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Social Media Etiquette and Optimization

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Manas Sahu

Social Media Etiquette and Optimization ; How to create your professional brand and utilize social media effectively.

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Social Media Etiquette and Optimization International Student Conference #TAMUISC #SocialMedia Samantha Clement Senior International Student Advisor International Student Services Manas Sahu Graduate Assistant International Student Services Zubin Rasheed Graduate Assistant International Student Services Speakers
Session Overview Importance of Social Media for Students Social Footprint Social Media Etiquette Optimization for Visibility Q&A Users , Social Sites Job Search, Branding Dos/Don’ts Hash tags, Frequency Staying Safe on Social Media Privacy International Student Conference #TAMUISC #SocialMedia
Social Footprint -100 100 300 500 700 900 1100 1300 Million 1.28b Monthly Active Users 540m 200m 255m Facebook Growth Rate -2013 % change in millions of active users between Q2 and Q4 in 2013 Source : Global/WebIndex Q4 2013 Google+ Twitter Instagram LinkedIn Pinterest 187m 40m -5 0 5 10 15 20 25 % -3% 6% 7.4% 23% 9% 6% Facebook Google+ Twitter Instagram LinkedIn Pinterest International Student Conference #TAMUISC #SocialMedia
Social Footprint What social do you currently use ? International Student Conference #TAMUISC #SocialMedia Facebook Twitter VK LinkedIn Instagram Google+ Quora FourSquare YouTube Renren Weibo Pinterest Reddit Vine Snapchat flickr tumblr Meetup
Why is Social Media Important ? Facts 1.92 % companies use social media for recruitment 2.¾ hiring managers check candidates social profile Professional Career Education Facts 1.Professors do check student profiles 2.Professors utilize LinkedIn/Facebook to create discussion forums International Student Conference #TAMUISC #SocialMedia
Why is Social Media Important ? International Student Conference #TAMUISC #SocialMedia
Social Media Etiquette: Read What You Post International Student Conference #TAMUISC #SocialMedia Posts that have a positive effect on the readers Posts that serve the author Region A Region B Region C Region A : Annoying Region B & C : Informational, Entertaining
Social Media Etiquette: Post Appropriately International Student Conference #TAMUISC #SocialMedia http://www.oddee.com/item_98873.aspx
Social Media Etiquette: Post Appropriately International Student Conference #TAMUISC #SocialMedia English Language Vs Native Language Slang Spelling Phrases Be group appropriate
Social Media Etiquette: Post Appropriately International Student Conference #TAMUISC #SocialMedia If its personal, it must be through private messages Intentional Unintentional @PersonName: Address someone publicly DM @PersonName: Direct Message
Perfect Social Post : Keeping it real International Student Conference #TAMUISC #SocialMedia BEFORE AFTER Manashumi Sahumoto Manas Sahu
Perfect Social Post: Watch out for Autocorrect! International Student Conference #TAMUISC #SocialMedia
Perfect Social Post: Obnoxious Updates International Student Conference #TAMUISC #SocialMedia Oversharing
Perfect Social Post : Obnoxious Updates International Student Conference #TAMUISC #SocialMedia Vaguebooking
Perfect Social Post : Obnoxious Updates International Student Conference #TAMUISC #SocialMedia Chronic Complaining Why does life do this to me??
Quiz International Student Conference #TAMUISC #SocialMedia
International Student Conference #TAMUISC Why Optimization ? You People : Employers Professors Friends Acquaintances Connect Social Media Better Professional Life Optimize You Posts More Visibility More People in Network More closer to opportunities Improving Domain Skills Connecting to People Finding Opportunities Connecting to People
Optimization: Overview International Student Conference #TAMUISC #SocialMedia Social Media Links •Don’t drop links on all pages, instead target the audience and post. •More shares, likes, retweets, favorites generates better social signals Search Engine Optimization Social Media Optimization Vs •Technical Structure •Quality of Content •Authority of author •User Experience
Optimization: Overview Posts/ Tweets Social Media Google Search People International Student Conference #TAMUISC #SocialMedia Ranking Algorithm Social Signals Good Post Better Signals Higher Ranking Higher Visibility
Optimization: Social Media Manager Social Media Manager International Student Conference #TAMUISC #SocialMedia Eg: Hootsuite is a free social media manager
Optimization: Why Hashtags ? #TAMUISC Aug 28th! Fantastic sessions on adjusting to the U.S. and Aggieland for #InternationalStudents Social Media Feed Search keyword: Tamu ISc Posts, tweets and other content International Student Conference #TAMUISC #SocialMedia We are excited about sessions at #TAMUISC @hireaggies will be presenting several sessions on employment! #InternationalStudents, Faculty, & Staff don't miss out on #TAMUISC Free Food, Door Prizes, and great sessions!
Optimization: Hashtags Best Practice Some Hashtag Tips Don’t Do This Use something like this 1)Tweets with 1-2 hashtags get the most traction 2)Capitalize each word in multiple word hashtag : #OscarSelfie not #oscarselfie 3)DO NOT always integrate trending hashtags to your tweets. 4)Stay away from general hashtags like #Blessed, #JustForFun etc. International Student Conference #TAMUISC #SocialMedia
Staying Safe on Social Media : Threats Social Media Crimes Burglary Social Engineering Malware Attacks International Student Conference #TAMUISC #SocialMedia “Off to Dallas for a week” This public update can make it easier for burglars to plan robbery Zubin If you click random links or authenticate with random sites using Facebook. Random people might ping you with job opportunities and other offers People might misrepresent and get your SSN, Personal Information
Staying Safe on Social Media : Precautions International Student Conference #TAMUISC #SocialMedia Privacy Settings •Set who can tag you •Create personal and professional groups •Get into incognito mode and google yourself (Your Name, Location) •Check Facebook to see what others can see about you Delete •Delete Unused Apps •Quit Inactive Groups Clean •Use Socioclean.com/secureme.me to clean up your posts (Available for Facebook only.) or reputation.com (comes with fees) Self-Stalking “Prevention is better than getting screwed” - Unknown Credentials •Lock your computer whenever you are away •Use a strong password and change frequently
Recommended Social Media Accounts International Student Conference #TAMUISC #SocialMedia •International Student Services, Texas A&M University, College Station •Texas A&M University •Graduate Studies at Texas A&M University •@TAMUISS •@TAMU •@TAMU_OGAPS •@TAMUPolice •@USCIS •International Student Services, Texas A&M University, College Station •Texas A&M University For complete list Please tweet or post(FB) your review using #TAMUISC #SocialMedia
References 1)http://www.socialmediatoday.com/content/social-media-optimization-smo-seo-7- key-steps 2)https://www.youtube.com/watch?v=z63C1pzf2j4 3)http://www.evalueanalytics.com/post/the-worst-hashtags/ 4)https://www.us-cert.gov/ncas/tips/ST06-003 5)http://www.nw3c.org/docs/whitepapers/criminal-use-of-social-media.pdf 6)http://waitbutwhy.com/2013/07/7-ways-to-be-insufferable-on-facebook.html 7)http://blog.laptopmag.com/facebook-annoyances-how-to-fix For copies of this presentation Please tweet or post(FB) your review using #TAMUISC #SocialMedia International Student Conference #TAMUISC #SocialMedia
Stay In Touch ! Samantha Clement Twitter : @mamanths Facebook : samantha.clement.iss LinkedIn : samanthaclement Twitter : @sahumanas87 Facebook : sahumanas87 LinkedIn : sahumanas Twitter : @zubinrasheed Facebook : zubinrasheed LinkedIn : zubinrasheed Manas Sahu Zubin Rasheed International Student Conference #TAMUISC #SocialMedia Twitter : @TAMUISS Facebook : facebook.com/TAMUISS LinkedIn : www.linkedin.com/in/tamuiss Instagram : TAMU ISS Twitter : @KBlackwoodMears Facebook : facebook.com/katy.blackwoodmears.1 LinkedIn : Katherine Blackwood Mears Katy Blackwood Mears
Q&A International Student Conference #TAMUISC #SocialMedia
Survey International Student Conference #TAMUISC #SocialMedia

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Social Media Etiquette and Optimization

  • 1. Social Media Etiquette and Optimization International Student Conference #TAMUISC #SocialMedia Samantha Clement Senior International Student Advisor International Student Services Manas Sahu Graduate Assistant International Student Services Zubin Rasheed Graduate Assistant International Student Services Speakers
  • 2. Session Overview Importance of Social Media for Students Social Footprint Social Media Etiquette Optimization for Visibility Q&A Users , Social Sites Job Search, Branding Dos/Don’ts Hash tags, Frequency Staying Safe on Social Media Privacy International Student Conference #TAMUISC #SocialMedia
  • 3. Social Footprint -100 100 300 500 700 900 1100 1300 Million 1.28b Monthly Active Users 540m 200m 255m Facebook Growth Rate -2013 % change in millions of active users between Q2 and Q4 in 2013 Source : Global/WebIndex Q4 2013 Google+ Twitter Instagram LinkedIn Pinterest 187m 40m -5 0 5 10 15 20 25 % -3% 6% 7.4% 23% 9% 6% Facebook Google+ Twitter Instagram LinkedIn Pinterest International Student Conference #TAMUISC #SocialMedia
  • 4. Social Footprint What social do you currently use ? International Student Conference #TAMUISC #SocialMedia Facebook Twitter VK LinkedIn Instagram Google+ Quora FourSquare YouTube Renren Weibo Pinterest Reddit Vine Snapchat flickr tumblr Meetup
  • 5. Why is Social Media Important ? Facts 1.92 % companies use social media for recruitment 2.¾ hiring managers check candidates social profile Professional Career Education Facts 1.Professors do check student profiles 2.Professors utilize LinkedIn/Facebook to create discussion forums International Student Conference #TAMUISC #SocialMedia
  • 6. Why is Social Media Important ? International Student Conference #TAMUISC #SocialMedia
  • 7. Social Media Etiquette: Read What You Post International Student Conference #TAMUISC #SocialMedia Posts that have a positive effect on the readers Posts that serve the author Region A Region B Region C Region A : Annoying Region B & C : Informational, Entertaining
  • 8. Social Media Etiquette: Post Appropriately International Student Conference #TAMUISC #SocialMedia http://www.oddee.com/item_98873.aspx
  • 9. Social Media Etiquette: Post Appropriately International Student Conference #TAMUISC #SocialMedia English Language Vs Native Language Slang Spelling Phrases Be group appropriate
  • 10. Social Media Etiquette: Post Appropriately International Student Conference #TAMUISC #SocialMedia If its personal, it must be through private messages Intentional Unintentional @PersonName: Address someone publicly DM @PersonName: Direct Message
  • 11. Perfect Social Post : Keeping it real International Student Conference #TAMUISC #SocialMedia BEFORE AFTER Manashumi Sahumoto Manas Sahu
  • 12. Perfect Social Post: Watch out for Autocorrect! International Student Conference #TAMUISC #SocialMedia
  • 13. Perfect Social Post: Obnoxious Updates International Student Conference #TAMUISC #SocialMedia Oversharing
  • 14. Perfect Social Post : Obnoxious Updates International Student Conference #TAMUISC #SocialMedia Vaguebooking
  • 15. Perfect Social Post : Obnoxious Updates International Student Conference #TAMUISC #SocialMedia Chronic Complaining Why does life do this to me??
  • 16. Quiz International Student Conference #TAMUISC #SocialMedia
  • 17. International Student Conference #TAMUISC Why Optimization ? You People : Employers Professors Friends Acquaintances Connect Social Media Better Professional Life Optimize You Posts More Visibility More People in Network More closer to opportunities Improving Domain Skills Connecting to People Finding Opportunities Connecting to People
  • 18. Optimization: Overview International Student Conference #TAMUISC #SocialMedia Social Media Links •Don’t drop links on all pages, instead target the audience and post. •More shares, likes, retweets, favorites generates better social signals Search Engine Optimization Social Media Optimization Vs •Technical Structure •Quality of Content •Authority of author •User Experience
  • 19. Optimization: Overview Posts/ Tweets Social Media Google Search People International Student Conference #TAMUISC #SocialMedia Ranking Algorithm Social Signals Good Post Better Signals Higher Ranking Higher Visibility
  • 20. Optimization: Social Media Manager Social Media Manager International Student Conference #TAMUISC #SocialMedia Eg: Hootsuite is a free social media manager
  • 21. Optimization: Why Hashtags ? #TAMUISC Aug 28th! Fantastic sessions on adjusting to the U.S. and Aggieland for #InternationalStudents Social Media Feed Search keyword: Tamu ISc Posts, tweets and other content International Student Conference #TAMUISC #SocialMedia We are excited about sessions at #TAMUISC @hireaggies will be presenting several sessions on employment! #InternationalStudents, Faculty, & Staff don't miss out on #TAMUISC Free Food, Door Prizes, and great sessions!
  • 22. Optimization: Hashtags Best Practice Some Hashtag Tips Don’t Do This Use something like this 1)Tweets with 1-2 hashtags get the most traction 2)Capitalize each word in multiple word hashtag : #OscarSelfie not #oscarselfie 3)DO NOT always integrate trending hashtags to your tweets. 4)Stay away from general hashtags like #Blessed, #JustForFun etc. International Student Conference #TAMUISC #SocialMedia
  • 23. Staying Safe on Social Media : Threats Social Media Crimes Burglary Social Engineering Malware Attacks International Student Conference #TAMUISC #SocialMedia “Off to Dallas for a week” This public update can make it easier for burglars to plan robbery Zubin If you click random links or authenticate with random sites using Facebook. Random people might ping you with job opportunities and other offers People might misrepresent and get your SSN, Personal Information
  • 24. Staying Safe on Social Media : Precautions International Student Conference #TAMUISC #SocialMedia Privacy Settings •Set who can tag you •Create personal and professional groups •Get into incognito mode and google yourself (Your Name, Location) •Check Facebook to see what others can see about you Delete •Delete Unused Apps •Quit Inactive Groups Clean •Use Socioclean.com/secureme.me to clean up your posts (Available for Facebook only.) or reputation.com (comes with fees) Self-Stalking “Prevention is better than getting screwed” - Unknown Credentials •Lock your computer whenever you are away •Use a strong password and change frequently
  • 25. Recommended Social Media Accounts International Student Conference #TAMUISC #SocialMedia •International Student Services, Texas A&M University, College Station •Texas A&M University •Graduate Studies at Texas A&M University •@TAMUISS •@TAMU •@TAMU_OGAPS •@TAMUPolice •@USCIS •International Student Services, Texas A&M University, College Station •Texas A&M University For complete list Please tweet or post(FB) your review using #TAMUISC #SocialMedia
  • 26. References 1)http://www.socialmediatoday.com/content/social-media-optimization-smo-seo-7- key-steps 2)https://www.youtube.com/watch?v=z63C1pzf2j4 3)http://www.evalueanalytics.com/post/the-worst-hashtags/ 4)https://www.us-cert.gov/ncas/tips/ST06-003 5)http://www.nw3c.org/docs/whitepapers/criminal-use-of-social-media.pdf 6)http://waitbutwhy.com/2013/07/7-ways-to-be-insufferable-on-facebook.html 7)http://blog.laptopmag.com/facebook-annoyances-how-to-fix For copies of this presentation Please tweet or post(FB) your review using #TAMUISC #SocialMedia International Student Conference #TAMUISC #SocialMedia
  • 27. Stay In Touch ! Samantha Clement Twitter : @mamanths Facebook : samantha.clement.iss LinkedIn : samanthaclement Twitter : @sahumanas87 Facebook : sahumanas87 LinkedIn : sahumanas Twitter : @zubinrasheed Facebook : zubinrasheed LinkedIn : zubinrasheed Manas Sahu Zubin Rasheed International Student Conference #TAMUISC #SocialMedia Twitter : @TAMUISS Facebook : facebook.com/TAMUISS LinkedIn : www.linkedin.com/in/tamuiss Instagram : TAMU ISS Twitter : @KBlackwoodMears Facebook : facebook.com/katy.blackwoodmears.1 LinkedIn : Katherine Blackwood Mears Katy Blackwood Mears
  • 28. Q&A International Student Conference #TAMUISC #SocialMedia
  • 29. Survey International Student Conference #TAMUISC #SocialMedia