In the world of instant gratification we've seen people rise and fall by the decisions they have made through social media and picture messaging. Career Services has developed this presentation to help you learn how to manage this resource responsibly. FACT: 45% of employers use social networking sites to research job candidates. 35% of job candidates were not hired due to content on social networking sites

1. Social Media
The Do’s and Don’ts
Ashley Meadows Miller
Cherise Mingus
Career Services

2. Take a look at the
“New Reality”
 98 Million Americans have smart phones
 Is Social Media a Fad?

3. Agenda
 Understanding the power of your profile
 What does your profile say about you?
 You’re not the only ones: a look at professional
athletes
 Don’t think it’s all bad news
 Remember your privacy settings
 Join Networking Groups

4. Do: Understand the power
of your profile
 1 in every 13 people on Earth is on Facebook
 71.2 % of all USA internet users are on
Facebook
 People spend over 700 billion minutes per
month on Facebook
Bullas, Jeff (2011) “Fascinating Facebook Facts and Figures.
Retrieved from http://www.jeffbullas.com/2011/04/28/50-fascinating-facebook-facts-and-figures/

5. Do: Understand the power
of your profile
 Careerbuilder.com conducted a survey of 2,600
hiring managers across the country
 A staggering 45% reported that they used social
network to screen potential candidates
 29% used Facebook
 26% used LinkedIn
 21% used use MySpace
 One-in-ten (11%) searched blogs
 7% follow candidates on Twitter
Haefner, Rosemary (2009) “More Employers Screening Candidates via Social Networking Sites.” Retrieved from www.careerbuilder.com

6. What does your profile say
about you?

7. What does your profile say
about you?

8. What does your profile say
about you?

9. What does your profile say
about you?

10. What does your profile say
about you?

11. Misperceptions:
What’s going on?

12. Misperceptions:
What’s going on?

13. You’re not the only ones
 Athletes & Social Media
 UK Football Recruit

14. You’re not the only ones

15. Don’t : Think it’s all bad news
 18% of employers found content on social
media/networking sites that encouraged them to hire the
candidates.
50% - Profile provided a good feel for the candidate's
personality and fit within the organization
39 % - Profile supported candidate's professional
qualifications
38% - Candidate was creative
35% - Candidate showed solid communication skills
33% - Candidate was well-rounded
19% - Other people posted good references about the candidate
15% - Candidate received awards and accolades
Haefner, Rosemary (2009) “More Employers Screening Candidates via Social Networking Sites.” Retrieved from www.careerbuilder.com


16. Don’t : Think it’s all bad news
 The Wall Street Journal Reported “People who
respond to job tweets typically have social-media
skills, and some employers say they use the service
to target them”
 “Andrea Slesinski, who was following the company's
Twitter feed, saw the job listing and quickly tweeted
her interest. She got an interview request within a
week and was hired.”
Needleman, Sarah (2009) “A New Job is Just a Tweet Away.” Wall Street Journal. Retrieved from www.online.wsj.com

17. Do: Remember your privacy settings
 Friends only (only your approved Facebook friends can view
this information)
 Friends of Friends (your Facebook friends and their friends
can view this information)
 Friends and Networks (your approved Facebook friends and
members of the Networks you have joined)
 Everyone (anyone on the internet)

18. Do: Remember your privacy settings
 iPhone Picture application poses privacy risk

19. Do: Remember your privacy settings

20. Do: Remember to be careful who you
follow
 Be careful who you promote for others to
“follow” on your twitter account
 Remember perception is 9/10th reality!

21. Don’t: Forget to clean things up
 Careerbuilder suggests:
1. Clean up digital dirt before you begin your job search. Remove
any photos, content and links that can work against you in an
employer's eyes.
2. Consider creating your own professional group on sites like
Facebook or BrightFuse.com. It's a great way to establish
relationships with leaders, recruiters and potential referrals.
3. Keep gripes offline. Keep the content you post focused on positive
things, whether it's related to professional or personal information.
Make sure to highlight specific accomplishments inside and outside
of work.
Haefner, Rosemary (2009) “More Employers Screening Candidates via Social Networking Sites.” Retrieved from www.careerbuilder.com

22. Don’t: Forget to clean things up
 4. Be selective about whom you accept as friends. Don't forget
others can see your friends when they search for you. Monitor
comments made by others and consider using the "block
comments" feature. Even better, set your profile to "private" so only
designated friends can view it.
 5. If you're still employed, don't mention your job search in your
Tweets or status updates. There are multiple examples of people
who have gotten fired as a result of doing this. In addition, a
potential employer might assume that if you're willing to search for a
new job on your current company's time, why wouldn't you do so on
theirs?
Haefner, Rosemary (2009) “More Employers Screening Candidates via Social Networking Sites.” Retrieved from www.careerbuilder.com

23. Do: Join Networking Groups
 Post regularly on your site and networking sites
 Use current events to entice a discussion thread
 Always check your spelling and grammar
before posting
 Positive and upbeat posts say more about you
than negative ones will

24. Visit the Career Services
Office Online
 For more information on various career services
programs, tools and resources visit our website