We’ve handpicked these Trend Snacks to bundle the most interesting trends for 2013 and snack them up for your convenience. It is not an exhaustive list, but should first and foremost give you inspiration, thoughts and new ideas for the year that just started. Enjoy.
Marlies de Gooijer & Wilmar Alex Tax
Strategists Brand & Interaction @IN10
A primer on youth culture and commerce in an era of converged media and transformation shaking the foundation of every industry by young adults not conditioned to conform to institutionalized thought.
This is a presentation about the most valuable brands in 2014, with categories and winners as if they're winning an Oscar for the best performances in leading ( winners of first place in each category) and supporting roles ( who helped leading brands achieving great results).
What is trendwatching and why is it relevant for my business?Wonderland
Wonderland: Helping organisations with design-led business transformation in a digital context. By inspiring the vision of an organisation, equip leaders with the necessary knowledge, skills to lead change and collaborate in the innovation process in an increasingly digital environment.
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatchingad:tech London
David Mattin, TrendWatching's Head of Trends reveals the data behind the emerging trends that will define the marketing, media and technology landscape in 2016.
A primer on youth culture and commerce in an era of converged media and transformation shaking the foundation of every industry by young adults not conditioned to conform to institutionalized thought.
This is a presentation about the most valuable brands in 2014, with categories and winners as if they're winning an Oscar for the best performances in leading ( winners of first place in each category) and supporting roles ( who helped leading brands achieving great results).
What is trendwatching and why is it relevant for my business?Wonderland
Wonderland: Helping organisations with design-led business transformation in a digital context. By inspiring the vision of an organisation, equip leaders with the necessary knowledge, skills to lead change and collaborate in the innovation process in an increasingly digital environment.
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatchingad:tech London
David Mattin, TrendWatching's Head of Trends reveals the data behind the emerging trends that will define the marketing, media and technology landscape in 2016.
Addressable Customer Experience - Audience Insights and StrategyMerkle
Watch this Addressable Customer Experience webinar here: http://bit.ly/1A52sqx
Addressable Customer Experience On-Demand Webinar Series - For Financial Services and Insurance Marketing Leaders
Webinar 2: Audience Insight and Strategy
Learn how to segment your audience base and develop a strategy that leverages audience insights to move each customer through his or her lifecycle and ultimately convert. Full of actionable instruction, this webinar will equip marketers to create a thoughtful and thorough strategy.
Verlengen en verrijken van museumbeleving.
De museumwereld is in beweging. Marktwerking, technologische ontwikkelingen en veranderende doelgroepbehoeftes maken van een modern museum een Open Museum met nieuwe kansen en mogelijkheden. Het Open Museum is voor IN10 een levendige, actieve communicatieaanpak.
5 simple steps to map your visitor journey and optimise your website for conv...Lisa Jansen
Mapping your website visitor journey is key to optimising conversion. Use this simple template to think through the different section of your page, who your key visitors are, what actions you want them to take and what impressions and feelings your site needs to trigger to achieve the desired outcome.
Winning the customer experience revolutionCatalyst
Good customer experiences retain customers and improve loyalty ... Here's how to get ahead of the CX revolution and create outstanding customer experiences that yield positive ROI.
Improving Online Experiences - The Customer Journey Report 2014Smart Insights
How good is the online experience you offer to your website visitors. This Slideshare reviews the 'state-of-the-art' of measuring and managing customer journeys.
Presented by Dave Chaffey of Smart Insights at Ecommerce Expo 2014 customer journeys - dave chaffey - smart insights
Presents the ideal opportunity to learn and grow by doing a yearly business performace review. Now is the time to reflect, rethink, reread and redesign before the start of a new year.
The resume is one of the important documents you need to prepare for your consulting career. Recruiters use this to determine if you are the right candidate for the vacant position. They check your education, experience, skills and accomplishments to know if you acquire the qualities necessary for the vacant job.
Read this presentation to learn some tips on how to write a resume section by section. For additional and more specific guidelines, download our free consulting guide to landing a job in this industry. To know more about its content, visit this page: http://www.consultingfact.com/guides/land_a_consulting_job/
Since 2014 is still fresh, we’d like to present our report on some of the most relevant cultural and marketing trends for the year ahead. We hope this report will provide you with rich context to better understand our industry, our audiences and where the world is heading.
http://zambezi-la.com/culture/2014-bites-special-edition-trend-forecast/
Enjoy & feel free to share with your peers.
Conventional marketing often ignores the wider context of culture. Not at Zambezi. We practice cultural planning - gathering cultural knowledge and insights in order to build brand equity by creating cultural currency.
The world is awash with 2016 Trend reports predicting the year to come. It’s big business, but it masks something important, that for every trend, there’s a counter trend that is arguably as interesting and useful. This is another example of what we call Tensity, a paradox, a contradiction at the heart of what makes many people and brands interesting.
Here’s our latest findings on Trends with Tension, focusing on Retail.
Addressable Customer Experience - Audience Insights and StrategyMerkle
Watch this Addressable Customer Experience webinar here: http://bit.ly/1A52sqx
Addressable Customer Experience On-Demand Webinar Series - For Financial Services and Insurance Marketing Leaders
Webinar 2: Audience Insight and Strategy
Learn how to segment your audience base and develop a strategy that leverages audience insights to move each customer through his or her lifecycle and ultimately convert. Full of actionable instruction, this webinar will equip marketers to create a thoughtful and thorough strategy.
Verlengen en verrijken van museumbeleving.
De museumwereld is in beweging. Marktwerking, technologische ontwikkelingen en veranderende doelgroepbehoeftes maken van een modern museum een Open Museum met nieuwe kansen en mogelijkheden. Het Open Museum is voor IN10 een levendige, actieve communicatieaanpak.
5 simple steps to map your visitor journey and optimise your website for conv...Lisa Jansen
Mapping your website visitor journey is key to optimising conversion. Use this simple template to think through the different section of your page, who your key visitors are, what actions you want them to take and what impressions and feelings your site needs to trigger to achieve the desired outcome.
Winning the customer experience revolutionCatalyst
Good customer experiences retain customers and improve loyalty ... Here's how to get ahead of the CX revolution and create outstanding customer experiences that yield positive ROI.
Improving Online Experiences - The Customer Journey Report 2014Smart Insights
How good is the online experience you offer to your website visitors. This Slideshare reviews the 'state-of-the-art' of measuring and managing customer journeys.
Presented by Dave Chaffey of Smart Insights at Ecommerce Expo 2014 customer journeys - dave chaffey - smart insights
Presents the ideal opportunity to learn and grow by doing a yearly business performace review. Now is the time to reflect, rethink, reread and redesign before the start of a new year.
The resume is one of the important documents you need to prepare for your consulting career. Recruiters use this to determine if you are the right candidate for the vacant position. They check your education, experience, skills and accomplishments to know if you acquire the qualities necessary for the vacant job.
Read this presentation to learn some tips on how to write a resume section by section. For additional and more specific guidelines, download our free consulting guide to landing a job in this industry. To know more about its content, visit this page: http://www.consultingfact.com/guides/land_a_consulting_job/
Since 2014 is still fresh, we’d like to present our report on some of the most relevant cultural and marketing trends for the year ahead. We hope this report will provide you with rich context to better understand our industry, our audiences and where the world is heading.
http://zambezi-la.com/culture/2014-bites-special-edition-trend-forecast/
Enjoy & feel free to share with your peers.
Conventional marketing often ignores the wider context of culture. Not at Zambezi. We practice cultural planning - gathering cultural knowledge and insights in order to build brand equity by creating cultural currency.
The world is awash with 2016 Trend reports predicting the year to come. It’s big business, but it masks something important, that for every trend, there’s a counter trend that is arguably as interesting and useful. This is another example of what we call Tensity, a paradox, a contradiction at the heart of what makes many people and brands interesting.
Here’s our latest findings on Trends with Tension, focusing on Retail.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people retail experiences.
A co-creation with Maria Lumiaho, at Futurice.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people's retail experiences.
Presented at Service Design Drinks Helsinki, 14.2.2015.
A presentation adapted from "The Startup of You" by Reid Hoffman and Ben Casnocha. I was the keynote presentation at the "Noche de las telecomunicaciones valencianas" meeting in Valencia, Spain.
Changes of tomorrow - trends transforming societyHyper Island
This report of trends transforming society is the publication of our work process to guarantee quality programs for our students and help our clients to adapt and lead the change and thrive in the future. Tracking trends is part of our every day work and we do it collectively with our network. We encourage you to do the same. Learn how under this link: changes-of-tomorrow.hyperisland.com
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Mars 2018
Our #dmexco18 Recap. From Content and Technology to cultural Topics such as agilty & diversity. Enjoy your read and let us know what you think about or experienced at the dmexco.
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
In this slideshow we present eight of the most impactful digital trends we see around us.
Create like a professional
Brand butlers
TV next
Everything is a game
Transparency
We need curators
Internet everywhere
Control your life
Cycle for Water is an attempt of two Dutch friends, Michiel Roodenburg & Joost Notenboom, to ride 30.000 kilometers from Alaska to Argentina, on bamboo bicycles, in order to raise awareness for the global water crisis.
http://www.cycleforwater.com
UAR (Urban Augmented Reality) is the world’s first mobile architecture application featuring augmented reality with 3D models. You can see and experience the built environment of the past, the present and the future, via an iPhone and Android application. The Netherlands Architecture Institute (NAi) has set itself an incredible challenge: to make The Netherlands the first country in the world to have its entire architecture viewable on smartphones thanks to augmented reality.
In this presentation (Design by Fire 2010, Amsterdam) Jacco Ouwerkerk will share his experiences and knowledge of the UAR realization till now with a focus on concept development and interaction design. He will also give a broader perspective on the role of augmented reality for museums. Jacco will show and discuss how to ‘augment museum experiences’ outside the museum walls. http://www.designbyfire.nl/2010/program/
Je ziet ze momenteel als paddenstoelen uit de grond schieten; de ‘LIKE’ button van Facebook. Het is één van de vele mogelijkheden van verschillende social networks, Facebook voorop, om connected functionaliteit naar andere websites te halen.
- English version follows.
Presentatie van Teun Spierings (IN10) over de smartphone revolutie, iphones en apps.
Presentation from Teun Spierings (IN10) about the smartphone revolution, iphones and apps.
De 10 beste voorbeelden van hoe merken sociale media inzetten door Marcel van der Heijden en Yvette Pasman tijdens IN10 Inside #1: Social Media in de Praktijk op 17 december 2009.
2. We’ve handpicked these Trend Snacks to
bundle the most interesting trends for 2013
and snack them up for your convenience. It is
not an exhaustive list, but should first and
foremost give you inspiration, thoughts and
new ideas for the year that just started. Enjoy.
(Mar lies de Gooijer - Wilmar Alex Tax )
Strategists Brand & Interaction @IN10
IN10 | Kratonkade 7 | 3024 ES Rotterdam | The Netherlands | +31(0)10 22 14 600
www.in10.nl - www.in10.nl/weblog - www.in10.nl/fb - www.twitter.com/in10
4. CORPORATE
Companies will have to regain control, be
proactive and not reactive; develop an
alternate vision resulting in a different
strategic direction; and delete everything that
doesn’t fit the purpose. Fast. Literally
rebooting the company.
(CTRL ALT DLT )
5. NATURE
“We are discovering that nature (...) is the
foundation of our existence.”
Hilde Roothart
( ...and not the economy) Trendwatcher
6. The Story of Milk.
Corporate film reminding FrieslandCampina employees and its
stakeholders of one the magic of mother nature: milk.
7. FINANCE
“Entrepreneurs are lending money to each
other and are thereby taking over the role of
banks (who are reluctant to finance startups).”
Adjiedj Bakas
( Growth of peer2peer Trendwatcher
ban king, crowdfunding)
8.
9. EDUCATION
The future of education will be much more
open and accessible to anyone with a curious
mind. With a focus on immersive online
experiences that hone in on targeted skills
rather than bloated degrees from educational
institutions.
Chase Jarvis
(back to skills & curiosity) Creative Mind
10.
11. FOOD
“One of the trends for 2013: Don’t waste food
(or money).”
Marjolijn Kamphuis
(Today’s leftovers = Foodzy
tomorrow’s food)
12.
13. FOOD
Food companies will invest more money in
regional production.
Nestlé
(M ake it where you sell it)
16. YOUTH
“Roughness spreads towards all parts of
popular culture. Fight clubs are getting
popular. In parks, we see youngsters fighting
as a sport, leaving yoga groups. On Tumblr we
see more and more pictures of people with
bloody wounds and scars. Art and culture are
totally trashed and cheap.”
Tom Palmaerts
(From flower to root) Trendwolves
17.
18.
19. FOOD
“Many agree that on the dinner plate of the
future the meat or fish component plays a far
less prominent role. This frees up room on the
plate for other products and ingredients.”
Marjolein Wintjes
Trendwatcher
(From flower to root)
21. SMART OBJECTS
Embedded technology will show up where you
least expect it: utility poles, door handles,
sidewalks (...). Any place they can jam a sensor to
capture data, or let you quickly gain information
about location, situational awareness.
(And imagine our body as Mashable
one big smart object)
22.
23.
24.
25. NEW MEDIA RULES
TV AS A TRAFFIC DRIVER
ARTIFICIAL SCARCITY
NICHE SOCIAL MARKETING
26. OmniTV
TV is increasingly consumed through multiple
screens. 34% of Dutch
people watch TV on a laptop, 16% on a tablet
and 9% on a smartphone.
TV and tablet together are the drivers for
online brand search.
Intomart GfK
(From TV as a screen to screens as
devic es with multiple purposes)
27.
28. NETWORKS
Now that everyone is on Facebook, marketeers
can make the difference through niche, shared
interest social media. And we’re not talking
2012’s stars like Pinterest or Path, but also the
likes of Untappd, CafeMom, Endomondo.
( Everybody and all brands
alr eady are on Facebook)
29.
30. SCARCITY
Scarcity will become a USP and a way to stand
out from the crowd.
Youngworks
(Codewords &
li mited editions galore)