This document discusses key performance indicators (KPIs) for measuring the environmental impact and return on investment of green IT initiatives. It provides examples of good and bad KPIs, emphasizing metrics that are specific, measurable, aligned with organizational goals, realistic, timely, ethical, and recorded. The document outlines how to develop KPIs that apply to different levels of an organization, from corporate governance to operations. It also discusses developing a business case for green procurement policies and guidelines for end-of-life disposal of electronics waste.

1. INTERNATIONAL GREEN IT
AWARENESS WEEK 1-7 JUNE 2010
Dominique C. Brack, Switzerland

2. SESSION:
FROM KPIS TO THE BUSINESS CASE-
RETURN ON INVESTMENT ON GREEN IT
Dominique C. Brack, Switzerland

3. Dominique C. Brack, Switzerland

4. Dominique C. Brack, Switzerland
• Non-profit making
internationally
collaborative book.
• Creative Commons
license (available for
free).
• Can be downloaded on
the Green IT Awareness
week webpage.

5. Forward Logistik Reverse Logistik Disposal/
Manufacture Utilisation
Recycling
Energy Products
Resources
Materials Waste

6. AROUND KPIS

7. Good KPI or bad KPI? You have 5 sec to decide!
• Percentage of servers located in data centers.
• Number of greenwashing advertising campaigns.
• Average percentage of utilization of CPU of system
during the measurement period.
• Average percentage of utilization of memory
capacity of system within measurement period.
• Percentage of “dead” servers i.e. servers that are
not used based on for example hardly any CPU
utilization.

8. Good KPI or bad KPI? You have 5 sec to decide!
• Percentage of recycled printer paper in use.
• Number of undetected environmental violations
relative to the committal.
• Percentage of energy used from renewable
sources (“green energy”).
• Number of power point slides per minute.
• Percentage of total power that is “green” power.
• Percentage of employees who consider that their
business acts responsibly in the
society/community in which it operate.

9. QUANTIFIABLE AND KEY TO
ORGANISATIONAL SUCCESS

10. Specific
Measurable
Aligned
Realistic
Timely
Ethical
Recorded

11. Corporate
Strategy & Values
define KPIs
check
SMARTER
define KPI target
test KPI
create/ accept KPI Peer review
Implement and Adjust if necessary

12. • Objective: What I am trying to achieve?
• Indicator: What I am going to measure?
• Measures: How I am going to measure?
• Targets: What are the expected results?
• Results: What have I actually achieved?

13. KPI METRICS OF APPLICABILITY

15. Your Company or Yourself
Corporate Governance, CSR
Green Procurement Policies (Label Products)
Strategic
Ewaste disposal guidelines (Stewardship)
Tactical
CIO
Sys
Admin
Operational/ Technology
Triple Bottom Profit (Economic Value)
Line:
People (Social Impact)
Materials Planet (Environmental Practice) Waste

16. Your Company or Yourself
Forward Logistik Reverse Logistik Disposal/
Manufacture Utilisation
Recycling
Green Procurement Policies (Label Products)
Corporate Governance, CSR
Ewaste disposal guidelines (Stewardship)
Strategic
Tactical
CIO
Energy Sys Products
Admin
Resources Operational
Triple Bottom Profit (Economic Value)
Line:
People (Social Impact)
Materials Planet (Environmental Practice) Waste

17. Forward Logistik Reverse Logistik Disposal/
Manufacture Utilisation
Recycling
• Aluminium, for instance, has an
negative environmental impact
when the raw material is
extracted, but it is relatively
Energy benign when used or recycled. Products
Resources
Materials Waste

18. Forward Logistik Reverse Logistik Disposal/
Manufacture Utilisation
Recycling
Energy • A printer will have its main Products
impact during its utilisation,
because of the consumption of
Resources consumables--paper, in this
instance.
Materials Waste

19. GREEN PROCUREMENT

21. Success Factors Objective
Procurement
Tender Process • Contractual requirements
• Supplier:
o Environmental policy
o Carbon footprint
o Carbon reduction initiatives
Standards • Energy Star ratings
• Suppliers’ equipment ratings
• Certification (EPEAT, RoHS)
Equipment • Laptops/desktops vs. virtual desktops
Selection
• Multi-function devices
• LCD monitors

22. Success Factors Objective
Procurement
Carbon Offsets • Carbon management principles
e-waste disposal • Computers and peripheral devices
• Mobile phones
• Printer cartridges included
• Buyback program
e-waste disposal • Options for end of life
• Equipment disposed of environmentally
• Extend lifespan of equipment
• Ensure does not go to landfill
• Audit equipment disposal suppliers
e-waste collection • Collect e-waste from within supply chain

23. GREEN PROCUREMENT CONTINUED

25. Costs
CapEx vs OpEx
Server CapEx
Server OpEx
2000 2008 2010 2012 2015

26. “GREENWASHING”

28. • green*wash: (gr~en-wosh) -washers, -washing, -
washed 1.) The phenomenon of socially and
environmentally destructive corporations
attempting to preserve and expand their markets
by posing as friends of the environment and
leaders in the struggle to eradicate poverty. 2)
Environmental whitewash. 3) Any attempt to
brainwash consumers or policy makers into
believing polluting mega-corporations are the key
to environmentally sound sustainable
development. 4) Hogwash. CorpWatch Definition

29. GREEN E-WASTE DISPOSAL
GUIDELINES

31. Primary deployment lifecycle
Secondary deployment lifecycle

34. • ICT equipment contains
hazardous materials
• most concern are the heavy
metals like lead, mercury,
cadmium and chromium (VI),
halogenated substances (e.g.,
CFCs), polychlorinated
biphenyls, and plastics.

35. SELECTING A VIABLE RECYCLING OR
DISPOSAL PARTNER

36. Accra, Ghana, 2009 ©2009 Basel Action Network (BAN)

37. Guiyu, China. May 2008 ©2008 Basel Action Network (BAN))

38. BASEL ACTION NETWORK (BAN)

39. • Toxic Trade -- BAN serves as the information clearinghouse for
journalists, academics, and the general public on the subject of
waste trade. BAN maintains a website on international toxic trade
that can be accessed at www.ban.org.
• Policy Advocacy -- Recognised by the United Nations Environment
Program as the leading organization dedicated exclusively to issues
of “toxic trade,” BAN is regularly invited to participate as an NGO
expert at internal meetings and policy deliberations.
• Research – BAN conducts field investigations in developing
countries as well as providing photographic and video
documentation of toxic trade.
• Campaigns -- BAN works with NGO organizations around the globe
in campaigns to counter any form of toxic trade.

40. BLAH
BLAH
BLAH
BLAH
BL
BLAH BLAH

41. Coffee Break!
With
compliments!

42. A parish priest is to offer ‘eco-sinners’ the chance
to confess in what is thought to be the first
‘green’ confessional booth. Obviously you can’t
confess all your sins in one go but must separate
bottle, paper and plastic confessions.

43. GREEN IT BUSINESS CASE

44. „There is no such thing as a 'zero
carbon footprint' – Especially not
for electrical components – Even if
you are dead you create emissions
either through cremation or through
carbonisation in the ground!”
By Dominique C. Brack

46. #1
Less
Description Criteria
Less refers simply to Execute a frugal approach when it comes
using or creating less. to consumption and infrastructure.
From an environmental Don’t buy if you don’t have to. Reduce
(not financial or your footprint (literally), shrink office
operational) point of space, recycle/reuse hardware, and
view, this is the most share desks and hardware. Don’t travel,
preferred approach. etc.

47. #2
Efficiency
Description Criteria
Most of the projects with a These strategies include the bulk of
solid ROI are within the possibilities with economic impact:
efficiency realm. Bluntly, virtualisation, higher server load,
this means doing things videoconferencing, data centre,
better with what you have rightsizing, hot/cold aisles, air-
or changing the way things conditioning, power-safe mode, CRT
are done to make them replacement, etc.
better.

48. #1
Offset
Description Criteria
Offset is raising Buy credits, assign a budget to the offsets,
awareness; it is an and play with scenarios. For instance, what
honourable thing to would happen if a ton of CO2 cost $10 or
do. But the question $100? Contemplate different offset costs for
must be, do I really different geographical locations. Consider
need this bailout local legislation. Watch emission scheme
from a financial and developments. Involve the corporate CSR
risk perspective? team. Model your tax strategy around
offsets.

49. • When looking at the specific business case,
some key factors should be taken into
consideration:
• Corporate social responsibility
• Economic value
• Social impact
• Environmental practice
• Regulatory, compliance, and policy-based
aspects
• Direct impact of climate change

50. GREEN RETURN ON INVESTMENT
(GROI)

51. % of direct financial benefits IT/ Individual
Projects best done by…
% of indirect financial benefits
Organisation

52. IT/ Individual
• Data centre • Company-wide PC power
optimisations management and
(temperature, layout, scheduling
HVAC, PDUs, generator, • Operational savings
etc.) • Combining heat and
• Data centre power systems for offices
redesign/rebuild (tiering) and data centres
• Green procurement • Corporate social
policy for IT responsibility (CSR)
• IT equipment metering regarding IT programs
• Monitor replacement • Virtualisation; server
(CRT) consolidation
• Life cycle management • E-waste disposal
of ICT equipment guidelines

53. Organisation
• Carbon neutrality, carbon • Initiatives for improved
offsetting and carbon trading employee productivity
programs • Procurement of green
• Utility rebates; reduced programs
electricity costs • Green asset life cycle
• Comprehensive telecommuting programs, equipment
policy; technology enablement recycling
• Full print output rationalisation, • Implementation of
paperless office alternative renewable
• Reduction of greenhouse gas energy sources (solar and
emissions wind)
• Emissions reduction (chemical • Green legislation
pollutants, waste, water) compliance and efficiency
• Employee health programs incentives
• Office energy management

54. KEY SUCCESS FACTORS

55. • Sustainability initiatives embedded within
corporate strategy
• Executive champions
• Engaged and involved employees
• Dedicated resources
• Information and communication technology
• Sustainability initiatives fit within the overall
strategy and program
• An engaged and involved community
• Celebration of successes
• Quantifiable targets and reporting

56. • Insufficient resources/budget
• Corporate commitment
• Insufficient priority/importance
• Unclear targets
• Culture
• Legacy technology infrastructure
• Requirement for short-term ROI
• Inability to monitor/measure progress
• Knowledge/understanding

57. • Recognised standards
• Relevant research
• Independent advice
• Training
• Peer support group

58. DOMINIQUE’S QUICK ETHICS CHECK

59. The Put yourself in the following position: Think of your unborn son or
bubble daughter and imagine that your ethical decision will make front-page
and me. news and be posted on every billboard in town, even making it to
the local TV news and late-night shows. Would you be happy for
your son or daughter to hear, see, and experience this?
The Picture yourself sitting back, enjoying the fruits of your labour and
future achievements. Now think about the best decisions you have made in
and me. the past. Does your current decision stack up with those? Is it in
line?
The Think of your mentor, an inspiring leader, or someone less fortunate
social than yourself. If you have to explain your decision to this person, will
and me. it be understandable or reasonable in his or her context?

60. CLOSING

61. “Decisions
shape the
present and
future–not
intentions!”
—Dominique C. Brack
For complaints, suggestions, praise, and warm fuzzies, please contact
me at GreenIT@807am.com. Yours sincerely, Dominique C. Brack.