Kirsty Hulse discussing the impact of when our affair with content means we cheat on customer experience at tmwi's April 2016 Digital Marketing Event at the NEC Birmimgham
Topic: Advanced Keyword Research – understand your consumers and their purchase motivations
- Delivering an effective strategy which wins search results and consumers
- How to define, discover and explore an entire industry of keywords
- Ways to take your keyword research wider, deeper and more granular than you ever thought possible
- Actionable approaches to apply the learnings to your websites, brands, content and consumers
Joining all of this up to tell a compelling story, to get signoff on budgets and strategies, and to win big
When our affair with content means we cheat on conversionKirsty Hulse
This document discusses how brands have become overly focused on content marketing at the expense of customer experience. While high-quality editorial content can help drive awareness and influence purchases, ranking that content for transactional queries may not provide the best experience for customers looking to make a purchase. The document advocates optimizing content to balance informational needs with conversion opportunities through techniques like testing calls-to-action, recommendations, and personalizing content based on user intent.
How Constant Change is Affecting Today's MarketersRBA
At a recent RBA marketing leaders gathering, The Marketing Quarterly, Kara Wallace, Director of Strategic Marketing for M. A. Mortenson Company, talked about the constant change felt by modern marketers. In her presentation, she discusses managing change and shares both challenges and strategies that marketing leaders are using to navigate change today.
The Marketing Quarterly is a gathering of Minnesota Marketing Leaders facilitated by RBA. (rbaconsulting.com; @rbaconsulting)
How To Use Language Psychology To Supercharge Your PPC Campaigns - HeroConf L...Helen Freeman
With the rise of the zero-click search, making our products stand out online is becoming harder than ever. Smart use of language is essential for persuading users to click on our ads. But using proven psychological techniques, we can writing scroll-stopping text ads for maximum engagement from our target audience.
Are you a one night stand or long term relationship company?Lauren Costella
The document discusses how companies can approach customer relationships as either a "one night stand" or a "long-term relationship". It notes that investing in customer success through retention and upselling efforts is important as customers have choices and competitors aim to take their business. Specific metrics and strategies for customer success are presented, including decreasing time to upsells/upgrades and increasing engagement. The key takeaway is that marketing has an important role to play in customer success by identifying processes, tracking efforts, and bringing in the revenue that retention and growth provide long-term.
Content marketing is transforming from an art to a science. Buyers now complete 60-80% of their research online before contacting vendors, relying heavily on social media. This has changed the role of sales and marketing and influenced buyers' consideration sets. Content marketing is gaining attention from companies as a way to build trust among customers and influence their decisions. For content marketing to be effective, it must be planned strategically along the customer lifecycle, distributed automatically through owned, paid and earned channels, and data-driven to be personalized.
Content Marketing: It takes a lot of planning to be this spontaneous.Erudite
Successful content marketing assets are 90% planning and 10% execution. In this talk we discuss process, tips, details and tactics to help you pitch like an ad agency, brief like the military and win like a boss. This talk was delivered at Webmarketing Conference Italia, June 2015 #wmf15
Topic: Advanced Keyword Research – understand your consumers and their purchase motivations
- Delivering an effective strategy which wins search results and consumers
- How to define, discover and explore an entire industry of keywords
- Ways to take your keyword research wider, deeper and more granular than you ever thought possible
- Actionable approaches to apply the learnings to your websites, brands, content and consumers
Joining all of this up to tell a compelling story, to get signoff on budgets and strategies, and to win big
When our affair with content means we cheat on conversionKirsty Hulse
This document discusses how brands have become overly focused on content marketing at the expense of customer experience. While high-quality editorial content can help drive awareness and influence purchases, ranking that content for transactional queries may not provide the best experience for customers looking to make a purchase. The document advocates optimizing content to balance informational needs with conversion opportunities through techniques like testing calls-to-action, recommendations, and personalizing content based on user intent.
How Constant Change is Affecting Today's MarketersRBA
At a recent RBA marketing leaders gathering, The Marketing Quarterly, Kara Wallace, Director of Strategic Marketing for M. A. Mortenson Company, talked about the constant change felt by modern marketers. In her presentation, she discusses managing change and shares both challenges and strategies that marketing leaders are using to navigate change today.
The Marketing Quarterly is a gathering of Minnesota Marketing Leaders facilitated by RBA. (rbaconsulting.com; @rbaconsulting)
How To Use Language Psychology To Supercharge Your PPC Campaigns - HeroConf L...Helen Freeman
With the rise of the zero-click search, making our products stand out online is becoming harder than ever. Smart use of language is essential for persuading users to click on our ads. But using proven psychological techniques, we can writing scroll-stopping text ads for maximum engagement from our target audience.
Are you a one night stand or long term relationship company?Lauren Costella
The document discusses how companies can approach customer relationships as either a "one night stand" or a "long-term relationship". It notes that investing in customer success through retention and upselling efforts is important as customers have choices and competitors aim to take their business. Specific metrics and strategies for customer success are presented, including decreasing time to upsells/upgrades and increasing engagement. The key takeaway is that marketing has an important role to play in customer success by identifying processes, tracking efforts, and bringing in the revenue that retention and growth provide long-term.
Content marketing is transforming from an art to a science. Buyers now complete 60-80% of their research online before contacting vendors, relying heavily on social media. This has changed the role of sales and marketing and influenced buyers' consideration sets. Content marketing is gaining attention from companies as a way to build trust among customers and influence their decisions. For content marketing to be effective, it must be planned strategically along the customer lifecycle, distributed automatically through owned, paid and earned channels, and data-driven to be personalized.
Content Marketing: It takes a lot of planning to be this spontaneous.Erudite
Successful content marketing assets are 90% planning and 10% execution. In this talk we discuss process, tips, details and tactics to help you pitch like an ad agency, brief like the military and win like a boss. This talk was delivered at Webmarketing Conference Italia, June 2015 #wmf15
A Roadmap to Inbound Marketing in the EnterpriseHubSpot
This year, 48% of marketers plan to increase their inbound marketing spending – the third year in a row that inbound budgets are increasing at a near 50% pace. This shift is happening for good reason. Inbound marketing consistently delivers 54% more leads into the funnel at a lower cost compared to traditional tactics.
Contrary to belief, inbound is not just for small business. Larger organizations such as Salesforce, NEC, Thermo Fisher, and Tufts have implemented inbound marketing to improve demand generation, ROI, and lead quality. And during in this webinar, we're going show you how they did it.
Best of SEJ Summit: The Future of AI: What Every Marketer Needs to Know TodaySearch Engine Journal
The document summarizes a presentation about how marketers can leverage artificial intelligence (AI) today. It discusses three main ways: 1) using intelligent visuals like optimizing images for visual search, 2) targeting intelligent audiences by identifying in-market customers, and 3) automating processes with intelligent automation. It also touches on the growing importance of conversational interactions through voice assistants and chatbots. The presentation provides checklists for marketers to optimize for visual search, audience targeting, automation, and conversational experiences.
Chris Shedd - Thought Leadership Disrupted: New Rules for the Content AgeJulia Grosman
1) The document discusses new rules for thought leadership in the content age. It highlights that audiences are overwhelmed by content and that marketers need to focus less on self-promotion and more on their audiences.
2) Key rules for effective thought leadership discussed are to truly know the audience and their needs, understand your own organization, involve outside experts, focus on quality over quantity, build long-term relationships, and act as a thought partner rather than just a thought leader.
3) Effective thought leadership challenges current thinking and pushes boundaries while establishing trust through credible research. The goal is to help audiences on their journey rather than just promote products.
20 Key Takeaways From the Dublin Web SummitHubSpot
The document summarizes key insights from speakers at the 20 Dublin Web Summit, where 20,000 people gathered. Several speakers emphasized the importance of quality content and storytelling over banner ads, being a disruptor rather than disrupted, using data to fuel creativity, and creating content as a conversation with people rather than marketing directly to them. The purpose of the document is to share valuable insights from business leaders, marketers, and entrepreneurs that attended the conference.
The Ultimate Marketing Automation Playbook to 3X Conversions - Dan McGaw, Ef...Traction Conf
The document is a presentation by Dan McGaw, CEO of EffinAmazing, about optimizing marketing automation to increase conversions. It discusses the growth of marketing technology tools and challenges of integrating disparate systems. It then details how EffinAmazing helped client RealThread optimize its stack, including implementing lead scoring, personalized automations, and analytics integrations to track performance and improve conversion rates. The presentation emphasizes choosing tools based on integration capabilities and using platforms like Segment, Clearbit, and Zapier to efficiently connect marketing, sales and analytics systems.
Content is more than just marketing and is used by companies to communicate with both internal and external audiences. The role of content has expanded beyond marketing to also include recruiting, internal communications, and customer communications. Effective content teams define their mission and create content that is authentic, differentiated, insightful, and sought after. They look for additional stories and perspectives beyond the surface and bring different parts of the organization together to develop strategic, standards-aligned content that elevates storytellers and showcases the company's full narrative.
#SEJThinkTank Webinar: Social Marketing Hacks To Crush It in 2015Search Engine Journal
Looking for ways to rock your social marketing? The data is in, and savvy marketers are using it to turn readily available social data into attributable conversions. Join Daniel Morrison of aimClear as he covers selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit.
RapNet Symposium 2014: How inbound marketing is disrupting everything.Sam Mallikarjunan
The document discusses how inbound marketing is disrupting businesses. It notes that knowledge and power have shifted to consumers. Inbound marketing focuses on creating experiences people love rather than interrupting them. It emphasizes frequent blogging, educational content, and customer centricity. The presentation discusses how inbound marketing channels cost less and have higher ROI than outbound channels. It advocates analyzing marketing spending based on customer acquisition costs and lifetime value to improve leverage and growth.
How to Sell Out Your Event in 10 MinutesEventbrite
Watch the recorded webinar: https://www.eventbrite.com/blog/academy/how-to-sell-out-your-event-in-10-minutes/
Are you consistently selling out your events? Hitting your sales goals? Get the best practices from an event that recently sold out 3,500 tickets in ten minutes.
Smart Reporting: How to Stop Wasting Time and Make Better Marketing DecisionsHubSpot
Check out these webinar slides to learn about how to create more impactful reports in less time. Learn about why reporting can be a challenge, which reports don't tell you the whole truth, which metrics to start tracking and which are a waste of time.
How do some businesses manage to grow and scale like rocket ships and other companies can barely get someone to share their content?
This presentation will go through the key components of a growth strategy that are leveraged by some of the most successful brands online.
It will discuss audience acquisition tactics that businesses of all sizes can use to ensure the work they're doing leads to continual growth spurts.
Content marketing is about fundamentally transforming a business to focus on serving customers through high-quality content rather than selling to them. It requires having a content strategy to understand customers and create content that solves their problems. Success also demands having a central content hub destination for customers, developing an effective amplification strategy across channels like social media and search, and unleashing employees as advocates through proper guidelines, measurement, and coaching. True success as a content-driven business requires company-wide commitment, a shift in thinking, and breaking down silos to focus on partnerships and customer experience.
Andrea Edwards discusses how content marketing has fundamentally changed and now requires competing for customer attention against highly engaging social media personalities and influencers like the Kardashians. She emphasizes that customers are over 90% through the sales process before ever contacting companies due to the influence of online content. Therefore, companies must focus content on serving customers by helping them succeed and improve their lives rather than self-promotion. She advocates moving content to the heart of business operations and culture by empowering all employees as brand ambassadors using their authentic voices to engage with customers.
The document summarizes key takeaways and lessons from speakers at the INBOUND 2014 conference. Some of the insights included changing your mind is a sign of intelligence, not a mistake; hiring people better than yourself; sacrificing numbers to save people; curiosity and passion lead to success; reframing problems to enable revolution; desire and perseverance are keys to achievement; overcoming fear and self-doubt; educating over selling; focusing on relationships over stories; being bold to get a message across; knowing your competition; and providing value, not just content, to readers.
Why you need to shift to a customer first content/ SEO strategyKelly Johnstone
Find out why you need to shift to a customer first content/SEO strategy. But more than that, find out key 'red flags' that show you you're being business first.
Talk given at Autumn 2021 BrightonSEO.
2015 was an exciting year for HubSpot. In addition to launching several new products, the HubSpot marketing platform expanded to five new languages and got a major facelift designed to make marketer's daily lives easier. For businesses not ready to buy a robust marketing platform, we also introduced Leadin, a freemium app that allows you to capture leads and get lead intelligence on any website. You’ll find all of this and more in our 2015 HubSpot INBOUND Keynote Address.
Build your opportunities, build your future, build your dreams, by @AndreaTEdwards prepared for Primetime Singapore networking lunch, August 2016 #personalbranding #SocialCEO #socialmedia
Slides from a client presentation given recently to a group of finance executives, outlining how to think about digital strategy and its relevance to their business. Works for just about any service industry in terms of thinking about digital strategy.
Together with Alissa Ramsay (MilliCare Textile & Carpet Care), Haley Connor (Pinot's Palette) and Deb Evans (Franchise Foundry), a presentation at the International Franchise Association's 2015 annual convention in February 2015 on creative social media campaigns for franchise marketing.
The document discusses optimizing long-form editorial content for conversion by focusing on content that drives traffic and identifying opportunities. It recommends auditing existing blog content to see which posts drive traffic and where there are missed opportunities. Content performance increases over time, so CTAs and recommendations for products should not be hidden. Content should be personalized based on search keywords and source to better align with user intent while considering SEO best practices for dynamic content.
Joe Pulizzi and 59 other content marketing thought leaders and practitioners offer their best content predictions for 2015. Take a look at predictions from Jay Baer, Michael Brenner, Lee Odden, Kristen Hicks, Pawan Deshpande, Dayna Rothman, Doug Kessler and so many others. Leave a comment with your own content prediction!
A Roadmap to Inbound Marketing in the EnterpriseHubSpot
This year, 48% of marketers plan to increase their inbound marketing spending – the third year in a row that inbound budgets are increasing at a near 50% pace. This shift is happening for good reason. Inbound marketing consistently delivers 54% more leads into the funnel at a lower cost compared to traditional tactics.
Contrary to belief, inbound is not just for small business. Larger organizations such as Salesforce, NEC, Thermo Fisher, and Tufts have implemented inbound marketing to improve demand generation, ROI, and lead quality. And during in this webinar, we're going show you how they did it.
Best of SEJ Summit: The Future of AI: What Every Marketer Needs to Know TodaySearch Engine Journal
The document summarizes a presentation about how marketers can leverage artificial intelligence (AI) today. It discusses three main ways: 1) using intelligent visuals like optimizing images for visual search, 2) targeting intelligent audiences by identifying in-market customers, and 3) automating processes with intelligent automation. It also touches on the growing importance of conversational interactions through voice assistants and chatbots. The presentation provides checklists for marketers to optimize for visual search, audience targeting, automation, and conversational experiences.
Chris Shedd - Thought Leadership Disrupted: New Rules for the Content AgeJulia Grosman
1) The document discusses new rules for thought leadership in the content age. It highlights that audiences are overwhelmed by content and that marketers need to focus less on self-promotion and more on their audiences.
2) Key rules for effective thought leadership discussed are to truly know the audience and their needs, understand your own organization, involve outside experts, focus on quality over quantity, build long-term relationships, and act as a thought partner rather than just a thought leader.
3) Effective thought leadership challenges current thinking and pushes boundaries while establishing trust through credible research. The goal is to help audiences on their journey rather than just promote products.
20 Key Takeaways From the Dublin Web SummitHubSpot
The document summarizes key insights from speakers at the 20 Dublin Web Summit, where 20,000 people gathered. Several speakers emphasized the importance of quality content and storytelling over banner ads, being a disruptor rather than disrupted, using data to fuel creativity, and creating content as a conversation with people rather than marketing directly to them. The purpose of the document is to share valuable insights from business leaders, marketers, and entrepreneurs that attended the conference.
The Ultimate Marketing Automation Playbook to 3X Conversions - Dan McGaw, Ef...Traction Conf
The document is a presentation by Dan McGaw, CEO of EffinAmazing, about optimizing marketing automation to increase conversions. It discusses the growth of marketing technology tools and challenges of integrating disparate systems. It then details how EffinAmazing helped client RealThread optimize its stack, including implementing lead scoring, personalized automations, and analytics integrations to track performance and improve conversion rates. The presentation emphasizes choosing tools based on integration capabilities and using platforms like Segment, Clearbit, and Zapier to efficiently connect marketing, sales and analytics systems.
Content is more than just marketing and is used by companies to communicate with both internal and external audiences. The role of content has expanded beyond marketing to also include recruiting, internal communications, and customer communications. Effective content teams define their mission and create content that is authentic, differentiated, insightful, and sought after. They look for additional stories and perspectives beyond the surface and bring different parts of the organization together to develop strategic, standards-aligned content that elevates storytellers and showcases the company's full narrative.
#SEJThinkTank Webinar: Social Marketing Hacks To Crush It in 2015Search Engine Journal
Looking for ways to rock your social marketing? The data is in, and savvy marketers are using it to turn readily available social data into attributable conversions. Join Daniel Morrison of aimClear as he covers selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit.
RapNet Symposium 2014: How inbound marketing is disrupting everything.Sam Mallikarjunan
The document discusses how inbound marketing is disrupting businesses. It notes that knowledge and power have shifted to consumers. Inbound marketing focuses on creating experiences people love rather than interrupting them. It emphasizes frequent blogging, educational content, and customer centricity. The presentation discusses how inbound marketing channels cost less and have higher ROI than outbound channels. It advocates analyzing marketing spending based on customer acquisition costs and lifetime value to improve leverage and growth.
How to Sell Out Your Event in 10 MinutesEventbrite
Watch the recorded webinar: https://www.eventbrite.com/blog/academy/how-to-sell-out-your-event-in-10-minutes/
Are you consistently selling out your events? Hitting your sales goals? Get the best practices from an event that recently sold out 3,500 tickets in ten minutes.
Smart Reporting: How to Stop Wasting Time and Make Better Marketing DecisionsHubSpot
Check out these webinar slides to learn about how to create more impactful reports in less time. Learn about why reporting can be a challenge, which reports don't tell you the whole truth, which metrics to start tracking and which are a waste of time.
How do some businesses manage to grow and scale like rocket ships and other companies can barely get someone to share their content?
This presentation will go through the key components of a growth strategy that are leveraged by some of the most successful brands online.
It will discuss audience acquisition tactics that businesses of all sizes can use to ensure the work they're doing leads to continual growth spurts.
Content marketing is about fundamentally transforming a business to focus on serving customers through high-quality content rather than selling to them. It requires having a content strategy to understand customers and create content that solves their problems. Success also demands having a central content hub destination for customers, developing an effective amplification strategy across channels like social media and search, and unleashing employees as advocates through proper guidelines, measurement, and coaching. True success as a content-driven business requires company-wide commitment, a shift in thinking, and breaking down silos to focus on partnerships and customer experience.
Andrea Edwards discusses how content marketing has fundamentally changed and now requires competing for customer attention against highly engaging social media personalities and influencers like the Kardashians. She emphasizes that customers are over 90% through the sales process before ever contacting companies due to the influence of online content. Therefore, companies must focus content on serving customers by helping them succeed and improve their lives rather than self-promotion. She advocates moving content to the heart of business operations and culture by empowering all employees as brand ambassadors using their authentic voices to engage with customers.
The document summarizes key takeaways and lessons from speakers at the INBOUND 2014 conference. Some of the insights included changing your mind is a sign of intelligence, not a mistake; hiring people better than yourself; sacrificing numbers to save people; curiosity and passion lead to success; reframing problems to enable revolution; desire and perseverance are keys to achievement; overcoming fear and self-doubt; educating over selling; focusing on relationships over stories; being bold to get a message across; knowing your competition; and providing value, not just content, to readers.
Why you need to shift to a customer first content/ SEO strategyKelly Johnstone
Find out why you need to shift to a customer first content/SEO strategy. But more than that, find out key 'red flags' that show you you're being business first.
Talk given at Autumn 2021 BrightonSEO.
2015 was an exciting year for HubSpot. In addition to launching several new products, the HubSpot marketing platform expanded to five new languages and got a major facelift designed to make marketer's daily lives easier. For businesses not ready to buy a robust marketing platform, we also introduced Leadin, a freemium app that allows you to capture leads and get lead intelligence on any website. You’ll find all of this and more in our 2015 HubSpot INBOUND Keynote Address.
Build your opportunities, build your future, build your dreams, by @AndreaTEdwards prepared for Primetime Singapore networking lunch, August 2016 #personalbranding #SocialCEO #socialmedia
Slides from a client presentation given recently to a group of finance executives, outlining how to think about digital strategy and its relevance to their business. Works for just about any service industry in terms of thinking about digital strategy.
Together with Alissa Ramsay (MilliCare Textile & Carpet Care), Haley Connor (Pinot's Palette) and Deb Evans (Franchise Foundry), a presentation at the International Franchise Association's 2015 annual convention in February 2015 on creative social media campaigns for franchise marketing.
The document discusses optimizing long-form editorial content for conversion by focusing on content that drives traffic and identifying opportunities. It recommends auditing existing blog content to see which posts drive traffic and where there are missed opportunities. Content performance increases over time, so CTAs and recommendations for products should not be hidden. Content should be personalized based on search keywords and source to better align with user intent while considering SEO best practices for dynamic content.
Joe Pulizzi and 59 other content marketing thought leaders and practitioners offer their best content predictions for 2015. Take a look at predictions from Jay Baer, Michael Brenner, Lee Odden, Kristen Hicks, Pawan Deshpande, Dayna Rothman, Doug Kessler and so many others. Leave a comment with your own content prediction!
The document contains predictions from various experts about trends in content marketing in 2014. Some key predictions include: short-form video, images and GIFs will see higher engagement than long-form content; the strategies behind paid, owned and earned content will continue to merge; more brands will hire chief content officers; and content marketing will be more closely tied to demand generation and measuring results.
The document contains predictions from various experts about trends in content marketing in 2014. Some key predictions include: short-form video, images and gifs will see higher engagement than long-form content; the strategies behind paid, owned and earned content will continue to merge; more brands will hire chief content officers; and content marketing will be more closely tied to demand generation and measuring results.
This document discusses content marketing and provides tips for creating engaging content. It states that quality content was the top priority for 18% of marketers in 2013 and 10% of companies had dedicated content developers. It emphasizes defining the audience, having a contextual understanding of customers, setting conversion goals, keeping the audience engaged, focusing on quality for Google, and anticipating that content marketing will become more important in the future as businesses recognize its value and mobile and social media usage grows.
This document discusses content marketing and provides tips for creating engaging content. It notes that quality content was the top priority for 18% of marketers in 2013 and that 10% of companies had dedicated content developers. It emphasizes defining the audience, having a contextual understanding of customer needs and goals, keeping content engaging, and evaluating content to ensure it appeals to the intended audience. The document also predicts that content marketing will continue growing in importance in the coming years.
Content marketing is what you share effectively.
The identity of content marketing is anticipated to bring huge alternatives in the overall scenario of future marketing.
With 2013, almost in the verge of ending, here are few tips and trends, to make content marketing more effective during the coming years.
The document identifies 5 content marketing trends for 2020:
1. Data-driven content will become a priority to optimize performance and align strategies.
2. Personalized content will focus on delivering the right message to the right person at the right time.
3. Content will be more closely aligned with the customer journey from initial contact to ongoing relationship.
4. There will be increased use of user-generated content, including from employees.
5. Interactive content will be used more for internal communication and employee retention through resources, surveys and games.
Let's face it: content marketing is hard. How should you you structure your team? How often should you create content? How long should it be? How should you distribute and measure it? When should you optimize and do paid promotion? We get these questions (among many, many more) nearly everyday at NewsCred.
Content Operations: Practical Guidance and Real World Examples to Scale Your ...Curata
This document discusses scaling content operations. It recommends establishing a content marketing lead and center of excellence team to oversee content production, strategy, and analytics. It also recommends building a content marketing supply chain that plans content ideation, production, promotion and measures the impact on business goals like leads and pipeline. Finally, it suggests consolidating content marketing technology to improve reusability, consistency and analytics.
Content marketers are often too quick to jump into the tactical sandbox. A content marketing plan without a solid content strategy foundation is essentially a house built on quicksand -- sure to sink, costing everyone time, money and aggravation. Respect your audience, create content they truly want, and stop creating clutter that will inevitably become a content strategist's colossal cleanup.
As we prepare for landing, we hope you've enjoyed our Content Marketing World conference ebook series, a great and fun project with our friends at TopRank Marketing. We hope to see you in September when you'll have a chance to listen to these great CMWorld 2017 speakers and industry authorities. Thanks for being on this journey with us!
The document discusses content marketing trends and how creating engaging content can boost online marketing efforts. It notes that 75% of consumers like personalized messages, 90% find personalized content useful, and 70% prefer brands that offer relevant information. Creating great content can lead to better SEO rankings, higher conversion rates, increased engagement, and an improved brand image. 75% of consumers purchase products after reading captivating content. The document is from a digital marketing agency called Reach First that provides content marketing campaigns and strategies.
The document discusses content marketing trends and how creating engaging content can boost online marketing efforts. It notes that 75% of consumers like personalized messages, 90% find personalized content useful, and 70% prefer brands that offer relevant information. Creating great content can lead to better SEO rankings, higher conversion rates, increased engagement, and an improved brand image. 75% of consumers purchase products after reading captivating content. The document is from a digital marketing agency called Reach First that provides content marketing campaigns and strategies.
Content Marketing, why is it a big deal?AlishaEthHack
Marketing now a days is solely based on interesting and engaging content. Content marketing is a strategic approach of creating and distributing content to gain the maximum audience for any site. Companies are investing a lot for content marketing. But why? What is the difference between content marketing and traditional marketing? And how content can make or break the image of a brand? Have a look!
Know us more: https://www.isoah.com / https://www.isoeh.com
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
Content Marketing Tips for 2021: Expert RoundupAdsy
Content marketing is changing. To keep up with trends, see several quotes from industry experts. They will help you understand what is vital and what marketing elements put first.
Kim Jokisch of Red Hat discusses creating an effective employment branding strategy, including doing research, being consistent, differentiating yourself, and engaging ambassadors. Linda Descano of Citi discusses Citi's content marketing strategy, which includes producing various types of content to educate consumers, build trust, and drive advocacy. Citi plans content based on consumer and business inputs, produces content with agency partners, publishes on owned and partner channels, and promotes content through social media and paid/earned media to measure success metrics like reach and brand health.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
40. Include hard-coded text links behind dynamic content
Submit an accurate sitemaps
Keep both static and dynamic URLs short
Make AJAX crawlable
Create static URLs that link to the same content as each dynamic URL.
https://econsultancy.com/blog/66827-penalisation-for-personalisation-google-dynamic-content-seo/
Lovely resource here
Personalisation SEO Considerations