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Marketplace unicorns valuations soar to $5.0 trillion since January 2020 as record levels of investment see the sector outpace the entire tech market. Speedinvest, Dealroom and Adevinta take a deep dive into the current and future state of digital marketplaces.
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Although Vietnam’s retail store is dominant by the general trade stores and local market, the landscape is changing with more variety of modern trade chain.
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The store counting is as of April, 2021.
Marketplace unicorns valuations soar to $5.0 trillion since January 2020 as record levels of investment see the sector outpace the entire tech market. Speedinvest, Dealroom and Adevinta take a deep dive into the current and future state of digital marketplaces.
Progress in AI and its application to Asset Management.pptxDerryn Knife
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This report was made in order to share the trend of modern trade by comparing the number of major stores in Vietnam by categories.
The store counting is as of April, 2021.
2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCESIO Integration
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The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics.
The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is.
Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
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This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel
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The Agriculture Media Summit (#AgMS) is the largest gathering of crop and livestock publications professionals in the U.S. The annual event is hosted by the American Agricultural Editors' Association (AAEA), the Livestock Publications Council (LPC) and the ABM AGri Council. The mission of the Ag Media Summit is to provide professional development and education opportunities for its members, as well as to promote, support and enhance the viability of ag media as an efective communications medium
I was asked to present at the 2011 #AgMS, held in New Orleans, LA on the topic of Integrating Digital Media Into Your Business and Measuring ROI. This presentation was intended to show #AgMS attendees how they could focus on bringing added value to their clients and prospective clients using digital channels, and then measure the impact of their efforts.
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Looks at current examples of businesses using social media to add value to their brand and customer experience online, the way social media is impacting the way we communicate to customers.
Also looks at the implications of social media for online PR.
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Understanding digital marketing strategies is a critical component of success for businesses today. And nonprofit organizations and associations are businesses, too.
As such, they need to understand how to integrate digital media into their marketing efforts, how to use the power of social media to help with awareness, reach, community building and fundraising efforts and how to measure success.
This was a presentation that Shelly Kramer, CEO of Kansas City-based V3 Integrated Marketing gave in October of 2011 to a gathering of YMCA Chief Marketing Officers and Chief Technology Officers on digital media.
The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics.
The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is.
Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
An introduction to digital sans much jargon. See if it helps you take the first step into digital marketing. Put together by many from the team at Interactive Avenues (Bangalore) with whom I had the pleasure of working. Please note, the data is from 2014 and is focused on our client, Tanishq.
This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel
As most agree, Social Media allows hotels to establish a relationship with customers unlike any other media. It opens the door for hotels to establish a one-on-one relationship with travelers where hotels are getting regular feedback on how their customers are reacting to their marketing messages, customer service, and hotel stay experience.
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...Shelly Kramer
The Agriculture Media Summit (#AgMS) is the largest gathering of crop and livestock publications professionals in the U.S. The annual event is hosted by the American Agricultural Editors' Association (AAEA), the Livestock Publications Council (LPC) and the ABM AGri Council. The mission of the Ag Media Summit is to provide professional development and education opportunities for its members, as well as to promote, support and enhance the viability of ag media as an efective communications medium
I was asked to present at the 2011 #AgMS, held in New Orleans, LA on the topic of Integrating Digital Media Into Your Business and Measuring ROI. This presentation was intended to show #AgMS attendees how they could focus on bringing added value to their clients and prospective clients using digital channels, and then measure the impact of their efforts.
Why Social media? Engaging with customers through social mediaSmartdog digital
Slides cover how to engage with customers online looking at how social media as a channel allows businesses to talk to customers in a more personalised way.
Looks at current examples of businesses using social media to add value to their brand and customer experience online, the way social media is impacting the way we communicate to customers.
Also looks at the implications of social media for online PR.
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Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
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• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
3. Itinerary
• Planning the Marketing Journey
• 5 Changing Peaks of the Customer Landscape
• Demographic Shifts
• Technological Innovations
• Globalization
• Saturation
• Brand Control
• Tickets to Success
4. Planning the Marketing Journey
Reviewing the Globe
•Marketing is the activity, set of institutions, and processes
for creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partners,
and society at large. (Approved October 2007 by the
American Marketing Association.)
•Marketing: one of many business functions created
primarily to drive revenue and support business strategy
(Dracos~Lemming Consulting, 2007.)
5. Understanding the
Brand
“Destination”
Awareness
The 5 Objectives of Marketing
Brand
Comprehension
Cultivation
Conversion
Retention
6. Understanding the “Destination”
The 5 Primary Roles of Marketing Activity
Customer
Mindset
Explore Learn Assess Fulfill Evangelize
Brand Brand
Cultivation Conversion Retention
Marketing
Objective
Awareness Comprehension
Advertising Website Development e-marketing Technical Collateral Customer Relationship
Management
Public Relations Search Engine Thought Leadership Sampling
Sample
Tactics
Optimization Retention Events
Internet Direct Marketing Speaker Events
Seminars / Talks e-marketing
Out of Home Public Relations
Sponsorships Personal Selling
Mobile Media Social Media
Tradeshows Direct Marketing
Brand Collateral Loyalty Programs
7. The 5 Changing Peaks of
Customer Landscape
Demographics Technology
Globalization
Saturation
Brand
9. Changing Peak #1:
Demographics
US Legal
Immigration
Country of Origin: State Destination: Metropolitan Destination:
1. Mexico 14.6% 1. California 1. NYC/New Jersey
2. China 6.0% 2. New York 2. Los Angeles
3. Philippine 5.3% 3. Texas 3. Miami
4. India 5.1% 4. Florida 4. Washington, DC
5. Dominican Republic 4.4% 5. Illinois 5. Chicago
6. Cuba 3.4% 6. New Jersey 6. San Francisco
7. Vietnam 2.6%
Source: U.S. Census: 2010
10. Changing Peak #1:
Demographics
Age
1950:
Source: CRS extractions from U.S. Census Bureau, International Data Base (IDB), http://www.census.gov/ipc/www/idb/country.php .
11. Changing Peak #1:
Demographics
Age
2000:
Source: CRS extractions from U.S. Census Bureau, International Data Base (IDB), http://www.census.gov/ipc/www/idb/country.php .
12. Changing Peak #1:
Demographics
Age
2050:
Source: CRS extractions from U.S. Census Bureau, International Data Base (IDB), http://www.census.gov/ipc/www/idb/country.php .
14. Changing Peak #2: Technology
•Speed:
• Communication: 24-hour news cycle
• Innovation: 100 weeks ago no iPad
• Information sharing: Email, IM, texting, tweeting, blogging
• Adoption: Tech-savvy, tech-enabled customers/members
•Smartphones: 33% CAGR over next 5 years
• Tablets: 81% CAGR over same period
•Personalization: One web interface to 10 million
interfaces
15. Changing Peak #2: Technology
• Connectivity:
• Proximity: geography unimportant
• Convergence: Seamless experience across
touch points AND devices
• Virtual networks: social media
•Data Capture: devices and companies will know
you better than you know yourself (Siri, Kinect,
Netflix)
16. Changing Peak #2: Technology
• Social Media:
• User-generated content that is shared over the
internet via technologies that promote
engagement, sharing and collaboration
• Social media are media for social interaction,
using highly accessible and scalable publishing
techniques
•Social Media is word of mouth on steroids
Source: 60 Second Marketer
17. Changing Peak #2: Technology
• Social Media:
• Users of social media are disproportionately female (56%)
• 40% of social media users access their content from a
mobile device
• Nearly twice as many men use Linked In as women
(63%)
•55+ age group doubled their mobile internet usage in one
year
• 80% of Facebook users are outside the U.S. and Canada
Source: 60 Second Marketer
19. Changing Peak #3: Globalization
Languages spoken in the United States
• English: 82.1%
• Spanish: 10.7%
• Other Indo-European: 3.8%
• Asian and Pacific island: 2.7%
• Other: 0.7%
Source: U.S. Census, 2000
23. Changing Peak #4: Saturation
Marketing 1985: Marketing 2012:
• 3 Network channels • 1,000+ television
• 4 National magazines channels
• Healthy local newspapers • 5,000+ publications
• AM and FM radio
• Direct Mail = monthly bills
• Declining print media
• No Cable TV • 10,000+ traditional radio
• No internet stations
• No email • Satellite radio
• No mobile devices
• Direct Marketing = $10B
• 2011 E-commerce =
$2.2B
24. Changing Peak #4: Saturation
Advertisements viewed per day:
• 5,000+ (Yankelovich, 2007)
Venues:
Logoed apparel Lavatories
Sky writing Stadiums
Airplane seatbacks Taxis
Backlash:
Do Not Call Do Not Mail
Spam blockers/filters Do Not Track
Tivo/DVRs No solicitation legislation
25. Changing Peak #4: Saturation
Launching a Product: Then Launching a Product: Now
26. Changing Peak #5: Brands
• brandn.
1. A trademark or distinctive name identifying a product or a
manufacturer.
2. A distinctive mark burned into or upon with a hot iron, to indicate
quality, ownership, etc.,
personalityn.
1. The totality of qualities and traits, as of character or behavior, that
are peculiar to a specific person
28. Changing Peak #5: Brands
• Control of brand = hands of consumer (C2C)
• Reverse segmentation: “Brands no longer
segmenting customers, customers segmenting
brands; loyalty not customer to company but
company to customer”*
•Brand passion: “I love Google” = 3.27mm hits
• Brand passion = lower churn and higher
revenue
29. Changing Peak #5: Brands
Trust in Financial brands at an all time low
• Scandals
• Executive compensation
• Mortgage crisis
• Failures
• Sagging morale
30. Changing Peak #5: Brands
Bank/Credit Union Brand Factors:
• Branch experience Branch
• Online experience
• Speed of service
• Service quality Brand
Products Online
• Competitive pricing
• Staff friendliness Staff
31. The Ticket to Success
• Know your customer/member
• Deliver the right content
• With on-brand and relevant messaging
• Using the right marketing tactic
• Sent with appropriate timing
• Helps address an immediate need
• And drives meaningful action
32. The Ticket to Success
Wishing you
smooth sailing past
the ever-changing
peaks of Marketing
in the 21st century!
GM: thank you for opportunity. Take you on a journey. How many marketers do we have in the room? Great – lots of data – almost each concept could be a session in itself. High-level overview.
Thank you for opportunity: apologies in advance – consumer/customer/member = same idea. Take you on a journey this morning to navigate the rapidly changing customer landscape… again LOTS of data being presented – hope some will strike you as new and important.
Before we unearth the 5 key peaks of marketing, I wanted to make sure we are all on the same page. Many definitions of Marketing: the one I will emphasize.
Before set off on journey, have to know the destination. 5 possibilities
Not only do we have destinations, but we have mindsets and tactics. For example:
103% growth rate in US, while 21% in Germany and 30% in Italy; 75% of all heart attack patients now live…
103% growth rate in US, while 21% in Germany and 30% in Italy
Christmas Tree
Christmas bush
Shrubbery; 2050: 1 in 5 Americans will be over 65 yrs. Old. Implications: large and small: older persons’ preferences, disabilities, even larger type!
Trying to keep up is like driving the bus in Speed…don’t‘ know where you’re going, but you’re going awfully fast!
Implications: INVEST, be open and flexible: Big Brother is watching – banks have volumes of data to mine. If you’re not paying attention to tablets you will get left behind.
IT DOESN’T MATTER WHERE YOUR CUSTOMERS ARE – must reach them virtually.
Implications: INVEST, be open and flexible: Big Brother is watching – banks have volumes of data to mine.
Implications: Never trust anyone over 40? Never trust anyone with an email account.
NA = 12% of ww internet users; Asia is 800lb. gorilla
However, NOT SO FAST. Av. Penetration is only 33%
103% growth rate in US, while 21% in Germany and 30% in Italy
103% growth rate in US, while 21% in Germany and 30% in Italy
The self-inflicted wound; Implication: build relationships not advertising
The self-inflicted wound; Implication: build relationships not advertising
Delta Airline: Delta Assist on TwitterHospital Corp. of America: ER wait times on social media
