To what extent are advertising agencies driven by the need to win advertising...Andreas Beining
This dissertation is a thorough investigation of the advertising industry and their respective awards. Amongst others, the issues that will be addressed in this dissertation are:
- What are advertising awards and what is their purpose?
- How important are advertising awards for the advertising industry?
- How does the advertising industry compare with other industries?
I have also included a case study of the Norwegian soft drink Solo and its advertising campaign. The advertising films won several awards in Cannes, but despite this Solo changed advertising agency and also the concept at a later date. What were the effects of the films and why did the films win?
To what extent are advertising agencies driven by the need to win advertising...Andreas Beining
This dissertation is a thorough investigation of the advertising industry and their respective awards. Amongst others, the issues that will be addressed in this dissertation are:
- What are advertising awards and what is their purpose?
- How important are advertising awards for the advertising industry?
- How does the advertising industry compare with other industries?
I have also included a case study of the Norwegian soft drink Solo and its advertising campaign. The advertising films won several awards in Cannes, but despite this Solo changed advertising agency and also the concept at a later date. What were the effects of the films and why did the films win?
Effective advocacy not only includes working with elected officials, but also involves strategic interaction with the media and the public. This session is broken down into two sections. The first half of the training will focus on the tricks of the trade for effective media relations, including understanding the different types of media outlets, developing effective letters to the editor campaigns, and techniques for pitching local and statewide media to help gain increased coverage for your organization and its advocacy priorities. During the second half, the session presenters will talk about the use of social media and how to effectively use such mediums for advocacy with legislators, the media, and the general public.
Storytelling gives marketers the opportunity to form real, meaningful human connections with consumers, to inspire people to become genuinely involved with their brands, to become authentically responsive to their participative audiences, and to give consumers the powerful, lasting sense that they have a level of ownership over the brand itself.
Empathic Marketing – aka, what’s true in life is true in marketing.David Murphy
Empathic Marketing was inspired by my observations over time and across categories that the ways in which we form personal relationships mirrors how we form brand relationships.
Forces such as empathy, experiences, endorsement and energy help shape our real life relationships. These 4Es of real relationships – empathy, experiences, energy and endorsement – form a clear and measurable brand planning model to help marketers create more customer-centered brand platforms.
30 years in 30 minutes: Tips for starting your advertising career.David Murphy
Career advice to aspiring advertising professionals. Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.
The ubiquity of technology and its ability to accelerate the adoption of behaviors have created great opportunity for marketers to reach target consumers but simultaneously have made it more difficult to “break through.” This, of course, challenges the conventional approaches to marketing communications and puts more emphasis on leveraging social media as a means to engage target consumers and propagate messages, ideas, products and behaviors. Here at Doner, I have been tasked with the reshaping of how we see the world of social media and how we operate in it as practitioners. The following is a peek into that world.
Dennis Loos Insights About Brand Loyalty.pdfdennis loos
My name is Dennis Loos, and today I’m going to talk about brands and how they have a lot in common with family dynamics. How, from a psychological POV, branding correlates directly to our interpersonal dynamics.
Our products will help "any" Business Professional: Physician, Dentist, Insurance Agent, Accountant, Restaurateur, etc., Market themselves and their business, Online or Offline
Rainmaking 101 - 3 ways to get your initial customers to market for youTribetactics
Find the customers that most need your brand and inspire them to spread the word about you.
Here are 3 ways to get your initial customers to market on your behalf, a minibook by TribeTactics.com
An essential read for small businesses and startups focused on growth.
Kindness Essay Essay on Kindness for Students and Children in English .... Essay small act of kindness can make a big difference. Kindness Essay Telegraph. 101 Of The Best Random Acts of Kindness Ideas Random acts of kindness .... Random Act of Kindness - Essay Sample - Free Essay, Term Paper .... Acts of Kindness and my Personal Experience - Free Essay Example .... The Act Of Kindness That I Did Free Essay Example. essayedy: Kindness essay examples. Act Of Kindness Essay 100 Words Paragraph, 200 Words Small Essay and .... Act of kindness essay 500 word essay. Random act of kindness essay. The Random Act Of Kindness Essay Can .... Staggering Kindness Essay Thatsnotus. DOC The Act of Kindness a message to parents Apolinario Villalobos .... Random act of kindness essay. 500 word essay on random acts of .... An Act of Kindness Essay Example Topics and Well Written Essays - 500 .... Kindness essay free - writinghtml.web.fc2.com. Random Acts Of Kindness Essay.docx - Random Acts Of Kindness Focusses .... Each Kindness. An Act of Kindness Essay topic - Enchanted Learning. Kindness Essay - Javatpoint. Read Random Act of Kindness Essay Sample for Free at SupremeEssays.com. Random act of kindness essay. An Act of Kindness 500 Words - PHDessay.com. Write a short essay on Kindness English - YouTube. Act of Kindness Essay. How to write an Essay on Kindness - YouTube. Acts of Kindness: Importance of Being Kind: Essay Example, 791 words .... A Small Act of Kindness Makes the World a Better Place: Essay Example ... Act Of Kindness Essay Act Of Kindness Essay
Effective advocacy not only includes working with elected officials, but also involves strategic interaction with the media and the public. This session is broken down into two sections. The first half of the training will focus on the tricks of the trade for effective media relations, including understanding the different types of media outlets, developing effective letters to the editor campaigns, and techniques for pitching local and statewide media to help gain increased coverage for your organization and its advocacy priorities. During the second half, the session presenters will talk about the use of social media and how to effectively use such mediums for advocacy with legislators, the media, and the general public.
Storytelling gives marketers the opportunity to form real, meaningful human connections with consumers, to inspire people to become genuinely involved with their brands, to become authentically responsive to their participative audiences, and to give consumers the powerful, lasting sense that they have a level of ownership over the brand itself.
Empathic Marketing – aka, what’s true in life is true in marketing.David Murphy
Empathic Marketing was inspired by my observations over time and across categories that the ways in which we form personal relationships mirrors how we form brand relationships.
Forces such as empathy, experiences, endorsement and energy help shape our real life relationships. These 4Es of real relationships – empathy, experiences, energy and endorsement – form a clear and measurable brand planning model to help marketers create more customer-centered brand platforms.
30 years in 30 minutes: Tips for starting your advertising career.David Murphy
Career advice to aspiring advertising professionals. Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.
The ubiquity of technology and its ability to accelerate the adoption of behaviors have created great opportunity for marketers to reach target consumers but simultaneously have made it more difficult to “break through.” This, of course, challenges the conventional approaches to marketing communications and puts more emphasis on leveraging social media as a means to engage target consumers and propagate messages, ideas, products and behaviors. Here at Doner, I have been tasked with the reshaping of how we see the world of social media and how we operate in it as practitioners. The following is a peek into that world.
Dennis Loos Insights About Brand Loyalty.pdfdennis loos
My name is Dennis Loos, and today I’m going to talk about brands and how they have a lot in common with family dynamics. How, from a psychological POV, branding correlates directly to our interpersonal dynamics.
Our products will help "any" Business Professional: Physician, Dentist, Insurance Agent, Accountant, Restaurateur, etc., Market themselves and their business, Online or Offline
Rainmaking 101 - 3 ways to get your initial customers to market for youTribetactics
Find the customers that most need your brand and inspire them to spread the word about you.
Here are 3 ways to get your initial customers to market on your behalf, a minibook by TribeTactics.com
An essential read for small businesses and startups focused on growth.
Kindness Essay Essay on Kindness for Students and Children in English .... Essay small act of kindness can make a big difference. Kindness Essay Telegraph. 101 Of The Best Random Acts of Kindness Ideas Random acts of kindness .... Random Act of Kindness - Essay Sample - Free Essay, Term Paper .... Acts of Kindness and my Personal Experience - Free Essay Example .... The Act Of Kindness That I Did Free Essay Example. essayedy: Kindness essay examples. Act Of Kindness Essay 100 Words Paragraph, 200 Words Small Essay and .... Act of kindness essay 500 word essay. Random act of kindness essay. The Random Act Of Kindness Essay Can .... Staggering Kindness Essay Thatsnotus. DOC The Act of Kindness a message to parents Apolinario Villalobos .... Random act of kindness essay. 500 word essay on random acts of .... An Act of Kindness Essay Example Topics and Well Written Essays - 500 .... Kindness essay free - writinghtml.web.fc2.com. Random Acts Of Kindness Essay.docx - Random Acts Of Kindness Focusses .... Each Kindness. An Act of Kindness Essay topic - Enchanted Learning. Kindness Essay - Javatpoint. Read Random Act of Kindness Essay Sample for Free at SupremeEssays.com. Random act of kindness essay. An Act of Kindness 500 Words - PHDessay.com. Write a short essay on Kindness English - YouTube. Act of Kindness Essay. How to write an Essay on Kindness - YouTube. Acts of Kindness: Importance of Being Kind: Essay Example, 791 words .... A Small Act of Kindness Makes the World a Better Place: Essay Example ... Act Of Kindness Essay Act Of Kindness Essay
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
2. define: Brand
A brand is the set of expectations, memories, stories and
relationships that, taken together, account for a consumer’s decision
to choose one product or service over another. If the consumer
(whether it’s a business, a buyer, a voter or a donor) doesn’t pay a
premium, make a selection or spread the word, then no brand value
exists for that consumer.
A brand's value is merely the sum total of how much extra people will
pay, or how often they choose, the expectations, memories, stories
and relationships of one brand over the alternatives.
--Seth Godin
3. define: Storytelling
Stories are how we assign meaning to things. Humans are "creatures of
context" and we always are looking for ways to put things in context.
Stories are patterns made up of events that are put together in a
particular order and this order gives it meaning.
-- Bill Harley
Storytelling is the interactive art of using words and actions to reveal the
elements and images of a story while encouraging the listener’s
imagination.
Storytelling involves a two-way interaction between a storyteller and one
or more listeners.
--National Storytelling Network
4. define: Content Marketing
A marketing technique of creating and distributing valuable, relevant
and consistent information to attract and acquire a clearly defined
audience – with the objective of driving profitable customer action.
--contentmarketinginstitute.com
5. People like storytelling because it tells
them whether brands ‘have a clear sense of purpose’ and
‘create their own world’. It makes people ‘intrigued to see
what they’ll do next’.
--AESOP marketing
10. A good story is an end in itself. Whether or not it helps define a
brand, sell a product, or make a point, a story must stand on its
own. If it only exists to thinly disguise a marketing message,
you’re not fooling anybody.
-- Rob Walker
11. we can no longer push our messages across, we need to
pull customers in with engaging, useful content.
12. we know stories. we own storytelling.
we are the good guys. we have amazing stories.
13. be the source of information people with which
people want to engage.
17. get organized
assign responsibility
pull on the same rope
measure your impact
don’t forget to distribute
have something to say
content sandwich - Rachel Metscher
19. Our stories are as compelling as gum, beer, burritos, coke, tennis shoes, cable, search
engines, perfume or donuts. Everyday we build genuine connections with people.
We empower the youngest mind, we comfort and support the oldest soul. We
connect families, bring books to life, facilitate life change and ease life
transitions. People share with us their love, friendship, delight, sorrow,
desperation and loneliness. We foster exploration, we support
families, we connect communities, we encourage life long
learning. We aren’t part of the capitalist machine, we don’t have a
partisan agenda, we don’t sell junk made in China, we don’t send
jobs overseas. We are open to all people regardless of color,
creed or ability. We develop ideas and spark growth. We are
imagination, we are kindness, we are the best of our
communities. We maintain a connection to the past at
the same time giving tools engage with the future.
We are stories.