This document provides guidelines for establishing a software measurement process. It outlines objectives like tying measurement to goals and defining measurements clearly. It recommends following the Plan-Do-Check-Act cycle and using the Entry-Task-Validation-Exit framework. The document also describes starting a software measurement program by forming a focal group, identifying objectives, designing and prototyping the process, documenting and implementing it, then expanding the program. The overall goal is to provide insights into software processes and products to make better decisions through measurement.