This document describes IBM's Private Modular Cloud (PMC) offering. The PMC allows clients to rapidly implement a private cloud deployment within their own data centers using standardized application patterns and automated provisioning. It offers infrastructure as a service (IaaS) and platform as a service (PaaS) capabilities. The PMC can be deployed on IBM, OEM, or open source cloud management software stacks and hardware from IBM, SoftLayer, or the client's own equipment. It provides automated provisioning of virtual machines, databases, and middleware through a self-service portal.

1. IBM Private Modular Cloud (PMC)
August 2014

2. © 2009 IBM Corporation
Building a smarter planetPrivate Cloud
Private – On Premise Private Shared Public Shared
True END to END Cloud Solutions & Offerings
2
Public Cloud
Private Modular Cloud
Private Cloud
 Rapidly implemented pattern-based cloud
deployment where cloud becomes the
workload
 Option of IBM, OEM or open source cloud
management software stacks
 Option of IBM, SoftLayer or Client HW
 200-plus Application patterns
(App, MW & DB)
Private Shared Cloud
 Requires a highly built out and resilient
infrastructure
 More suited to traditional three-tier application
models, (App, MW and DB)
 Typical application being SAP, Oracle ERP
solutions
 Less reliance on a highly built out
infrastructure
 Resiliency is built into the application layer
 More suited to web-centric and native
cloud programming environments
 Typical applications; DIGITAS, NETBASE
media solutions, 10gen and mongoDB
business analytics solutions
IaaS and
PaaS
capabilities
Managed
services
requirements
Other
requirements
 Cloud
enabled
 Intel
(Win/Linux)
 Automated
platform
deploymen
t
 Unmanaged
 Managed
Guest VM
through IBM
 Managed
cloud
infrastructure
 Data
hosting on
client, IBM
premise or
on
SoftLayer
IaaS
capabilities
Managed
services
requirements
Other
requirements
 Cloud
native
 Intel
(Win/Linux
)
 Object
storage
 Unmanaged
 Client
managed
through APIs
 Hosted in
US,
Netherlands
, Singapore
IaaS
capabilities
Managed
services
requirements
Other
requirements
 Cloud
enabled
 pSeries
 xSeries
(Win/Linux)
 Tier 1
storage
 Managed
applications
 ITIL®
 Data
hosting
location
sensitive
SoftLayer premiseClient, IBM or SoftLayer premise IBM premise
IBM Cloud Managed Services
of business users, IT leaders
and cloud vendors
expect hybrid clouds to be
the core of their cloud
strategy,
overtaking public and private
clouds in the next five years.
76percent
Public
Hybrid
cloud use Private
In 5 years
43%
27%
Today
43%
... A typical Cloud will
combine the benefits of
private and public cloud
solutions

3. © 2009 IBM Corporation
Building a smarter planetIBM Private Modular Cloud Overview
Stand up a private cloud with integrated, automated infrastructure, databases, and
middleware in a few weeks
Standard Features:
• Private Cloud – on premise – hardware and software agnostic
• Flexible, modular, scalable infrastructure
• Automated PaaS cloud initialisation in as few as 20 days of onsite
services
− Customised, self-service portal providing automated provisioning
capability including middleware and database automation
capability in minutes vs. weeks
− Scalability from 100 to thousands of VMs
− Metering and chargeback
− Central hypervisor management
− Central management database and directory services
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4. © 2009 IBM Corporation
Building a smarter planet
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Virtualisation
Data
O/S
Databases & Middleware
Runtime
Applications
Storage
Server
Networking
IaaS
Infrastructure as a Service
PaaS
Platform as a Service
Manually
provisioned &
managed
Integrated and
automated
Manually
provisioned &
managed
Virtualization Machine
Applications
Storage
Server
Networking
Time to provision &
maintain
Weeks Minutes
Integrated and
automated
Data
O/S
Databases & Middleware
Runtime
PRIVATE
MODULAR
CLOUD
PMC Delivers PaaS Out-of-the-Box
Private Modular Cloud Overview
Self-service
Dashboard
Automated Provisioning
Library of
200+ Images

5. © 2009 IBM Corporation
Building a smarter planet
Cloud Management Layer
Compute  Storage  Network
IBM Private Modular Cloud (PMC)
Components
Ops & Consumer Self Service Portal
OpenStack Dashboard, VCAC, SCO
Automated Middleware Provisioning
200+ Industry Patterns (e.g. IBM, Oracle, Microsoft)
Hypervisor
ESX KVM XENHYPERV QEMU
PureFlex Softlayer UCS BaremetalX-Series Cisco Juniper SDN
Services
IBM Managed Services
Private Modular Cloud Architecture Overview
IBM Cloud & Pattern Services IBM Consulting Services
OpenStack VMware SCO
Client Premise IBM Premise Public Cloud Premise
5
AUTOMATED
AGNOSTIC
FLEXIBLE
VENDOR
ENDORSED
CUSTOMER
OR IBM
MANAGED

6. © 2009 IBM Corporation
Building a smarter planetPrivate Modular Cloud – VM Provisioning
A personalised “self-service dashboard”
Request provisioning and de-provisioning
Benefits
 A personalised “self-service dashboard” with automation scripts.
 Provision and de-provision a set of middleware and hardware within minutes.
 No more specialised system administration skills required—users can access the tools directly.
 De-provisioning allows reallocation of virtual resources back to other workloads.
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7. © 2009 IBM Corporation
Building a smarter planetPrivate Modular Cloud & Juniper
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• IBM & Juniper have partnered to integrate Juniper into the PMC offering
• The PMC ‘Configurator’ will assess the private cloud configuration and
solution the network layer using Juniper hardware
• The ‘Configurator’ will output a Juniper ‘bill of materials’ required to support the
private cloud configuration, and associated capacity requirements.
Cloudblock 100
QFX5100-48S-AFO
QFX5100, 48 SFP+/SFP ports, 6 QSFP+ ports, redundant fans, 2 AC power supplies,
front to back airflow 1
QFX-SFP-1GE-T SFP 1000Base-T Copper Transceiver Module for up to 100m transmission on Cat5 8
QFX-SFP-DAC-3M SFP+ 10 Gigabit Ethernet Direct Attach Copper (twinax copper cable) 3m 24
QFX-JSL-EDGE-ADV1 QFX3500, QFX3600, QFX5100-48S Advanced feature license for IS-IS, BGP, MPLS 1
SVC-SDCE-QFX5100S4Juniper Care Same Day Onsite Support for QFX5100-48S 0
EX4300-24T
EX4300, 24-port 10/100/1000BaseT (includes 1 PSU JPSU-350-AC-AFO; 40GE QSFP+ to
be ordered separately for virtual chassis connections; optics sold separately) 1
SVC-SDCE-EX4300T24 Juniper Care Same Day Onsite Support for EX4300-24T 0

8. © 2009 IBM Corporation
Building a smarter planet
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Private Modular Cloud & Infrastructure Services
Manage
 Infrastructure
monitoring
 Infrastructure
management
 Private cloud
management
Integrated Managed Infrastructure (IMI)
Network
Cloud
Infrastructure
Storage
Server
Hypervisor
ServiceManagement
Monitoring
Management
Reporting
Managed Infrastructure for Private Cloud (MIPC)
Cloud Performance &
Capacity Management
Service Delivery Catalog &
Automation Management
Provisioning
Management
Image Lifecycle
Management
Metering &
Chargeback
Cloud
Software
Stack Monitoring
Management*
IBM is able to also provide a full suite End-to-end infrastructure services including monitoring, management and on-going support:
Services include managing both the Cloud layer (e.g. PMC or Softlayer), and the infrastructure layers (e.g. servers, network, storage,
middleware, databases, email platform).

9. © 2009 IBM Corporation
Building a smarter planetPrivate Modular Cloud – Benefits
Speed and Agility
• Drastically improve time to market – products & services – up to 35x faster for new applications
• Faster provisioning – from weeks down to minutes
• Support prototyping, dev/test, QA, QC, BI, analytics, production rollout
• Enable business innovation
Simplify Management
• 60% - 80% reduction in IT staff for deployments
• Few self-service clicks via portal to manage your IT
• Replace manual efforts with automation, and you can focus on innovation
Secure and highly available by design
• Architected for redundancy and resiliency
• Architected to meet client’s security requirements based on IBM best practices
Cost Optimized
• Pooled resources, increase utilization 50% efficiency
• Utilize your existing infrastructure to scale out with PMC
• Allocate more IT budget to business growth
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10. © 2009 IBM Corporation
Building a smarter planet
Thank you…
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