing Media Consumption Habits of the Target Audience Currently, Social Media is a very effective method for advertising due to the platforms’ popularity with the modern audience. Television still remains popular making intercepting advertisements between shows and also the sponsoring of programmes a well-known and effective method. These forms of advertisements that are memorable to the audience for one reason or the other are particularly effective in getting the desired point across in the case of a successful marketing campaign.
- 9. Schedule and Platforms Some Boi Juice will be officially launched and distributed across stores on April 20th 2018. The product’s official Twitter account was created on March 5th, allowing almost two months for the product to be promoted across the platform in anticipation of it’s imminent release. To coincide with the product’s release, a television advertisement will be broadcast from that day onwards in order to act as the central marketing piece. The third platform that Some Boi Juice will be promoted on comes in the form of sponsorship in a music video, which is prominently presented at the beginning. The music video in question is scheduled to be released in April, so coincides well with the release of the product. It is common for other drink companies to be featured in modern media, whether it be vocally or physically – so is proven to be an effective method of advertising a media campaign.
- 10. Interview with Peer Does the product of Some Boi Juice appeal to you? I find the product’s title to be interesting and engrossing, therefore making it something that I would most probably purchase as a result. The design of the product as a whole and the concept of what it would taste like is very satisfying to me. How much would you be willing to pay for a 500ml bottle of the product? Somewhere around the £1 price point seems fair, considering that seems to be the average among similar products, with Coke usually being slightly more.