The document presents a discussion on accelerating IBM Connections adoption through analytics, emphasizing the importance of user engagement and iterative adaptation. It highlights three key concepts for fostering adoption: understanding the 'why', tailoring strategies to diverse user groups, and using analytics to derive insights. By integrating Watson analytics with IBM Connections, organizations can enhance data management and drive sustained user engagement.

1. Femke Goedhart - panagenda
Franz Walder - panagenda
DEV-1223 Socialytics:
Accelerating IBM Connections Adoption
with Watson Analytics

2. Franz Walder – Product Manager
Femke Goedhart – Business Consultant
• 16 years of experience with various collaboration platforms
• Explains “How Nerds Tick” to Users & “How Users Quirk” to Nerds
• Focuses on Enterprise Adoption, ECM, Usability & Analytics
• Lives in The Netherlands (if she isn’t traveling)
Speakers
• Almost 20 years of experience in (what used to be)
the Lotus universe
• Administrator, developer, virtualization enthusiast
• Lives in Austria (hence the funny accent)

3. Make Your Data Work for You
A little introduction into adoption

4. Adoption & Analytics
Congratulations! Your company has deployed IBM Connections. Now what?
How to get people to use it?
• Reinforce a sustained usage?
• Support growth?
• Stimulate innovation?
And how do you measure how well that works?

5. Why is IBM Connections adoption even a topic?
Primary process
Secondary processes
“Do it or you won’t get paid”
“What’s in it for me?”

6. Three key concepts of Connections adoption...
Start with the WHY
One size DOES NOT fit all
Adoption EQUALS Adaptation

7. 1. Start with the Why
• you do
• you do it
• you do it
Golden Circle
“Tools”
“Instruct”
“Inspire & Make it real”
What
Why
How

8. 2. One size fits all?
Image: http://www.thewomenscode.com/wp-content/uploads/2013/03/graph.jpg
Rogers Curve

9. Identify
your
groups
Create an
adoption
plan
Execute Success!
3. Adoption equals Adaptation

10. 3. Adoption equals Adaptation
Identify
your
groups
Create an
adoption
plan
Execute Success!

11. Start
Try/Explore
Adopt
Challenge
Adapt
Adoption needs to be an iterative process, because...
• .... People change
• .... Situations change
• .... Tools change
• .... Goals change
• .... Context changes all of it

12. So what role do Analytics play in this?
• Insight into to the WHAT & HOW of what’s happening
• Identification of “Change makers” (people, content, communities, etc)
• Alerting to anomalies (both positive & negative!)
• Validation of current strategies
• Deduction of potential areas of interest
BUT DON’T FORGET THE USER IN ALL THIS!

13. Types:
• Social Analytics & Reporting
• Community Metrics
• Personal Metrics
• Administrator Metrics
Products:
• Cognos
• Kudos Analytics
• ConnectionsExpert & iDNA
• Connections Cloud Metrics
• ...
What is available?

14. So what could Watson Analytics do?

15. Make Your Data Work for You
Data integration and preparation with
Bluemix Data Connect

16. Collecting and Transforming the Data
IBM Bluemix Data Connect
Connect  Refine  Visualize  Manage

17. Collecting and Transforming the Data
Collect & Refine
• Collect Data from Connections
• Refine and Enhance Information

18. Collecting and Transforming the Data
Visualize & Manage
• Join with other data sets
• Publish to Watson Analytics

19. Make Your Data Work for You
Data analysis and visualization with
Watson Analytics

20. Demo #1
What are my most active communities?
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30. Demo #2
What are my people talking about?
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39. Demo #3
Which users could I ask to become my ambassadors?
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48. Make Your Data Work for You
Share your results with
Watson Analytics

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50. Questions?

51. panagenda GmbH – Make Your Data Work for You
Koningin Julianaplein 10 ● 2595 AA The Hague (The
Netherlands) ● Skype: femware ● Cell: +31 6 25400482
E-Mail: femke.goedhart@panagenda.com
Femke Goedhart
Business Consultant
panagenda GmbH – Make Your Data Work for You
Schreyvogelgasse 3/10 ● 1010 Vienna (Austria)
Cell: +43 699 1899 1807
E-Mail: franz.walder@panagenda.com
Franz Walder
Product Manager
Feel free to contact us!
https://nl.linkedin.com/in/femkegoedhart
http://femkegoedhart.com
@FemkeGoedhart
https://at.linkedin.com/in/franzwalder

52. Headquarters, Austria:
panagenda GmbH (Ltd.)
Schreyvogelgasse 3/10
AT 1010 Vienna
Phone: +43 1 89 012 89
Fax: +43 1 89 012 89-15
E-Mail: info@panagenda.com
Headquarters, Germany:
panagenda GmbH (Ltd.)
Lahnstraße 17
DE 64646 Heppenheim
Phone: +49 6252 67 939-00
Fax: +49 6252 67 939-16
E-Mail: info@panagenda.com
USA:
panagenda Inc.
60 State Street, Suite 700
MA 02109 Boston
Phone: +1 617 855 5961
Fax: +1 617 488 2292
E-Mail: info@panagenda.com
Germany:
panagenda Consulting GmbH (Ltd.)
Donnersbergstraße 1
DE 64646 Heppenheim
Phone: +49 6252 67 939-86
Fax: +49 6252 67 939-16
E-Mail: info@panagenda.com
The Netherlands:
Trust Factory B.V.
11th Floor,
Koningin Julianaplein 10
NL 2595 AA The Hague
Phone: +31 70 80 801 96
E-Mail: info@trust-factory.com
© 2007-2015 panagenda
Make Your Data Work for You

53. Notices and
disclaimers
Copyright © 2017 by International Business Machines Corporation (IBM). No part of this document may be reproduced or transmitted
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54. Notices and
disclaimers
continued
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55. Thank you
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