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PAGE SOC 101 Introduction to Sociology Names______________________ Mesa Community College DUE DATE: Wednesday, June 29 Points: 30 Analyzing Magazine Content For this assignment you will analyze the content of three magazines. Choose three different magazine for your analysis. Look at the advertisements in the magazine and complete the chart to determine what kinds of advertisements are most common and what kinds of people tend to be shown in the advertisements. The easiest way to complete this chart is as follows: 1. Flip through the magazine and make a list of ad types on a separate piece of paper (e.g., ad types would be things like cosmetics, food, alcoholic beverages, etc.). 2. Fill in the ad types on the table. 3. Flip through the magazine page by page, using the chart like a tally sheet by making marks to characterize each advertisement as you flip through. 4. When you are done flipping through the magazine, total the number of marks and write the number of each type of ad in the block. Then circle the number. 5. Now flip through the magazine again. This time, look for how many “young” versus “old” people are shown in the advertisements (by sex) as well as “thin” women and “buff” men. Tally these as you did the types of advertisements. Continue to complete the chart After compiling your data in the chart, answer the following questions. Submit your data charts with assignment 1. Which type of people were likely to be shown? What types of ads were most common? 2. Was there much variation in the body types of the men and women in the ads? Explain. 3. Was there anything that surprised you as you flipped through the magazine? What and why? 4. What do these advertisements tell us about being a woman in our culture? 5. What do these advertisements tell us about being a man in our culture? 6. What do you think it means to be ‘media savvy?’ Types of Products Being AdvertisedMagazine Titles and Dates What types of people are in the adsMagazine Titles “Young” women (appear under 30) “Older” women (appear over 50) “Young” men (appear under 30) “Older” men (appear over 50) “Thin” women “Heavy” women “Buff” men “Flabby” men White models Black models Hispanic models Asian models Ambiguous race models PAGE 1 .

When you are done flipping through the magazine, total the
number of marks and write the number of each type of ad in the
block. Then circle the number.
5.
Now flip through the magazine again. This time, look for how
many “young” versus “old” people are shown in the
advertisements (by sex) as well as “thin” women and “buff”
men. Tally these as you did the types of advertisements.
Continue to complete the chart
After compiling your data in the chart, answer the following
questions. Submit your data charts with assignment
1. Which type of people were likely to be shown? What types of
ads were most common?
2. Was there much variation in the body types of the men and
women in the ads? Explain.
3. Was there anything that surprised you as you flipped through
the magazine? What and why?
4. What do these advertisements tell us about being a woman in
our culture?
5. What do these advertisements tell us about being a man in
our culture?
6. What do you think it means to be ‘media savvy?’
Types of Products Being AdvertisedMagazine Titles and Dates

What types of people are in the adsMagazine Titles
“Young” women
(appear under 30)
“Older” women
(appear over 50)

“Young” men
(appear under 30)
“Older” men
(appear over 50)
“Thin” women
“Heavy” women
“Buff” men
“Flabby” men

White models
Black models
Hispanic models
Asian models
Ambiguous race models

paper should be between 750 – 1500 words. APA formatting is required find two advertisements from any source (newspaper, magazine, tv, etc). One will be an example of the ways that the advertisement perpetuates ideas about race and/or ethnicity in a negative, prejudicial, or stereotypical way. The other should be an advertisement that challenges those prejudicial and stereotypical ways. Compare and contrast the advertisements. What ages, genders, races, etc are present in each advertisement (think back to the discussion of social statuses from chapter 5). What message do those statuses send? What key message is being sent by each advertisement? Summarize a thesis statement of 1-2 sentences that wraps up succinctly one message that can be gleaned from each of the advertisements about race and ethnicity. This will be presented as part of your main body, and the discussion should include discussion of many of these topics: socialization, race and ethnicity, prejudice, discrimination, us/them, and norms and/or values. You will need to bring in the social construction of reality, as well. Then, find two more advertisements. One should include white models, and one should include individuals of color as the models. Challenge yourself to pick them at random without trying to find the “perfect” example, as we want to see what the average ad does. Explain how this example from the media adds to the social construction of our perceptions of race and ethnicity. Be sure to provide ample evidence of how this process occurs, and the role that the social institution of the media plays in the construction of race and ethnicity. Your discussion should include a clear explanation of what the social construction of our perceptions of race and ethnicity is, and how cultural transmission occurs through the media. This will be presented as part of your main body. For your concluding paragraph, you will bring together a solid conclusion about race and ethnicity, giving a nice sociological analysis. .

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· Coronel & Morris Chapter 7, Problems 1, 2 and 3 · Coronel & Morris Chapter 8, Problems 1 and 2 A People’s History of Modern Europe “A fascinating journey across centuries towards the world as we experience it today. ... It is the voice of the ordinary people, and women in particular, their ideas and actions, protests and sufferings that have gone into the making of this alternative narrative.” ——Sobhanlal Datta Gupta, former Surendra Nath Banerjee Professor of Political Science, University of Calcutta “A history of Europe that doesn’t remove the Europeans. Here there are not only kings, presidents and institutions but the pulse of the people and social organizations that shaped Europe. A must-read.” ——Raquel Varela, Universidade Nova de Lisboa “Lively and engaging. William A Pelz takes the reader through a thousand years of European history from below. This is the not the story of lords, kings and rulers. It is the story of the ordinary people of Europe and their struggles against those lords, kings and rulers, from the Middle Ages to the present day. A fine introduction.” ——Francis King, editor, Socialist History “This book is an exception to the rule that the winner takes all. It highlights the importance of the commoners which often is only shown in the dark corners of mainstream history books. From Hussites, Levellers and sans-culottes to the women who defended the Paris Commune and the workers who occupied the shipyards during the Carnation revolution in Portugal. The author gives them their deserved place in history just like Howard Zinn did for the American people.” ——Sjaak van der Velden, International Institute of Social History, Amsterdam “The author puts his focus on the lives and historical impact of those excluded from power and wealth: peasants and serfs of the Middle Ages, workers during the Industrial Revolution, women in a patriarchic order that transcended different eras. This focus not only makes history relevant for contemporary debates on social justice, it also urges the reader to develop a critical approach.” ——Ralf Hoffrogge, Ruhr-Universität Bochum “An exciting story of generations of people struggling for better living conditions, and for social and political rights. ... This story has to be considered now, when the very notions of enlightenment, progress and social change are being questioned.” ——Boris Kagarlitsky, director of Institute for globalization studies and social movements, Moscow, and author of From Empires to Imperialism “A splendid antidote to the many European histories dominated by kings, businessmen and generals. It should be on the shelves of both academics and activists ... A lively and informative intellectual tour-de-force.” ——Marcel van der Linden, International Institute of Social History, Amsterdam A People’s History of Modern Europe William A. Pelz First published 2016 by Pluto Press 345 Archway Road, London N6 5AA www.pluto.

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· Case Study 2 Improving E-Mail Marketing ResponseDue Week 8 an.docx

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· Case Study 2: Improving E-Mail Marketing Response Due Week 8 and worth 160 points Read the following case study. A company wishes to improve its e-mail marketing process, as measured by an increase in the response rate to e-mail advertisements. The company has decided to study the process by evaluating all combinations of two (2) options of the three (3) key factors: E-Mail Heading (Detailed, Generic); Email Open (No, Yes); and E-Mail Body (Text, HTML). Each of the combinations in the design was repeated on two (2) different occasions. The factors studied and the measured response rates are summarized in the following table. Write a two to three (2-3) page paper in which you: 1. Use the data shown in the table to conduct a design of experiment (DOE) in order to test cause-and-effect relationships in business processes for the company. 2. Determine the graphical display tool (e.g., Interaction Effects Chart, Scatter Chart, etc.) that you would use to present the results of the DOE that you conducted in Question 1. Provide a rationale for your response. 3. Recommend the main actions that the company could take in order to increase the response rate of its e-mail advertising. Provide a rationale for your response. 4. Propose one (1) overall strategy for developing a process model for this company that will increase the response rate of its e-mail advertising and obtain effective business process. Provide a rationale for your response. Your assignment must follow these formatting requirements: . Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. . Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: . Build regression models for improving business processes. . Design experiments to test cause-and-effect relationships in business processes. . Use technology and information resources to research issues in business process improvement. . Write clearly and concisely about business process improvement using proper writing mechanics. Read each discussion 1-4 and then write a 200 word response for each. With your response, you can either expand on the initial post with similar, formally cited, specific examples or additional information regarding the original example(s) (be sure the additional information isn’t simply a re-statement of what has already been posted) or you can respond with a well-supported (based on formally cited information) counter point. APA FORMAT Response should have 1 source for each discussion 1. A message in sports is brought to sports economists in Jeremiah 29:11. This verse states, “For I.

· Briefly describe the technologies that are leading businesses in.docx

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· Briefly describe the technologies that are leading businesses into the third wave of electronic commerce. · In about 100 words, describe the function of the Internet Corporation for Assigned Names and Numbers. Include a discussion of the differences between gTLDs and sTLDs in your answer. · In one or two paragraphs, describe how the Internet changed from a government research project into a technology for business users. · In about 100 words, explain the difference between an extranet and an intranet. In your answer, describe when you might use a VPN in either. · Define “channel conflict” and describe in one or two paragraphs how a company might deal with this issue. · In two paragraphs, explain why a customer-centric Web site design is so important, yet is so difficult to accomplish. · In about two paragraphs, distinguish between outsourcing and offshoring as they relate to business processes. · In about 200 words, explain how the achieved trust level of a company’s communications using blogs and social media compare with similar communication efforts conducted using mass media and personal contact. · Write a paragraph in which you distinguish between a virtual community and a social networking Web site · Write two or three paragraphs in which you describe the role that culture plays in the development of a country’s laws and ethical standards. QUESTION 1 Lakota peoples of the Great Plains are notably: nomadic and followed the buffalo herds Sedentary farmers, raising corn, northern beans, and potatoes peaceful people who tried to live in harmony with neighboring tribes and the environment religious and employed a variety of psychoactive plants during religious ceremonies QUESTION 2 Tribal peoples of the Great Plains experienced greater ease at hunting and warfare after the introduction of: Hotchkiss guns smokeless gunpowder horses Intertribal powwows all of the above QUESTION 3 The Apaches and Navajos (Dine’) of the southwestern region of North America speak a language similar to their relatives of northern California and western Canada called: Yuman Uto-Aztecan Tanoan Athabaskan Algonkian QUESTION 4 The Navajo lived in six or eight-sided domed earth dwellings called: wickiups kivas hogans roadhouses sweat lodge QUESTION 5 Pueblo Indians, such as the Zuni and Hopi tribes, are descendants of the ancient people known as the: Anasazi Ashkenazi Athabaskan Aztecanotewa Atlantean 2 points QUESTION 6 1. Kachinas, or spirits of nature, were believed to: Assist in the growth of crops and send rain Help defend the Navajo against all foreign invaders Provide medical assistance to the Hopi when doctors were not available Combat evil spirits such as Skin-walkers or Diablitos All of the above 2 points QUESTION 7 1. The preferred dwellings among the Lakota Sioux were: wickiups adobe pueblos pit houses teepees buffalo huts 2 points QUESTION 8 1. Native Americansbenef.

· Assignment List· My Personality Theory Paper (Week Four)My.docx

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· Assignment List · My Personality Theory Paper (Week Four) My Personality Theory Paper (Week Four) DUE: May 31, 2020 11:55 PM Grade Details Grade N/A Gradebook Comments None Assignment Details Open Date May 4, 2020 12:05 AM Graded? Yes Points Possible 100.0 Resubmissions Allowed? No Attachments checked for originality? Yes Top of Form Assignment Instructions My Personality Theory Paper Instructions: For this assignment, you will write a paper no less than 7 pages in length, not including required cover and Reference pages, describing a single personality theory from the course readings that best explains your own personality and life choices. You are free to select from among the several theories covered in the course to date but only one theory may be used. Your task is to demonstrate your knowledge of the theory you choose via descriptions of its key concepts and use of them to explain how you developed your own personality. It is recommended that you revisit the material covered to date to refresh your knowledge of theory details. This is a "midterm" assignment and you should show in your work that you have studied and comprehended the first four weeks of course material. Your submission should be double-spaced with 1 inch margins on all sides of each page and should be free of spelling and grammar errors. It must include source crediting of any materials used in APA format, including source citations in the body of your paper and in a Reference list attached to the end. Easy to follow guides to APA formatting can be found on the tutorial section of the APUS Online Library. Your paper will include three parts: I. A brief description of the premise and key components of the theory you selected. You should be thorough and concise in this section and not spend the bulk of the paper detailing the theory, but rather just give enough of a summary of the key points so that an intelligent but uniformed reader would be able to understand its basics. If you pick a more complicated theory, you should expect explaining its premise and key components to take longer than explaining the same for one of the simpler theories but, in either case, focus on the basics and keep in mind that a paper that is almost all theory description and little use of the theory described to explain your own personality will receive a significant point deduction as will the reverse case of the paper being largely personal experience sharing with little linkage to clearly described key theory components. II. A description of how your chosen theory explains your personality and life choices with supporting examples. III. A description of the limitations of the theory in explaining your personality or anyone else’s. NOTE: Although only your instructor will be reading your paper, you should still think about how much personal information you want to disclose. The purpose of this paper is not to get you to share private information, but rather to bring one .

· Assignment List· Week 7 - Philosophical EssayWeek 7 - Philos.docx

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· Assignment List · Week 7 - Philosophical Essay Week 7 - Philosophical Essay DUE: Mar 22, 2020 11:55 PM Grade Details Grade N/A Gradebook Comments None Assignment Details Open Date Feb 3, 2020 12:05 AM Graded? Yes Points Possible 100.0 Resubmissions Allowed? No Attachments checked for originality? Yes Top of Form Assignment Instructions Objective: Students will write a Philosophical Essay for week 7 based on the course concepts. Course Objectives: 2, 3, & 4 Task: This 4 - 5 full page (not to exceed 6 pages) Philosophical Essay you will be writing due Week 7 is designed to be a thoughtful, reflective work. The 4 - 5 full pages does not include a cover page or a works cited page. It will be your premier writing assignment focused on the integration and assessment relating to the course concepts. Your paper should be written based on the outline you submitted during week 4 combined with your additional thoughts and instructor feedback. You will use at least three scholarly/reliable resources with matching in-text citations and a Works Cited page. All essays are double spaced, 12 New Times Roman font, paper title, along with all paragraphs indented five spaces. Details: You will pick one of the following topics only to do your paper on: · According to Socrates, must one heed popular opinion about moral matters? Does Socrates accept the fairness of the laws under which he was tried and convicted? Would Socrates have been wrong to escape? · Consider the following philosophical puzzle: “If a tree falls in the forest and there's no one around to hear it, does it make a sound?” (1) How is this philosophical puzzle an epistemological problem? And (2) how would John Locke answer it? · Evaluate the movie, The Matrix, in terms of the philosophical issues raised with (1) skepticism and (2) the mind-body problem. Explain how the movie raises questions similar to those found in Plato’s and Descartes’ philosophy. Do not give a plot summary of the movie – focus on the philosophical issues raised in the movie as they relate to Plato and Descartes. · Socrates asks Euthyphro, “Are morally good acts willed by God because they are morally good, or are they morally good because they are willed by God?” (1) How does this question relate to the Divine Command Theory of morality? (2) What are the philosophical implications associated with each option here? · Explain (1) the process by which Descartes uses skepticism to refute skepticism, and (2) what first principle does this lead him to? (3) Explain why this project was important for Descartes to accomplish. Your paper will be written at a college level with an introduction, body paragraphs, a conclusion, along with in-text citations/Works Cited page in MLA formatting. Students will follow MLA format as the sole citation and formatting style used in written assignments submitted as part of coursework to the Humanities Department. Remember - any resource that is listed on the Works Cited page must .

· Assignment 3 Creating a Compelling VisionLeaders today must be .docx

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· Assignment 3: Creating a Compelling Vision Leaders today must be able to create a compelling vision for the organization. They also must be able to create an aligned strategy and then execute it. Visions have two parts, the envisioned future and the core values that support that vision of the future. The ability to create a compelling vision is the primary distinction between leadership and management. Leaders need to create a vision that will frame the decisions and behavior of the organization and keep it focused on the future while also delivering on the short-term goals. To learn more about organizational vision statements, do an Internet search and review various vision statements. In this assignment, you will consider yourself as a leader of an organization and write a vision statement and supporting values statement. Select an organization of choice. This could be an organization that you are familiar with, or a fictitious organization. Then, respond to the following: · Provide the name and description of the organization. In the description, be sure to include the purpose of the organization, the products or services it provides, and the description of its customer base. · Describe the core values of the organization. Why are these specific values important to the organization? · Describe the benefits and purpose for an organizational vision statement. · Develop a vision statement for this organization. When developing a vision statement, be mindful of the module readings and lecture materials. · In the vision statement, be sure to communicate the future goals and aspirations of the organization. · Once you have developed the vision statement, describe how you would communicate the statement to the organizational stakeholders, that is, the owners, employees, vendors, and customers. · How would you incorporate the communication of the vision into the new employee on-boarding and ongoing training? Write your response in approximately 3–5 pages in Microsoft Word. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M1_A3.doc. For example, if your name is John Smith, your document will be named SmithJ_M1_A3.doc. By the due date assigned, deliver your assignment to the Submissions Area. Assignment 3 Grading Criteria Maximum Points Chose and described the organization. The description included the purpose of the organization, the products or services the organization provides, and the description of its customer base. 16 Developed a vision statement for the organization. Ensured to accurately communicate the goals and aspirations of the organization in the vision statement. 24 Ensured that the incorporation and communication strategy for the vision statement is clear, detailed, well thought out and realistic. 28 Evaluated and explained which values are most important to the organization. 24 Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate r.

· Assignment 4· Week 4 – Assignment Explain Theoretical Perspec.docx

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· Assignment 4 · Week 4 – Assignment: Explain Theoretical Perspectives for Real-life Scenarios Assignment Updated Top of Form Bottom of Form For each of the following three scenarios, use a chart format to assess how each traditional theoretical perspective would best explain the situation that a social worker would need to address. You may create your charts in Word or another software program of your choice. An example chart follows the three scenarios. Scenario 1 You are a hospital social worker who is working with a family whose older adult relative is in end-stage renal failure. There are no advanced directives and the family is conflicted over what the next steps should be. Scenario 2 You are a caseworker in a drug court. Your client has had three consecutive dirty urine analyses. She is unemployed and has violated her probation order. Scenario 3 You are a school social worker. A teacher sends her 9-year-old student to you because he reports that he has not eaten in 2 days and there are no adults at home to take care of him. Chart Example: Your client, an 11-year-old girl, was removed from home because of parental substance abuse. She is acting out in her foster home, disobeying her foster parents and not following their rules. Theory Explanation for Scenario – please respond to the questions below in your explanation Systems Theory What systems need to be developed or put in place to support the child? Would Child Protective Services need to become involved? What other systems would support her and a successful outcome for being in foster care? Generalist Theory What is the best intervention or therapy to use based on this child’s situation? Given her circumstances, how could you best improve her functioning? Behavioral Theory What behaviors are being reinforced? What behaviors are being ignored or punished? What would you suggest to maintain this placement? Would this involve working with the foster parents? Cognitive Theory How would you help your client to examine her thinking, emotions, and behavior? What would this entail from a cognitive developmental framework? Support your assignment with a minimum of three resources. Length: 3 charts, not including title and reference pages Your assignment should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards where appropriate. Be sure to adhere to Northcentral University's Academic Integrity Policy. Assignement 3 State the function of each of the following musculoskeletal system structures: Describe the structures of the musculoskeletal system. Skeletal muscle Tendons Ligaments Bone Cartilage Describe each of the following types of joints: Ball-and-socket Hinge Pivot Gliding Saddle Condyloid Newspaper Rubric CATEGORY 4 3 2 1 Headline & Byline & images 16 points Article has a .

· Assignment 2 Leader ProfileMany argue that the single largest v.docx

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· Assignment 2: Leader Profile Many argue that the single largest variable in organizational success is leadership. Effective leadership can transform an organization and create a positive environment for all stakeholders. In this assignment, you will have the chance to evaluate a leader and identify what makes him/her effective. Consider all the leaders who have affected your life in some way. Think of people with whom you work—community leaders, a family member, or anyone who has had a direct impact on you. · Choose one leader you consider to be effective. This can be a leader you are personally aware of, or someone you don’t know, but have observed to be an effective leader. Write a paper addressing the following: · Explain how this leader has influenced you and why you think he or she is effective. · Analyze what characteristics or qualities this person possesses that affected you most. · Rate this leader by using a leadership scorecard. This can be a developed scorecard, or one you develop yourself. If you use a developed scorecard, please be sure to cite the sources of the scorecard. Once you have identified your scorecard, rate your leader. You decide what scores to include (for example, scale of 1–5, 5 being the highest) but be sure to assess the leader holistically across the critical leadership competencies you feel are most important (for example, visioning, empowering, strategy development and communication). · Critique this individual’s skills against what you have learned about leadership so far in this course. Consider the following: · How well does he/she meet the practices covered in your required readings? · How well has he/she adapted to the challenges facing leaders today? · If you could recommend changes to his/her leadership approach, philosophy, and style, what would you suggest? Why? · Using the assigned readings, the Argosy University online library resources, and the Internet including general organizational sources like the Wall Street Journal, BusinessWeek, or Harvard Business Review, build a leadership profile of the leader you selected. Include information from personal experiences as well as general postings on the selected leader from Internet sources such as blogs. Be sure to include 2–3 additional resources not already included in the required readings in support of your leadership profile. Write a 3–5-page paper in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M2_A2.doc. By the due date assigned, deliver your assignment to the Submissions Area. Assignment 2 Grading Criteria Maximum Points Explained how this leader has been influential and why you think the leader is effective showing analysis of the leader’s characteristics or qualities. 16 Analyzed the characteristics or qualities the leader possesses that have affected you most.. 16 Rated your leader using a leadership scorecard and supported your rationale for your rating. 32 Criti.

· Assignment 1 Diversity Issues in Treating AddictionThe comple.docx

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· Assignment 1: Diversity Issues in Treating Addiction The complexities of working with diverse populations in treating disorders, such as addictions, require special considerations. Some approaches work better with some populations than with others. For example, Alcoholics Anonymous (AA) programs are spiritually based and focus on a higher power. Some populations have difficulty with these concepts and are averse to participating in such groups. Select a population—for example, African Americans; Native Americans; or lesbians, gays, or bisexual individuals. Research your topic by using articles from the supplemental readings for this course or from other resources such as the Web, texts, experience, or other journal articles related to diversity issues and addictions. Write a three- to five-page paper discussing the following: · Some specific considerations for working with your chosen population in the area of addiction treatment · Whether your research indicates that 12-step groups work with this population · Any special problems associated with this population that make acknowledging the addiction and seeking treatment more difficult · Any language or other barriers that this population faces when seeking treatment Prepare your paper in Microsoft Word document format. Name your file M4_A1_LastName_Research.doc, and submit it to the Submissions Area by the due date assigned Follow APA guidelines for writing and citing text. Assignment 1 Grading Criteria Maximum Points Discussed some specific considerations for working with your chosen population in the area of addiction. 8 Discussed whether your research indicates that 12-step groups work with your chosen population. 8 Discussed any special problems associated with this population that make acknowledging the addiction and seeking treatment more difficult . 8 Discussed any language or other barriers that this population faces when seeking treatment. 8 Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation. 4 Total: 36 · M4 Assignment 2 Discussion Discussion Topic Top of Form Due February 9 at 11:59 PM Bottom of Form Assignment 2: Discussion Questions Your facilitator will guide you in the selection of two of the three discussion questions. Submit your responses to these questions to the appropriate Discussion Area by the due date assigned. Through the end of the module, comment on the responses of others. All written assignments and responses should follow APA rules for attributing sources. You will be attempting two discussion questions in this module; each worth 28 points. The total number of points that can be earned for this assignment is 56. Minority Groups Many minority groups experience stress secondary to their social surroundings. For example, a family living in poverty may face frequent violence. Limited income makes meeting the day-to-day need.

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