This document summarizes the business model of OPN, a direct selling company that utilizes a social networking platform called SiteTalk. It discusses how the combination of direct selling and social media is a powerful model that is growing, especially in developing countries. SiteTalk allows members to connect socially and shop online. It rewards both paying and free members with a loyalty program. The document presents quotes from OPN leaders about how SiteTalk is changing direct selling by putting the power of social networks in people's hands.
20 Trends for 2020: MTM looks to the futureNatalia Kumar
As we ring in a new decade, our team of cultural enthusiasts and industry experts has identified 20 trends that span across a diverse range of categories, including culture, tech, communications and media.
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
20 Trends for 2020: MTM looks to the futureNatalia Kumar
As we ring in a new decade, our team of cultural enthusiasts and industry experts has identified 20 trends that span across a diverse range of categories, including culture, tech, communications and media.
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
Introducing thegen-narrators - Good RebelsGood Rebels
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing.
Digital's Indelible Mark on Brand Building FundamentalsPerformics
Performics SVP of Communications Planning Jon Wegman discusses the evolution of "brand", offering his expertise on rethinking brand building fundamentals in the digital age.
Information's role in disruption cycles and the exploitation of tipping pointsMark Albala
“The Tipping Point”, written in 2000 prior to the digital economy, described a means for forging disruptions through the exploitation of information. Having a keen understanding of the information you have at your disposal and a keen awareness of the attempted disruptions through viral social media and other means is critical for survival in the digital economy. This writing will go over what the tipping point is, how information aligns to the tipping point in the digital economy and what organizations must do now to survive disruptive attempts to dethrone their products and services in the digital economy.
The traditional brick-and-mortar business model is no longer the only option for the aspiring entrepreneur. Many of today’s greatest successes belong to those who have captured the power of the viral loop by designing products and services that spread themselves through the channels of the Internet, propelled by word-of-mouth recommendations.
Contextual Marketing And The New Marketing ContractXuân Lan Nguyễn
We live in a world where phones are no longer “phones” in the way we once used them. Now, they’re electronic windows into new worlds connecting people, information, and things, and ushering in a new generation of expectations and behaviors along the way.
Developing a culture of innovation, especially of radical innovation, is extremely challenging - perhaps nothing could be more challenging for an organisation, particularly those entrenched in conventional, risk-averse and hierarchical management practices. What is more, the usual costs associated with such a wholesale change management process are prohibitively high in this economy and risk alienating staff. But there is another way...
Deliberately Disruptive: Lessons from Atlantic Media Company's Digital DirectionMalcolm Netburn
When the Atlantic Media Company began to reconstruct itself for the digital age, the commitment was made to become "disruptive, open-minded and bold." This fundamental shift in values and strategy later resulted in the creation of Quartz, its all-digital news venture. In this Forward Report, I describe 10 vital developments pointed out by Justin B. Smith, president of the Atlantic Media Company, and why these industry shifts must be leveraged for success.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
By Peggy Anne Salz
Ms. Salz is the Chief Analyst and publisher of MSearchGroove, an online source of analysis and commentary on mobile search, mobile advertising and social media.
A look at how people think, feel and react to digital campaigns. How do people experience digital as architecture? How does emotion affect a medium that is both still and moving? And how can we utilise people's feelings and turn them into action?
This document is a property of Microsoft Corporation.
Microsoft is defining a connected and forward-looking enterprise, the successful enterprise of the future.
The team at Contagious Magazine spends its days finding, filtering and reviewing the most innovative exercises in branding, technology, and popular culture, and delivering our collective wisdom to our beloved subscribers.
Once a year, we round up the highlights, tell you what's important and why, and push it out to the world, for free.
Welcome to Most Contagious, the only retrospective you'll ever need. Available on a beautiful website here: http://www.mostcontagious.com
www.contagiousmagazine.com
Introducing thegen-narrators - Good RebelsGood Rebels
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing.
Digital's Indelible Mark on Brand Building FundamentalsPerformics
Performics SVP of Communications Planning Jon Wegman discusses the evolution of "brand", offering his expertise on rethinking brand building fundamentals in the digital age.
Information's role in disruption cycles and the exploitation of tipping pointsMark Albala
“The Tipping Point”, written in 2000 prior to the digital economy, described a means for forging disruptions through the exploitation of information. Having a keen understanding of the information you have at your disposal and a keen awareness of the attempted disruptions through viral social media and other means is critical for survival in the digital economy. This writing will go over what the tipping point is, how information aligns to the tipping point in the digital economy and what organizations must do now to survive disruptive attempts to dethrone their products and services in the digital economy.
The traditional brick-and-mortar business model is no longer the only option for the aspiring entrepreneur. Many of today’s greatest successes belong to those who have captured the power of the viral loop by designing products and services that spread themselves through the channels of the Internet, propelled by word-of-mouth recommendations.
Contextual Marketing And The New Marketing ContractXuân Lan Nguyễn
We live in a world where phones are no longer “phones” in the way we once used them. Now, they’re electronic windows into new worlds connecting people, information, and things, and ushering in a new generation of expectations and behaviors along the way.
Developing a culture of innovation, especially of radical innovation, is extremely challenging - perhaps nothing could be more challenging for an organisation, particularly those entrenched in conventional, risk-averse and hierarchical management practices. What is more, the usual costs associated with such a wholesale change management process are prohibitively high in this economy and risk alienating staff. But there is another way...
Deliberately Disruptive: Lessons from Atlantic Media Company's Digital DirectionMalcolm Netburn
When the Atlantic Media Company began to reconstruct itself for the digital age, the commitment was made to become "disruptive, open-minded and bold." This fundamental shift in values and strategy later resulted in the creation of Quartz, its all-digital news venture. In this Forward Report, I describe 10 vital developments pointed out by Justin B. Smith, president of the Atlantic Media Company, and why these industry shifts must be leveraged for success.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
By Peggy Anne Salz
Ms. Salz is the Chief Analyst and publisher of MSearchGroove, an online source of analysis and commentary on mobile search, mobile advertising and social media.
A look at how people think, feel and react to digital campaigns. How do people experience digital as architecture? How does emotion affect a medium that is both still and moving? And how can we utilise people's feelings and turn them into action?
This document is a property of Microsoft Corporation.
Microsoft is defining a connected and forward-looking enterprise, the successful enterprise of the future.
The team at Contagious Magazine spends its days finding, filtering and reviewing the most innovative exercises in branding, technology, and popular culture, and delivering our collective wisdom to our beloved subscribers.
Once a year, we round up the highlights, tell you what's important and why, and push it out to the world, for free.
Welcome to Most Contagious, the only retrospective you'll ever need. Available on a beautiful website here: http://www.mostcontagious.com
www.contagiousmagazine.com
Through OPN – Opportunity Network, you can build your social network in SiteTalk and take part of OPN´s business model, and get paid in real money.
Join Us now : www.SiteTalk.com/PlayAndEarn !
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Web Intelligence For Small and Medium Enterprisesmicky83
Web Intelligence for Small and Medium Enterprises - Social Media Marketing Tools and Techniques for Small and Medium Enterprises
(European Project TRI-ICT)
In this presentation we'll see how small and medium enterpises can use Social Media in order to improve their business and their image.
Web Intelligence For Small and Medium Enterprisesmicky83
Web Intelligence for Small and Medium Enterprises - Social Media Marketing Tools and Techniques for Small and Medium Enterprises
(European Project TRI-ICT)
In this presentation we'll see how small and medium enterpises can use Social Media in order to improve their business and their image.
Iot & Digital Signage: The invisible Elephant in the roomviewneo
White Paper: Contents
1. We are undergoing a significant transformation
1.1. Online and offline worlds are growing closer together
1.2. An insight into the consumers of the future: Millennials
2. What happens when IoT meets Digital Signage?
2.1. Digital signage meets Big Data
2.1. Event Driven Content & Content Driven Events
3. Digital Signage: smarter through IFTTT
4. How the Internet of Things will change Digital Signage
Digital Marketing and "Virtual Touch" TechnologyCharmian Solter
The reach and effectiveness of digital marketing caused a decline in the usage of traditional marketing channels, including face-to-face interaction, paving the way for “virtual touch,” social media platforms, video marketing, and real-time chat applications to address consumer demand for authenticity and engagement in today’s digital marketplace.
The business landscape has changed. Consumers have become more self-reliant and increasingly less dependent on so called ‘experts’. Quite simply people trust people - and they like to do business with people they know and trust. Consumers refuse to be talked down to anymore - demanding that companies engage with them.
By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a no nonsense look at social media and how companies have benefited and fallen victim to the power of social media. Giving examples from around the world but focusing on the Netherlands. It gives 10 simple-to-follow first steps to start implementing social media into your business. Dispelling a few misconceptions along the way.
Presentation developed by Iain Davenport, Internet Consultant at The Englishman Online.
Social Media Marketing Trends Shaping the Next Digital DecadeTapeReal
Social Media Marketing Trends: Shaping the Next Digital Decade
Discover the seismic shifts transforming the world of digital marketing in our latest SlideShare presentation, "Social Media Marketing Trends". This curated guide dives deep into the most influential movements within the social media landscape, ensuring businesses and marketers are primed to capitalize on every opportunity.
Included in this enlightening PDF:
🖼 From Text to Visual Storytelling: Unpack the evolution from traditional text-based content to the compelling world of visual narratives. Learn how this shift can catapult user engagement and retention rates.
⏳ Ephemeral Content's Rise: Delve into the surge in temporary content's popularity and its powerful pull on user attention and brand authenticity.
🌍 Micro-communities & Micro-influencers: Understand the immense potential of niche communities and influencers, and how they're reshaping the influencer marketing terrain.
🕶 VR & AR Integration: Explore the transformative impact of Virtual and Augmented Reality on user experiences and brand interactions, and how platforms are integrating this immersive tech.
📰 Social Media's Societal Impact: Investigate the profound influence of social media on tracking current affairs and shaping cultural narratives, offering brands an unprecedented avenue to resonate with consumers.
📣 Voice Amplification & Marginalized Communities: Witness the powerful role of social media in giving a platform to previously unheard voices, emphasizing the importance of authentic and inclusive brand messaging.
🎯 Micro-Targeted Marketing: Decode the strategies behind ultra-specific advertising and its unmatched efficacy in reaching desired target demographics.
📱 Immersive Experiences with Apple Vision Pro: Get acquainted with the revolutionary capabilities of devices like the Apple Vision Pro, and how they're setting new benchmarks in user experience.
#VisualStorytelling #EphemeralContent
#MicroInfluencerMarketing #VRIntegration
#SocialImpact #AppleVisionPro
Why This Deck is Essential:
In an ever-evolving digital realm, staying updated with the latest trends isn't just an advantage, it's a necessity. Whether you're a brand aiming to recalibrate your online strategy, a marketer refining your outreach, or a curious individual exploring the digital zeitgeist, this SlideShare is your beacon.
#SocialMediaTrends #DigitalMarketingEvolution #MicroCommunities #InclusiveMarketing #ImmersiveTech
Stay ahead of the curve. Embrace the future of digital marketing by delving into our insightful "Social Media Marketing Trends" presentation now
Visit: https://tapereal.com
Learn more: https://web.tapereal.com
Waking up in the Post Social Media EraNick Decrock
Social Media has put the marketing world upside down. It changed the way consumers think, act and buy. Now it's time to get social outside social media, because people expect us to. Be aware of the social consumer ...
Slideshare summary of my presentation at the Click Asia Summit 2012 in Mumbai, India.
We now use more information in our day-to-day life than before. The volume of information available through radio, television, internet, books, newspapers, and magazines has enlarged manifold, both in developed and developing countries. Increased flows of information between parties, individuals as well as organizations, have made interactions information-intensive. The unprecedented advances in information and communication technologies (ICT) have transformed societies in both developed and developing countries in ways that were unimaginable not so long ago. The way we conduct our personal lives, the way we build and maintain interpersonal relationships, and the way we engage in production and distribution activities have undergone changes that have long-run implications for the society in general and for the economy in particular.
Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009Dion Hinchcliffe
Social media adoption results presented this week at Kunnskapstinget 2009 in Oslo, Norway.
Hastily translated but we wanted to get the results in english quickly.
SITETALK OPN Prezentacija v 2 eh delih nova 15/8/2012Ivan Covic
NOVA POSLOVNA PREZETACIJA KOJU JE NAPRAVIO SLOVENSKI SITETALK TIM!
info:
www.sitetalk.ivancovic.com
postani i ti ćlan nove društvene zajednica sa poslovnim modulom još danas!
www.sitetalk.com/hack007
SITETALK OPN Prezentacija v 2 croatian 15/8/12Ivan Covic
NOVA POSLOVNA PREZETACIJA KOJU JE NAPRAVIO SLOVENSKI SITETALK TIM, A PREVEO NA HRVATSKI IVAN ČOVIĆ!
www.sitetalk.ivancovic.com
postani i ti ćlan nove društvene zajednica sa poslovnim modulom još danas!
www.sitetalk.com/hack007
SITETALK OPN POSLOVNA PREZENTACIJA V 1.5 CROATIANIvan Covic
SITETALK JE NOVA DRUŠTVENA MREŽA, KOJA U SEBI IMA I POLOVNI MODUL! VIŠE INFORMACIJA NA:
www.sitetalk.ivancovic.com
www.facebook.com/sitetalkhr
besplatna registracija na društvenu mrežu:
www.sitetalk.com/hack007
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Authentically Social by Corey Perlman - EO Puerto Rico
OPN SITETALK FLIPBOOK ENGLISH
1. Doing Things Decidedly Different
The foundation selling technique of Network Marketing, combined
now with the unlimited power of Social Media, is an explosive
combination. OPN is the “Opportunity Network”. Sitetalk is the
“Opportunity Community”. Together they stand at the forefront of
this phenomenon that is sweeping across the globe.
2. The process of buying and selling has Legends were made of the great early
been around since the beginning of merchants who first ventured forth to trade
mankind. Trading through social between cultures and nations previously
connections lies at the very core of this unknown, and with this trade came wealth
process. Long before the very concept of never before seen. Marco Polo forever
computers, people have been gathering changed the landscape of Europe by
together in social communities and groups introducing pasta from China, while the
to shop and sell. When you add to this mix Dutch transformed their nation and
the technological power and globalisation economy thanks to the bounty of wealth
of today, you have a winning formula that gained from their early Asian spice trade.
presents power and reach unparalleled in
history.
Historical trading was conducted within
villages and between familiar
communities.
The principles of Network Marketing and
Direct Selling are not at all new concepts.
The network marketing model that most
modern-day companies have adopted is
well over 150 years old.
With technological advances, the rules of
trade have changed once again, and those
who stand at the forefront of this innovation
stand to reap the new wealth and status
similar to the early traders who introduced
spices and pasta for the very first time to
their circle of friends.
3. Gone are the days of sitting down with
your business guide to coach you through
creating your list of 100 business contacts
and then making a time to sit down with
each of them over the coming year to
deliver your sales-pitch.
A vibrant social network, a superior product
or service, and ‘the push of a button’, is all
that is needed today in order to reap great
success and wealth through direct selling.
The strength of superior social connections
is what now puts a person miles ahead of
any competitor still door knocking and
straining to get their products on shelves.
4. In 2010, direct selling companies
generated over $125 billion in
revenue in 150 countries through
more than 75 million men and
women. The Global 100 list of the
top revenue-grossing direct selling
companies in the world represents
$66 billion in revenue for 2010,
proof that this social business
model holds enviable economic
power.
Advancements in computing,
Internet access, mobile devices, as
well as in social media tools, have
increased the reach of this socially
driven model at lightning speeds.
The foundation selling technique of
Network Marketing, combined now
with the unlimited power of Social
Media, is an explosive combination,
and OPN stands at the forefront of
this phenomenon.
5. 1 OPN - Visionary Confidence on a
Global Scale
’’
OPN has a
personality that fearlessly
goes in new directions.
Kenny Nordlund ’’
6. At any given time, OPN is working on a dozen or more new marketing
concepts – ways to deliver more products, sales and earnings, for its
thousands of members now found spread throughout the world. OPN is
the company that delivers opportunities, otherwise known as the
“Opportunity Network”.
7. “OPN is a game changer. While
other marketers have grappled with the
idea of how to help people make money
from their social media connections,
OPN has found the answer, quite
simply; and we are sharing this with the
world,” says Rune Evensen, CEO of
OPN.
Unlike traditional Network Marketing
businesses, OPN is not tied to any
plant, formula, product or service. OPN
offers a superior delivery system for
sales, with a sales platform that allows
unlimited goods and services to be
introduced to people from unlimited
networks. OPN has taken care of the
hard part, leaving the easy part to its
members – that of socialising!
8. “Fearless innovation is the one thing that I think is really cool about OPN.
Refusing to know what cannot be done. A total “Can Do!” attitude. We have so
many great things being worked on with many of these having the potential to be
a total game changer,” Kenny Nordlund. “OPN has a personality that fearlessly
goes in new directions.”
The beauty of OPN is that it is a direct selling company meaning all of the hard
work of concept development, marketing materials, websites, licensing, etc.,
have already been done for you. A person just needs to decide to participate
when they feel ready.
9. “There isn’t any real startup time or heavy
cost or capital investment. You don’t have to
create a business plan or product or sales
channel. The only thing you need to do is
take our proven business model and then
introduce it to your social media contacts with
the push of a button,” says Rune.
“The wealth and power surrounding
successful Social Media websites is the
material movies are now made of. The OPN
difference is that we share the wealth with
you, which is a first for this industry,” says
Kenny. “This opportunity does not
discriminate, there are no barriers to entry,
the costs are minimal – it’s only logical to
share the wealth gained with those who are
extending our reach through their social
contacts.”
10. Thomas and Kenny Nordlund are in charge of network development for OPN, and
beyond the riches they help OPN members achieve, their work focuses on the higher
cause of Personal Development that is seeing OPN members step out of their comfort
zones, realise their true purposes in life, and, ultimately, enrich their lives and others’
through the OPN experience.
“OPN is changing lives in more ways than one. It’s much, much more than making
money from sales and from your social connections. OPN offers training both in
business and in personal skills. I have seen OPN give people an opportunity where
others would not have done so in the past. OPN is absolutely making a difference in
the world one person at a time,” says Thomas.
11. Around the world, millions of families use earnings
from their direct selling businesses to make their
monthly car or mortgage payments, take family
vacations, educate their children and themselves,
and even to purchase a few luxuries. Some
individuals, through their greater efforts and
talents, have been able to achieve great prosperity
and experience the lifestyle that dreams are made
of.
The big benefit for all is that this business is their
own home-based business, and the money earned
is according to their own terms and efforts. Millions
today are seeking a business opportunity that offers
the ultimate work–life balance, and those people
should not look any further than OPN.
12. 2 SiteTalk: Placing the power of your
social network in your hands
Direct selling is the ultimate social business model. Technology is
redefining perceptions of how that model operates. SiteTalk is the
model putting definition to the concept.
Business happens in social networks. Social networking leads to social
connecting, which leads to social sharing. Our very lives have always
revolved around our social connections. Today’s technology is effectively
expanding the reach of our personal relationships to lengths never before
seen.
13. All people belong to social networks of some sort; most people are part
of several social networks. People connect with others for many
reasons, whether it is for friendship, shared activities or backgrounds,
common causes or beliefs, just to name a few. Technology has not at
all changed the fact that people connect to one another. It has,
however, dramatically changed the scope and reach of those
connections, using the Internet to shrink vast distances and connect
“friends” without geographic constraint.
Today, 50 percent of the world’s population is under 30, and 96 percent
of them are estimated to have joined a social media network. But this
trend does not stop with the younger generation. The fastest-growing
segment of social media users is females aged 55 to 65. Clearly,
social media represents a permanent shift in the way people
communicate and form relationships. It has also created a permanent
shift in the way companies approach their customers.
14. It is no secret that the power of OPN lies in
their socåial media platform called SiteTalk.
SiteTalk capitalises on the fact that consu-
mers like personal introductions, consumers
trust their friends’ opinions, and consumers
prefer to shop in an environment of trust.
In 1992, there were an estimated 1 million
Internet-capable devices in use, and today
that number exceeds 1 billion. Simply put,
current technological advances in computing
and social media tools serve to increase the
speed, power and reach of what’s already a
competitive advantage in the direct selling
model.
Radio reached an audience of 50 million in
38 years. Television reached 50 million in 13
years. The Internet reached 50 million in only
four years, and iPods had 50 million users in
less than three years. SiteTalk will also soon
reach the 50 million mark.
Facebook added over 200 million registered
users just last year alone. There is no
doubting the power and reach of social
media platforms like Facebook, which is
the giant in the industry. But watch out
Facebook - SiteTalk users exceed the
number of Facebook users in several
countries already.
With individuals busier than ever and used to having access to information, as well as the
ability to connect using their mobile devices, meeting people “where they are” is a critical
component of any business transaction. Mobile devices and the right apps are turning
the buying experience into an instantaneous transaction. All of the current technologies
allow independent business owners to meet their customers wherever their habits take
them and to integrate into their behaviour.
15. “SiteTalk.com is a multi-lingual, multi-functional social
network platform with an associated online shop. That is
our whole focus, and all our subsidiaries work to that
one goal, making SiteTalk a global, household branded
name.”
Frank Ricketts
Board Member of OPN
SiteTalk does things decidedly different. SiteTalk is the
first social network platform to reward its free members
with a loyalty program, giving them an opportunity to be
rewarded for helping to grow SiteTalk. Anyone,
anywhere can register completely free, with zero
obligations, and become a member of the SiteTalk
community. Similar to other loyalty programs like
Frequent Flyers, SiteTalk rewards the free member with
points that can be accrued over time and then
redeemed in the SiteTalk stores.
16. 3 SiteTalk and OPN: Bringing the two
worlds together
OPN’s SiteTalk concept is set to re-write direct selling and social networking
benchmarks.
OPN’s SiteTalk system for connecting socially, and then shopping, is proving to be a
bonanza throughout the world, especially in developing countries.
17. “The growth potential in developing
countries is especially huge because as
these economies expand, their appetite for
global business and consumer brands
increases. The secret recipe is how
products and services get presented to you
in a social network environment. People
don´t want to interact with brands solely
because they have to; they want to choose
based on factors such as ‘what do my
friends think about this brand?’. Early
adopters, followers and trends become
very evident through the power of
relations.”
“Previously underemployed people,
especially women, are proving to be
leaders in this field, and many are
financially prospering for the first time in
their life thanks to the newfound
opportunity offered by SiteTalk.com.”
Thomas Nordlund
18. The most recent figures show that within the
$125 billion global direct sales industry, the
sector’s growth leaders are all within the
developing world. India joined the list of billion-
dollar nations, generating $1.06 billion in
revenue for 2009. China saw 2009 sales
increase nearly $3 billion, and Russia moved
up to No. 9 in the rank of billion-dollar markets
in the world, with $3.06 billion in 2009 sales.
While OPN’s first year saw great success in the
Scandinavian and European markets, the
following years have shown the industry’s
statistics to be correct with developing nations
in Asia, Eastern Europe, and the Pacific
charging ahead, embracing this concept and
system.
The Wall Street Journal recently reported that “It turns out [direct selling] may be the
best way to sell goods in the developing world, where people listen to testimonials—not
advertisements and retail Salespeople.” (The Ultimate Social Business Model. WSJ 2011)
19. “It’s just the start”
Frank Ricketts
“This social networking/direct selling
hybrid is the future today. The world has
changed in the way it connects in the last
five years thanks to smartphones, tablets,
apps and social networking tools. Direct
Sellers have always shared their goods
and services with their social network and
the new customers and friends they have
met through existing ones - the rest of the
world is finally catching up.”
“This combination of the successful
distribution model of direct selling with the
explosive growth in communications
technology is sure to revolutionise the
Direct Selling Industry, but for many it may
be too late before they see the vision of
this. They have the products and they are
grappling to find the system. OPN has the
system with SiteTalk, and the products are
being added by the handful each month,”
explains Frank Ricketts.