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Soil2Soil
The document outlines soil2soil's starch-plastic packaging production process, including importing raw materials from Malaysia, processing them, and selling the finished starch-plastic packaging to customers. It also discusses soil2soil's vision to be a leading bio-plastic packaging manufacturer in South Asia through producing affordable and sustainable packaging solutions using green production methods. The document provides details on soil2soil's strategy, goals, political and market analysis, product information, pricing, promotion, distribution, and financial planning.
Soil2Soil
- 1. The link betweenyou and nature………
- 2. Operations soil2soil Starch-Plastic Packaging Production Process Input Process Output • Processing Raw Materials and • Importing Raw Obtaining • Selling Starch- Materials from Finished Good Plastic Malaysia of Starch-Plastic Packaging to Packaging Customers
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- 4. Vision To lead therevolution into Bio-Plastic packaging and to be the leading corn based plastic packaging manufacturer in South Asia… Mission Our aim is to produce and supply Bio-Plastic Packaging solutions both the local and foreign markets at an affordable price, using green and lean ways of production at highest quality and achieve 100% customer satisfaction…
- 5. Objectives o To producealternative Bio-Plastic packaging solutions at an affordable price. o Employee the most efficient ways of manufacturing and to achieve the highest quality possible. o Make sure that our carbon footprint is minimal and thus be green producer. o In 5 years time move on into new product markets with the same material. o Increase shareholder wealth following sustainable business practices.
- 6. Goals Being versatile andquick to adapt & adopt Employ green thinking within the Commit to the business society by going green Using sustainable business practices
- 7. Political PESTEL Regulation Corruption Analysis Legal Bureaucracy High cost of Economic Development redundancy High income Employment growth and Lack of labour environmental High interest laws rates Social Environmental Green image Concern for Career going green advancement Negative aspect Technological Liberal of plastic Innovative thinking new product High output machines
- 8. soil2soil Ideologies Green through CSR Liberal working conditions Close monitoring Timeliness in of competition supply Pride of working for soil2soil
- 9. Path to Success Improving workers’ moral Being realistic in objectives Determination, intense and focused Financial & Human hard work Resource Management
- 10. Branding and Marketing Sameera Weerakoon
- 11. Branding hope for a greener environment natural colours solid link in between!!!
- 12. Product Decomposable No petroleum Value Additions
- 13. Price 3 months credit Pricing targeting luxury markets Increasing competitiveness through Value Addition
- 14. Promotion Motivating consumers to select retailers who Conferences and Trade use our packaging Fairs Canvassing through meetings Advertorials TV Programs
- 15. Place Village areas with easy access to ports and labor Imported from Malaysia, but back up suppliers available
- 16. Market Segmentation Luxury brands in their packaging Leading supermarket chains in stock packaging Leading hotel chains here and in Maldives
- 17. SWOT Analysis Strengths Weaknesses Eco-friendly Low finance power Repeat business B2B orientation Opportunities Threats Concern to go-green New entrants Government assist Bio-degradable PE
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- 19. Costing Raw material costper MT USD 5500 Cost per kg after taxes and clearing LKR 935 Price per kg (LKR) Raw Materials 935 At Extrusion 60 10 Printing 150 80 Patch Handle 115 50 Margin 100 100 TOTAL 1360 240 4 Colour Printed Profit Margin 0.18 15”x18” At 160 Guage Price per Bag 17.8
- 20. Overheads 1st Phase - 17000kg 2nd Phase - 34000kg Electricity 300,000 600,000 Value Additions 2,380,000 4,760,000 Taxes (VAT+NBT) 1,636,188 3,272,375 Wages 320,000 420,000 Transportation 100,000 120,000 Telephones 30,000 60,000 Water 10,000 10,000 Insurance 100,000 100,000 Miscellaneous 100,000 100,000 4,976,188 9,422,375
- 21. Capital Allocation Machinery 1st Year (mn) 2nd Year (mn) 3rd Year (mn) Extruder x1 3 x2 6 x2 6 Cutting Machnice x1 3 x2 6 x2 6 Patch Handle Machine x1 4 x1 4 x1 4 Printer x1 3 x1 3 x1 3 Auxiliary 2 2 1 Vehicles x1 3 x2 5 x2 5 18 25 24 Fixed Land(45perch @ 250k) 11 11 11 Building (6000sqft @Rs.2750per) 17 16 16 28 27 27 Working Capital Raw Materials 32 64 95 Overheads 12 18 25 44 81 120 Unseen Expenses 4 2 TOTAL 93 136 171
- 22. Capital Allocation Capital (mn) 180 160 140 120 100 80 60 40 20 0 Year 1 Year 2 Year 3
- 23. Sales Targets (MT) Month JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Year 1 Construction And Equip. 5 10 12 Year 2 18 21 Year 3 25 30 Cumulative Sales (MT) Year 1 59 Year 2 216 Year 3 300
- 24. Human Resource Management Sameera Weerakoon
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- 26. Structure Managerial Factory Manager Accountant 5 Machine Operators Driver 2 Assistants 3 Machine Assistants
- 27. Competence Recruitment Head-hunted/ Management Poached Similar Companies Factory Manager Accountant Experienced with ability Experience in to handle operational Packaging Industry production sector management, quality is compulsory control and minor HRM 5 Machine Operators Village Area Experience not mandatory but preferred Recommendations
- 28. Training Training for experienced Employees to be regarding company trained on green strategy practices Experienced Cross-trained to train and work inexperienced rotation
- 29. Evaluation & Compensation Free training Regular increase in through technical salaries to match colleges inflation Performance and attendance based bonuses Salary above industry norm
- 30. Sustainability CharithGunasekere
- 31. Product 20% less energy in processing Effect on world food prices and security Crop with short Sustainable origin maturity time of material
- 32. Power Consumption extra payment directly by us to the Hydro-power supplier. Payment Payment Power Power Independent Factory National Grid hydro-power plant
- 33. Reducing Pollution Less noise pollution Recycling through 3rd party No water or air pollution due to industry nature
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- 35. Donations for Social events education Food security programs like “World Food Program” Tree planting Educating younger campaigns generation
- 36. Benchmark for ethicalconduct Following legal Environmental obligations Regulations Empowering employees economically
- 37.