The document discusses soft skills important for customer service interactions. It defines soft skills as the way one speaks to customers, including tone of voice, language used, and clarity. Soft skills aspects covered include willingness, intonation, active listening, pace, politeness, interest building, acknowledgment, personalization, empathy, ownership, greeting with a smile, speaking with energy, being clear, introducing oneself, acknowledging customers positively, not interrupting, apologizing when needed, assuring best assistance, and keeping customers engaged. The goal is to understand and learn about soft skills parameters.