A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.

1. INNOVATIONS IN SUSTAINABLE PACKAGING
Ron Romanik, Romanik Communications
Arnold Barlow, Sustainable Solutions UPS
Michael Dupee, Green Mountain Coffee Roasters
Jon Dettling, US Quantis
David Lear, Dell

2. Sustainable
Brands
’12
Innovations in
Sustainable Packaging
PANEL:
Ron
Romanik,
Romanik
Communica,ons;
ron@romanik.com
Jon
DeBling,
Quan,s
Interna,onal;
jon.deBling@quanGs-­‐intl.com
Michael
Dupee,
Green
Mountain
Coffee
Roasters;
Michael.Dupee@gmcr.com
Arnold
Barlow,
UPS;
abarlow@ups.com
David
Lear,
Dell;
david_lear@dell.com

3. INNOVATIONS IN SUSTAINABLE PACKAGING
Jon Dettling, US Quantis

4. Measuring
packaging
sustainability
5
quick
points
for
finding
the
right
packaging
for
products
and
planet
Jon
DeBling
Managing
Director,
US
jon.deBling@quanGs-­‐intl.com

5. OpGmal
packaging
is
usually
not
zero
packaging
Credit:
Global Project on
Packaging
Sustainability
Op#mal
packaging
|
MulGple
metrics
|
IntegraGng
LCA
|
The
whole
system
|
Industry
iniGaGves
5

6. Think
about
more
than
carbon
footprint.
We
need
to
consider
mulGple
aspects
of
environment
when
making
decisions.
Renewable
resources
are
limited
too.
Renewable
does
not
mean
limitless
or
without
impact.
In
some
cases
renewable
opGons
will
be
preferable
and
in
some
cases
not.
We
are
rapidly
running
out
of
the
land
and
water
that
we
need
to
raise
renewable
resources.
OpGmal
packaging
|
Mul#ple
metrics
|
IntegraGng
LCA
|
The
whole
system
|
Industry
iniGaGves
6

7. Bring
LCA
metrics
into
your
package
design
process
LCA can guide choices within
competing priorities:
• material choice
• material amount
• recycled content and
recyclability
• transportation efficiency
• performance
OpGmal
packaging
|
MulGple
metrics
|
Integra#ng
LCA
|
The
whole
system
|
Industry
iniGaGves
7

8. We
must
consider
a
whole
packaging—and
product—system
Primary
Packaging
Packaging can affect:
Switch
• Product loss
• Transport weight
• Consumer behavior
• Etc.
Causes
Secondary
Packaging
Switch
OpGmal
packaging
|
MulGple
metrics
|
IntegraGng
LCA
|
The
whole
system
|
Industry
iniGaGves
8

9. Look
for
guidance
from
industry
iniGaGves
CGF
completed
its
Global
Project
on
Packaging
Sustainability
in
2011
Based
heavily
on
SPC’s
metrics,
with
large
focus
on
LCA
metrics
The
Sustainability
ConsorGum
and
others
are
looking
to
set
standards
for
communicaGng
product
(and
package)
sustainability
metrics
But
expect
to
find
your
own
innovaGons
OpGmal
packaging
|
MulGple
metrics
|
IntegraGng
LCA
|
The
whole
system
|
Industry
ini#a#ves
9

10. INNOVATIONS IN SUSTAINABLE PACKAGING
Michael Dupee, Green Mountain Coffee Roasters

11. 6 | JUNE | 2012
Sustainable
Brands
2012
Innova&ons
in
Sustainable
Packaging

12. Packaging
at
GMCR:
Where
have
we
been?
My
K-­‐Cup®
Re-­‐usable
coffee
filter
for
Keurig®
K-­‐Cup®
Single
Cup
Brewing
systems
K-­‐Cup®
packs
InternaGonal
Paper
ecotainer™

13. Packaging at GMCR: What did we learn?
How
K-­‐Cup®
packs
work
GMCR
Life
Cycle
analysis

14. Packaging at GMCR: Where are we now?
Keurig®
Vue™
Brewer
Vue™
packs

15. Packaging at GMCR: Where are we going?

16. Broader Challenges?

17. INNOVATIONS IN SUSTAINABLE PACKAGING
Arnold Barlow, Sustainable Solutions UPS

18. Innovations in Sustainable Packaging
What Research is Needed?
SB ’12 – June 6, 2012

19. The Product Life Cycle
Source: University of Toronto
19

20. Does Sustainable Packaging Really Matter?
In a product’s life cycle, how big an impact is packaging and transportation?
– Production, 67%
– Customer use, 25%
– Transport, 6%
– Recycling, 2%
– Total greenhouse gas emissions: 180 kg CO2e
Source: www.apple.com/environment/reports. Results apply to new iPad, 3/7/12.
20

21. It Matters Because … It Affects Your Brand Image
Source: Treehugger.com, 12/08
21

22. Damages Matter
Manufacture
& Ship
Remanufacture
& Re-ship
Return
& Dispose
Manufacturer/Retailer Customer
22

23. Cube Optimization (“Right-Sizing”) Matters
23

24. Optimizing Packaging Material
Source: Innventia AB Model, Global Packaging Project, 6/10
24

25. Materials Matter
Materials Analysis
• Source location,
Biodegradability,
Recyclability, PCW,
Reusability, Renewable
• Lifecycle metrics
– Fossil fuel consumption
– GHG emissions
– Water consumption
– Biotic resource consumption
– Disability-Adjusted Life Years
– Aquatic toxicity
– Mineral consumption
– Eutrophication
25

26. INNOVATIONS IN SUSTAINABLE PACKAGING
David Lear, Dell
26

27. what if
you could eat the
packaging your
order came in?

28. What if your
packaging could
grow back at an
inch per hour?
Confidential 7/10/12 Corporate Responsibility

29. Innovative bio-based packaging
Agricultural waste
feeds mushroom
spawn injected into molds,
grows server cushions in
<10 days
Bamboo, sourced
near manufacturing
in China, becomes
recyclable, renewable
cushions for laptops
Corporate Responsibility

30. Out-of-the-box thinking
about packaging
• Three C’s:
Cube, Content and Curb
• Eliminated more than
20 million pounds of packaging
• Saved more than
$18 million in 4 years
• Makes packaging easier for
customers to deal with
Corporate Responsibility

31. Our lifecycle approach
to sustainability
Design
Recycle Build
Use Ship

32. Our Commitment
Dell Powering the Possible is our
commitment to put technology to work
where it can do the most good
for people and the planet
Corporate Responsibility

33. INNOVATIONS IN SUSTAINABLE PACKAGING
Corporate Responsibility
Ron Romanik, Romanik Communications

34. Packaging
Case
Study
–
Burt’s
Bees
34

35. Packaging
Case
Study
–
Burt’s
Bees
35

36. Packaging
Case
Study
–
Burt’s
Bees
36

37. Packaging
Case
Study
–
Pure
&
Natural
37

38. Packaging
Case
Study
–
Pure
&
Natural
38

39. Packaging
Case
Study
–
Pure
&
Natural
Original
New
39

40. Sustainable
Brands
’12
Innovations in
Sustainable Packaging
PANEL:
Ron
Romanik,
Romanik
Communica,ons;
ron@romanik.com
Jon
DeBling,
Quan,s
Interna,onal;
jon.deBling@quanGs-­‐intl.com
Michael
Dupee,
Green
Mountain
Coffee
Roasters;
Michael.Dupee@gmcr.com
Arnold
Barlow,
UPS;
abarlow@ups.com
David
Lear,
Dell;
david_lear@dell.com
40