REPORT ON WOMAN MAGAZINE IN INDONESIA
Research time: 7th–22nd August 2013
Based on Nusaresearch’s panellist
Research information
Research method: Quantitative Research –Online
Timing: 7th–22ndAugust2013
Sample size: 534
Research area: Nationwide
Target: Female aged 17 years old and over who read magazine
Research objectives: Explore woman magazine market in Indonesia
Sampling method: Internet sampling
Apresentar os conceitos globais principais da área de conhecimento do Comissionamento e a metodologia adotada pela engenharia para aplicá-los em seus empreendimentos.
Que os participantes possam dispor de filosofia que traga uma forma eficaz para assegurar a transferência ordenada e segura das instalações a seus operadores, dentro das especificações estabelecidas.
O medo de tomar a decisão errada é um dos motivos mais comuns para o cliente levantar uma objeção. Quais as principais objeções que o clinte poderá levantar?
REPORT ON PRINTER USER IN INDONESIA
Research time: 8th–16thJuly2013
Based on Nusaresearch’s panellist
A. Research information
Research method: Quantitative Research –Online
Timing: 8th–16thJuly 2013
Sample size: 890
Research area: Nationwide
Target: Male & Female aged 17 years old and over
Own a printer
Research objectives: Explore printers and printer ink market in Indonesia
Sampling method: Internet sampling
With magazines losing more ad spend than they should be, MPA wish to re-launch magazines as ‘Passion’ content, professionally curated. This new strategy positions magazines as a medium that ignites, directs and activates response due to
its trust advantage.
Apresentar os conceitos globais principais da área de conhecimento do Comissionamento e a metodologia adotada pela engenharia para aplicá-los em seus empreendimentos.
Que os participantes possam dispor de filosofia que traga uma forma eficaz para assegurar a transferência ordenada e segura das instalações a seus operadores, dentro das especificações estabelecidas.
O medo de tomar a decisão errada é um dos motivos mais comuns para o cliente levantar uma objeção. Quais as principais objeções que o clinte poderá levantar?
REPORT ON PRINTER USER IN INDONESIA
Research time: 8th–16thJuly2013
Based on Nusaresearch’s panellist
A. Research information
Research method: Quantitative Research –Online
Timing: 8th–16thJuly 2013
Sample size: 890
Research area: Nationwide
Target: Male & Female aged 17 years old and over
Own a printer
Research objectives: Explore printers and printer ink market in Indonesia
Sampling method: Internet sampling
With magazines losing more ad spend than they should be, MPA wish to re-launch magazines as ‘Passion’ content, professionally curated. This new strategy positions magazines as a medium that ignites, directs and activates response due to
its trust advantage.
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
While many applications today receive huge success in this fiercely competitive market, many are down falling. Developers today become more active in coming up with new types of applications with different layouts and designs to keep up with consumer’s demands, behavior as well as the changing trends.
Furthermore, new business models have been introduced to customers through reward application where consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.
W&S would like to study the rise and fall of smartphone applications and track changes during the past three months as well as study the awareness of reward applications in three Southeast Asian countries including Indonesia, Thailand and Vietnam.
Note) From page 9-11
T2B: Top Two Boxes
B3B: Bottom Three Boxes
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
Tour & Travel Agent Competition in Indonesia 2014
Omnibus Popular Brand Index 2014
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Frequent Visitor
5.Future Intention
6.Switching
7.General Information
Online Hotel & Ticket Booking Sites in Indonesia 2014
Omnibus Popular Brand Index 2014
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Frequent User
5.Future Intention
6.Switching
7.General Information
RTD Tea Bottle Indonesia Popular Brand in Indonesia 2014
Omnibus Popular Brand Index
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Market Share
5.Future Intention
6.Switching
7.General Information
Price Comparison Sites in Indonesia 2014
Omnibus Popular Brand Index
A. Detail findings
1. Popular Brand Index
2. Brand awareness
3. Expansive
4. Frequent User
5. Future Intention
6. Switching
7. General Information
REPORT ON VIETNAMESE TRAVEL TREND 2013
Research time:18.04 – 25.04.2013
Based on Vinaresearch’s panellist
B. Research information
Research method : Quantitative research - Online
Timing : 18th - 25th April 2013
Sample size : 1,171
Research area : Hanoi & Ho Chi Minh city
Target : Respondents took leisure vacations in the last 12 months or intend to travel in next 12 months
Research objectives : Explore Vietnamese Travel trend 2013
Sampling method : Natural sampling
Overview of Floor cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27th Jan 2015 – 4th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 983 samples
Survey Content:
Floor Cleaner brand awareness
Expansive of Floor Cleaner Brand
Floor Cleaner brand ever used
Floor Cleaner brand used in the past 3 months
Floor Cleaner brand most often used in the past 3 months
Floor Cleaner brand use in the future
Floor Cleaner brand recommendation
HOUSING MARKET IN HANOI & HOCHIMINH CITY
Research method : Quantitative – Online research
Timing : 1st – 15th October 2013
Sample size : 200
Research area : Hanoi & Ho Chi Minh City
Sampling method : Internet sampling
Target respondents :
Monthly household income: 7,500,000 – 30,000,000 VND
Age: 25 – 40 years old
Having intention to buy a house in the next 2 years
CONSUMERS’ VIEWPOINT ON USING LAUNDRY DETERGENT
Research time: 17th – 27th July 2013
Based on Vinaresearch’s panelist
A. Research information
Research method : Quantitative Research
Timing : 17th – 27th July 2013
Sample size : 1,048
Research area : Nationwide
Target : Females who had bought laundry detergent in the 3 - month period before the survey
Research objectives : 1. Study on the habit of using laundry detergent of Vietnamese 2. Analyze customer attitudes towards attributes of laundry detergent brands
3. Calculate brand loyalty of Vietnamese consumers
Sampling method : Internet sampling
REPORT ON COOKING OIL MARKET
Research time: 6th May – 8th June 2013
Research information
Research method : Quantitative – Online research
Timing : 3rd – 15th May 2013
Sample size : 1,038
Research area : Nationwide
Target : Female aged 20 years old and over
Main decision maker and main buyer of cooking oil product
Research objectives : Tracking changes in cooking oil market after 1 year
Sampling method : Internet sampling
Overview of Toilet Cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27thFeb 2015–1stMar2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Male & Female
Sample Size: 850 samples
Survey Content:
Toilet cleaner brand awareness
Expansive of Toilet cleaner Brand
Toilet cleaner brand ever used
Toilet cleaner brand used in the past 3 months
Toilet cleaner brand most often used in the past 3 months
Toilet cleaner brand use in the future
Toilet cleaner brand recommendation
Overview of Motorbike in Vietnam Market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 21st April 2015 – 23rd April 2015
Research Area: Nationwide
Respondent Criteria: Male & Female
Sample Size: 1660 samples
Survey Content:
Motorbike brand awareness
Expansive of Motorbike Brand
Motorbike brands ever used
Motorbike brands used in the past 3 months
Motorbike brand most often used in the past 3 months
Motorbike brand use in the future
Motorbike brand recommendation
Overview of Fabric Conditioner products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
26th Feb 2015 – 01st Mar 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 500 samples
Survey Content:
Fabric Conditioner brand awareness
Expansive of Fabric Conditioner Brand
Fabric brand ever used
Fabric brand used in the past 3 months
Fabric Conditioner brand most often used in the past 3 months
Fabric Conditioner brand use in the future
Fabric Conditioner brand recommendation
Overview of Dishwashing liquid products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
9th Feb 2015 – 10th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 620 samples
Survey Content:
Dishwashing liquid brand awareness
Expansive of Dishwashing liquid Brand
Dishwashing liquid brand ever used
Dishwashing liquid brand used in the past 3 months
Dishwashing liquid brand most often used in the past 3 months
Dishwashing liquid brand use in the future
Dishwashing liquid brand recommendation
Facial Cleanser Vietnam Popular Brand 2015
Popular Brand Index
Research Design
Research Method: Internet Sampling
Fieldwork Period: 05th March 2015 – 10th March 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 770 samples
Survey Content:
Brand Awareness of Facial Cleanser
Brand Advertising Expansive of Facial Cleanser
Facial Cleanser Brands ever used
Facial Cleanser Brands used in the past 3 months
Facial Cleanser Brand used most often within the past 3 months
Facial Cleanser Brand choose to use in the future
Facial Cleanser Brand would recommend
Report on sexual activity and contraceptive methods for female
June 2014
Table of content
A.Research background
B.Research design
C.Respondent profile
D.Key findings
E.Detail findings
1. Frequently met women's health diseases
2. Sex knowledge
3. Sexual activity
4. Contraceptive methods
5. Daily contraceptive pills
6. Emergency contraceptive pills
Shampoo Market
Tracking survey on 2014
A. Research background
Following up with the data presented in Q4/2012, W&S conducted internal research for shampoo market in Q1/2014 to track the data.
The survey is conducted focus on following points:
■ Usage and Attitude
Frequency of washing hair, important factors for product choice, purchase places, frequency of purchasing shampoo, type of packaging and volume.
■ Brand awareness
Top-of-mind, total spontaneous and total awareness
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
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Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
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How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Digital Money Maker Club – von Gunnar Kessler digital.
Report on Woman Magazine in Indonesia 2013
1. Report date: September 27th, 2013
Creator: Nusaresearch team
REPORT ON WOMAN MAGAZINE
IN INDONESIA
Research time: 7th – 22nd August 2013
Based on Nusaresearch’s panellist
2. A. Research information
Research method : Quantitative Research – Online
Timing : 7th – 22nd August 2013
Sample size : 534
Research area : Nationwide
Target : Female aged 17 years old and over who read
magazine
Research objectives : Explore woman magazine market in Indonesia
Sampling method : Internet sampling
3. A. Research information
18,5
44,8
36,7
Lower
Middle
Upper
Monthly household Expenditure
12,9
78,1
3,7
2,2
3
0 20 40 60 80 100
Sumatra Island
Java Island
Bali, NTB and NTT
Kalimantan Island
Sulawesi and East
Province AreaUnit: % Unit: %
Unit: %
12,9
46,8
40,3
Age
Under 20 years old 20 - 29 years old
30 years old and above
4. B. Executive summary
A – General woman magazines’ shopping data
[1] [Good article] is the most important factor affecting on respondents’ decision
• Most respondents concern about [Good article] (83.5%) when buying and reading magazine, followed by
[Affordable price] and [Wide topic] which respectively account for 64.4% and 62.7%.
• Among age groups, [Good article] is the main factors which all respondents among age groups choose to
be the best reason to buy and read magazine.
• As the figure shows, all respondents among SES groups mostly concern about [Good article] at 79.8%,
82.0% and 87.2% respectively.
[2] Most respondents buy woman magazine at [Book store]
• Upon 10 people were asked, there are 6 women buy magazine at [Book store] and the next place is
[Magazine store] with 49.1%. [Shopping mall] is at the third place with 35.6%.
• More than half of respondents in all age groups mostly choose [Book store] as the first place to buy
magazine. At the second position is [Magazine store].
• [Book store], [Magazine store] and [Shopping mall] are the top three places for buying magazine, while
[Buying online] gain the lowest percentage among SES groups.
5. B. Executive summary
[3] [$2 - $3] is the common price for buying magazine
• More than 4 over 10 respondents buy magazines at price of [$2 - $3], followed by [Less than $2] with
22.8%. The lowest percentage belongs to [$7 - $8] at 0.2%.
• [$2 - $3] is mostly chosen by respondents in all two groups: 20 – 29, 30 years old and above. Meanwhile,
the youngest group (under 20 years old) buy magazines for [Less than $2], accounting for 39.1%.
• As being shown in the chart, lower SES buys magazine with price of [Less than $2]. In particular, middle
and upper buys magazine with price of [$2 - $3] at 43.9% and 42.9% respectively.
[4] 44.8% of respondents read magazine in [Not specific time]
• The majority of 534 surveyed people usually read magazine in [Not specific time] which is equivalent to
44.6%, followed by [Evening] as the second position for the best time to read magazine.
• [Not specific time] is mostly choosen time to read magazine. The next preferable option time is [Evening]
chosen by most groups except respondents aged 30 years old and over which choose [Night] as the
second option with 23.3%.
• Regardless of monthly household expenditure, most respondents read magazine in [Not specific time],
followed by [Evening] and [Night].
6. B. Executive summary
[5] 30.0% of respondents reading magazine once per 2 – 3 days
• Most respondents read magazine [Once per 2 – 3 days] with 30.0%, followed by [Everyday] at 18.5%.
• As being shown in the chart, almost all respondents read magazine [Once per 2 – 3 days], accounting for
21.7%, 34.0% and 27.9% respectively.
• [Once per 2 – 3 days] is most choosen frequency of reading magazine in all SES groups. At the second
position, [Once per 4 – 6 days] is choosen by Lower groups, while [Everyday] is choosen by Upper groups.
7. B. Executive summary
B – Woman Magazine Awareness
[Femina] scores highest at 79.0%
• A vast majority know [Femina] and the next is [Gadis] and [Kartini] with percentage of 79.0%, 77.3% and
72.1% respectively. [Femina] still keeps the highest position in terms of Ever Read and Often Read.
• [Femina] is the common brands for respondents in age groups of 20 – 29 as well as 30 years old and over.
However, [Gadis] is the top brand for respondents in age groups of under 20 years old.
• Regardless of monthly household expenditure, [Femina] gains high percentage in terms of Total awareness,
Ever Read and Often Read. For [Gadis] and [Kartini], their position has slightly change across SES
groups.
Most respondents intend to buy [Provoke]
• [Provoke] is the top brand of woman magazine which has strong intention to be bought towards recognized
magazine at 2.33.
• As being shown in the chart, [Go Girl] leads the brand of woman magazine which will be bought for next
month which instead of recognized magazine among the age groups.
• For Lower and Middle groups, [Provoke] reach the highest mean towards intention to buy of recognized
magazine. Meanwhile, for Upper groups, [Kawanku] get the highest mean also.
9. 1. Important factors when buy and read magazine
[Good article] is the most important factor affecting on respondents’ decision
Most respondents concern about [Good article] (83.5%) when buying and reading magazine, followed by [Affordable price] and
[Wide topic] which respectively account for 64.4% and 62.7%.
Q. What factors that makes you usually buy and read this magazine? [MA] Based n= 534
[Figure 1.1] Important factors when buy and read magazine
83,5
64,4 62,7
55,6 55,1
47,9
32,2 30,3
24,0 22,5
16,1 12,9 12,4
1,5
0,0
20,0
40,0
60,0
80,0
100,0
Hasgoodarticle
Affordableprice
Widetopic
Topicinmagazineiscommon
Goodexplorationofarticle
Availableeverywhere
Famousmagazine
Alotofbonus
Easytosubscribe
Sizeofmagazinewhicheasy
tobebrought
There'sgoodadvertise
Thicknessofmagazine
Peoplerecommendation
Others
Unit: %
10. 1. Important factors when buy and read magazine
[Good article] become the top factor among age groups
Among age groups, [Good article] is the main factors which all respondents among age groups choose to be the best reason to
buy and read magazine.
[Figure 1.2] Important factors when buy and read magazine – By Age
79,7
59,4
58,0
56,5
55,1
43,5
34,8
31,9
27,5
21,7
18,8
15,9
13,0
4,3
0,0 50,0 100,0
Has good article
Affordable price
Topic in magazine is
common
Good exploration of
article
Wide topic
Available everywhere
A lot of bonus
Famous magazine
Size of magazine which
easy to be brought
There's good advertise
People recommendation
Thickness of magazine
Easy to subscribe
Others
Under 20 years old (n = 69)
80,0
62,8
61,6
56,0
52,8
50,4
38,4
33,6
26,0
23,6
18,8
14,0
14,0
1,2
0,0 50,0 100,0
Has good article
Affordable price
Wide topic
Topic in magazine is
common
Good exploration of
article
Available everywhere
Famous magazine
A lot of bonus
Easy to subscribe
Size of magazine which
easy to be brought
There's good advertise
People recommendation
Thickness of magazine
Others
20 - 29 years old (n = 250)
88,8
67,9
66,5
57,2
54,4
46,5
25,1
25,1
25,1
19,5
11,2
10,7
8,4
0,9
0,0 50,0 100,0
Has good article
Affordable price
Wide topic
Good exploration of
article
Topic in magazine is
common
Available everywhere
Famous magazine
Easy to subscribe
A lot of bonus
Size of magazine which
easy to be brought
There's good advertise
Thickness of magazine
People recommendation
Others [FA]
30 years old and over (n = 215)
Q. What factors that makes you usually buy and read this magazine? [MA] Based n= 534
11. 1. Important factors when buy and read magazine
[Good article] leads the factors in buying and reading magazine
As the figure shows, all respondents among SES groups mostly concern about [Good article] at 79.8%, 82.0% and 87.2%
respectively.
[Figure 1.3] Important factors when buy and read magazine – By SESUnit: %
79,8
55,6
55,6
54,5
52,5
52,5
32,3
31,3
22,2
22,2
20,2
16,2
11,1
2,0
0,0 50,0 100,0
Has good article
Affordable price
Topic in magazine is
common
Available everywhere
Good exploration of
article
Wide topic
Famous magazine
A lot of bonus
Size of magazine which
easy to be brought
Easy to subscribe
There's good advertise
People recommendation
Thickness of magazine
Others
Lower (n = 99)
82,0
64,9
64,4
56,5
54,4
47,7
29,7
29,3
20,9
20,9
15,9
13,8
11,3
1,7
0,0 50,0 100,0
Has good article
Affordable price
Wide topic
Good exploration of
article
Topic in magazine is
common
Available everywhere
A lot of bonus
Famous magazine
Size of magazine which
easy to be brought
Easy to subscribe
There's good advertise
Thickness of magazine
People recommendation
Others
Middle (n = 239)
87,2
68,4
65,8
57,1
54,6
44,9
35,7
30,6
28,6
24,5
14,3
12,8
11,7
1,0
0,0 50,0 100,0
Has good article
Affordable price
Wide topic
Topic in magazine is
common
Good exploration of
article
Available everywhere
Famous magazine
A lot of bonus
Easy to subscribe
Size of magazine which
easy to be brought
There's good advertise
Thickness of magazine
People recommendation
Others
Upper (n = 196)
Q. What factors that makes you usually buy and read this magazine? [MA] Based n= 534
12. 2. Place to buy magazine
Most respondents buy woman magazine at [Book store]
Upon 10 people were asked, there are 6 women buy magazine at [Book store] and the next place is [Magazine store] with
49.1%. [Shopping mall] is at the third place with 35.6%.
Q. Where do you buy magazine? [MA] Based on n=534
[Figure 2.1] Place to buy magazine
60,7
49,1
35,6
26,8 25,1
21,9
18,5
15,2 14,2
9,7
6,2
1,9
0,0
20,0
40,0
60,0
80,0
100,0
Book store Magazine
store
Shopping
mall
Minimarket Supermarket Magazine
subscriptions
(home
delivery)
Distributor Sales Convenient
store
Grocery
store
Online Other
Unit: %
13. 2. Place to buy magazine
[Book store] scores highest across age groups
More than half of respondents in all age groups mostly choose [Book store] as the first place to buy magazine. At the second
position is [Magazine store].
[Figure 2.2] Place to buy magazine – By Age
Book store
Magazine
store
Shopping
mall
Minimarket
Supermark
et
Distributor
Magazine
subscriptio
ns (home
delivery)
Sales
Convenient
store
Grocery
store
Online Others
Under 20 years old (n = 69) 60,9 49,3 31,9 30,4 17,4 27,5 13,0 13,0 15,9 10,1 10,1 2,9
20 - 29 years old (n= 250)) 61,2 50,4 34,4 24,8 27,2 17,6 23,6 16,0 16,0 9,6 6,0 1,2
30 years old and over (n = 215) 60,0 47,4 38,1 27,9 25,1 16,7 22,8 14,9 11,6 9,8 5,1 2,3
0,0
20,0
40,0
60,0
80,0
100,0
Unit: %
Q. Where do you buy magazine? [MA] Based on n=534
14. 2. Place to buy magazine
SES seems not to affect much on place to buy magazine
[Book store], [Magazine store] and [Shopping mall] are the top three places for buying magazine, while [Buying online] gain
the lowest percentage among SES groups.
[Figure 2.3] Place to buy magazine – By SES
Book store
Magazine
store
Shopping
mall
Minimarket
Supermark
et
Magazine
subscriptio
ns (home
delivery)
Distributor Sales
Convenient
store
Grocery
store
Online Other
Lower (n = 99) 58,6 50,5 35,4 30,3 26,3 14,1 18,2 19,2 16,2 13,1 10,1 1,0
Middle (n = 239) 58,6 46,4 33,5 25,1 22,2 19,2 22,6 14,6 14,6 9,6 4,6 1,7
Upper (n = 196) 64,3 51,5 38,3 27,0 28,1 29,1 13,8 13,8 12,8 8,2 6,1 2,6
0,0
20,0
40,0
60,0
80,0
100,0
Unit: %
Q. Where do you buy magazine? [MA] Based on n=534
15. 22,8
45,3
10,9 11,2
7,1
0,9 0,2 0,4 0,6 0,60,0
10,0
20,0
30,0
40,0
50,0
Less than $2 $2 - $3 $3 - $4 $4 - $5 $5 - $6 $6 - $7 $7 - $8 $8 - $9 $9 - $10 More than $10
3. Price of buying magazine
[$2 - $3] is the common price for buying magazine
More than 4 over 10 respondents buy magazines at price of [$2 - $3], followed by [Less than $2] with 22.8%. The lowest
percentage belongs to [$7 - $8] at 0.2%.
Q. Please tell us how much you usually buy magazine? [SA] Based on n=534
[Figure 3.1] Price of buying magazineUnit: %
16. 3. Price of buying magazine
[Less than $2] is the most common price of buying magazine in the youngest
group
[$2 - $3] is mostly chosen by respondents in all two groups: 20 – 29, 30 years old and above. Meanwhile, the youngest group
(under 20 years old) buy magazines for [Less than $2], accounting for 39.1%.
[Figure 3.2] Price of buying magazine– By Age
Less than
$2
$2 - $3 $3 - $4 $4 - $5 $5 - $6 $6 - $7 $7 - $8 $8 - $9 $9 - $10
More than
$10
Under 20 years old (n = 69) 39,1 37,7 11,6 2,9 8,7 0,0 0,0 0,0 0,0 0,0
20 - 29 years old (n= 250)) 22,4 48,0 9,6 9,6 7,6 0,8 0,0 0,4 0,4 1,2
30 years old and over (n = 215) 18,1 44,7 12,1 15,8 6,0 1,4 0,5 0,5 0,9 0,0
0,0
10,0
20,0
30,0
40,0
50,0
Unit: %
Q. Please tell us how much you usually buy magazine? [SA] Based on n=534
17. 3. Price of buying magazine
Middle and Upper SES leads to higher price of buying magazines
As being shown in the chart, lower SES buys magazine with price of [Less than $2]. In particular, middle and upper buys
magazine with price of [$2 - $3] at 43.9% and 42.9% respectively.
[Figure 3.3] Price of buying magazine – By SES
Less than $2 $2 - $3 $3 - $4 $4 - $5 $5 - $6 $6 - $7 $7 - $8 $8 - $9 $9 - $10
More than
$10
Lower (n = 99) 35,4 53,5 6,1 2,0 3,0 0,0 0,0 0,0 0,0 0,0
Middle (n = 239) 25,9 43,9 11,7 11,7 5,0 0,4 0,4 0,4 0,4 0,0
Upper (n = 196) 12,8 42,9 12,2 15,3 11,7 2,0 0,0 0,5 1,0 1,5
0,0
10,0
20,0
30,0
40,0
50,0
60,0
Unit: %
Q. Please tell us how much you usually buy magazine? [SA] Based on n=534
18. 4. Time to read magazine
44.8% of respondents read magazine in [Not specific time]
The majority of 534 surveyed people usually read magazine in [Not specific time] which is equivalent to 44.6%, followed by
[Evening] as the second position for the best time to read magazine.
Q. When do you usually read magazine? [SA] Based on n=534
[Figure 4.1] Time to read magazine
10,7
7,1
19,9
17,6
44,8
0,0
20,0
40,0
60,0
80,0
100,0
Morning Afternoon Evening Night Not specific time
Unit: %
19. 4. Time to read magazine
Among age groups, [Not specific time] is the best choosen time to read magazine
[Not specific time] is mostly choosen time to read magazine. The next preferable option time is [Evening] chosen by most
groups except respondents aged 30 years old and over which choose [Night] as the second option with 23.3%
[Figure 4.2] Time to read magazine – By Age
Morning Afternoon Evening Night Not specific time
Under 20 years old (n = 69) 8,7 7,2 20,6 7,2 56,5
20 - 29 years old (n= 250)) 13,2 7,6 22,0 15,6 41,6
30 years old and over (n = 215) 8,4 6,5 17,2 23,3 44,7
0,0
20,0
40,0
60,0
80,0
100,0
Unit: %
Q. When do you usually read magazine? [SA] Based on n=534
20. 4. Time to read magazine
SES seems not to affect much on time to read magazine
Regardless of monthly household expenditure, most respondents read magazine in [Not specific time], followed by [Evening]
and [Night].
[Figure 4.3] Time to read magazine – By SES
Morning Afternoon Evening Night Not specific time
Lower (n = 99) 10,1 3,0 18,2 9,1 59,6
Middle (n = 239) 11,3 7,9 20,1 16,3 44,4
Upper (n = 196) 10,2 8,2 20,4 23,5 37,8
0,0
20,0
40,0
60,0
80,0
100,0
Unit: %
Q. When do you usually read magazine? [SA] Based on n=534
21. 5. Frequency of reading magazine
30.0% of respondents reading magazine once per 2 – 3 days
Most respondents read magazine [Once per 2 – 3 days] with 30.0%, followed by [Everyday] at 18.5%.
Q. How often you often read the magazine? [SA] Based on n=534
[Figure 5.1] Frequency of reading magazine
18,5
30,0
14,4
21,9
9,2
6,0
0,0
20,0
40,0
60,0
80,0
100,0
Everyday Once per 2 - 3 days Once per 4 - 6 days Once per week Once per month Less than once per month
Unit: %
22. 5. Frequency of reading magazine
[Once per 2 – 3 days] is mostly choosen by age groups
As being shown in the chart, almost all respondents read magazine [Once per 2 – 3 days], accounting for 21.7%, 34.0% and
27.9% respectively.
[Figure 5.2] Frequency of reading magazine – By Age
Everyday Once per 2 - 3 days Once per 4 - 6 days Once per week Once per month
Less than once per
month
Under 20 years old (n = 69) 14,5 21,7 14,5 27,5 8,7 13,0
20 - 29 years old (n= 250)) 18,4 34,0 14,8 18,4 8,8 5,6
30 years old and over (n = 215) 20,0 27,9 14,0 24,2 9,8 4,2
0,0
20,0
40,0
60,0
80,0
100,0
Unit: %
Q. How often you often read the magazine? [SA] Based on n=534
23. 5. Frequency of reading magazine
Most of SES groups read magazine for [Once per 2 – 3 days]
[Once per 2 – 3 days] is most choosen frequency of reading magazine in all SES groups. At the second position, [Once per 4 –
6 days] is choosen by Lower groups, while [Everyday] is choosen by Upper groups.
[Figure 5.3] Frequency of reading magazine – By SES
Everyday Once per 2 - 3 days Once per 4 - 6 days Once per week Once per month
Less than once per
month
Lower (n = 99) 11,1 30,3 16,2 26,3 6,1 10,1
Middle (n = 239) 18,4 28,9 14,6 20,9 10,9 6,3
Upper (n = 196) 22,4 31,1 13,3 20,9 8,7 3,6
0,0
20,0
40,0
60,0
80,0
100,0
Unit: %
Q. How often you often read the magazine? [SA] Based on n=534
25. Woman magazine brand awareness
[Femina] scores highest at 79.0%
[Figure 1] Woman magazine brand awareness
Q. Between these list of magazine, which magazine do you know? [MA] Based on n=534
Q. Among magazines you know, what are names of magazine you ever read? [MA] Based on n=534
Q. Among magazines you have read, which one you read most often? [SA] Based on n=534
A vast majority know [Femina] and the next is [Gadis] and [Kartini] with percentage of 79.0%, 77.3% and 72.1% respectively.
[Femina] still keeps the highest position in terms of Ever Read and Often Read.
Femina Gadis Kartini Aneka Gaul
Kawan
ku
Ayahbu
nda
Genie Hai
Cosmo
Girl
Female
Cosmo
politan
Indone
sia
Teen
Cita
Cinta
Go Girl
Lifestyl
e
Sevent
een
Elle Vogue Bazaar
Total awareness 79,0 77,3 72,1 65,4 59,2 61,8 54,3 58,4 55,4 57,9 53,7 50,6 38,4 29,8 32,2 35,0 29,2 27,7 27,3 24,7
Ever Read 66,5 61,6 58,2 47,6 43,1 46,1 38,6 37,5 37,6 33,3 30,9 31,1 18,5 19,3 15,5 13,3 13,3 10,5 9,9 10,9
Often Read 23,2 7,9 8,8 3,2 11,2 3,7 8,1 4,7 1,3 2,8 0,6 3 0,9 2,1 3,2 0,6 0 0,6 0 0,4
0,0
20,0
40,0
60,0
80,0
100,0
Unit: %
26. Woman magazine brand awareness
There is slightly difference among age groups
[Femina] is the common brands for respondents in age groups of 20 – 29 as well as 30 years old and over. However, [Gadis] is
the top brand for respondents in age groups of under 20 years old.
[Figure 2] Woman magazine brand awareness – By AgeUnit: %
Under 20 years old 20 - 29 years old 30 years old and over
(n=69) (n=250) (n=215)
Femina
Awareness 59.4 76.8 87.9
Ever read 36.2 59.6 84.2
Often read 5.8 16.8 36.3
Gadis
Awareness 76.8 78.8 75.8
Ever read 63.8 62.8 59.5
Often read 17.4 10.4 1.9
Kartini
Awareness 53.6 65.6 85.6
Ever read 26.1 51.6 76.3
Often read 2.9 6.8 13.0
Q. Between these list of magazine, which magazine do you know? [MA] Based on n=534
Q. Among magazines you know, what are names of magazine you ever read? [MA] Based on n=534
Q. Among magazines you have read, which one you read most often? [SA] Based on n=534
27. Woman magazine brand awareness
Almost 8 over 10 people with Middle and Upper expenses knows [Femina]
Regardless of monthly household expenditure, [Femina] gains high percentage in terms of Total awareness, Ever Read and
Often Read. For [Gadis] and [Kartini], their position has slightly change across SES groups.
[Figure 3] Woman magazine brand awareness – By SESUnit: %
Lower Middle Upper
(n=99) (n=239) (n=196)
Femina
Awareness 62.6 82.0 83.7
Ever read 46.5 68.2 74.5
Often read 10.1 25.1 27.6
Gadis
Awareness 72.7 81.6 74.5
Ever read 56.6 67.4 57.1
Often read 14.1 7.9 4.6
Kartini
Awareness 54.5 72.4 80.6
Ever read 38.4 56.5 70.4
Often read 4.0 8.8 11.2
Q. Between these list of magazine, which magazine do you know? [MA] Based on n=534
Q. Among magazines you know, what are names of magazine you ever read? [MA] Based on n=534
Q. Among magazines you have read, which one you read most often? [SA] Based on n=534
28. Average Mean towards Recognized Magazine
Most respondents intend to buy [Provoke]
[Provoke] is the top brand of woman magazine which has strong intention to be bought towards recognized magazine at 2.33.
Q. Please tell us about your purchase intention next month toward this magazine? [SA] Based on n=534
Average Mean towards Recognized MagazineUnit: %
Provok
e
Kawank
u
GoGirl Gadis Aneka Gaul
Market
plus
Destina
sian
Girlfrien
d
Genie Kartini Intisari
Ayahbu
nda
Others Hai Femina
Cosmo
Girl
Teen
Cita
Cinta
Lifestyl
e
Average Mean 2,33 2,3 2,24 2,12 2,12 2,07 2 2 2 1,96 1,96 1,94 1,91 1,89 1,86 1,81 1,8 1,8 1,73 1,67
0,0
0,5
1,0
1,5
2,0
2,5
29. Average Mean towards Recognized Magazine
Regarding to age groups, there is a slight difference instead of recognized
magazine
As being shown in the chart, [Go Girl] leads the brand of woman magazine which will be bought for next month which instead of
recognized magazine among the age groups.
Average Mean towards Recognized Magazine – By AgeUnit: %
Q. Please tell us about your purchase intention next month toward this magazine? [SA] Based on n=534
0,0
0,5
1,0
1,5
2,0
2,5
3,0
3,5
Under 20 years old
20 - 29 years old
30 years old and over
30. Average Mean towards Recognized Magazine
There is not much difference in SES groups
For Lower and Middle groups, [Provoke] reach the highest mean towards intention to buy of recognized magazine. Meanwhile,
for Upper groups, [Kawanku] get the highest mean also.
Average Mean towards Recognized Magazine – By SESUnit: %
Q. Please tell us about your purchase intention next month toward this magazine? [SA] Based on n=534
0,0
1,0
2,0
3,0
4,0
5,0
6,0
7,0
8,0
Upper
Middle
Lower
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