We examine and analyse the Canadian higher education social media landscape and the five major social media networks Canada’s colleges and universities use to reach their audiences.
UK universities social media benchmarking report 2016Lance Concannon
This report examines how the top 10 UK universities are using social media channels to communicate and build engagement with students and other stakeholders.
The report was jointly produced by Interactive Software and Sysomos.
LinkedIn usage is low among millennials and college students compared to other social media platforms. Only 7% of millennials use LinkedIn, whereas 50% of college graduates are on LinkedIn. One third of all professionals globally use LinkedIn. To increase younger user engagement, LinkedIn should focus marketing on college campuses through celebrity endorsements and trial premium memberships to promote the professional benefits of the platform.
India’s 1st Education marketing company offering digital marketing services to increase students leads for institutions. We help colleges and universities to achieve enrolment goals. Our expert team also provided training in SEO, Social Media, Digital Marketing, Online marketing, Web marketing, PPC, Mobile Marketing, Affiliate Marketing, Email Marketing and Many others verticals. Email us at info@mindstairs.com to know more details about our services and current available courses.
India’s 1st Education marketing company offering digital marketing services to increase students leads for institutions. We help colleges and universities to achieve enrolment goals. Our expert team also provided training in SEO, Social Media, Digital Marketing, Online marketing, Web marketing, PPC, Mobile Marketing, Affiliate Marketing, Email Marketing and Many others verticals. Email us at info@mindstairs.com to know more details about our services and current available courses.
The document proposes introducing a new social media class at the university's Technical Communication department. The class would be responsible for managing the department's social media presence across Facebook, Twitter, LinkedIn and a blog. This would allow the department to better engage with current students, alumni and recruit new students. The document discusses how most university departments are missing opportunities by not having a social media presence and strategies for how the proposed class could improve the department's online engagement and enrollment numbers.
This document discusses the growth and uses of social networks. It notes that Facebook has 500 million users, LinkedIn has 100 million, and other networks like SlideShare and YouTube also have tens of millions of users each. Social networking has evolved from personal connections to professional relationships and brand engagement. The major uses of social media are for engagement, recruiting, customer service, and marketing/sales. It provides resources for the major social networks and recommends related video content.
In March edition of Facebook demographics report we present dynamics of Facebook user growth and age breakdown over the last two months. We can see during the last months is that in majority of analyzed countries total numer of Facebook users is still growing. Facebook population shrank only in 3/19 analyzed countries: Brazil and Russia (less than 1%) and Japan (1,75%) In majority of countries we can observe small losses of users under 18. However, the loss is recompensated in growths of users over 55 years old.
UK universities social media benchmarking report 2016Lance Concannon
This report examines how the top 10 UK universities are using social media channels to communicate and build engagement with students and other stakeholders.
The report was jointly produced by Interactive Software and Sysomos.
LinkedIn usage is low among millennials and college students compared to other social media platforms. Only 7% of millennials use LinkedIn, whereas 50% of college graduates are on LinkedIn. One third of all professionals globally use LinkedIn. To increase younger user engagement, LinkedIn should focus marketing on college campuses through celebrity endorsements and trial premium memberships to promote the professional benefits of the platform.
India’s 1st Education marketing company offering digital marketing services to increase students leads for institutions. We help colleges and universities to achieve enrolment goals. Our expert team also provided training in SEO, Social Media, Digital Marketing, Online marketing, Web marketing, PPC, Mobile Marketing, Affiliate Marketing, Email Marketing and Many others verticals. Email us at info@mindstairs.com to know more details about our services and current available courses.
India’s 1st Education marketing company offering digital marketing services to increase students leads for institutions. We help colleges and universities to achieve enrolment goals. Our expert team also provided training in SEO, Social Media, Digital Marketing, Online marketing, Web marketing, PPC, Mobile Marketing, Affiliate Marketing, Email Marketing and Many others verticals. Email us at info@mindstairs.com to know more details about our services and current available courses.
The document proposes introducing a new social media class at the university's Technical Communication department. The class would be responsible for managing the department's social media presence across Facebook, Twitter, LinkedIn and a blog. This would allow the department to better engage with current students, alumni and recruit new students. The document discusses how most university departments are missing opportunities by not having a social media presence and strategies for how the proposed class could improve the department's online engagement and enrollment numbers.
This document discusses the growth and uses of social networks. It notes that Facebook has 500 million users, LinkedIn has 100 million, and other networks like SlideShare and YouTube also have tens of millions of users each. Social networking has evolved from personal connections to professional relationships and brand engagement. The major uses of social media are for engagement, recruiting, customer service, and marketing/sales. It provides resources for the major social networks and recommends related video content.
In March edition of Facebook demographics report we present dynamics of Facebook user growth and age breakdown over the last two months. We can see during the last months is that in majority of analyzed countries total numer of Facebook users is still growing. Facebook population shrank only in 3/19 analyzed countries: Brazil and Russia (less than 1%) and Japan (1,75%) In majority of countries we can observe small losses of users under 18. However, the loss is recompensated in growths of users over 55 years old.
The State of Higher Education Digital Environments Webinar April 2019eQAfy
Webinar hosted by GatherContent on Thursday 11 April 2019 addressing higher education websites, web estates and digital content creation and management. Sets out evolution of complex digital environments, the resultant risks and a framework for managing and resolving complexity.
How to Growth Hack Your CRM to Increase Student Sign-Ups and Digital EngagementHobsons
This document discusses how the University of Missouri-St. Louis used growth hacking techniques to increase student sign-ups and engagement. It describes how the university analyzed data from its CRM system to identify campus tours as an opportunity. Developing a tracking system allowed the university to see a 37% increase in campus tours in the first 3 months. The document also explains how the university used Facebook marketing to target similar and likely audiences based on CRM data to promote events like its UMSL Day open house, resulting in a large increase in attendance over previous years.
Social Media Toolbelt Greenhills Private BootcampedSocialMedia
edSocialMedia facilitated a one-day, hands-on social media bootcamp for Greenhills School in Ann Arbor, MI, for their lead administrative team. Teams of two worked through social media scenarios to practice their social media skills for use at their school. #GreenhillsA2
The document discusses Facebook's growth over time from 200 million users in April 2009 to over 800 million users today. It notes that Facebook saw over 300 million new accounts added in just over a year. The key metrics mentioned are 483 million daily active users as of December 2011, representing 39% and 48% year-over-year growth, respectively. It also notes that mobile users now represent half of Facebook's total user base, at 425 million monthly active users on mobile.
This document discusses how LinkedIn is adapting its platform to better serve higher education. It notes that LinkedIn can support students throughout their entire professional journey from acquiring knowledge in school to developing skills and finding jobs. The document highlights how LinkedIn products currently help areas like admissions, education, and career services and how it plans to further simplify and improve the experience for educational institutions. It also emphasizes LinkedIn's commitment to investing in higher education's future.
LinkedIn recently made major changes to its higher education features, discontinuing tools like University Finder and Rankings. This was likely due to low student usage of LinkedIn for college research. LinkedIn's new Student app focuses on career outcomes after college. Schools can still promote themselves on the app by posting career-focused content. While some previous features were removed, University Pages remain useful for connecting with alumni and showing career outcomes for graduates. The future of LinkedIn and higher education may include merging University Pages with Company Pages.
Facebook started in 2004 as a social networking site that allows users to connect with friends and share information. It has since grown to over 2 billion users who spend on average 15 hours per month on the site. Facebook provides tools for businesses to market directly to targeted user demographics through ads, pages, events, and other engagement features. Marketers can take advantage of the viral sharing nature of Facebook to promote products and services to communities of interested users.
See the supply and demand for students in the Italy, as well as the top factors that students look for in a new job. Useful for college recruiters everywhere!
See all Talent Pool Reports: http://lnkd.in/TalentDemand
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Facebook is a social networking site created in 2004 by Mark Zuckerberg. It now has over 500 million active users who use it to connect with friends and share interests. While Facebook has become very popular and useful for communication and marketing, it also faces criticisms around privacy, censorship, identity theft, and safety issues, especially regarding protecting minors. Governments like China and Syria have banned access to Facebook due to its open nature. Facebook is working to address these issues through changes to its policies and features.
The document provides an analysis of the global airline industry and outlines a personal brand social media plan to pursue a career in the industry. It summarizes key facts about the current airline industry landscape. The social media plan objectives are to create an online presence showcasing a passion for travel, network with industry professionals, and build knowledge/credibility. The plan details how LinkedIn, Twitter, a personal blog, Pinterest, and Scoop.it will be used over six months to meet the objectives, including connecting with professionals, sharing relevant content, and engaging with thought leaders.
Social media refers to online platforms that allow users to create and share content with other users or networks. Popular social media sites include Facebook, which launched in 2004 and allows users to connect with friends and share photos and updates, Twitter, which launched in 2006 and allows users to share short messages called tweets, and LinkedIn, which launched in 2003 and focuses on professional networking. These sites facilitate interaction and conversation through features like sharing, messaging, and community building.
2019 Graduate Report on Social Media engagement of the Top 10 Ranked UK Unive...Brian Fairbrother
This document summarizes social media engagement data for top UK universities on platforms like Facebook, Instagram, and LinkedIn. It finds that over 3.5 million people aged 18-24 in the UK are graduates/undergraduates on Facebook and Instagram. Audience sizes for individual universities range from 45,000 to over 200,000. LinkedIn data provides comparisons, showing lower but sizable audiences that exclude those not specifying age or location. The conclusion discusses targeting strategies and services offered by Talent Cloud Media to connect employers with potential candidates across social media.
Employee Brand Ambassadors. Case Study - General ElectricSociaLook
SociaLook helps companies discover and activate their employees to become powerful brand advocates.
The current report focuses on three major areas:
- The Background Analysis helps companies understand who are their employee advocates on Twitter.
- The Activity Analysis reveals how these employees are communicating about the brand and what impact their messages have (in terms of influence, engagement, reach), etc.
- Follower Analysis helps companies understand the audience of their employee advocates, by revealing follower positions, companies, location, influence, etc.
Note: only employees that publicly mentioned their affiliation with the company were taken into account
A 2019 Talent Cloud Media Graduate and Undergraduate Report for IrelandBrian Fairbrother
This document provides social media engagement data for the top 9 universities in Ireland based on Facebook and Instagram followers between the ages of 22-26 who are currently enrolled or recently graduated. It finds that Trinity College Dublin has the largest audience of 30,000 in Ireland and 150,000 worldwide on these platforms. Overall, 250,000 people in Ireland on Facebook and Instagram are either currently in university or recently graduated. The document concludes by explaining how the company Talent Cloud Media can help target audiences for employer branding and recruitment campaigns across multiple social media platforms.
The document provides guidelines for CDC employees on using Twitter to disseminate health information and engage the public. It outlines best practices such as defining objectives, knowing the target audience, creating concise tweets, and evaluating engagement metrics. CDC supports over 40 Twitter profiles and encourages strategic use of the platform to share timely health updates and data with followers.
This document presents a three-step process for analyzing the communication strategies of top-ranked higher education institutions on Facebook. The first step characterizes each institution's editorial policy and audience response patterns. The second step compares the institutions using created metrics. The third step uses random forests to predict future engagement, sentiment, and response based on past posts. The process was applied to the top 5 universities in the QS World University Rankings and found accuracy above 80% for predictions, allowing recommendations on effective communication strategies.
The Power Point to support my presentation on use of Social Media in higher education. NISOD Conference on Teaching and Leadership Excellence, May 30 2011
This document provides an overview of social media best practices and guidelines for using various social media platforms. It discusses using Facebook, Twitter, LinkedIn and other tools for networking, promotion and information sharing. Key recommendations include engaging audiences, encouraging user-generated content, being timely with updates, using multiple platforms, and establishing general usage guidelines. Examples are given of how various University of Washington departments and programs currently utilize different social media.
The State of Higher Education Digital Environments Webinar April 2019eQAfy
Webinar hosted by GatherContent on Thursday 11 April 2019 addressing higher education websites, web estates and digital content creation and management. Sets out evolution of complex digital environments, the resultant risks and a framework for managing and resolving complexity.
How to Growth Hack Your CRM to Increase Student Sign-Ups and Digital EngagementHobsons
This document discusses how the University of Missouri-St. Louis used growth hacking techniques to increase student sign-ups and engagement. It describes how the university analyzed data from its CRM system to identify campus tours as an opportunity. Developing a tracking system allowed the university to see a 37% increase in campus tours in the first 3 months. The document also explains how the university used Facebook marketing to target similar and likely audiences based on CRM data to promote events like its UMSL Day open house, resulting in a large increase in attendance over previous years.
Social Media Toolbelt Greenhills Private BootcampedSocialMedia
edSocialMedia facilitated a one-day, hands-on social media bootcamp for Greenhills School in Ann Arbor, MI, for their lead administrative team. Teams of two worked through social media scenarios to practice their social media skills for use at their school. #GreenhillsA2
The document discusses Facebook's growth over time from 200 million users in April 2009 to over 800 million users today. It notes that Facebook saw over 300 million new accounts added in just over a year. The key metrics mentioned are 483 million daily active users as of December 2011, representing 39% and 48% year-over-year growth, respectively. It also notes that mobile users now represent half of Facebook's total user base, at 425 million monthly active users on mobile.
This document discusses how LinkedIn is adapting its platform to better serve higher education. It notes that LinkedIn can support students throughout their entire professional journey from acquiring knowledge in school to developing skills and finding jobs. The document highlights how LinkedIn products currently help areas like admissions, education, and career services and how it plans to further simplify and improve the experience for educational institutions. It also emphasizes LinkedIn's commitment to investing in higher education's future.
LinkedIn recently made major changes to its higher education features, discontinuing tools like University Finder and Rankings. This was likely due to low student usage of LinkedIn for college research. LinkedIn's new Student app focuses on career outcomes after college. Schools can still promote themselves on the app by posting career-focused content. While some previous features were removed, University Pages remain useful for connecting with alumni and showing career outcomes for graduates. The future of LinkedIn and higher education may include merging University Pages with Company Pages.
Facebook started in 2004 as a social networking site that allows users to connect with friends and share information. It has since grown to over 2 billion users who spend on average 15 hours per month on the site. Facebook provides tools for businesses to market directly to targeted user demographics through ads, pages, events, and other engagement features. Marketers can take advantage of the viral sharing nature of Facebook to promote products and services to communities of interested users.
See the supply and demand for students in the Italy, as well as the top factors that students look for in a new job. Useful for college recruiters everywhere!
See all Talent Pool Reports: http://lnkd.in/TalentDemand
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Facebook is a social networking site created in 2004 by Mark Zuckerberg. It now has over 500 million active users who use it to connect with friends and share interests. While Facebook has become very popular and useful for communication and marketing, it also faces criticisms around privacy, censorship, identity theft, and safety issues, especially regarding protecting minors. Governments like China and Syria have banned access to Facebook due to its open nature. Facebook is working to address these issues through changes to its policies and features.
The document provides an analysis of the global airline industry and outlines a personal brand social media plan to pursue a career in the industry. It summarizes key facts about the current airline industry landscape. The social media plan objectives are to create an online presence showcasing a passion for travel, network with industry professionals, and build knowledge/credibility. The plan details how LinkedIn, Twitter, a personal blog, Pinterest, and Scoop.it will be used over six months to meet the objectives, including connecting with professionals, sharing relevant content, and engaging with thought leaders.
Social media refers to online platforms that allow users to create and share content with other users or networks. Popular social media sites include Facebook, which launched in 2004 and allows users to connect with friends and share photos and updates, Twitter, which launched in 2006 and allows users to share short messages called tweets, and LinkedIn, which launched in 2003 and focuses on professional networking. These sites facilitate interaction and conversation through features like sharing, messaging, and community building.
2019 Graduate Report on Social Media engagement of the Top 10 Ranked UK Unive...Brian Fairbrother
This document summarizes social media engagement data for top UK universities on platforms like Facebook, Instagram, and LinkedIn. It finds that over 3.5 million people aged 18-24 in the UK are graduates/undergraduates on Facebook and Instagram. Audience sizes for individual universities range from 45,000 to over 200,000. LinkedIn data provides comparisons, showing lower but sizable audiences that exclude those not specifying age or location. The conclusion discusses targeting strategies and services offered by Talent Cloud Media to connect employers with potential candidates across social media.
Employee Brand Ambassadors. Case Study - General ElectricSociaLook
SociaLook helps companies discover and activate their employees to become powerful brand advocates.
The current report focuses on three major areas:
- The Background Analysis helps companies understand who are their employee advocates on Twitter.
- The Activity Analysis reveals how these employees are communicating about the brand and what impact their messages have (in terms of influence, engagement, reach), etc.
- Follower Analysis helps companies understand the audience of their employee advocates, by revealing follower positions, companies, location, influence, etc.
Note: only employees that publicly mentioned their affiliation with the company were taken into account
A 2019 Talent Cloud Media Graduate and Undergraduate Report for IrelandBrian Fairbrother
This document provides social media engagement data for the top 9 universities in Ireland based on Facebook and Instagram followers between the ages of 22-26 who are currently enrolled or recently graduated. It finds that Trinity College Dublin has the largest audience of 30,000 in Ireland and 150,000 worldwide on these platforms. Overall, 250,000 people in Ireland on Facebook and Instagram are either currently in university or recently graduated. The document concludes by explaining how the company Talent Cloud Media can help target audiences for employer branding and recruitment campaigns across multiple social media platforms.
The document provides guidelines for CDC employees on using Twitter to disseminate health information and engage the public. It outlines best practices such as defining objectives, knowing the target audience, creating concise tweets, and evaluating engagement metrics. CDC supports over 40 Twitter profiles and encourages strategic use of the platform to share timely health updates and data with followers.
This document presents a three-step process for analyzing the communication strategies of top-ranked higher education institutions on Facebook. The first step characterizes each institution's editorial policy and audience response patterns. The second step compares the institutions using created metrics. The third step uses random forests to predict future engagement, sentiment, and response based on past posts. The process was applied to the top 5 universities in the QS World University Rankings and found accuracy above 80% for predictions, allowing recommendations on effective communication strategies.
The Power Point to support my presentation on use of Social Media in higher education. NISOD Conference on Teaching and Leadership Excellence, May 30 2011
This document provides an overview of social media best practices and guidelines for using various social media platforms. It discusses using Facebook, Twitter, LinkedIn and other tools for networking, promotion and information sharing. Key recommendations include engaging audiences, encouraging user-generated content, being timely with updates, using multiple platforms, and establishing general usage guidelines. Examples are given of how various University of Washington departments and programs currently utilize different social media.
The document outlines a social media plan for the University of Florida. It includes an audit of current social media performance, objectives to increase followers and engagement, and strategies for content creation and competitor analysis. Key performance indicators are identified to measure growth in followers, interactions and website traffic from social media over a 4 month period. Responsibilities and a response plan are also defined.
The document discusses strategies for improving e-communications at USF Advancement. It outlines the e-communications manager's goals of increasing readership and effectiveness of communications through email, social media, web video and websites. Specific tactics recommended include monitoring online discussions, engaging target audiences on popular platforms, building the university's brand through participation, cultivating alumni communities, and measuring progress through metrics. The document provides tips for managing e-communications effectively and with low costs.
As more institutions are allowing social media application use, medical libraries should investigate whether they should use Facebook and Twitter in the outreach efforts.
Presented at the October 2009 Midwest MLA Conference In Columbus, OH.
EducationUSA Virtual & Social Media Report 2013Marty Bennett
Facebook, YouTube, and Twitter—these are just a few of the tools EducationUSA advisers are using around the world to help international students learn about and connect with educational opportunities at U.S. universities and colleges. Even in the more remote and less populated areas, social media is playing a stronger role each day in making those connections. EducationUSA is a U.S. Department of State-supported
network of more than four hundred advising centers in 170 countries around the world.
Each year, EducationUSA advisers provide millions of international students with accurate, comprehensive, and current information about how to apply to U.S.
colleges and universities. EducationUSA staff also work with U.S. higher education professionals to promote international student recruitment. Virtual outreach is a vital component to this endeavor. This report focuses on the successes of the
EducationUSA network’s global virtual outreach in 2013, including a review of the most commonly used social media, video channels, and micro/ traditional blogs.
This document outlines the top 50 most influential education brands on LinkedIn based on their Content Marketing Scores. The United States has the most brands on the list. Most of the top performing education brands on LinkedIn frequently update their LinkedIn Company Page, have employees who post their own content, and invest in LinkedIn Sponsored Updates. The brands also tend to share content created by others.
The 50 Most Influential Education Brands on LinkedInLinkedIn
This document outlines the top 50 most influential education brands on LinkedIn based on their Content Marketing Scores. The United States is home to the majority of brands on the list. Most of the top performing education brands on LinkedIn frequently update their LinkedIn Company Page, have employees who post their own content, and invest in LinkedIn Sponsored Updates. The list includes brands such as Harvard Business School, MIT, Stanford Graduate School of Business, and INSEAD.
UF Social Media Management Project 1 PDF PUR3622Briana White
This document summarizes the University of Florida's current social media presence and proposed strategy. It includes an audit of accounts, objectives to increase followers and engagement, brand guidelines, and a content plan. Key performance indicators and a response plan are also outlined. The goal is to grow the university's social media community and better promote the school.
The document outlines the University of Florida's 2016 social media strategy, which includes objectives of growing their online presence through follower counts and engagement on social media platforms like Twitter, Facebook, Instagram, YouTube and LinkedIn in order to increase student enrollment. A social media audit analyzes each platform's performance and competitor analysis is also included, along with strategies, tools, timing of posts, roles and responsibilities, policies, and critical response plans for potential incidents. The strategy aims to create more innovative and engaging content to attract new audiences and encourage current users to interact more on social media.
The document outlines the University of Florida's social media strategy. The objectives are to increase brand awareness and engagement with students on platforms like Facebook, Twitter, Instagram and LinkedIn. The strategy includes increasing posts, using hashtags and images, and holding weekly live discussions. Progress will be measured by growth in followers, engagement rates, and website traffic from social media. Roles and responsibilities are defined for the social media team to execute the plan.
Getting the word out: How to implement your online branding strategyMatt Sullivan
The document discusses strategies for implementing an online branding strategy across various social media platforms. It provides tips for using Twitter, LinkedIn, Facebook, blogs, and aggregator tools to distribute content and engage with audiences. The key social media platforms covered are Twitter, LinkedIn, Facebook, and blogs. It also provides basic statistics about Facebook users.
This document outlines Starbucks' 2016 social media strategy. Key objectives are to increase followers by 500,000 and interactions by 30% across platforms. The strategy focuses on paid promotion, owned hashtags, and earned media through coupons. Performance will be measured by social referral traffic and engagement. Critical response plans address inappropriate content and product issues to manage impact.
This social media audit is a project that was assigned in one of my classes at the University of Florida. I believe it introduced me to new grounds that I will benefit greatly from in the future.
The document provides information about Penn State's College of Information Sciences and Technology's (IST) annual Start-up Week event scheduled for April 13-17, 2015. It includes the event goals of inspiring students through guest speakers from successful technology companies, a press release announcing the event, and contact information for various student clubs and organizations within IST.
The University of Florida social media strategy for 2016 aims to increase enrollment in UF Online programs and improve the school's image. The strategy focuses on growing followers on Twitter and Instagram and increasing traffic to the website. Key performance indicators include the number of visitors from social media, new followers, and amount of engaging content posted. The strategy outlines brand voice, content calendars, and a social media policy. Measurement of the #BEAGATOR campaign showed low usage and needs increased promotion across networks.
One Day To Deliver! Best Practices for Maximizing Giving Day PotentialCorporate Insight
Giving Days are 24-hour online fundraisers that raise money for a nonprofit or higher education institution. By using digital tools and social media networks, these single-day donation drives can help recruit new donors, re-connect existing donors to their university and build a sense of community and excitement around donating to an alma mater.
Higher education institutions seem to have woken up to the potential success of one-day fundraisers in 2012, when Columbia University raised $6.9 million in a 24-hour period. This was followed up in 2013, when Columbia raised $7.8 million from over 9,700 gifts.
In this deck, we offer recommendations
that any higher education institution can
implement to help run its most engaging
and successful Giving Day yet.
Similar to Canadian Higher Education Social Media Landscape (20)
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
Canadian Higher Education Social Media Landscape
1. The Canadian Higher Education Social Media Landscape
Social Media Content and Engagement Data for
Canada’s Colleges and Universities
March 2019
eQAfy.com
2. About 500 people work in social media roles at Canada’s
higher education institutions or consulting or freelancing to
the sector.
That number has grown over the past decade, as social
media has become a basic element of university and college
digital marketing and communications.
One of digital marketing’s benefits is that it is data-informed,
allowing campaigns to react and adapt as new information
emerges. But, in the tumult of tactical execution, broader
strategic shifts can get missed.
This report examines the landscape and analyses in more
detail the five major social media networks that Canada’s
colleges and universities use to reach their audiences.
Those audiences are large. Across the networks we can
measure about 17.2 million accounts are listening to higher
education’s social media output.
And institutions are generating significant amounts of
content for their audiences, close to 50,000 videos uploaded
to YouTube, watched over 130 million times. More than 1.8
million tweets and 5.2 million likes on Facebook.
But there is substantial variation in content production and
engagement and the report’s data provides some
benchmarks for use in planning future social media
campaigns.
CANADIAN HIGHER EDUCATION SOCIAL MEDIA - LANDSCAPE
The Canadian Higher Education Social Media Landscape 2
3. 67
Colleges
107
Universities
12 Social networks
1,265 Accounts
3,750 Data points
17.2M audience
5.2M Likes
1.8M Tweets
270K Photos
50K Videos
30K Pins
We surveyed 173 Canadian post-secondary institutions’ official social media accounts merging
the results with their publicly available content and engagement data.
3
5. Total number of followers,
subscribers or members for
official accounts on each social
media network (n=173
institutions)
Total audience: 17,214,627
One surprise is LinkedIn has 8 million followers, 45% more than Facebook and 350% more than
Twitter.
5
6. Estimated relative share of the available alumni
audience – as measured on LinkedIn – and the total
follower numbers for official accounts on each social
media network (n=173 institutions)
Read this as: Twitter has 2,251,942 followers across all
accounts. LinkedIn records 6,268,574 Canadian PSE
institution alumni. Twitter’s reach is 36% of the alumni
group.
We used LinkedIn’s alumni as a proxy for addressable audiences. LinkedIn reaches almost 1/3rd
more than each institution’s alumni. Facebook and Twitter don’t match that reach.
6
7. 0
40
80
120
160
200
0 10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160
NumberofAccounts
Elapsed Months
Canadian Universities and Colleges - Twitter vs YouTube Account Growth
20 months to reach 50 accounts
2 years 4 months - 100 accounts
3 years 10 months - 100 accounts
Higher education rapidly adopted YouTube and then Twitter as part of its social strategies.
Twitter played the hare, while YouTube was the tortoise.
7
8. The vertical axis measures the
posts/pins/videos for each social
network. The shaded areas shows
each network’s breadth: YouTube and
Instagram >90% share.
Canadore
College:
>9,500 Pins Western University:
>1,900 videos
University of Manitoba:
>4,000 posts
The chart shows the social networks with lower content volumes – posts/pins/videos in the
thousands rather than tens of thousands – and the top producing institutions.
8
9. The vertical axis
measures the
photos/tweets. The
shaded areas show
Twitter’s ubiquity and
reflect Flickr’s low
market share.
British Columbia Institute of Technology: >67,300 photos
Northern Alberta Institute of
Technology (NAIT): >67,000 tweets
The social networks with the highest content output – tweets and photos by the tens of
thousands along with the top producing institutions. Note Flickr’s narrower adoption.
9
10. We’ve established some of the high-level characteristics of
how higher education uses social media.
While we readily identified a dozen different networks in
various stages of use or disuse, only five of those networks
have a material presences across colleges and universities.
In this section we’ve merged the publicly available content
creation and engagement data with each institution’s
account to build a picture of how Facebook, Instagram,
Twitter, LinkedIn and YouTube are used in practice.
Social media is a basic component of university and college
digital communications and marketing, but while networks
offer detailed analytics it’s harder to see the context.
The charts in this section are intended to provide basic
performance benchmarks.
Your Instagram account only has 4,500 followers? That’s a
median account. What’s the return on investing more to
boost that number?
You’re tweeting five times a day – the median account
tweets twice daily. Are you getting the incremental return
from the extra activity?
You’ve produced and uploaded 1,000 videos to YouTube –
too many or too few?
It’s hard to plan and execute campaigns without realistic
targets and much of that data is on the following pages.
CANADIAN HIGHER EDUCATION SOCIAL MEDIA - CONTEXT
The Canadian Higher Education Social Media Landscape 10
11. 0.0%
2.0%
4.0%
6.0%
8.0%
1,000 3,000 5,000 7,000 9,000 11,000 13,000 15,000
NumberofFacebookAccounts
Number of Facebook LIKES
Canadian Universities and Colleges - Facebook Likes
Group I
Mount Saint Vincent University
15,974 likes
Median = 5,775 likes
Group I comprises 85 institutions with fewer
than 16,000 Facebook likes.Min = 85 likes
The numerical range of Facebook likes is too wide to readily fit on one chart. Above are the 85
institutions with cumulatively fewer than 16,000 likes for the official account.
11
12. 0.0%
4.0%
8.0%
12.0%
16.0%
20.0%
25,000 45,000 65,000 85,000 105,000 125,000 145,000 More
NumberofFacebookAccounts
Number of Facebook LIKES
Canadian Universities and Colleges - Facebook Likes
Group II
University of Toronto 426,819 likes
University of British Columbia 242,325 likes
McGill University 229,282 likesMedian = 35,485 likes
Group II comprises 88 institutions with more
than 16,000 Facebook likes.
Group II shows the 88 Canadian post-secondary institutions with official Facebook accounts
cumulatively attracting more than 16,000 likes – along with the small outlier group.
12
13. 0.0%
4.0%
8.0%
12.0%
16.0%
20.0%
200 600 1,000 1,400 1,800 2,200 2,600 3,000 3,400 3,800 4,200
ProportionofInstitutions
Number of Posts
Canadian Universities and Colleges - Instagram Posts
University of Manitoba 4,028 posts
College median = 787 posts
University median = 663 posts
Total of 132,825 posts by Canadian
higher education institutions over
8 years 3 months
From its October 2010 launch Instagram has gained 90%+ adoption in Canadian higher
education and largely replaced Flickr for posting images. Colleges post more than universities.
13
14. 0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
1,000 4,000 7,000 10,000 13,000 16,000 19,000 22,000 More
ProportionofInstitutions
Number of Followers
Canadian Universities and Colleges - Instagram Follower Count
College median = 3,354 followers
University median = 4,666 followers
Total of 1,197,142 Canadian higher
education institution followers on
Instagram
University of Toronto 82,000 followers
University of British Columbia 45,400 followers
Western University 41,100 followers
Instagram has built an audience of 1.2 million followers of official higher education accounts:
about 20% reach, using our LinkedIn alumni numbers as the denominator.
14
15. 0.0%
4.0%
8.0%
12.0%
16.0%
20.0%
2,000 6,000 10,000 14,000 18,000 22,000 26,000 30,000 34,000 38,000 More
ProportionofAccountsinEachCategory
Number of Followers
Canadian Universities and Colleges - Twitter Account Followers
McGill University 130,025 followers
University of Waterloo 82,631 followers
University of Alberta 80,256 followers
Median = 6,231 followers
Min = 92 followers
The median official higher education Twitter account in Canada has 6,230 followers. Adoption
was rapid, but Twitter shows signs of stagnation and few institutions have large followings.
15
16. 0.0%
4.0%
8.0%
12.0%
16.0%
20.0%
2,500 10,000 17,500 25,000 32,500 40,000 47,500 55,000 62,500
PercentageofInstitutions
Total Number of Tweets Sent
Canadian Universities and Colleges - Number of Tweets Sent
Northern Alberta Institute of Technology 66,909 tweets
Median = 7,483 tweets
Total of 1,810,100 tweets from
Canadian higher education
institutions over 11 years 6 months
Canada’s post-secondary institutions have fired out 1.8 million tweets to their 2.2 million
followers. And, NAIT is the tweetiest school with close to 67,000 tweets.
16
17. 0%
5%
10%
15%
20%
25%
Sep-2007 Mar-2008 Sep-2008 Mar-2009 Sep-2009 Mar-2010 Sep-2010 Mar-2011 Sep-2011 Mar-2012 Sep-2012 More
ProportionofTwitterAccountsActiviated
Twitter Account Activations by Quarter
Canadian Universities and Colleges - Twitter Account Activation
Simon Fraser University
09-Aug-2007
Median Account
University Canada West
09-Jun-2009
Time elapsed for 50% of Canadian
higher education institutions to open
an official Twitter account: 22 months
Twitter grew from its first university user in August 2007 to 50% adoption within 22 months.
90% of institutions were on Twitter by March 2012.
17
18. 0.0%
4.0%
8.0%
12.0%
16.0%
20.0%
0.5 1.5 2.5 3.5 4.5 5.5 6.5 7.5 8.5 9.5 More
ProportionofAccountsinEachCategory
Number of Tweets Per Day
Canadian Universities and Colleges - Tweets Per Day
Northern Alberta Institute of Technology 16 tweets/day
Median = 2 tweets/day
1 in 6 institutions tweet once daily
It’s hard to know the appropriate cadence for Twitter, but the median higher education account
tweets twice daily. Others are way more productive.
18
19. 0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
5,000 20,000 35,000 50,000 65,000 80,000 95,000 110,000 125,000
ProprotioninEachCategory
Number of LinkedIn Alumni
Canadian Universities and Colleges - LinkedIn Alumni Count
University of Toronto 281,647 alumni
University of British Columbia 200,522 alumni
York University 183,088 alumni
Median = 18,193 alumni
Total of 6,268,574 LinkedIn
alumni from Canadian higher
education institutions
LinkedIn is the original social network. 95%+ of Canadian post-secondary institutions have an
account. LinkedIn holds education history and thus has a comprehensive alumni database.
19
20. 0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
50% 100% 150% 200% 250% 300% 350% 400% 450% 500%
ProprotioninEachCategory
LinkedIn Follower/Alumni Ratio
Canadian Universities and Colleges - LinkedIn Follower:Alumni Ratio
Institut national de la recherche scientifique 643%
Median = 123%
Official LinkedIn accounts at Canadian
higher education institutions have
7,973,621 followers. These institutions
have 6,268,574 alumni with LinkedIn
accounts. Many institutions reach
audiences well beyond their alumni.
LinkedIn likely reaches a non-undergraduate audience and half of all institutions are followed
by more than just their alumni. In some cases followers exceed alumni by 3X or 4X.
20
21. 0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
30 90 150 210 270 330 390 450 510 570 630 690 More
ProportionofAccountsinEachCategory
Total Number of Uploaded Videos
Canadian Universities and Colleges - Uploaded Video Count
Median = 184 videos
Canadian higher education institutions have
uploaded 48,456 videos over 12 years 9 months
Western University 1,970 videos
University of British Columbia 1,823 videos
University of Waterloo 1,749 videos
Video is a key higher education content type and most of that video output is on YouTube.
About 50,000 videos have been collectively uploaded, as of February 2019.
21
22. 0.0%
4.0%
8.0%
12.0%
16.0%
20.0%
15,000 60,000 105,000 150,000 195,000 240,000 285,000 330,000
ProportionofInstitutionsinEachCategory
Total Number of Uploaded Video Views
Canadian Universities and Colleges - YouTube Uploaded Video Views
Group I
Vancouver Island University
328,914 views
Median = 86,793 views
Group I comprises 88 institutions with fewer
than 350,000 views of their uploaded videos
Engagement with YouTube video content, as measured by views, spans a massive range. We
split institutions into those with less than 350K views and those with more.
22
23. 0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
500,000 950,000 1,400,000 1,850,000 2,300,000 2,750,000 3,200,000 3,650,000
ProportionofInstitutionsinEachCategory
Total Number of Uploaded Video Views
Canadian Universities and Colleges - YouTube Uploaded Video Views
Group II
University of Manitoba
12,823,801 views
Median = 915,357 views
Group II comprises 83 institutions with more
than 350,000 views of their uploaded videos
The median institution in Group II has had its video content viewed over 900K times. However,
some institutions have seen exceptional success: University of Manitoba.
23
24. 0.0%
3.0%
6.0%
9.0%
12.0%
Dec-06 Sep-07 Jun-08 Mar-09 Dec-09 Sep-10 Jun-11 Mar-12 Dec-12 Sep-13 More
ProportionofActivationsPerQuarter
YouTube Account Activation
Canadian Universities and Colleges - YouTube Account Activation
University of British Columbia
02-Apr-2006
Median Account
Douglas College
06-Apr-2009
Time elapsed for 50% of
Canadian higher education
institutions to open an
official YouTube account: 36
months
YouTube’s rise has been slow and steady rather compared to Twitter’s pile on. Twitter requires
little infrastructure compared to video, but video engagement now predominates.
24
25. 0%
20%
40%
60%
80%
100%
5% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ProportionofTotalViewsofUploadedVideos
Proportion of All Videos
Canadian Universities and Colleges - YouTube Views
13% of uploaded videos account for
80% of all uploaded video views
29% of uploaded videos account for
90% of all uploaded video views
Pareto curve for uploaded video content for Canadian higher education
institutions, plotting total views against the number of videos.
Mirroring trends seen elsewhere, only a portion of all content engages with its audience. And,
for YouTube video about 13% of uploaded videos have generated 80% of all engagement.
25
26. 0.0%
4.0%
8.0%
12.0%
16.0%
20.0%
00:00:30 00:02:30 00:04:30 00:06:30 00:08:30 00:10:30 00:12:30 00:14:30
ProportionofUploadedVideosinEachCategory
Uploaded Video Duration in hh:mm:ss
Canadian Universities and Colleges - YouTube Video Duration
1 in 8 uploaded videos are
longer than 10 minutes
Median Duration = 00:01:51 Longest videos record
convocation ceremonies
We were unable to find a statistically significant correlation between video length and the
number of views. Duration has shortened and the median video runs for under 2 minutes.
26
27. -
50
100
150
200
250
-
500
1,000
1,500
2,000
2,500
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
MedianVideoDurationinSeconds
MedianNumberofUploadedVideoViews
Year Video Uploaded
Canadian Universities and Colleges - Median YouTube Views and Duration Trends
Median number of views for
uploaded videos has declined
markedly over 9 years
Median duration of
uploaded videos has settled
around 00:01:30
We sampled 25% of all videos to produce the above analysis. Median engagement, in views,
has fallen and stabilized, while duration has settled out at around 100 seconds.
27
28. We collected the data for this report using our web estate management solution for higher
education.
Social media is just one example of the content, user experience and risk insights our
solution can provide from comprehensively scanning college and university websites.
The Canadian Higher Education Social Media Landscape
info@eQAfy.com
28