The document contains details of several marketing projects and Facebook applications created by the author for various brands. These include:
1) A non-user initiated rollover banner created for NDTV Imagine to promote a reality show about Bollywood actresses living as village girls.
2) A Facebook application called "Dil ka Haal" where users could send e-cards to friends asking them to take better care of their health for Saffola.
3) Several other Facebook applications and contests created for brands like Ray Ban, Del Monte, and Airtel to engage users and promote products.
Social Media Digital Branding and Marketing - An IntroductionBrandcore
The document provides an introduction to social media for marketers. It defines social media as online channels for peer-to-peer communication and expression. Examples given include social networks, blogs, forums and file-sharing sites. Case studies are presented on the Obama presidential campaign's successful use of social media and a musician's viral YouTube video that hurt United Airlines' stock price. The document advocates integrating social media into marketing strategies to build awareness, engage customers and generate word-of-mouth.
Since Apple introduced the first iPhone in the mobile devices market 6 years ago, the world of mobile photography has changed. Development of technology enables outputs from mobile photography to be more incredible, and the technology still keeps developing. At the same time, mobile photo editing applications are still growing constantly. The executions of the pictures go beyond our imagination of how far we can go with our devices. Plus, social networking enables mobile photography to be not just a wonderful picture itself; instead it is culture. To be an outstanding brand in the mobile photography industry is not easy right now. To be the brand that people can trust when they share their pictures and to be the brand that people can use to put their infinite imagination into their pictures is also not easy. What if “Snapseed” can be the one that users want? Snapseed wants to be the representative of mobile photography culture. Snapseed wants to be for community use not commercial use.
Komli Mobile is a leading global mobile advertising network that provides 7 billion mobile ad impressions per month across multiple countries. It offers self-service targeting capabilities to advertisers to reach their target audiences. Komli Mobile's platform allows advertisers to run mobile web, app, video and other types of campaigns. It provides real-time analytics and tracking of campaign performance. Case studies demonstrate how Komli Mobile helped advertisers like Yahoo, Bluestream Mobile and DirecTV increase mobile user engagement through targeted mobile ad campaigns.
Volkswagen maintains a strong presence on major social media platforms like Facebook, Twitter, YouTube and LinkedIn where they engage customers by sharing company updates, promotions and answering questions, while also using platforms like Twitter to listen to customer feedback and address any issues. They promote their 'Innovations for Everyone' program across social media and leverage viral content and contests to build excitement around new models and drive customers to dealerships.
My portfolio of marketing, advertising, and design projects; Professional, Personal, Academic. Featuring work at The Vault (restaurant), Life is good. (apparel designer & retailer), and Zipcar (car sharing service).
A collection of some of the top Social Media Utility Apps, which we developed in 2011. Get in touch with us @ contact[at]yrals.com or on phone @ +91-9769996268
This document provides a summary of Andrew Swank's portfolio, including digital strategy projects for The Vault and work as a marketing intern at Life is good. It also outlines personal projects like business cards, woodcut prints, and logo redesigns. The high-level sections include current clients and projects, past work on the Zipcar advertising competition and Life is good rebranding, and personal creative pursuits.
Social Media Digital Branding and Marketing - An IntroductionBrandcore
The document provides an introduction to social media for marketers. It defines social media as online channels for peer-to-peer communication and expression. Examples given include social networks, blogs, forums and file-sharing sites. Case studies are presented on the Obama presidential campaign's successful use of social media and a musician's viral YouTube video that hurt United Airlines' stock price. The document advocates integrating social media into marketing strategies to build awareness, engage customers and generate word-of-mouth.
Since Apple introduced the first iPhone in the mobile devices market 6 years ago, the world of mobile photography has changed. Development of technology enables outputs from mobile photography to be more incredible, and the technology still keeps developing. At the same time, mobile photo editing applications are still growing constantly. The executions of the pictures go beyond our imagination of how far we can go with our devices. Plus, social networking enables mobile photography to be not just a wonderful picture itself; instead it is culture. To be an outstanding brand in the mobile photography industry is not easy right now. To be the brand that people can trust when they share their pictures and to be the brand that people can use to put their infinite imagination into their pictures is also not easy. What if “Snapseed” can be the one that users want? Snapseed wants to be the representative of mobile photography culture. Snapseed wants to be for community use not commercial use.
Komli Mobile is a leading global mobile advertising network that provides 7 billion mobile ad impressions per month across multiple countries. It offers self-service targeting capabilities to advertisers to reach their target audiences. Komli Mobile's platform allows advertisers to run mobile web, app, video and other types of campaigns. It provides real-time analytics and tracking of campaign performance. Case studies demonstrate how Komli Mobile helped advertisers like Yahoo, Bluestream Mobile and DirecTV increase mobile user engagement through targeted mobile ad campaigns.
Volkswagen maintains a strong presence on major social media platforms like Facebook, Twitter, YouTube and LinkedIn where they engage customers by sharing company updates, promotions and answering questions, while also using platforms like Twitter to listen to customer feedback and address any issues. They promote their 'Innovations for Everyone' program across social media and leverage viral content and contests to build excitement around new models and drive customers to dealerships.
My portfolio of marketing, advertising, and design projects; Professional, Personal, Academic. Featuring work at The Vault (restaurant), Life is good. (apparel designer & retailer), and Zipcar (car sharing service).
A collection of some of the top Social Media Utility Apps, which we developed in 2011. Get in touch with us @ contact[at]yrals.com or on phone @ +91-9769996268
This document provides a summary of Andrew Swank's portfolio, including digital strategy projects for The Vault and work as a marketing intern at Life is good. It also outlines personal projects like business cards, woodcut prints, and logo redesigns. The high-level sections include current clients and projects, past work on the Zipcar advertising competition and Life is good rebranding, and personal creative pursuits.
YRALS is a digital marketing agency founded in 2008 that specializes in social media optimization and creation of interactive web properties and mobile apps to build brand loyalty. They have executed social media campaigns for over 50 clients across various industries. Their services include social media campaigns, websites, social apps, banners, mobile apps, and more. They create engaging user-generated content apps to generate buzz around brands and movies.
Instagram is a photo sharing app with over 13 million users. Brands can use Instagram to engage with customers by curating branded content, interacting with users' posts, driving traffic to websites, and holding contests. Popular brands like Ford, Starbucks, and Deftones have run successful campaigns on Instagram by encouraging user participation and community engagement.
The document provides several case studies of successful viral marketing campaigns conducted by companies like HP, Blendtec, Dove, and Doritos. It examines how these companies leveraged influencers, user-generated content, and social media to spread branded messages and increase awareness at low costs. Key factors in effective viral campaigns included building trust with influencers, empowering users to shape the message, and engaging audiences through interactive and shareable content.
This document provides several case studies of successful social media marketing campaigns:
1. HP's 31-Day Dragon Campaign saw influencers give away HP laptops over 31 days, driving 84% increased laptop sales and 50 million impressions. It cost $250K and had no media spend.
2. Blendtec's "Will it Blend?" viral videos cost $50 each but drove 6 million views and 43% revenue growth.
3. Dove's "Real Beauty" campaign challenged beauty standards using non-models, sparking global debate but also criticism for aiming to sell products.
4. Other examples include user-generated content contests by GM, Doritos, and Southwest Airlines that engaged customers
HP's 31-Day Dragon Campaign involved giving away high-end laptops through bloggers over 31 days. This resulted in an 84% sales increase of that laptop, 14% increased traffic to HP's website, and continued sales gains for 2 months after. The total campaign cost $250k with no media spending.
Blendtec's "Will it Blend?" viral video series, showing unusual items being blended, received over 6 million views in 5 days and helped increase the little-known blender company's revenue by 43% that year with only $50 spent on the initial video.
Dove's "Real Beauty" campaign featured non-model women to challenge beauty stereotypes and raise discussions about self-esteem
The document discusses YRALS, a digital marketing agency that specializes in social media optimization and creating interactive websites and applications for brands, highlighting some of their work for clients in areas like television show promotion, product launches, and contests. It also provides details on the types of websites, banners, applications, and games YRALS develops and the pricing for their website development services.
Final Instagram presentation after blog project. Includes how companies can use Instagram for Marketing. Content done by group, presentation done by myself.
The document discusses Instagram and its use for marketing purposes. It provides an overview of Instagram's growth, competitors, and trends like contests and desktop viewing. Examples are given of how companies like Billabong Asia and National Geographic used Instagram campaigns involving contests and hashtags to raise awareness and engage customers. Metrics are presented on user growth and engagement. The conclusion discusses how Instagram has become a valuable marketing tool when used strategically to engage consumers through photo sharing.
The document proposes two ideas for a new social media website for comic book, TV, film and anime fans.
The first idea, Virtual Comic-Con, would allow fans to discuss their interests without filling other platforms with niche content that may annoy friends. It would have personal blog-style profiles and topic/genre pages for users to follow.
The second idea, The Multiverse App, also aims to give fans a space to connect over shared interests without judgment. It would function like Facebook where users build custom feeds by liking official pages, fans pages and small businesses. Both ideas target a broad, cash-poor audience and would be free with advertisements.
The document discusses improvements made to the Arts Barge website and digital presence by a group of students. It summarizes their redesign of the original website to have a cleaner, more modern layout with better organization of information. It also discusses their creation of a mobile app and use of social media platforms like Facebook, Twitter, and YouTube to promote Arts Barge events and engage audiences. Key changes included a simplified design, integration of Google Calendar for events, improved use of photos and videos on platforms like YouTube, and utilizing social media features like hashtags and livestreaming.
Coca-Cola rarely used billboards for advertising since television provided better reach. Encyclomedia convinced Coca-Cola to try one billboard in Bangalore, India for their Minute Maid brand. The positive response and buzz from this single billboard proved that outdoor advertising can be effective. As a result, Coca-Cola started giving Encyclomedia campaigns for all of their brands on a national level in outdoor formats like billboards, bus shelters, and more.
Digital pond conference: Social Media in 2013Laurence Borel
The document summarizes key developments in social media in 2012 and 2008 and discusses how Barack Obama's presidential campaigns utilized social media. Some of the main points discussed are:
1) In 2012, Obama had over 23 million Twitter followers and used new platforms like Instagram and Foursquare. He also did Google Hangouts and an AMA on Reddit.
2) In 2008, Obama utilized YouTube, MySpace, text messaging and his own social network to engage supporters during his first presidential campaign.
3) The document discusses how brands are still experimenting with newer platforms like Pinterest and Instagram to find what works best for engaging customers. It also covers topics like social media measurement, engagement and issues that can
Venkatesh Nayak, also known as Venky, graduated with a Bachelor's degree in Arts from Bangalore University and a post-graduate diploma in Broadcast Journalism from the Indian Institute of Journalism and New Media. He has worked on social media and digital marketing campaigns for brands like Miller High Life, Durex, TVS Scooty, MakeMyTrip, Myntra, and Fastrack. For Fastrack, some of his campaigns included "Arm Yourself" to promote a military-inspired watch collection and "Change the Name" to get more fans for the Fastrack Facebook page within a set time period.
Social By Design: Getting The Most Out Of Your Facebook DollarsbenchmarkNY
This document provides an overview of social media marketing strategies and a case study on an Infiniti Facebook promotion called "Inspired by You". Key points discussed include the importance of having the right strategy, understanding your target audience, making content and promotions "social by design" to encourage sharing, and leveraging Facebook's APIs and tools. Tips are also provided on execution, such as focusing on what the audience wants and making it easy for people to engage with friends.
This document discusses integrating social media into marketing. It begins by noting that companies are increasingly using social media but may get lost without clear goals. It then defines social media and outlines some key rules for engagement, including having the right mindset, commitment to consistency, and reacting fast. The document provides tips on how to start a social media marketing strategy, including setting goals and metrics. It also presents a case study on how Nikon grew its Facebook fan base from contests and saw increased organic search rankings. The key to success was understanding social media and having a plan to engage fans.
Krds how facebook is changing the way we interact with brandsBusiness Blogging
Facebook provides new opportunities for brands to connect with customers. Pepsi opted to use Facebook instead of a Super Bowl ad for its Refresh Everything project. With over 500 million users and growing, brands can no longer ignore Facebook. While some popular brands gain fans easily, less famous brands must actively market their Facebook pages. Case studies show how BNP Paribas gained over 120,000 fans through a movie ticket sweepstakes and how a French TV channel drove traffic to its website and gained brand exposure through a viral Facebook quiz app. New tools like Facebook Live video enable brands to engage fans around livestreamed events.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
YRALS is a digital marketing agency founded in 2008 that specializes in social media optimization and creation of interactive web properties and mobile apps to build brand loyalty. They have executed social media campaigns for over 50 clients across various industries. Their services include social media campaigns, websites, social apps, banners, mobile apps, and more. They create engaging user-generated content apps to generate buzz around brands and movies.
Instagram is a photo sharing app with over 13 million users. Brands can use Instagram to engage with customers by curating branded content, interacting with users' posts, driving traffic to websites, and holding contests. Popular brands like Ford, Starbucks, and Deftones have run successful campaigns on Instagram by encouraging user participation and community engagement.
The document provides several case studies of successful viral marketing campaigns conducted by companies like HP, Blendtec, Dove, and Doritos. It examines how these companies leveraged influencers, user-generated content, and social media to spread branded messages and increase awareness at low costs. Key factors in effective viral campaigns included building trust with influencers, empowering users to shape the message, and engaging audiences through interactive and shareable content.
This document provides several case studies of successful social media marketing campaigns:
1. HP's 31-Day Dragon Campaign saw influencers give away HP laptops over 31 days, driving 84% increased laptop sales and 50 million impressions. It cost $250K and had no media spend.
2. Blendtec's "Will it Blend?" viral videos cost $50 each but drove 6 million views and 43% revenue growth.
3. Dove's "Real Beauty" campaign challenged beauty standards using non-models, sparking global debate but also criticism for aiming to sell products.
4. Other examples include user-generated content contests by GM, Doritos, and Southwest Airlines that engaged customers
HP's 31-Day Dragon Campaign involved giving away high-end laptops through bloggers over 31 days. This resulted in an 84% sales increase of that laptop, 14% increased traffic to HP's website, and continued sales gains for 2 months after. The total campaign cost $250k with no media spending.
Blendtec's "Will it Blend?" viral video series, showing unusual items being blended, received over 6 million views in 5 days and helped increase the little-known blender company's revenue by 43% that year with only $50 spent on the initial video.
Dove's "Real Beauty" campaign featured non-model women to challenge beauty stereotypes and raise discussions about self-esteem
The document discusses YRALS, a digital marketing agency that specializes in social media optimization and creating interactive websites and applications for brands, highlighting some of their work for clients in areas like television show promotion, product launches, and contests. It also provides details on the types of websites, banners, applications, and games YRALS develops and the pricing for their website development services.
Final Instagram presentation after blog project. Includes how companies can use Instagram for Marketing. Content done by group, presentation done by myself.
The document discusses Instagram and its use for marketing purposes. It provides an overview of Instagram's growth, competitors, and trends like contests and desktop viewing. Examples are given of how companies like Billabong Asia and National Geographic used Instagram campaigns involving contests and hashtags to raise awareness and engage customers. Metrics are presented on user growth and engagement. The conclusion discusses how Instagram has become a valuable marketing tool when used strategically to engage consumers through photo sharing.
The document proposes two ideas for a new social media website for comic book, TV, film and anime fans.
The first idea, Virtual Comic-Con, would allow fans to discuss their interests without filling other platforms with niche content that may annoy friends. It would have personal blog-style profiles and topic/genre pages for users to follow.
The second idea, The Multiverse App, also aims to give fans a space to connect over shared interests without judgment. It would function like Facebook where users build custom feeds by liking official pages, fans pages and small businesses. Both ideas target a broad, cash-poor audience and would be free with advertisements.
The document discusses improvements made to the Arts Barge website and digital presence by a group of students. It summarizes their redesign of the original website to have a cleaner, more modern layout with better organization of information. It also discusses their creation of a mobile app and use of social media platforms like Facebook, Twitter, and YouTube to promote Arts Barge events and engage audiences. Key changes included a simplified design, integration of Google Calendar for events, improved use of photos and videos on platforms like YouTube, and utilizing social media features like hashtags and livestreaming.
Coca-Cola rarely used billboards for advertising since television provided better reach. Encyclomedia convinced Coca-Cola to try one billboard in Bangalore, India for their Minute Maid brand. The positive response and buzz from this single billboard proved that outdoor advertising can be effective. As a result, Coca-Cola started giving Encyclomedia campaigns for all of their brands on a national level in outdoor formats like billboards, bus shelters, and more.
Digital pond conference: Social Media in 2013Laurence Borel
The document summarizes key developments in social media in 2012 and 2008 and discusses how Barack Obama's presidential campaigns utilized social media. Some of the main points discussed are:
1) In 2012, Obama had over 23 million Twitter followers and used new platforms like Instagram and Foursquare. He also did Google Hangouts and an AMA on Reddit.
2) In 2008, Obama utilized YouTube, MySpace, text messaging and his own social network to engage supporters during his first presidential campaign.
3) The document discusses how brands are still experimenting with newer platforms like Pinterest and Instagram to find what works best for engaging customers. It also covers topics like social media measurement, engagement and issues that can
Venkatesh Nayak, also known as Venky, graduated with a Bachelor's degree in Arts from Bangalore University and a post-graduate diploma in Broadcast Journalism from the Indian Institute of Journalism and New Media. He has worked on social media and digital marketing campaigns for brands like Miller High Life, Durex, TVS Scooty, MakeMyTrip, Myntra, and Fastrack. For Fastrack, some of his campaigns included "Arm Yourself" to promote a military-inspired watch collection and "Change the Name" to get more fans for the Fastrack Facebook page within a set time period.
Social By Design: Getting The Most Out Of Your Facebook DollarsbenchmarkNY
This document provides an overview of social media marketing strategies and a case study on an Infiniti Facebook promotion called "Inspired by You". Key points discussed include the importance of having the right strategy, understanding your target audience, making content and promotions "social by design" to encourage sharing, and leveraging Facebook's APIs and tools. Tips are also provided on execution, such as focusing on what the audience wants and making it easy for people to engage with friends.
This document discusses integrating social media into marketing. It begins by noting that companies are increasingly using social media but may get lost without clear goals. It then defines social media and outlines some key rules for engagement, including having the right mindset, commitment to consistency, and reacting fast. The document provides tips on how to start a social media marketing strategy, including setting goals and metrics. It also presents a case study on how Nikon grew its Facebook fan base from contests and saw increased organic search rankings. The key to success was understanding social media and having a plan to engage fans.
Krds how facebook is changing the way we interact with brandsBusiness Blogging
Facebook provides new opportunities for brands to connect with customers. Pepsi opted to use Facebook instead of a Super Bowl ad for its Refresh Everything project. With over 500 million users and growing, brands can no longer ignore Facebook. While some popular brands gain fans easily, less famous brands must actively market their Facebook pages. Case studies show how BNP Paribas gained over 120,000 fans through a movie ticket sweepstakes and how a French TV channel drove traffic to its website and gained brand exposure through a viral Facebook quiz app. New tools like Facebook Live video enable brands to engage fans around livestreamed events.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
2. Why should you go through this document
• Brands, consumer insights and advertising have always interested
me beyond just a job description. And in the quest to broaden my
understanding of the subject, I have had an opportunity to work on
many such projects/campaigns/pitches
• What follows in the portfolio of mine are some of the projects that I
love to talk about and which can give you a better understanding of
what makes me click!
2
4. Non - user Initiated Rollover Banner
• Rich media banner created for NDTV Imagine (TV Channel) to
promote their new reality show – Desi Girl
• The show was about 8 divas from Bollywood having to stay in a
typical Indian village, doing the routine chores and tasks in order to
become a true ‘Desi Girl’
• The campaign objective was to tease the users into watching the
show
• The banner expands as the page loads and allows the user to play a
mini game on the banner
4
12. Facebook Application: Dil ka haal
• Saffola has always associated itself with helping its consumers keep
their hearts healthy
• This application encouraged users(mostly wifes and girl friends) to
send a Dil—gram (e-card) to their beloved asking them to take
better care of their diet and health
12
16. Facebook Application: Design your Ray Ban
• This application was intended to promote Ray-Ban’s new range of
sun-glasses
• Users could create their own designs on the frames and publish
them on Facebook for their friends to vote and LIKE their designs
16
21. Facebook Application: Del Monte
• The application was aimed at getting users to try Del Monte’s new
offerings (sauces)
• The contest invited users to create and post their own recipes using
Del Monte’s sauces
• The best recipes would win a gift hamper from Del Monte
21
27. The thought: Add a little Zing to your life
• Our daily lives can often be quite monotonous and mundane.
If only life could be like a movie… and we maybe movie stars.
• The movies and lives of India’s beloved stars has always
attracted the audience.
• Ms.Zing brings you your window into the magical world of
Bollywood.
• So tune in and ADD A LITTLE ZING TO YOUR LIFE!
27
28. Ms.Zing in Action
Create a character like Ms. Zing who
will be the virtual persona
We can create a profile and manage
her profile. She will be a post
updates on Bollywood and also be a
part of communities and forums
linked to Bollywood.
Through her profile we can launch
and promote other contests and
applications around the brand.
She will also create quizzes on
Facebook related to Bollywood.
28
29. Ms. Zing’s Back-stage pass
Users can check out videos and news
on the upcoming movies, celeb
gossips, parties, etc.
The application will be linked to
Airtel’s channel on YouTube for
videos.
29
30. Ms. Zing’s diary
• Users can update themselves with
the latest updates on their
celebrities and their lives like their
birthdays, star signs, likes and
dislikes, etc.
30
34. Facebook Application - File a F.I.R.
• Police Chowki is a place where Facebook users can come and file an F.I.R.
(Friend‟s Irregularity Report) against friends who have not been in touch
for a while.
• The user gets to file a complaint and send it to the client.
• When the user submits the details, the application creates a mock
WANTED poster of the friend which the user can post on his wall.
• This would have Airtel‟s branding and tagline „baat karne se h baat banti
hai‟
34
37. Treasure Hunt - Concept
• The Airtel Treasure Hunt will be ask users to travel the worldwide
web to solve clues and win Airtel Goodies on the way
• Each user will start with a Treasure Map (on the Facebook
application)
• Each stage can be completed by answering a specific
riddle/question
• Clues for these answers can be found on different sites where this
application will lead the user during the hunt
• Users who complete all the riddles stand a chance to win a Mega
Treasure Chest from Airtel
37
41. Airtel India Road Trip - Concept
• India Road Trip will be an exclusive opportunity for select
Facebook Individuals to be a part of this epic road trip
designed by Airtel
• The India Road Trip will consist of 2 phases
– Get on the bus (Contest)
– Travel Bloggers club
41
42. Airtel India Road Trip - Concept
• Get on the bus (Contest)
– Facebook users will need to tell Airtel why they should be selected
to be a part of this Road Trip
– Airtel will select 8 – 10 individuals and sponsor their Road Trip in a
bus across India
42
43. Airtel India Road Trip - Concept
• Travel Bloggers Club
– Once the trip begins, these individuals will constantly blog about
their travels and upload videos and photos
– They can tag places on Google maps
– Other Facebook users can also contribute their blog posts about
these places in this section
– Once the trip is over, this section can evolve into a Travel Blogger’s
Destination
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46. The Concept
• A nation-wide graffiti contest which invites artists from across the
country to create their own masterpieces
• This activity will comprise of two phases
– Phase I : Online competition
– Phase II : On-ground event
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47. The Concept
• Phase I: Online Competition
• Facebook users will be invited to come and create their graffiti
within the application using online tools
• The application will have the standard drawing tools to help the
user create his graffiti
• To assist users who are not very well-versed with these tools, we
will also provide stencils
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48. The Concept
• Phase I: Online Competition (contd.)
• Once they create their artworks, they can submit it within the
application
• They can invite their friends to come and vote for them as well
• There will be a leaderboard which will show the Top 10 graffiti
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51. The Concept – On-ground Event
• Phase II: The Great Wall of Airtel
• This will be an open event to all who wish to participate
• The venue will be at an open area where there will be a Airtel wall
in the centre and different canvases around the place
• The Airtel wall will look spell Airtel if viewed from the top
• The Airtel Wall will be reserved for the top graffiti artists from the
Facebook contest
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52. The Concept – On-ground Event
• Phase II: The Great Wall of Airtel (contd.)
• Best graffiti artists will be invited to a LIVE venue
• Airtel will sponsor the travel for these top artists
• Airtel will provide them with a canvas / wall to create their
masterpiece
• Airtel will provide them with paint, spray cans, etc. to create their
graffiti
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53. The Concept – On-ground Event
• Phase II: The Great Wall of Airtel (contd.)
• The event details will be given through Facebook
• The best graffiti will win a grand prize
• The top 5 graffiti’s get a chance to be immortalized at a venue as
decided by Airtel
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55. Facebook Profile Page: DISH Networks
• DISH Networks in the US wanted to promote its Indian channels to
the ethnic audience in the country
• We created a flash based application which rested within the profile
page of DISH Networks (Hindi)
• The application allowed users to check out the promos for the
latest Hindi shows as well as check their schedule
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56. Dish Networks - Hindi
Image and show
details (time and day)
of popular show on
the selected channel
Channel
carousel
Links to various
channel groups
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58. Gutter space branding
• We created gutter space skins for the following brands along with
innovations to help the brand engage with the audience
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64. Club HP
Pioneered by Hindustan Petroleum Corporation Limited, our country
witnessed an absolute change in the fuel retail industry.
Through the creation of Club HP, HPCL touched the consumer on a very
personal note assuring him of a promise which was all about feeling good
for life.
Club HP – Aacha lagta hai!
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66. Worldwide Web
in the palm of your hand
With the evolution of the mobile industry in India, GPRS enabled
handsets are now available at low prices. The worldwide web, has
today shrunk into the palm of our hands.
India has one of the largest number of mobile users.
Banking on this aspect we propose to bring the Club HP experience
to the consumer through his mobile handset.
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67. Service on the move
The mobi site is a site designed specifically to be viewed by a user on
his mobile.
The interface is kept simple to allow easy access through every
mobile which has a GPRS facility.
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70. The Landing page
The user will need to type the URL
(www.clubhppamper.com)
This is the screen that user will view
while the mobi site is being loaded.
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71. Location Selector
Select your location
The user is prompted to select his city.
Once he selects the city he gets a drop
down which lists various areas within the
city.
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72. Location Listing
Select your outlet
The mobi site displays the list of
Club HP outlets in his vicinity.
The user can choose the outlet
nearest to him by clicking on it.
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73. List of services
Select a service
The user now gets a list of the facilities
available at that outlet.
• ATM
• Pharmacy
• Bookstore
• Take away restaurant
• General Stores
• Information
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74. How will this help him?
In addition to being aware of the nearest outlet, the mobi site can also help him do the following;
• ATM
He knows which Bank ATM is present at the outlet.
• Pharmacy
He can send a request for an item which will reflect on the system of the pharmacy. They can in turn keep
it ready so the customer can just pay and pick it up when he arrives.
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75. How will this help him?
• Bookstore
He can request a book, and if its available, it will be kept for him. This saves him the time to go
in and look for it.
• Take away restaurant
The take away menu will be available on the mobi site along with the time required for each
item and its cost. The user can place an order and pay for it from his mobile and then just pick
it up when he arrives at the outlet.
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76. How will this help him?
• General Stores
He can send a request for an item which will reflect on the system of the general stores (e.g.
Subhiksha). They can in turn keep it ready so the customer can just pay and pick it up when he
arrives.
• Courier (Blue Dart/DHL)
He can check the prevailing rates for the courier within the country. He can also fill in the “From
& To” address for the courier. This will reflect on the system of the courier outlet and they can
then just weigh his product and collect the money. This helps him save time when he is in a
hurry.
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77. How will this help him?
• Information
This section will give the user information with regard to the various facilities available at Club
HP as well as general information such as air pressure for various vehicles, etc.
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79. The Portal
This portal will offer all the service offered on the mobi site. In addition to this, it will have 5 main sections;
• GAS STATION
Information of fuel and lubricants.
• ON THE ROAD
Reviews on latest automobiles and tips on how to take care of your vehicle .
• MONEY MATTERS
Details on automobile loan and insurance rates.
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80. The Portal
• GARAGE
Information on automobile accessories and forums for enthusiasts who like to modify their
machines.
• IN THE SHADE
This section will contain wallpapers, ringtones and other downloads along with a Club HP widget
& a Club HP online game.
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84. Staying in touch
• Today, the consumer experiences Club HP when he visits the fuel outlet.
• We want to take this experience one step forward through a widget.
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85. Widget
• A widget is an application that will provide you with all your necessary data and entertainment at
a click of the mouse
• This application will reside on the computer of the consumer.
• The Club HP widget will be there all the time on your computer desktop to assist you when you
call for him (click on his icon)
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88. Some of his features
HORN PLEASE:
• Reminders: Birthday, Anniversary, Meetings, Call.
BILL PAYMENTS
• Once the date has been fed, every month it will remind you of the last day for
bill payments.
BOOT SPACE
• It will save your contacts like an address book and will make it easy to check
numbers etc.
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89. Some of his features
WIND SHIELD NOTE PAD
• A ready to use note pad, to scribble pointer and numbers. When you erase the
notes it‟s wiped out with a wiper.
QUICK CARE
• If the computer has been in use for more than an hour at one stretch, the HP
buddy will pop up and show some neck and legs exercise.
NEED FUEL
• HP Buddy pops up at 1.30 pm and points at the fuel meter which shows empty.
He then says time for lunch.
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90. How will he get the buddy?
• The consumer can download the buddy from
– The Club HP portal
– Link sent to them on their mobile handsets
– By sending a SMS short code
– From a CD given Club HP outlets
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92. Engaging the online audience
• The online visitor always seeks new and innovative things to explore on a
website.
• Online games are becoming increasingly popular in India.
• It is quite surprising to know that unlike normal video game players, a large
percentage of online and mobile gamers are in the age group of 22 – 40.
• Introduction of new elements on the website such as games will help keep the
audience engaged and encourage repeat visits to the site.
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93. Club HP Online game
• The objective of the game is help the user experience the effort that goes into
a Club HP experience
• The game will have the user as a Club HP Outlet.
• Every time a vehicle drives in the user has to perform all the services offered at
the outlet within a stipulated time frame.
• If he does so the vehicle leaves with a smile
The intention of this game to make the user realize as he enjoys this
game the effort the club HP crew takes when he drives in..
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94. Evolving online with Club HP
Generating
income
Engaging the through the
audience portal
Web Portal
Mobi Site
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96. Project Cost
Project Deliverables Duration * Cost (in Rs.)
Idea I – Creation of a mobile site 30 working 600,000
days
Idea II – Creation of the Club HP portal 45 working 700,000
days
Creation of the desktop buddy 25 working 300,000
days
Creation of the Club HP Flash based game 25 working As agreed on
days during approval
Mobi site maintenance (per month) For 12 50,000
months
Club HP Portal maintenance (per month) For 12 75,000
months
Kindly note: the above costs are exclusive of taxes and do not include
server hosting charges.
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