TNO is a Dutch research organization that is working to advance the circular economy through innovation. Key requirements for a circular economy include distinguishing between resource types, cooperation across value chains, and adding quantitative data and analysis. TNO is working to bring economic value chains together through consortiums like BioConSept. They are also exploring new business cases that combine ambition with realism, such as redesigning product concepts through additive manufacturing or substituting critical materials. Both companies and research organizations have important roles to play in transitioning to a more circular economy.