SoftLayer at IBM Company [March 2016] - Ignacio Daza

© 2016 IBM Corporation
IBM SoftLayer
How to start building your ideal solution now
February 2016
Ignacio Daza
SoftLayer Sales Engineer, Europe IOT
ignacio.daza@ie.ibm.com
@nacho_daza

© 2016 IBM Corporation© 2016 IBM Corporation
IBM Softlayer at glance
Global Footprint
• 28 Datacenters
• 20 SoftLayer PoPs (Point of Presence)
• Dark Fiber Private Network – all connected
• State of art Datacenter Security and
Technology
Infrastructure
Services
Orchestration and Patterns (Software Defined Environments)
SoftLayer Datacenter and Network Backbone
Bare Metal
Shared
Virtual
Dedicated
Virtual
SoftLayer Cloud Instances
Key elements
• Pick Your Processor
• Transparent Pricing
• Additional Server Options
• Triple-layer network
• SSD Local Storage Availability
• GPU for Business
• Direct Link
• 24x7 Support
• Cloud Storage Options
• Broad portfolio of infrastructure choices

Enterprise Clients on SoftLayer

Competitive Differentiators
What Makes SoftLayer Different?
Performance Flexibility Control
Reserved
Bare metal with your own
stack
For high input and output (I/O)-intensive
apps, databases, big data
Shared virtual
environment
For unpredictable, seasonal or research and
development workloads
Dedicated virtualized
environment
Designed to be ideal for
enterprises
Consistent
compute power
and a high performance
global network
for self-service IaaS.
A range of options -
bare metal, virtual
server instances and
private clouds
support a dynamic hybrid
cloud strategy.
Self service or
fully managed with a full
featured Infrastructure
Management System
and robust APIs
to support a dynamic
cloud strategy.

Global DC and Network Footprint
Over 27 global
locations with
geographic
disperse
network PoPs
Carrier grade
private
network with
over 2,000
gbps of
connectivity
• IPv4/IPv6 dual stack
• Global DNS
• Global DDOS mitigation
• Unmetered DC to DC bandwidth
The cloud is a place on earth

The Data Center Overview - Triple Network
Network
POP
BBR DAR
FCR
Load Balancer
SLR
VPN
MBR
BCR
Servers Servers Servers
FirewallsFirewalls
Firewalls
PUBLIC
PRIVATE
KEY
Block
Storage
File
Storage
Object
Storage
OS
Update
API
Servers
DNS
Transcoding
Images
Public
Private
Optional
Management
Data Center
Users Transit / Peering
TO SOFTLAYER
NETWORK PoP
Server Racks
Power
Battery Backup
Generators
Security
Network
Storage
Environmental
Controls
Each pod includes:
•10,000 ft2 isolated zone
•2 megawatts(n+1 power)
•150 racks
•4,000 physical nodes
•Firewalls, load balancers, and storage
SoftLayer is designed to offer
complete transparency
from network topology down
to the hardware

Cloud Storage Options
The right tier storage for your application needs
Object
Storage
Block
Storage
File
Storage
Software
Defined
• Pay-as-you-go pricing
• ideal for archive, streaming media, web and static content
delivery
• Searchable and taggable
• Replicated to at least three servers in each DC
• Accessible via customer portal or REST API
Allocated IOPS
Block level access with HA and redundant MPIO iSCSI connection
Ideal for high I/O app requiring predictable levels of performance
Snapshot capabilities as well as replication options to another SL DC
over the private network
Allocated IOPS
Ideal for archival, backups, and less frequently accessed files
No replication options
Enterprise storage only accessible from SoftLayer servers
iSCSI SAN and NAS access, Installed on Bare Metal with local
disks
Customer controls all aspect of storage
Single tenant environment
Supports thin provisioning, I/O optimization, replication,
encryption
• Total control over a SAN or NAS solution.
• Deploy OS NEXUS QuantaStor turnkey solution, or customize
high-capacity bare metal servers to fit your requirements
Mass Storage Servers
Cleversafe
Object Storage
• Next-level Object Storage for Enterprise Workloads
• Cleversafe provides on-premise, public cloud and hybrid cloud
storage solutions
• Scalable, cost-efficient, and flexible object storage offering allows
for petabyte scale

The SoftLayer API: Get automated
A granular API designed to offer you more control over your
cloud environment for increased productivity and security
IT management tools Hardware
Custom applications Software
SoftLayer portal Services
Softlayer
Data Center
API
• High level on SLAPI: Main Core Softlayer API, Object Store API and Message Queue API
• Directly access more than 240 back-end services through more than 3,400 API methods
• Control APIs at the function level, not just by pre-defined classes of APIs, for greater security
• Build auto-scaling environments for on-demand growth
Deploy, control, and manage all by yourself. Or all by API

Automation & Control
Scale out and move between servers easily
Automation manages provisioning as well as operational and business
management processes for faster time to market.
Data center A
Data center B
If we can’t automate it, we don’t offer it.
Standardization for uniform deployment of workloads across data
centers Building of ‘pods’ that consist of standard deployment of servers,
power and ancillary services (Open API)

Transparency, control and flexibility
• Data center
• Pod
• Rack
• Rack unit
• Power port
• Network port
• Server
• NIC controllers
• Firmware
• Serial numbers
• Audit trail of all actions and access
to resources
The resulting visibility means you can have more control over your application and its
performance—as well as security
and compliance management
With SoftLayer, you know: Predictable billing offers greater control
over budgeting for your infrastructure
needs
• On demand for what you need
• Pay for what you use
• No long-term commitments or
“surprise” usage fees
• Price includes support
• No additional charges

IBM Softlayer Security & Compliance
Certifications & Best Practice
• NIST 800-53
• SOC2
• Safe Harbor
• EU Model Clauses
• Cloud Security Alliance
• FISMA
• FedRamp
• ISO 27001
• ISO 27017
• ISO 27018
• Suitable for PCI
• Suitable for FFIEC
• HIPPA
• Citrix NetScaler (App, Network and Security Optimization)
• Intel® Trusted Execution Technology
• McAfee® VirusScan Enterprise
• McAfee® Host Intrusion Protection with Reporting
• Nessus Vulnerability Scanner
• Symantec. Two-factor Authentication for SoftLayer Portal
• Hardware Firewall/Dedicated/High Availability
• Fortigate® Security Appliance
• Vyatta. Gateway Appliances
• SSL Certificates: Symatenc, GeoTrust

Innovation
POWER8 Cloud Building Block (codename “Habañero”)
OpenPower on SoftLayer in less than 60 mins
Offering Highlights (Ann February, GA July 08)
• Four bare metal configurations provisioned with Ubuntu
14.04 LTS
• Rapid provisioning (20-30 mins
• Retail pricing based on price/performance, parity pricing
for all other components of the system and datacenter
infrastructure
• Launch first systems in DAL09, 720 systems and other
geo’s YE’15

Integration with IBM
Public. Private. Dynamic Hybrid.
Enabling business
transformation
Business
Process
as a Service
Smarter
Workforce
Smarter
Cities
Smarter
Analytics
Smarter
Commerce
Watson
Solutions
Software
Solutions
BlueMix
IBM Cloud
Managed Services
Marketplace of high value
consumable business
applications
Software
as a Service
Composable and integrated
application development
platform
Platform
as a Service
Enterprise class, optimized
infrastructure
Infrastructure
as a Service

Overview Customer Portal
Control everything in your SoftLayer environment with a few click

Overview Customer Portal (2)
Deploy servers, firewalls, new backup solutions, and anything else you’d like to add to
your environment on demand

Overview Customer Portal (3) - Devices
The SoftLayer customer portal is our easy-to-use Web interface for remotely
managing your SoftLayer services and account. The portal gives you complete
access to more than 200 services, giving you control over everything in your
SoftLayer environment

Overview Customer Portal (4) - BM
View performance details and control all functions of your bare metal

Overview Customer Portal (5) - VM
View performance details and control all functions of your virtual server

SoftLayer Differentiators
• Global footprint / Consistency
• Better Price for Performance
• Triple Network Strength
• Transparency , Control and flexibility
• Choice and customization
• Automation / standardization / Hybrid-built
• Real Human Services
• Tailoring and Speed
• Security and Compliance
• Open / Integration
Why clients choose SoftLayer…

Q & A
ignacio.daza@ie.ibm.com
http://ibm.biz/ignacio_daza
@nacho_daza

SoftLayer at IBM Company [March 2016] - Ignacio Daza

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