The document presents key software trends for 2013 and beyond, highlighting aspects such as gamification, mobile money, and mobile marketing. It discusses the regulation of free access to digital services and the importance of security implementations in protecting personal data. The author, Sanjiv Arora, offers IT consulting services and emphasizes the need for businesses to adapt to evolving technology trends.

1. Software Trends 2013
For Today and Future
(with Important Tips)
A Presentation by: Sanjiv Arora
Contact Cell +91 98102 93733, e-mail – sa@tech-controls.com, www.tech-controls.com

2. Wats up!

3. Our Nerve Systems

4. Our Nerve Systems

5. Who makes the computer
work: The Software Engineer

6. 1. Gamification
http://gamification.org/wiki/Gamification_Examples
Applies to non-game applications and
processes, in order to encourage people to
adopt them, or to influence how they are
used.
Gamification works by making technology
more engaging for end users and
customers.
Work as if, it is just a game !
Industry where this concept may be useful
Marketing, Education, Art, life HR and
Design (etc.)

7. Gamification – Design Steps

8. 2. Mobile Money
Carry your money where you go
There are four primary models for mobile
payments:
Premium SMS based transactional
payments
Direct Mobile Billing
Mobile web payments (WAP)
Contactless NFC (Near Field
Communication)

9. Mobile Money

10. 3. Mobile Marketing
Use SoloMo – Social Local Mobile
Sellers will send Advertisements, Discount
Offers, schemes, New Arrivals etc on the
mobile
At Right place at right time (If you are in a
particular Shopping Mall, you see local Ads)
58% users in US use smartphones to get
directions, ATM details, Restaurant details
etc (People in India use the same through
GPS, Mapmyindia)

11. 4. Seamless Sharing
Sharing buttons are on many social
websites
Almost 50% of 10,000 largest websites
have such links
Useful sharing (benefits, education, legal,
risk) is the key
Facebook page views see a declining trend
(Making or linking friends only, does not
help us grow or benefit)
Kolaveri Di got 30 million youtube views till
Jan 2012
Has advantages and risks
Need to define terms of use

12. 5. Regulations:
Price of FREE access
NO FREE LUNCHES
FREE email accounts gmail, hotmail, Rediff
Social sites (Facebook, Twitter, Linkedin,
Orkut, Youtube) and so many other services
Your individual data is used to promote
business or increase sales, cross selling, by
these websites
May not be misuse, unethical selling of data
Monitoring practices shall be used for
trending
Score individual commercial value using
digital footprints

13. 6. Security Implementations:
Laws in India
Every Corporate must protect Individual
Private Information (Address, Family details,
Health details etc) Failure can result in fine
upto Rs. 5 Crore as per IT Act 2000 – Sec
43a, Sox, PCI DSS
Telecom data, ATM, bank data retention is
for ever
Any derogatory, anti-national remark on
Facebook, Blogs can invite arrest and it is
non-bailable offence
Protection of Information Security, Business
Continuity, Privacy of data as per Laws

14. Software Mobile, mobility, moble Software solutions,
solutions available on the move, solutions available Software
on the move, Mobile, mobility, moble solutions Mobile,
Software mobility, moble Software solutions solutions
available on the move, Mobile, mobility, moble solutions,
solutions available Software on the move Software
The Future is ....more options
Demand of Software Engineers
Follow Industry trends – whatever that sells

15. Questions ?
No question is stupid....Go
Ahead

16. Thank You!
We offer our rich experience to meet your Business Requirements and
Objectives in the IT Audits, IT Governance, Risk, Security Awareness, CISA, CISM
Training and IT Strategy consulting areas.
Our specializations includes reviews of ERP, CBS, Information Architecture, IT
Efficiency and Effectiveness to deliver value amongst other things.
We have worked with Al Rajhi Takaful in KSA, Qatar Steel, WFP, WHO, UNOPS,
Govt of India and many other reputed companies across the world.
We shall be happy to discuss your requirements,
Look forward.
Sanjiv Arora
Contact Cell +91 98102 93733, e-mail – sa@tech-controls.com, www.tech-controls.com