Ollie Whitfield shares how to hack your social media following using the tool SocialBro. Social media follower growth is key to getting more social traffic to your website, so make sure you use a great tool like SocialBro to grow your social media marketing presence and site traffic too.

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+44 (0) 845 287 1181
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SocialBro Basic Training
Ollie Whitfield
Content & Community Manager
olliewhitfield@liveandsocial.com
0845 287 1181 / +44 7593932403
http://linkedIn.com/in/olliewhitfield
http://twitter.com/OllieWhitfield_
http://plus.google.com/+olliewhitfield96
https://www.instagram.com/olliewhitfield96/

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+44 (0) 845 287 1181
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What is SocialBro?
• SocialBro is a great tool that can be used to find and follow new people or
companies on social media. You can create and build Twitter lists from
advanced searches so you can find people who are highly relevant to your
business.
• Other features of the tool are the rule builder and DM campaign tools. Rule
building is a great way to set up automatic social updates after events like
gaining a follower, to increase engagement on your social channels.
• Finally, you can run reports and dig into who you audience is, what times
they are online, what their interests are and more.

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+44 (0) 845 287 1181
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• Automatic event response set up (“thanks
for following me” tweets)
• Finding users on social media and following
or adding them to a list
• Insights into your audience’s interests,
location, hobbies and lots of other
information.
Key benefits

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Getting started: find your audience
• Before you start, consider these questions:
1. Who are your target audience?
2. What would their job titles be?
3. What locations do they live in?
• Build a list of this information and enter it
into the search box. Use basic Boolean search
to create a more advanced search.

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Refining your SocialBro search
• Look to the bottom right of the
screen to see the number of users
found in your search. If it’s more
than 250, you might want to refine
your search using the filters below
the search box.
• You can also save your filter
settings so you can access the
same group of users found in the
search results another time.

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Building your social media audience
• Click the blue follow icon underneath a
user’s name to follow them. To follow
more than one person at a time, tick the
box in the top right corner of the box their
details are displayed in and click selected
(shown below). You will be able to bulk
follow, or list add users there.
• Alternatively, click the follow mode icon,
shown below and click on the boxes that
display users’ information, this will follow
them and is an easier way to see which
users you follow and don’t follow in a
search.

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+44 (0) 845 287 1181
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Audience building based on lists
• You can work on existing Twitter lists, so
you can get people to follow you or you
can unfollow them simply using
SocialBro. Simple add the list as a
“Source” and search users via the source.
• Select your target account, select the
source, select “search users”, select “All
Members” to look through the users
added to your list. (See below)

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Rule building
• Rules can be created when:
1. A user follows you
2. Mentions you
3. Engages with your tweet
4. Adds you to a list
• Pick what action has to happen for your
rule. Apply your rule to all users, you can
create more complex rules later on.
• Choose what your action will be. Do you:
1. Add them to a list (create one or choose
one to use)
2. Send a direct message (create a
message)
3. Mention them in a tweet (create a
message)

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Community Insights
• Community insights reports allow
you to look into what interests
your followers have, what time
zones they live in, the languages
they speak, the hashtags they use
and many other things.
• To create one of these reports for
yourself, see the screenshot
below and follow the same path.

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+44 (0) 845 287 1181
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Ollie Whitfield
Content & Community
Manager
olliewhitfield@liveandsocial.com
08452871181 / +44 7593932403
Connect with me at:
http://linkedIn.com/in/olliewhitfield
http://twitter.com/OllieWhitfield_
http://plus.google.com/+olliewhitfield96
Connect with
@LiveAndSocial
www.liveandsocial.com
0845 287 1181
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