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Doing Things Decidedly Different




The foundation selling technique of Network Marketing, combined
now with the unlimited power of Social Media, is an explosive
combination. OPN is the “Opportunity Network”. Sitetalk is the
“Opportunity Community”. Together they stand at the forefront of
this phenomenon that is sweeping across the globe.
The process of buying and selling has            Legends were made of the great early
been around since the beginning of               merchants who first ventured forth to trade
mankind. Trading through social                  between cultures and nations previously
connections lies at the very core of this        unknown, and with this trade came wealth
process. Long before the very concept of         never before seen. Marco Polo forever
computers, people have been gathering            changed the landscape of Europe by
together in social communities and groups        introducing pasta from China, while the
to shop and sell. When you add to this mix       Dutch transformed their nation and
the technological power and globalisation        economy thanks to the bounty of wealth
of today, you have a winning formula that        gained from their early Asian spice trade.
presents power and reach unparalleled in
history.

Historical trading was conducted within
villages and between familiar
communities.




 The principles of Network Marketing and
 Direct Selling are not at all new concepts.
 The network marketing model that most
 modern-day companies have adopted is
 well over 150 years old.

 With technological advances, the rules of
 trade have changed once again, and those
 who stand at the forefront of this innovation
 stand to reap the new wealth and status
 similar to the early traders who introduced
 spices and pasta for the very first time to
 their circle of friends.
Gone are the days of sitting down with
your business guide to coach you through
creating your list of 100 business contacts
and then making a time to sit down with
each of them over the coming year to
deliver your sales-pitch.

A vibrant social network, a superior product
or service, and ‘the push of a button’, is all
that is needed today in order to reap great
success and wealth through direct selling.
The strength of superior social connections
is what now puts a person miles ahead of
any competitor still door knocking and
straining to get their products on shelves.
In 2010, direct selling companies
generated over $125 billion in
revenue in 150 countries through
more than 75 million men and
women. The Global 100 list of the
top revenue-grossing direct selling
companies in the world represents
$66 billion in revenue for 2010,
proof that this social business
model holds enviable economic
power.




                                      Advancements in computing,
                                      Internet access, mobile devices, as
                                      well as in social media tools, have
                                      increased the reach of this socially
                                      driven model at lightning speeds.
                                      The foundation selling technique of
                                      Network Marketing, combined now
                                      with the unlimited power of Social
                                      Media, is an explosive combination,
                                      and OPN stands at the forefront of
                                      this phenomenon.
1   OPN - Visionary Confidence on a
    Global Scale
                      ’’
                            OPN has a
                     personality that fearlessly
                      goes in new directions.

                                 Kenny Nordlund   ’’
At any given time, OPN is working on a dozen or more new marketing
concepts – ways to deliver more products, sales and earnings, for its
thousands of members now found spread throughout the world. OPN is
the company that delivers opportunities, otherwise known as the
“Opportunity Network”.
“OPN is a game changer. While
other marketers have grappled with the
idea of how to help people make money
from their social media connections,
OPN has found the answer, quite
simply; and we are sharing this with the
world,” says Rune Evensen, CEO of
OPN.

Unlike traditional Network Marketing
businesses, OPN is not tied to any
plant, formula, product or service. OPN
offers a superior delivery system for
sales, with a sales platform that allows
unlimited goods and services to be
introduced to people from unlimited
networks. OPN has taken care of the
hard part, leaving the easy part to its
members – that of socialising!
“Fearless innovation is the one thing that I think is really cool about OPN.
Refusing to know what cannot be done. A total “Can Do!” attitude. We have so
many great things being worked on with many of these having the potential to be
a total game changer,” Kenny Nordlund. “OPN has a personality that fearlessly
goes in new directions.”

The beauty of OPN is that it is a direct selling company meaning all of the hard
work of concept development, marketing materials, websites, licensing, etc.,
have already been done for you. A person just needs to decide to participate
when they feel ready.
“There isn’t any real startup time or heavy
cost or capital investment. You don’t have to
create a business plan or product or sales
channel. The only thing you need to do is
take our proven business model and then
introduce it to your social media contacts with
the push of a button,” says Rune.

“The wealth and power surrounding
successful Social Media websites is the
material movies are now made of. The OPN
difference is that we share the wealth with
you, which is a first for this industry,” says
Kenny. “This opportunity does not
discriminate, there are no barriers to entry,
the costs are minimal – it’s only logical to
share the wealth gained with those who are
extending our reach through their social
contacts.”
Thomas and Kenny Nordlund are in charge of network development for OPN, and
beyond the riches they help OPN members achieve, their work focuses on the higher
cause of Personal Development that is seeing OPN members step out of their comfort
zones, realise their true purposes in life, and, ultimately, enrich their lives and others’
through the OPN experience.

“OPN is changing lives in more ways than one. It’s much, much more than making
money from sales and from your social connections. OPN offers training both in
business and in personal skills. I have seen OPN give people an opportunity where
others would not have done so in the past. OPN is absolutely making a difference in
the world one person at a time,” says Thomas.
Around the world, millions of families use earnings
from their direct selling businesses to make their
monthly car or mortgage payments, take family
vacations, educate their children and themselves,
and even to purchase a few luxuries. Some
individuals, through their greater efforts and
talents, have been able to achieve great prosperity
and experience the lifestyle that dreams are made
of.

The big benefit for all is that this business is their
own home-based business, and the money earned
is according to their own terms and efforts. Millions
today are seeking a business opportunity that offers
the ultimate work–life balance, and those people
should not look any further than OPN.
2   SiteTalk: Placing the power of your
    social network in your hands

Direct selling is the ultimate social business model. Technology is
redefining perceptions of how that model operates. SiteTalk is the
model putting definition to the concept.

Business happens in social networks. Social networking leads to social
connecting, which leads to social sharing. Our very lives have always
revolved around our social connections. Today’s technology is effectively
expanding the reach of our personal relationships to lengths never before
seen.
All people belong to social networks of some sort; most people are part
of several social networks. People connect with others for many
reasons, whether it is for friendship, shared activities or backgrounds,
common causes or beliefs, just to name a few. Technology has not at
all changed the fact that people connect to one another. It has,
however, dramatically changed the scope and reach of those
connections, using the Internet to shrink vast distances and connect
“friends” without geographic constraint.

Today, 50 percent of the world’s population is under 30, and 96 percent
of them are estimated to have joined a social media network. But this
trend does not stop with the younger generation. The fastest-growing
segment of social media users is females aged 55 to 65. Clearly,
social media represents a permanent shift in the way people
communicate and form relationships. It has also created a permanent
shift in the way companies approach their customers.
It is no secret that the power of OPN lies in
                                               their socåial media platform called SiteTalk.
                                               SiteTalk capitalises on the fact that consu-
                                               mers like personal introductions, consumers
                                               trust their friends’ opinions, and consumers
                                               prefer to shop in an environment of trust.

                                               In 1992, there were an estimated 1 million
                                               Internet-capable devices in use, and today
                                               that number exceeds 1 billion. Simply put,
                                               current technological advances in computing
                                               and social media tools serve to increase the
                                               speed, power and reach of what’s already a
                                               competitive advantage in the direct selling
                                               model.

                                               Radio reached an audience of 50 million in
                                               38 years. Television reached 50 million in 13
                                               years. The Internet reached 50 million in only
                                               four years, and iPods had 50 million users in
                                               less than three years. SiteTalk will also soon
                                               reach the 50 million mark.

                                               Facebook added over 200 million registered
                                               users just last year alone. There is no
                                               doubting the power and reach of social
                                               media platforms like Facebook, which is
                                               the giant in the industry. But watch out
                                               Facebook - SiteTalk users exceed the
                                               number of Facebook users in several
                                               countries already.




With individuals busier than ever and used to having access to information, as well as the
ability to connect using their mobile devices, meeting people “where they are” is a critical
component of any business transaction. Mobile devices and the right apps are turning
the buying experience into an instantaneous transaction. All of the current technologies
allow independent business owners to meet their customers wherever their habits take
them and to integrate into their behaviour.
“SiteTalk.com is a multi-lingual, multi-functional social
network platform with an associated online shop. That is
our whole focus, and all our subsidiaries work to that
one goal, making SiteTalk a global, household branded
name.”
                                            Frank Ricketts
                                   Board Member of OPN
SiteTalk does things decidedly different. SiteTalk is the
first social network platform to reward its free members
with a loyalty program, giving them an opportunity to be
rewarded for helping to grow SiteTalk. Anyone,
anywhere can register completely free, with zero
obligations, and become a member of the SiteTalk
community. Similar to other loyalty programs like
Frequent Flyers, SiteTalk rewards the free member with
points that can be accrued over time and then
redeemed in the SiteTalk stores.
3    SiteTalk and OPN: Bringing the two
     worlds together

OPN’s SiteTalk concept is set to re-write direct selling and social networking
benchmarks.

OPN’s SiteTalk system for connecting socially, and then shopping, is proving to be a
bonanza throughout the world, especially in developing countries.
“The growth potential in developing
countries is especially huge because as
these economies expand, their appetite for
global business and consumer brands
increases. The secret recipe is how
products and services get presented to you
in a social network environment. People
don´t want to interact with brands solely
because they have to; they want to choose
based on factors such as ‘what do my
friends think about this brand?’. Early
adopters, followers and trends become
very evident through the power of
relations.”

“Previously underemployed people,
especially women, are proving to be
leaders in this field, and many are
financially prospering for the first time in
their life thanks to the newfound
opportunity offered by SiteTalk.com.”


Thomas Nordlund
The most recent figures show that within the
                                            $125 billion global direct sales industry, the
                                            sector’s growth leaders are all within the
                                            developing world. India joined the list of billion-
                                            dollar nations, generating $1.06 billion in
                                            revenue for 2009. China saw 2009 sales
                                            increase nearly $3 billion, and Russia moved
                                            up to No. 9 in the rank of billion-dollar markets
                                            in the world, with $3.06 billion in 2009 sales.

                                            While OPN’s first year saw great success in the
                                            Scandinavian and European markets, the
                                            following years have shown the industry’s
                                            statistics to be correct with developing nations
                                            in Asia, Eastern Europe, and the Pacific
                                            charging ahead, embracing this concept and
                                            system.




The Wall Street Journal recently reported that “It turns out [direct selling] may be the
best way to sell goods in the developing world, where people listen to testimonials—not
advertisements and retail Salespeople.” (The Ultimate Social Business Model. WSJ 2011)
“It’s just the start”	
  
                           Frank Ricketts




        “This social networking/direct selling
        hybrid is the future today. The world has
        changed in the way it connects in the last
        five years thanks to smartphones, tablets,
        apps and social networking tools. Direct
        Sellers have always shared their goods
        and services with their social network and
        the new customers and friends they have
        met through existing ones - the rest of the
        world is finally catching up.”


        “This combination of the successful
        distribution model of direct selling with the
        explosive growth in communications
        technology is sure to revolutionise the
        Direct Selling Industry, but for many it may
        be too late before they see the vision of
        this. They have the products and they are
        grappling to find the system. OPN has the
        system with SiteTalk, and the products are
        being added by the handful each month,”
        explains Frank Ricketts.
The generosity of OPN and SiteTalk also goes far beyond the commissions earned by
those simply making social connections. Another first in the Social Media world is a
conscience behind OPN that prompts the company and its leaders to give back
beyond the commissions its network is earning.



SiteTalk Care
SiteTalk Care is the company’s charitable arm that works in new and old areas of
disasters, helping to alleviate poverty and human suffering. Their catch phrase is




               “Where others have forgotten,
                           we don’t forget.”




“We are finding that OPN is also attracting people who want to make the world a better
place.”

Rune Evensen
Chief Executive Officer

SiteTalk Care has so far distributed essential supplies of food, clothing and shelter
through a number of different projects and agencies throughout the world.


                 Copyright © 2012 OPN – The Opportunity Network. All rights reserved.

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OPN SITETALK FLIPBOOK ENGLISH

  • 1. Doing Things Decidedly Different The foundation selling technique of Network Marketing, combined now with the unlimited power of Social Media, is an explosive combination. OPN is the “Opportunity Network”. Sitetalk is the “Opportunity Community”. Together they stand at the forefront of this phenomenon that is sweeping across the globe.
  • 2. The process of buying and selling has Legends were made of the great early been around since the beginning of merchants who first ventured forth to trade mankind. Trading through social between cultures and nations previously connections lies at the very core of this unknown, and with this trade came wealth process. Long before the very concept of never before seen. Marco Polo forever computers, people have been gathering changed the landscape of Europe by together in social communities and groups introducing pasta from China, while the to shop and sell. When you add to this mix Dutch transformed their nation and the technological power and globalisation economy thanks to the bounty of wealth of today, you have a winning formula that gained from their early Asian spice trade. presents power and reach unparalleled in history. Historical trading was conducted within villages and between familiar communities. The principles of Network Marketing and Direct Selling are not at all new concepts. The network marketing model that most modern-day companies have adopted is well over 150 years old. With technological advances, the rules of trade have changed once again, and those who stand at the forefront of this innovation stand to reap the new wealth and status similar to the early traders who introduced spices and pasta for the very first time to their circle of friends.
  • 3. Gone are the days of sitting down with your business guide to coach you through creating your list of 100 business contacts and then making a time to sit down with each of them over the coming year to deliver your sales-pitch. A vibrant social network, a superior product or service, and ‘the push of a button’, is all that is needed today in order to reap great success and wealth through direct selling. The strength of superior social connections is what now puts a person miles ahead of any competitor still door knocking and straining to get their products on shelves.
  • 4. In 2010, direct selling companies generated over $125 billion in revenue in 150 countries through more than 75 million men and women. The Global 100 list of the top revenue-grossing direct selling companies in the world represents $66 billion in revenue for 2010, proof that this social business model holds enviable economic power. Advancements in computing, Internet access, mobile devices, as well as in social media tools, have increased the reach of this socially driven model at lightning speeds. The foundation selling technique of Network Marketing, combined now with the unlimited power of Social Media, is an explosive combination, and OPN stands at the forefront of this phenomenon.
  • 5. 1 OPN - Visionary Confidence on a Global Scale ’’ OPN has a personality that fearlessly goes in new directions. Kenny Nordlund ’’
  • 6. At any given time, OPN is working on a dozen or more new marketing concepts – ways to deliver more products, sales and earnings, for its thousands of members now found spread throughout the world. OPN is the company that delivers opportunities, otherwise known as the “Opportunity Network”.
  • 7. “OPN is a game changer. While other marketers have grappled with the idea of how to help people make money from their social media connections, OPN has found the answer, quite simply; and we are sharing this with the world,” says Rune Evensen, CEO of OPN. Unlike traditional Network Marketing businesses, OPN is not tied to any plant, formula, product or service. OPN offers a superior delivery system for sales, with a sales platform that allows unlimited goods and services to be introduced to people from unlimited networks. OPN has taken care of the hard part, leaving the easy part to its members – that of socialising!
  • 8. “Fearless innovation is the one thing that I think is really cool about OPN. Refusing to know what cannot be done. A total “Can Do!” attitude. We have so many great things being worked on with many of these having the potential to be a total game changer,” Kenny Nordlund. “OPN has a personality that fearlessly goes in new directions.” The beauty of OPN is that it is a direct selling company meaning all of the hard work of concept development, marketing materials, websites, licensing, etc., have already been done for you. A person just needs to decide to participate when they feel ready.
  • 9. “There isn’t any real startup time or heavy cost or capital investment. You don’t have to create a business plan or product or sales channel. The only thing you need to do is take our proven business model and then introduce it to your social media contacts with the push of a button,” says Rune. “The wealth and power surrounding successful Social Media websites is the material movies are now made of. The OPN difference is that we share the wealth with you, which is a first for this industry,” says Kenny. “This opportunity does not discriminate, there are no barriers to entry, the costs are minimal – it’s only logical to share the wealth gained with those who are extending our reach through their social contacts.”
  • 10. Thomas and Kenny Nordlund are in charge of network development for OPN, and beyond the riches they help OPN members achieve, their work focuses on the higher cause of Personal Development that is seeing OPN members step out of their comfort zones, realise their true purposes in life, and, ultimately, enrich their lives and others’ through the OPN experience. “OPN is changing lives in more ways than one. It’s much, much more than making money from sales and from your social connections. OPN offers training both in business and in personal skills. I have seen OPN give people an opportunity where others would not have done so in the past. OPN is absolutely making a difference in the world one person at a time,” says Thomas.
  • 11. Around the world, millions of families use earnings from their direct selling businesses to make their monthly car or mortgage payments, take family vacations, educate their children and themselves, and even to purchase a few luxuries. Some individuals, through their greater efforts and talents, have been able to achieve great prosperity and experience the lifestyle that dreams are made of. The big benefit for all is that this business is their own home-based business, and the money earned is according to their own terms and efforts. Millions today are seeking a business opportunity that offers the ultimate work–life balance, and those people should not look any further than OPN.
  • 12. 2 SiteTalk: Placing the power of your social network in your hands Direct selling is the ultimate social business model. Technology is redefining perceptions of how that model operates. SiteTalk is the model putting definition to the concept. Business happens in social networks. Social networking leads to social connecting, which leads to social sharing. Our very lives have always revolved around our social connections. Today’s technology is effectively expanding the reach of our personal relationships to lengths never before seen.
  • 13. All people belong to social networks of some sort; most people are part of several social networks. People connect with others for many reasons, whether it is for friendship, shared activities or backgrounds, common causes or beliefs, just to name a few. Technology has not at all changed the fact that people connect to one another. It has, however, dramatically changed the scope and reach of those connections, using the Internet to shrink vast distances and connect “friends” without geographic constraint. Today, 50 percent of the world’s population is under 30, and 96 percent of them are estimated to have joined a social media network. But this trend does not stop with the younger generation. The fastest-growing segment of social media users is females aged 55 to 65. Clearly, social media represents a permanent shift in the way people communicate and form relationships. It has also created a permanent shift in the way companies approach their customers.
  • 14. It is no secret that the power of OPN lies in their socåial media platform called SiteTalk. SiteTalk capitalises on the fact that consu- mers like personal introductions, consumers trust their friends’ opinions, and consumers prefer to shop in an environment of trust. In 1992, there were an estimated 1 million Internet-capable devices in use, and today that number exceeds 1 billion. Simply put, current technological advances in computing and social media tools serve to increase the speed, power and reach of what’s already a competitive advantage in the direct selling model. Radio reached an audience of 50 million in 38 years. Television reached 50 million in 13 years. The Internet reached 50 million in only four years, and iPods had 50 million users in less than three years. SiteTalk will also soon reach the 50 million mark. Facebook added over 200 million registered users just last year alone. There is no doubting the power and reach of social media platforms like Facebook, which is the giant in the industry. But watch out Facebook - SiteTalk users exceed the number of Facebook users in several countries already. With individuals busier than ever and used to having access to information, as well as the ability to connect using their mobile devices, meeting people “where they are” is a critical component of any business transaction. Mobile devices and the right apps are turning the buying experience into an instantaneous transaction. All of the current technologies allow independent business owners to meet their customers wherever their habits take them and to integrate into their behaviour.
  • 15. “SiteTalk.com is a multi-lingual, multi-functional social network platform with an associated online shop. That is our whole focus, and all our subsidiaries work to that one goal, making SiteTalk a global, household branded name.” Frank Ricketts Board Member of OPN SiteTalk does things decidedly different. SiteTalk is the first social network platform to reward its free members with a loyalty program, giving them an opportunity to be rewarded for helping to grow SiteTalk. Anyone, anywhere can register completely free, with zero obligations, and become a member of the SiteTalk community. Similar to other loyalty programs like Frequent Flyers, SiteTalk rewards the free member with points that can be accrued over time and then redeemed in the SiteTalk stores.
  • 16. 3 SiteTalk and OPN: Bringing the two worlds together OPN’s SiteTalk concept is set to re-write direct selling and social networking benchmarks. OPN’s SiteTalk system for connecting socially, and then shopping, is proving to be a bonanza throughout the world, especially in developing countries.
  • 17. “The growth potential in developing countries is especially huge because as these economies expand, their appetite for global business and consumer brands increases. The secret recipe is how products and services get presented to you in a social network environment. People don´t want to interact with brands solely because they have to; they want to choose based on factors such as ‘what do my friends think about this brand?’. Early adopters, followers and trends become very evident through the power of relations.” “Previously underemployed people, especially women, are proving to be leaders in this field, and many are financially prospering for the first time in their life thanks to the newfound opportunity offered by SiteTalk.com.” Thomas Nordlund
  • 18. The most recent figures show that within the $125 billion global direct sales industry, the sector’s growth leaders are all within the developing world. India joined the list of billion- dollar nations, generating $1.06 billion in revenue for 2009. China saw 2009 sales increase nearly $3 billion, and Russia moved up to No. 9 in the rank of billion-dollar markets in the world, with $3.06 billion in 2009 sales. While OPN’s first year saw great success in the Scandinavian and European markets, the following years have shown the industry’s statistics to be correct with developing nations in Asia, Eastern Europe, and the Pacific charging ahead, embracing this concept and system. The Wall Street Journal recently reported that “It turns out [direct selling] may be the best way to sell goods in the developing world, where people listen to testimonials—not advertisements and retail Salespeople.” (The Ultimate Social Business Model. WSJ 2011)
  • 19. “It’s just the start”   Frank Ricketts “This social networking/direct selling hybrid is the future today. The world has changed in the way it connects in the last five years thanks to smartphones, tablets, apps and social networking tools. Direct Sellers have always shared their goods and services with their social network and the new customers and friends they have met through existing ones - the rest of the world is finally catching up.” “This combination of the successful distribution model of direct selling with the explosive growth in communications technology is sure to revolutionise the Direct Selling Industry, but for many it may be too late before they see the vision of this. They have the products and they are grappling to find the system. OPN has the system with SiteTalk, and the products are being added by the handful each month,” explains Frank Ricketts.
  • 20. The generosity of OPN and SiteTalk also goes far beyond the commissions earned by those simply making social connections. Another first in the Social Media world is a conscience behind OPN that prompts the company and its leaders to give back beyond the commissions its network is earning. SiteTalk Care SiteTalk Care is the company’s charitable arm that works in new and old areas of disasters, helping to alleviate poverty and human suffering. Their catch phrase is “Where others have forgotten, we don’t forget.” “We are finding that OPN is also attracting people who want to make the world a better place.” Rune Evensen Chief Executive Officer SiteTalk Care has so far distributed essential supplies of food, clothing and shelter through a number of different projects and agencies throughout the world. Copyright © 2012 OPN – The Opportunity Network. All rights reserved.