This document provides a summary of news items from July to September 2012 related to emerging trends in media. Some of the key points covered include: the growing number of mobile subscriptions and smartphones in use globally; Google activating over 1.3 million Android devices per day; the influence of smartphones on in-store purchases; the growth of Instagram to over 100 million users; and the financial success of digital news platforms like the Daily Mail and Financial Times. It also summarizes news about the popularity of Fifty Shades of Grey and the monetization strategies of Amazon and Coca-Cola's innovative advertising campaigns.

1. October 2012

2. The Next
Generation is
already here…
This is the thirteenth in a series of presentations showing that the next generation of
media is already here, based on news items from July - September 2012
See all presentations at http://www.slideshare.net/NextGenerationMedia
Produced by
2

3. The Next Generation is…
- Technology transforming media
- Content convergence
- Social everywhere
Produced by
3

5. There are 6 billion mobile subscriptions globally, &
1 billion smartphones in use
The first number is from the ITU (note
that many people have more than one
phone so this is not 6 billion people
with mobiles), and the second comes
from Strategy Analytics who estimate
that by the end of Q3 2012 there were
1.038 billion smartphones in use
Source: Press releases from ITU (11th October) & Strategy Analytics (17th October 2012)
5 http://www.itu.int/net/pressoffice/press_releases/2012/70.aspx
http://www.marketwatch.com/story/strategy-analytics-worldwide-smartphone-population-tops-1-billion-in-q3-2012-2012-10-17

6. Google is activating 1.3m Android devices a day
Google has revealed that it is activating
1.3 million Android devices a day, up
from 1 million a day in June. In
September the install base was 480m
users, so it must be over 500 million by
now
6 Source: Gizmodo, 6th September 2012
http://www.gizmodo.co.uk/2012/09/factoid-android-reaches-1-3-million-daily-activations-while-samsung-blasts-through-20-million-galaxy-s-iiis-already/

7. Each new version of the iPhone sells as much as
all previous versions combined
This rule of thumb was revealed in
testimony in the Apple-Samsung court
case in the US. This means that Apple
is likely sell over 200 million iPhone 5s
7
Source: Reported in The Verge, 3rd August 2012
http://www.theverge.com/2012/8/3/3217057/day-two-testimony-apple-samsung-trial

8. Apple has spent over $1bn advertising the iPhone
and iPad
People always assume that the product,
the reviews and buzz sell Apple
products, but they also advertise very,
very heavily – up to $200m per year
since 2007
8
Source: Estimates from Cult of Mac, 3rd August 2012
http://www.cultofmac.com/182723/apple-has-spent-over-1-billion-advertising-the-iphone-and-ipad-since-launch/

9. Smartphones influence 6% of UK in-store
purchases
Almost half of the UK’s smartphone
users have used their phones to
research product information before or
during a shopping visit, which means
that smartphones influence 6%, or over
£15 billion in UK sales. Slightly
simplistic working, but still an
interesting figure
9
Source: Press release from Deloitte, citing their own research, 18 th September 2012
http://www.deloitte.com/view/en_GB/uk/industries/consumer-business/45b7f1a46c3d9310VgnVCM2000003356f70aRCRD.htm

10. Mobile accounts for 18% of Domino’s Pizza’s UK
digital sales
Domino’s Pizza are pioneers in digital
media, as early adopters technology
like a mobile apps and QR code. It
seems to be paying off; in the UK over
55% of its sales are from digital
channels
10
Source: The Next Web, 26th September 2012
http://thenextweb.com/mobile/2012/09/26/e-commerce-accounts-50-dominos-pizza-deliveries/

11. Instagram now has over 100m users
Instagram has grown to over 100
million users, doubling since its
acquisition by Facebook in June
11
Source: The Next Web, 11th September 2012
http://thenextweb.com/facebook/2012/09/11/mark-zuckerberg-instagram-just-passed-100-million-users/

12. 45% of pictures on Instagram have no filter
Instagram may seem like it’s just for
hipsters, but these days 45% of the
pictures posted have no filter on them.
It’s just a very good photo-sharing
technology
12
Source: Data from Web.Stagram, retrieved 22nd October 2012
http://web.stagram.com/hot/

13. OwnFone – a cheap, basic, personalised phone
OwnFone is a very basic phone that is
capable of receiving calls, but only dialling
up to 12 preset numbers, that you
programme when you by it. It’s intended
as an emergency phone, or to give to
kids, and the battery lasts for up to a year
on one charge if not used
See it:
https://myownfone.com/
13

14. 14

15. 8 million people saw Felix Baumgartner’s skydive live on
YouTube
This makes it the most watched live
event ever on YouTube
15
Source: Marketing Magazine, 15th October 2012
http://m.marketingmagazine.co.uk/article/1154746/Red-Bull-Stratos-skydive-smashes-YouTube-records

16. The Daily Mail online is profitable
The Daily Mail is now the world’s most
visited English language newspaper
site, and has announced that it is
profitable, with total revenues are up
75% year on year
Source: Brand Republic, 23rd July 2012
16 http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1142207/mail-online-makes-its-first-profit-june-2012/?DCMP=EMC-
CONBrandRepublicdailynewsbulletin

17. The FT has more digital subscribers than newspaper buyers
The Financial Times’ parent company
Pearson revealed that the paper had
more than 300,000 digital subscribers,
but its print circulation had fallen to
297,000 copies
17
Source: Brand Republic, 27th July 2012
http://www.brandrepublic.com/news/1143173/

18. In just 4 months EL James became the best selling author
ever on Amazon UK
EL James’ Fifty Shades trilogy has
made her the best selling author of all
time on Amazon UK; yes, she’s sold
even more than JK Rowling. Taking
sales from bookshops into account too,
the first Fifty Shades of Grey is the best
selling book of all time in the UK, a
testament to how quickly books &
eBooks can sell
18
Source: The Guardian, 1st August 2012
http://www.guardian.co.uk/books/2012/aug/01/fifty-shades-outsells-harry-potter-amazon

19. Fifty Shades reached 35m ‘users’ more quickly than
Instagram did
Both Instagram & Fifty Shades became
popular quickly, at about the same
time, but the book hit 35 million users
more quickly, based on data from The
Next Web. However since then
Instagram has overtaken, and is
powering ahead
19
Source: Comparison on Digital Stats, 8th August 2012
http://digital-stats.blogspot.co.uk/2012/08/fifty-shades-of-grey-reached-35-million.html

20. Coca Cola’s loudspeaker
Coke created a press ad that would
turn a magazine into an iPhone
speaker, with a clever use of paper
cuts. Very low-tech, but very creative
See it:
https://vimeo.com/50148669
20

22. The new Kindle Fire is all about the content
Jeff Bezos of Amazon says that "we
want to make money when people use
our devices, not when they buy our
devices", and that they will make no
money from the sale of the devices.
It’s the clearest statement yet that the
Kindle is all about the content that goes
in it
22
Source: BBC News, 11th October 2012
http://www.bbc.co.uk/news/technology-19907546

23. Crowdsourcing site Quirky produced 15 new
iPhone 5 accessories in 7 days
Making physical products can be nearly
as fast as creating digital content.
Users of the Crowdsourcing site Quirky
started work on a range of iPhone 5
products (mainly cases and mounts)
and had them on sale via Fab.com
within 7 days
23
Source: The Verge, 19th September 2012
http://www.theverge.com/2012/9/19/3356816/industrial-revolution-how-quirky-created-15-new-iphone-5-accessories

24. The MakerBot could make 3D printing mass
market
Small scale production like this could
soon be far more common thanks to
the new MakerBot, a low-cost ($2,700)
3D printer that lets people print out and
make physical objects
24
Source: Wired, 19th September 2012
http://www.wired.com/design/2012/09/how-makerbots-replicator2-will-launch-era-of-desktop-manufacturing/all/

25. Ballantine’s launch the world’s first programmable
T-shirt
Ballantine’s has created a T-shirt that
works as an operating system, capable
of interacting, and showing photos, text
or videos
See it:
http://youtu.be/q0GokKd2QRA
25

27. Over one billion people use Facebook
According to Mark Zuckerberg Facebook
reached this milestone at 12.45pmm
Pacific Standard Time on 14th
September. Other stats included 219
billion photos uploaded, and 17 billion
location-tagged posts, including
checkins
27
Source: Note from Mark Zuckerberg, 4th October 2012
https://www.facebook.com/zuck/posts/10100518568346671

28. There are over a billion searches on Facebook
every day
Is Facebook planning a search product?
It’s easy to see why it might – currently
it gets over a billion search queries per
day, and one Facebook financial ‘Holy
Grail’ might be to try to answer these
using links and results from friends in
the algorithm
28
Source: Mark Zuckerberg, quoted by All Facebook, 11th September 2012
http://allfacebook.com/zuckerberg-mobile-search-future-disrupt_b99395

29. Nearly 70% of Chinese internet users have a
microblog
Microblogging is huge in China, where
nearly 70% of internet users have an
account with a service like Sina Weibo.
Nearly half click on text ads in posts,
and nearly 45% follow between 1 and 5
corporate accounts
29 Source: Data from Data Center of the Chinese Internet (DCCI), reported by Sina Tech, via Marbridge Consulting, 26 th July 2012
http://www.marbridgeconsulting.com/marbridgedaily/2012-07-26/article/58064/dcci_70_of_chinas_internet_users_have_microblog_accounts

30. Paddy Power’s Twitter Skywriting
Paddy Power caught the mood of its
British customers well by amplifying
Tweets cheering on the European Ryder
Cup Team by writing them in the sky
over Medinah, visible over 20 miles
away
See it:
http://youtu.be/yrK1HdiHHcU
30

31. Kellogg’s Special K Tweetshop
Brands have let people ‘pay with a
tweet’ before – it’s well known for
eBooks and music – but Kellogg’s did it
in a physical store for the first time in
London in September to launch their
Special K Cracker Crisps. Customers
had to post a tweet with the hashtag
inside the shop to claim a free packet
See it:
http://youtu.be/KWSRRLFPCYk
31

32. 32

33. Facebook ads work for Play.com
Customers who see ads on Facebook
spent 24% more on Play.com than
customers who had not engaged with
the campaign; while customers who
were making their first purchase spend
30% more
33 Source: The Drum, 21st August 2012
http://www.thedrum.co.uk/news/2012/08/21/engaged-facebook-fans-spend-24-longer-websites-and-spend-30-more-playcom-finds

34. Bulmer’s Facebook fans are worth an extra 80 bottles a year
each
Bulmer’s conducted research on Fans
and other cider drinkers on Facebook
and calculated that the fans bought an
average of 80 bottles a year extra –
worth an extra £198.64 a year to the
brand per fan
34
Source: Research by We Are Social, reported in a presentation 18th July 2012
http://www.slideshare.net/wearesocial/wearesocial-tns-bulmers

35. 35

36. There were more Tweets mentioning the opening ceremony
than for the whole of the Beijing 2008 Games
According to Twitter there were 9.66
million mentions of the Opening
Ceremony, more than for all the events
in Beijing, a sign of how far Twitter has
come in four years
36 Source: WSJ, 28th July 2012
http://blogs.wsj.com/digits/2012/07/28/olympics-twitter-burst-already-tops-beijing-games/

37. In some countries nearly 50% of Olympic searches were on
mobile devices
Data from Google shows that in the UK
46% of the Olympics-related searches
were on mobile, compared to 55% in
Japan, 24% in South Africa, and 11%
in Brazil
37 Source: Google UK Mobile Blog, 6th August 2012
http://googlemobileads.blogspot.co.uk/2012/08/going-for-mobile-gold-10x-increase-in.html?m=1

38. 60% of visits to the official Olympic sites were from mobile
devices
Official data from London2012.com
shows 432 million visits from 109
million devices
38 Source: Presentation by Alex Balfour, Head of New Media, London 2012, 13 th August 2012
http://www.slideshare.net/balf/london-2012com-olympic-games-digital-round-up-13-august-2012

39. More information: dan.calladine@aemedia.com