This document discusses how businesses can be remarkable. It emphasizes having a strong culture, committed employees, and caring about more than just sales. Quotes from Tony Hsieh of Zappos are provided as an example of prioritizing company culture and customer service over just shoe sales. The document also stresses the importance of having a clear cause or values that drive the business, and engaging customers as active participants rather than passive consumers.
LinkedIn Essentials - Why Use Linkedin?jonnie jensen
This is part one of my LinkedIn Essentials training series. I run this programme as stand alone training or we provide it to companies as part of a service where we review and optimise individual and company profiles.
This document discusses the importance of social media for job hunting from both a recruiter and job seeker perspective. It provides 5 key points:
1) As a job seeker, you must make yourself findable online through platforms like LinkedIn and include relevant links on your CV.
2) As a job seeker, you must be authentic in your online presence.
3) As an employer, you must communicate openly and showcase your real company culture.
4) As an employer, you must find potential candidates online.
5) Building a strong employer brand through a good corporate culture is important and there are no shortcuts.
This document provides tips on how to enhance one's professional image through networking, helping colleagues, providing useful information, connecting professionals, and maintaining a good online presence, especially on LinkedIn. It notes that LinkedIn has over 40 million users interested in business development, employment, and connecting with colleagues. The document recommends completing an accurate LinkedIn profile, importing contacts, joining and starting groups, and participating in discussions as ways to build one's professional network on LinkedIn.
Social Media and Adult Day Programs, Denver, MS Alliance 2011Jarod Champeaux
This document discusses why adult day programs should invest in social media. It notes that social media is now how consumers interact with organizations and share feedback. It recommends using social media for reputation management by allowing quick responses to complaints. Specific platforms like Facebook, Twitter, and YouTube are highlighted with statistics on their user bases. The document advocates developing social media strategies with goals and measurements to identify the value of outcomes. It provides examples of how organizations can use social media for branding, interactions, and philanthropy through pages like Facebook Causes.
This document outlines lessons learned from a class on social media and entrepreneurship. It discusses using social media to connect with others and discover interests. It describes developing a personal brand focused on healthcare innovation and oral health for underserved populations. The document also outlines starting a blog, offering help to local businesses, and conducting interviews with entrepreneurs in dental technology to learn about working with startups.
IDOS CORP internship - my experience vinayVinay Kumar
G. Vinay Kumar is an MBA student interning at IDOS. He found the internship posting on Hellointern and went through the company website. After expressing interest and completing an interview, he was selected for the internship. The orientation included icebreakers, leadership activities, and team building exercises. Vinay describes his first day and initial 10 days of the internship as an awesome learning experience.
This document provides an overview of using social media for business and non-profit marketing. It discusses social media as a platform to share content, ideas, and connect. Steps for marketing a business on social media include finding people, providing information about the business, learning about other businesses, and staying connected through various media like text, images, blog posts, and video. The advantages of social media marketing are building relationships, not needing business cards, contributing to mutual success, opening doors, increasing trust and referrals. Contact information is provided for the instructor.
LinkedIn Essentials - Why Use Linkedin?jonnie jensen
This is part one of my LinkedIn Essentials training series. I run this programme as stand alone training or we provide it to companies as part of a service where we review and optimise individual and company profiles.
This document discusses the importance of social media for job hunting from both a recruiter and job seeker perspective. It provides 5 key points:
1) As a job seeker, you must make yourself findable online through platforms like LinkedIn and include relevant links on your CV.
2) As a job seeker, you must be authentic in your online presence.
3) As an employer, you must communicate openly and showcase your real company culture.
4) As an employer, you must find potential candidates online.
5) Building a strong employer brand through a good corporate culture is important and there are no shortcuts.
This document provides tips on how to enhance one's professional image through networking, helping colleagues, providing useful information, connecting professionals, and maintaining a good online presence, especially on LinkedIn. It notes that LinkedIn has over 40 million users interested in business development, employment, and connecting with colleagues. The document recommends completing an accurate LinkedIn profile, importing contacts, joining and starting groups, and participating in discussions as ways to build one's professional network on LinkedIn.
Social Media and Adult Day Programs, Denver, MS Alliance 2011Jarod Champeaux
This document discusses why adult day programs should invest in social media. It notes that social media is now how consumers interact with organizations and share feedback. It recommends using social media for reputation management by allowing quick responses to complaints. Specific platforms like Facebook, Twitter, and YouTube are highlighted with statistics on their user bases. The document advocates developing social media strategies with goals and measurements to identify the value of outcomes. It provides examples of how organizations can use social media for branding, interactions, and philanthropy through pages like Facebook Causes.
This document outlines lessons learned from a class on social media and entrepreneurship. It discusses using social media to connect with others and discover interests. It describes developing a personal brand focused on healthcare innovation and oral health for underserved populations. The document also outlines starting a blog, offering help to local businesses, and conducting interviews with entrepreneurs in dental technology to learn about working with startups.
IDOS CORP internship - my experience vinayVinay Kumar
G. Vinay Kumar is an MBA student interning at IDOS. He found the internship posting on Hellointern and went through the company website. After expressing interest and completing an interview, he was selected for the internship. The orientation included icebreakers, leadership activities, and team building exercises. Vinay describes his first day and initial 10 days of the internship as an awesome learning experience.
This document provides an overview of using social media for business and non-profit marketing. It discusses social media as a platform to share content, ideas, and connect. Steps for marketing a business on social media include finding people, providing information about the business, learning about other businesses, and staying connected through various media like text, images, blog posts, and video. The advantages of social media marketing are building relationships, not needing business cards, contributing to mutual success, opening doors, increasing trust and referrals. Contact information is provided for the instructor.
Live And Social are a well-known and respected local marketing business in Kent. We work with clients who are turning over upwards of 5 million a year. Mostly these are large recruitment companies based in London who we help to transform into digital power houses.
Our ability to work long term with clients has meant that we have been strong and lasting relationships with top recruiters and business people.
We are now looking for guest bloggers to join us and help us build an even more successful blog to help our clients and audience get more from their digital marketing activities. If you are applying to be a guest blogger with us or you have already been accepted and want to know more about the guidelines then this Slideshare presentation is for you.
Search Engine Optimisation - The Next GenerationJosh Whiten
SEO workshop presented at Digital Kent event in folkestone on 17/04/13 by Josh Whiten. Search Engine Optimisation has changed immensely in the last 12 months. Discover which of the latest techniques are getting best results from the SEO experts at Webscape and see how implementing simple SEO techniques can unlock fantastic ranking improvements in search engine results for your website.
Social media strategy involves 7 key steps: 1) Determine goals and objectives, 2) Define target market, 3) Identify key influencers, 4) Analyze competitors, 5) Develop content and campaigns, 6) Allocate time for activities, and 7) Measure and analyze results to improve the strategy. The strategy should tie into business goals and include defining target audiences, researching competitors, creating a content plan, and using tools to efficiently manage time and measure performance.
This document provides an overview and instructions for using Hootsuite, a social media management tool. It describes Hootsuite's key features like organizing social accounts into tabs and streams, scheduling posts, searching for keywords and hashtags, and engaging with mentions. Step-by-step instructions are given for setting up searches, scheduling posts, and other common Hootsuite tasks. Contact information is also provided for the author who can provide additional Hootsuite training.
A vital part of driving sales from social media and online marketing campaigns, marketing automation has become a viral topic in the marketing industry. With proven results and figures showing marketers covered the cost of their Marketing Automation (AKA Manufacturing Automation Protocal or MAP) in under a year, it's no surprise that it has become a hot topic and is now used widely across a variety of sectors. Whether you are considering using a MAP, already use one and are curious or looking to find out more about the subject, these facts can help you.
Want to Increase Your Revenue this Year?? - Live And SocialLive And Social
Are you a business owner who's looking to implement growth strategies into their business this year?
We know one of the best ways to invest in growth this year. Marketing automation. With marketing automation your company can see an increase in revenue of just 10% in the first 6 months.
This document provides instructions for instructors to get started using the Turnitin plagiarism detection service. It outlines an 8 step process for instructors to: 1) create a user profile and register with Turnitin, 2) create a class and distribute the enrollment information to students, 3) create assignments for students to submit papers, 4) submit papers to assignments for plagiarism checking, 5) view originality reports which highlight matching text from other sources, 6) exclude sources from the originality report, and 7) use the GradeMark feature to provide feedback on student papers.
Live And Social 10 Common Business Blogging MistakesLive And Social
This document contains information from the Live And Social website about using blogs and social media for business growth. It includes statistics on the benefits of blogging, outlines common blogging mistakes, and presents a "Digital Growth Spectrum" that businesses can use to assess where they are in their social media use. It also provides templates and frameworks for developing a content plan, digital growth strategy, and connecting with audiences across social profiles.
Msj Video Support. Presentation by Chris Bolandmsjidc
The document provides information about video equipment and support services available for teaching and learning at a university, including hard drive camcorders, miniDV camcorders, production and editing services, streaming options, copyright policies, and video conferencing and editing software. Requests for equipment and streaming uploads should be made through the specified contacts and procedures. Copyrighted materials must obtain permission through the library to be streamed.
Crowdfire is a social media management tool that allows users to follow and unfollow accounts, find who has recently followed or unfollowed them, copy followers from competitors, set up automatic direct messages for new followers, and post content directly to social media accounts. The document provides instructions on how to use several key Crowdfire features, including getting rid of inactive followers, dealing with unfollowers, engaging with new followers, copying followers from other accounts, setting up automatic messages, and publishing posts.
In this slideshare, our Content & Community Manager Ollie Whitfield shares how to use Feedly to curate content to share on your social media channels. Curating great content is vital for content marketing success, so make sure you know how to use Feedly...
Jonnie Jensen shares his top 5 apps for creating images for social media. Images are great for content marketing and social media too, which is why these free or cheap apps will help boost your social media marketing efforts.
In this presentation we look at the 8 main steps it takes to grow your social media audience in any business.
It starts with picking the right channels and ends with getting everyone in your company involved.
Tim Arnold - Digital Marketing - Digital In Kent 2013 Live And Social
The document discusses several key topics about modern marketing including choosing the right media, integrating traditional and digital marketing, and nourishing brands in the digital age. It emphasizes that marketing creates the best environment for sales, targets the customer, and focuses on objectives like market share and brand while sales targets units, products, and benefits. The customer is central to all marketing activities.
The top 5 tools Live And Social recommend for Lead Generation. As Act On users ourselves, we're perhaps biased but there are tons of other lead generation tools you can use. Tell us what you think of our top Lead Generation tools on social media, tweet @LiveandSocial or get in touch via our website.
Discover how reaching out to blogs and bloggers can help your SEO, PR and reach new audiences. Speed session given at Digital Kent event on 17/04/13 by Josh Whiten
Social Media Presentation At North East Expo #neexpo v2Philip Search
Social Media Presentation at North East Expo 16th April 2014 - Outline of Social Media Including some hints tips & tools using local content from businesses in the North East .
The document discusses using social media to build a business. It defines social media as conversation, collaboration and community. It recommends defining and finding your target audience, and using social media to educate, entertain and engage them. It also advises automation in moderation for success, and cautions against behaviors like "Twitter vomiting" that could turn people away. The goal is to get people interested in learning about your business and products while keeping their attention.
Social Media for Career Education and Community Career ServicesJenni Proctor
Social media is an effective way to link students and the community with the career information and support that they need. This presentation was prepared and delivered by Jenni Proctor http://ClarityCareerManagement.com.au for Career Advisors on the Sunshine Coast of Queensland, September 2 2013.
Live And Social are a well-known and respected local marketing business in Kent. We work with clients who are turning over upwards of 5 million a year. Mostly these are large recruitment companies based in London who we help to transform into digital power houses.
Our ability to work long term with clients has meant that we have been strong and lasting relationships with top recruiters and business people.
We are now looking for guest bloggers to join us and help us build an even more successful blog to help our clients and audience get more from their digital marketing activities. If you are applying to be a guest blogger with us or you have already been accepted and want to know more about the guidelines then this Slideshare presentation is for you.
Search Engine Optimisation - The Next GenerationJosh Whiten
SEO workshop presented at Digital Kent event in folkestone on 17/04/13 by Josh Whiten. Search Engine Optimisation has changed immensely in the last 12 months. Discover which of the latest techniques are getting best results from the SEO experts at Webscape and see how implementing simple SEO techniques can unlock fantastic ranking improvements in search engine results for your website.
Social media strategy involves 7 key steps: 1) Determine goals and objectives, 2) Define target market, 3) Identify key influencers, 4) Analyze competitors, 5) Develop content and campaigns, 6) Allocate time for activities, and 7) Measure and analyze results to improve the strategy. The strategy should tie into business goals and include defining target audiences, researching competitors, creating a content plan, and using tools to efficiently manage time and measure performance.
This document provides an overview and instructions for using Hootsuite, a social media management tool. It describes Hootsuite's key features like organizing social accounts into tabs and streams, scheduling posts, searching for keywords and hashtags, and engaging with mentions. Step-by-step instructions are given for setting up searches, scheduling posts, and other common Hootsuite tasks. Contact information is also provided for the author who can provide additional Hootsuite training.
A vital part of driving sales from social media and online marketing campaigns, marketing automation has become a viral topic in the marketing industry. With proven results and figures showing marketers covered the cost of their Marketing Automation (AKA Manufacturing Automation Protocal or MAP) in under a year, it's no surprise that it has become a hot topic and is now used widely across a variety of sectors. Whether you are considering using a MAP, already use one and are curious or looking to find out more about the subject, these facts can help you.
Want to Increase Your Revenue this Year?? - Live And SocialLive And Social
Are you a business owner who's looking to implement growth strategies into their business this year?
We know one of the best ways to invest in growth this year. Marketing automation. With marketing automation your company can see an increase in revenue of just 10% in the first 6 months.
This document provides instructions for instructors to get started using the Turnitin plagiarism detection service. It outlines an 8 step process for instructors to: 1) create a user profile and register with Turnitin, 2) create a class and distribute the enrollment information to students, 3) create assignments for students to submit papers, 4) submit papers to assignments for plagiarism checking, 5) view originality reports which highlight matching text from other sources, 6) exclude sources from the originality report, and 7) use the GradeMark feature to provide feedback on student papers.
Live And Social 10 Common Business Blogging MistakesLive And Social
This document contains information from the Live And Social website about using blogs and social media for business growth. It includes statistics on the benefits of blogging, outlines common blogging mistakes, and presents a "Digital Growth Spectrum" that businesses can use to assess where they are in their social media use. It also provides templates and frameworks for developing a content plan, digital growth strategy, and connecting with audiences across social profiles.
Msj Video Support. Presentation by Chris Bolandmsjidc
The document provides information about video equipment and support services available for teaching and learning at a university, including hard drive camcorders, miniDV camcorders, production and editing services, streaming options, copyright policies, and video conferencing and editing software. Requests for equipment and streaming uploads should be made through the specified contacts and procedures. Copyrighted materials must obtain permission through the library to be streamed.
Crowdfire is a social media management tool that allows users to follow and unfollow accounts, find who has recently followed or unfollowed them, copy followers from competitors, set up automatic direct messages for new followers, and post content directly to social media accounts. The document provides instructions on how to use several key Crowdfire features, including getting rid of inactive followers, dealing with unfollowers, engaging with new followers, copying followers from other accounts, setting up automatic messages, and publishing posts.
In this slideshare, our Content & Community Manager Ollie Whitfield shares how to use Feedly to curate content to share on your social media channels. Curating great content is vital for content marketing success, so make sure you know how to use Feedly...
Jonnie Jensen shares his top 5 apps for creating images for social media. Images are great for content marketing and social media too, which is why these free or cheap apps will help boost your social media marketing efforts.
In this presentation we look at the 8 main steps it takes to grow your social media audience in any business.
It starts with picking the right channels and ends with getting everyone in your company involved.
Tim Arnold - Digital Marketing - Digital In Kent 2013 Live And Social
The document discusses several key topics about modern marketing including choosing the right media, integrating traditional and digital marketing, and nourishing brands in the digital age. It emphasizes that marketing creates the best environment for sales, targets the customer, and focuses on objectives like market share and brand while sales targets units, products, and benefits. The customer is central to all marketing activities.
The top 5 tools Live And Social recommend for Lead Generation. As Act On users ourselves, we're perhaps biased but there are tons of other lead generation tools you can use. Tell us what you think of our top Lead Generation tools on social media, tweet @LiveandSocial or get in touch via our website.
Discover how reaching out to blogs and bloggers can help your SEO, PR and reach new audiences. Speed session given at Digital Kent event on 17/04/13 by Josh Whiten
Social Media Presentation At North East Expo #neexpo v2Philip Search
Social Media Presentation at North East Expo 16th April 2014 - Outline of Social Media Including some hints tips & tools using local content from businesses in the North East .
The document discusses using social media to build a business. It defines social media as conversation, collaboration and community. It recommends defining and finding your target audience, and using social media to educate, entertain and engage them. It also advises automation in moderation for success, and cautions against behaviors like "Twitter vomiting" that could turn people away. The goal is to get people interested in learning about your business and products while keeping their attention.
Social Media for Career Education and Community Career ServicesJenni Proctor
Social media is an effective way to link students and the community with the career information and support that they need. This presentation was prepared and delivered by Jenni Proctor http://ClarityCareerManagement.com.au for Career Advisors on the Sunshine Coast of Queensland, September 2 2013.
Founders & Creators Talks - Social Selling Stories - March 2018 - WeWork Lond...Carsten Pleiser
Here's the recap of our Founders & Creators Talks event on 14th March 2018 at WeWork London-Paddington.
A big Thank You to our 4 amazing presenters:
- Emily Johnson (https://www.linkedin.com/in/emilymayjohnson/)
- Rod Sloane (https://www.linkedin.com/in/rodsloane/)
- Dylan Hey (https://www.linkedin.com/in/dylanhey/)
- Jon Buchan (https://www.linkedin.com/in/jonbuchan/)
Also, a shout out to our business partners & sponsors:
- Swoogo (https://get.swoogo.com)
- Dreamtek (http://www.dreamtek.tv/)
- WeWork (https://www.wework.com)
- The Virtual Forge (http://thevirtualforge.com/)
If you'd like to keep informed about our next upcoming events, sign up at www.foundersandcreators.com
Notes Version - NonProfit Website Fundraising Foundations - ESCHouston 2013 A...Sarah M Worthy
Download this version as a PDF with my notes from the August 2013 ESCHouston Seminar where I talked about how to get started with the technology foundations for a successful nonprofit fundraising website.
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
Storytelling, Evangelism, and Behind the Seams: Establishing a Social Culture...LinkedIn Talent Solutions
With employees now more socially relevant than their CEO, companies need to socially activate their talent to spread career experiences and stories that’ll make people want to be a part their culture. Adobe and lululemon athletica share how they shited from storytelling to employee evangelism by training and enabling employees to be social brand champions.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Robin Frank presented on creating an effective personal brand and using social media. The presentation covered developing a unique personal brand with a short mantra, tagline describing added value, and conveying one's passion. It emphasized transparency, memorability, and crafting an elevator pitch highlighting one's brand. LinkedIn optimization was discussed, including customizing one's URL, using a good profile photo, optimizing one's headline, and beefing up one's summary section. The presentation stressed using recommendations, networking through weak ties, and getting referrals through introductions on LinkedIn.
Mini workshop delivered at the WorkBC Vancouver south office to Case Managers and Facilitators to discuss ways to coach clients on LinkedIn and social media
Oakland University Student to Professional 2012Patrick Reyes
On September 29, I was given the opportunity to speak to current students about networking in the 21st century. Being able to connect the online and offline to make real life connections with people allow for great things to happen.
"The opportunities that you have in front of you are endless…seize the opportunity by just having a conversation with someone."
Liz Sundet is a user experience manager and information architect who provides consulting services. She has an MBA and various certifications. In her free time, she enjoys music, her pet, and motorcycling. She provides her contact details and links to her social media profiles to encourage connecting with her. She maintains a blog on using social tools in business.
Cascade Network Event - Cultivating Your Online CommunityLaura Whitehead
Presentation from the LVSC Cascade Network Learning Event -
Engage and Connect with Social Media for frontline organisations held in January 2010. A discussion workshop exploring areas such as - what is an online community, how to manage, what is your role in nuturing the community, encouraging participation, plus a look at social media policies. Blogpost round-up of the event and other presentations at: http://laura.popokatea.co.uk/2010/01/15/engage-and-connect-with-social-media-event-roundup.
The document is an application by an individual for a food content creator position. Some key points:
- The applicant is passionate about food and culture and enjoys sharing food experiences with others. They see the role as a good fit for their interests.
- Their strengths include being a fast learner, determined, collaborative, and caring. They aim to learn new skills like video editing that would help in the role.
- Potential challenges include indecisiveness and a lack of technical skills, but they are willing to learn.
- They view the company positively for providing jobs and helping low-income individuals, and aim to create helpful food tips and content if hired.
The document discusses how inbound marketing companies solve problems for customers. It focuses on social media, context and delighting customers. Some key points include: using social media to provide value to others rather than just attract attention; listening to customers to understand their needs and solve their problems; creating helpful, relevant and remarkable content that people want; and building relationships through generosity and care rather than just telling and selling. The goal is to create screaming fans rather than just followers by putting the customer first.
The document discusses three topics in 3 paragraphs:
1) Child labour - It explains that child labour deprives children of education and subjects them to poor working conditions, which can lead to physical and mental harm. It perpetuates poverty and corruption.
2) Poverty - Poverty is defined as a lack of basic needs. It is widespread in India due to high costs of living and unemployment. The effects of poverty include hunger.
3) Corruption - Corruption breeds more corruption as vulnerable children exposed to it may learn to take or give bribes. It undermines development and progress in a country.
USING DESIGN TO SHOWCASE YOUNG PEOPLE'S POTENTIAL - By Vincenzo Di Maria, Com...desis_uk
This document summarizes a workshop on employability and enterprise held at Lincoln University. It discusses using design thinking to showcase young people's potential through creativity, strategy, empathy and social innovation. It describes a social venture called "commonground" that uses service design training to help develop ideas from initial concepts to social ventures. It also discusses using web and mobile technologies to address youth offending.
A meta-model for changing social complex systems, like teams and organizations. This topic is part of the Management 3.0 course.
There is also a booklet available about this topic:
http://www.lulu.com/product/ebook/how-to-change-the-world/18934108
Women's Small Biz Revolution Summit: How to use Facebook & Instagram to Grow ...Molly O'Kane
In this class learn how Facebook and Instagram work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Entrepreneurship & Commerce in IT - 02 - Basic Concepts of Entrepreneurship, ...Sachintha Gunasena
This series in about the Entrepreneurial and E-Commerce opportunities and how to harness the power of Information Technology to improve or revolutionize business.
This session discusses a proper introduction to entrepreneurship, types of entrepreneurship, basic definitions, and concepts around it. Also it discusses basic ideas like recognising an opportunity, how to do an initial research, how to do initial planning, etc.
This also discusses the introduction to a Business Plan.
Application Form - Vice President of Enactus IU/ Head of Communication Depart...Nguyen Hong Thuy Tien
This document is an application form for the position of Vice President of Communication Department at Enactus IU for the 2014-2015 term. It includes the applicant's personal information, experience with Enactus IU in previous roles, non-Enactus experience, strengths and weaknesses, motivation for applying, and responses to questions about leadership, managing the department and resolving conflicts. The applicant emphasizes their desire to learn, organizational mindset, focus on quality, and motivation to build Enactus' brand and manage information flow effectively. They discuss initiatives to balance communication and marketing work, apply technology, utilize resources, and inspire members through empowerment and storytelling.
Similar to Live+Social - Being Remarkable - Digital In Kent (20)
Market Leader Business Training: Writing Social Media UpdatesLive And Social
Jonnie Jensen, Social Media Strategist and Founder of Live And Social shares how top write winning social media updates. To get your updates read and clicked you will need to write eye catching and clever updates, go through this slideshare taken from his Writing Winning Social Updates webinar to find out the top ways to do so.
Ollie Whitfield shares how to hack your social media following using the tool SocialBro. Social media follower growth is key to getting more social traffic to your website, so make sure you use a great tool like SocialBro to grow your social media marketing presence and site traffic too.
20 Quotes to Help You Rock Your Digital Marketing Strategy at WorkLive And Social
If you work in any area of digital marketing you may go through days where work is tougher than ever and you just want to give up.
We have created this slideshare to get you through those hard times. By putting together our favourite quotes from this year so far you can always enjoy some inspiration and motivation to help you continue doing great things.
Fudge Kitchen Case Study - Digital In Kent 2013Live And Social
Learn first hand how a traditional retail business has embraced digital marketing. Presented by Sian Holt at Digital In Kent.
http://www.liveandsocial.com
http://www.digitalinkent.co.uk
Bill MacLachlan - Bringing Mobile Into Your Business - Digital In Kent 2013Live And Social
This document discusses how mobile devices are increasingly important for businesses. It notes that mobile searches and purchases are growing significantly. Statistics show more consumers own smartphones and use them to check product availability and make purchases. The document recommends businesses develop mobile websites or apps, focus mobile in their advertising, and offer mobile payments. It also discusses the rise of mobile commerce, with mobile now driving all online growth. Businesses are advised to consider their mobile traffic sources and channels to determine the best mobile options.
The document contains templates for connection messages on LinkedIn. The templates are for connecting with first-level connections, second-level connections through shared contacts or groups, briefly introducing a shared contact for referral, and using past work experience when no direct experience exists. The templates suggest mutual benefit from connecting and discuss Jonnie's focus on certain industries.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
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How MJ Global Leads the Packaging Industry.pdfMJ Global
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
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Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Live+Social - Being Remarkable - Digital In Kent
1. 1
Being Remarkable
Jonnie Jensen – Digital Coach
Presentation available at:
http://linkedIn.com/in/jonniejensen
http://twitter.com/jonniejensen
2. 3
http://linkedIn.com/in/jonniejensen
http://twitter.com/jonniejensen
“Businesses often forget about the
culture, and ultimately, they suffer
for it because you can't deliver
good service from unhappy
employees.”
“For me, my role is about
unleashing what people already
have inside them that is maybe
suppressed in most work
environments.”
“We asked ourselves what
we wanted this company to
stand for. We didn't want to
just sell shoes. I wasn't
even into shoes - but I was
passionate about customer
service.”
“I view my role more as trying
to set up an environment
where the
personalities, creativity and
individuality of all the different
employees come out and can
shine.”
Tony Hsieh
Zappos.com
13. 14
http://linkedIn.com/in/jonniejensen
http://twitter.com/jonniejensen
People
• A strong culture creates a remarkable team
– People that love their work
– People that are influential in their industry
– People who solve problems
– People who collaborate
– People who support others
– People who give excellent service
• Failure to deliver every single time and you can destroy
your brand and social equity instantly
14. 15
http://linkedIn.com/in/jonniejensen
http://twitter.com/jonniejensen
Value of remarkable people
• Shared vision and goals of company
• Take ownership and lead others
• More productive
• Willing to share their knowledge
• Providing exceptional service
• Active and engaged network of contacts
• Trusted and influential
• Attract talent and customers to the business
22. 24
http://linkedIn.com/in/jonniejensen
http://twitter.com/jonniejensen
How remarkable is your business?
• Talk to Live+Social about your social strategy
• Utilise our 6 stage methodology
– Research and Monitoring
– Strategy
– Training and Resourcing
– Content Planning
– Community Participation
– Reporting
• Benefit from our support services and mentoring
23. 26
Being Remarkable
Jonnie Jensen – Digital Coach
Presentation available at:
http://linkedIn.com/in/jonniejensen
http://twitter.com/jonniejensen
Editor's Notes
Successful social media is story tellingPeople are interested in the storyBe clear about what you stand forCreate a manifestoCreates relatedness with othersHelps people share youKickstarter is all about the story
Give your new followers a voiceGet their opinion and buy-inReward the most active supportersThey will become part of your storyThey will share and promote your storyThey will become your test groupThey will be your raving fans
Aflac. Community drove online payments increase of 3% led to $95,000 in savings. (Lithium Technologies, 2011)Alberta Common Wealth Credit Union. Blog, YouTube, Facebook - 2 million impressions, 2,300 new accounts, and $4 million Canadian in new deposits. (Forrester, 2008)AT&T. Community: 21,000 customer issues resolved, driving 16% improvement in call deflections year/year. (Lithium Technologies, 2011)Audi. Audi A1 Community: Almost 40,000 people created customized versions of the new model. In total 5.5 million people visited the microsite 119 million times. And the company reports that this program helped generate the largest number of car pre-orders in its history. (Forrester, 2010)Bank of America. Community drove High School segment sales increased 40 percent from 2008 - 2009; portfolio mix of high school students increased by 27 percent. (Communispace, 2010)Benefit Cosmetics. Customer generated content drives 10X click-thru rate on “Buy Now” button. (Bazaarvoice, 2011)Best Buy. Community generates $5M value in annual support savings and sales advocacy. (Lithium Technologies, 2011)Blendtec. Viral videos increased company sales +700%. (Barnraisers, 2010)Bonobos. 13 times more cost effective (CPA) to acquire a new customer from Twitter than from other marketing channels. (Twitter, 2011)Bonobos. Exclusive sale on Twitter generated 1,200% ROI in 24 hours on promoted tweet. (Twitter, 2011)Bupa. Community drove £190,000 savings through collaboration, online events. (Jive Software, 2011)Burberry. Social microsites secured 1,000,000 fans and a 10% increase in same-store sales. (Barnraisers, 2010)Burger King. Subservient Chicken video increased chicken sandwich sales 9% per week a month after launch. (Adweek, 2005)CDW. Online community member Net Promoter Score 4x average and saved an estimated $4 million. (Communispace, 2007)Cerner. Community resulted in 13% fewer customer support issues logged. (Jive Software, 2011)Cerner. Community resulted in 70% decrease in internal HR issues logged. (Jive Software, 2011)Cerner. Community resulted in shorter approval cycles for writing technical documentation, from 2-6 weeks to hours or days. (Jive Software, 2011)Charles Schwab. Customer referrals drive 40% of new customers for Charles Schwab (ratings & reviews). (Bazaarvoice, 2011)Charles Schwab. Online community drives 56% increase in Gen X customer base versus year ago. (Communispace, 2007)Cisco. Community deflects 120,000 support cases each month. (Lithium Technologies, 2011)ConAgra Foods. Online community insights-based events produce a 24% higher gross margin ROI for retailers than other events. (Communispace, 2010)Dell . @DellOutlet on Twitter generated $2 million direct sales, influenced $1 million addt'l (2007 - 2009). (Direct2Dell Blog, 2009)Domino's Pizza. Foursquare drove 29% pre-tax profit through promotions. (Barnraisers, 2010)Electronic Arts. EA was 2nd UK brand to use promoted tweets and trends to promote FIFA 12 video game. Trend engagement level was 11%, well above Twitter’s average ‘benchmark’ for trends, of 3% to 6%. Promoted tweet engagement averaged 8.3% over two-week campaign vs. Twitter benchmark of 1.5%. (Marketing Magazine, 2011)Elsevier. Wiki drives 80% reduction in interdepartmental e-mail volume. (Socialtext, unkn)Epson. Visitors interacting with reviews are 67% more likely to convert and have 25% higher average order value. (Bazaarvoice, 2010)Epson. Reviews drove 98% higher revenue per visitor for Epson. (Bazaarvoice, 2011)FICO. Community: 850k customers served, resulting in 10% improvement in call deflections annually. (Lithium Technologies, 2011)FICO. By year three, forum members spend 41% more on products. (Lithium Technologies, 2011)FONA International. Wiki eliminated almost 50,000 e-mails a year from one specific process. (Socialtext, unkn)Ford. Fiesta Movement WOM campaign: 31,000 pieces of original Fiesta content and 10,000 online vehicle reservations. (WPP Team Detroit, 2010)giffgaff. 100% of questions answered by community members in average time of 93 seconds. (Lithium Technologies, 2011)Gilt Groupe. Online community insights drove 10% increase in shopping cart conversion and a five-point increase in Point-of-Sale Net Promoter Score. (Communispace, 2011)Hershey's. House party: 10,000 parties, reached 129,000 people, and say their campaign was seen by 7 million people. (Forrester, 2008)Honda. Friending Honda campaign increased Facebook fans from 15k to 422k, generated over 3,500 dealer quote requests. (RPA, 2010)HP. More than 4.6 people have told HP that the forum solved their support issues,which HP says makes customer happier and saves the company millions in support costs. (Forrester, 2010)IBM. developerWorks community saves $100 million annually from people who use this resource instead of contacting IBM support. (Forrester, 2010)IHG. Saved the costs of stock footage or original photography and agency fees by using community member photos. (Communispace, 2009)Indium. Company blogs increased B2B leads, prospects, conversions and sales by double digits. (Barnraisers, 2010)Intuit. Internal collaboration platform: New ideas at Intuit now get to market in an average of 5 months, vs. 13 months previously. (Forrester, 2010)Intuit Quickbooks. Business owners engaged with rated ProAdvisors 555% more often than unrated counterparts. (ratings and reviews). (Bazaarvoice, 2011)Jewelry TV. Reviews drive a 151% lift in site conversion for Jewelry TV. (Bazaarvoice, 2011)Jewelry TV. Average order value increased 25% when reviews were present (ratings and reviews). (Bazaarvoice, 2011)Jewelry TV. Customer reviews boost mobile sales by 30% (ratings and reviews). (Bazaarvoice, 2011)Justin Boots. Exceeded sales goal for new product line by 30 percent, 95% of sales from social media marketing. (Social Media Explorer, 2010)Kiddicare. 30% reduction in inbound customer communications and first call resolution increased from 60% to 98% via sCRM solution. (GetSatisfaction, unkn)Kotex. 1.7 million Web site visits, 17,500 tweets about Kotex, 25,000 Kotex discussions in the social space generating 88.5 million impressions, a million girls "activated" on the brand site, 93,000 Likes, and 640 million impressions in major print, broadcast, and online channels. 750,000 people requested samples and these converted at a 42% rate. (Forrester, 2010)L'Oreal. Facebook tools for local salons drive incremental $4,000 via program. (Mediapost, 2011)La-Z-Boy. La-Z-Boy captures 13,000 new leads with comfort stories campaign. (Bazaarvoice, 2011)LendingTree. LendingTree users start the loan process 83% more often when reviews are present. (Bazaarvoice, 2011)Logitech. Bowiechick "Breakup" video on YouTube doubles Logitech webcam sales on Amazon.com. (CBS Evening News, 2009)Mattel. Despite product recalls, online community helped support Q4 2007 sales increase of 6%. (Forrester, 2008)Microsoft. House parties: 40,000 in 12 countries played a role in 3.4 million software purchases. (Forrester, 2010)Mint. 75% reduction in number of support tickets via sCRM solution. (GetSatisfaction, unkn)Movistar. Community delivers $5.75m in call deflection savings annually. (Lithium Technologies, 2011)National Instruments. Community resulted in 46% of all support questions answered by peers instead of support. (Jive Software, 2011)NetApp. The NetApp community has impacted $500 million in sales and drives 28% of all NetApp web traffic. (Jive Software, 2011)Old Spice. Old Spice guy Isaiah Mustafa commercials and YouTube responses increase web traffic 300% and contributed to a 106% year/year sales increase for the month. (Ad Age, 2010)Orange. Listening: saved a few million euros in support costs and helped avoid several potential PR problems. (Forrester, 2010)Paramount Pictures . #Super8Secret Promoted Trend created a tremendous spike in conversations: Tweets of the hashtag reached nearly nine million impressions in less than 24 hours and mentions of the movie skyrocketed to more than 150 per minute. Receipts for the sneak preview exceeded $1 million , and Paramount said weekend box office surpassed expectations by 52%. (Twitter, 2011)Petco. Products with reviews decrease return rate by 20%. (Bazaarvoice, 2011)Petco. 1% of shoppers use “Ask and Answer,” influencing 10% of revenue on website. (Altimeter Group, 2011)Petco. Q&A content powers 75% more sales; 100% more orders per session; 28% more items per order; 9% higher average order value. (Bazaarvoice, 2011)Precyse Technologies. $250,000 savings in crowdsourcing new product design. (InnoCentive, 2010)Premier Farnell. Community drives a 3% purchase conversion rate. (Jive Software, 2011)Rhapsody. 50% decrease in support costs and 53% decrease in weekly support contacts via sCRM solution. (GetSatisfaction, unkn)Rubbermaid. Online sales of new products spike 21% with video reviews. (Bazaarvoice, 2011)Sage Software. Community drove a +20 NPS increase. (Lithium Technologies, 2011)SAP. Community resulted in a 15% reduction in product release cycles. (Jive Software, 2011)SAP. Community drive 5% increase in partner sales. (Jive Software, 2011)SAP. Community resulted in over 90 ideas delivered or in product development. (Jive Software, 2011)Scholastic. Online community insights resulted in a 3% lift in sales for test marketing message. (Communispace, 2008)Scotiabank. Community eliminated over 300 intranet sites as well as the need to build new sites. (Jive Software, 2011)Secret. Among women viewing the video, 57% said their impression of the Secret brand improved and purchase intent among women who participated on Facebook went up by 11% (33% for teens). Clinical sales increased 8% despite a 70% decrease in TV support. (Forrester, 2010)Sephora. Community users spend 2.5x more than average customers, superfans spend 10x more. (Lithium Technologies, 2011)Spiceworks. Community members have produced more than 25,000 product reviews and over 100,000 discussions. (Forrester, 2010)Sprint. Brand monitoring helped uncover conversation insights to drive campaign messaging changes, resulting in $133m in additional revenue. (MotiveQuest, 2011).Starbucks. 75,000 product and service ideas suggested. (Forrester, 2008)StrongMail. Migrated support calls to online community, reducing call volume by 50%. (Jive Software, 2011)Subaru. Online community - 68% of respondents said they were "much" or "somewhat" more likely to purchase post-project. (Communispace, 2008)Swiss Re. Community paid for itself in less than 12 months by decommissioning legacy systems. (Jive Software, 2011)T Mobile. Employees have reduced sales & service product training from 1.5 hour sessions to 15 minutes. (Jive Software, 2011)TechSmith. Saved about $100,000 annually in staffing costs via sCRM solution. (GetSatisfaction, unkn)TomTom. In one month, community handled 20,000 cases resulting in $150k of savings. (Lithium Technologies, 2011)Toshiba. Saved $213,000 by adding online component to 5 events, doubling attendance. (Jive Software, 2011)Toshiba. Community helps new sales reps and dealers reach six-month sales goals in four months, increasing sales revenue attainment by 30%. (Jive Software, 2011)Toshiba. Retention rates for sales reps has increased 13% since using community. (Jive Software, 2011)TransUnion. Estimated $2.5 million in savings in less than five months while spending about $50,000 on a social networking platform. (Socialtext, 2009)Travelocity. Travelocity gnome on Chatroulette - 40 days, 350,000 impressions and 400 prospect conversations. (ClickZ, 2010)TurboTax . 71% likelihood of customers interacting with @TeamTurboTax (Twitter support) to recommend TurboTax. (CoTweet, 2010)TurboTax. Yahoo Answers: 58% higher engagement rate than people coming in from other channels. (Forrester, 2010)TVG. Community members spend 36% more than average. (Lithium Technologies, 2011)UBM. Community allows for collaboration, saving $20,000 and more. (Jive Software, 2011)UBM. Community reduced time from 3 days to 30 minutes for key sales information. (Jive Software, 2011)University of London. Internal social network allows students to collaborate remotely, expected to deliver future savings in the region of £300,000 per year in print, courier and administration costs alone. (IBM, 2008)UPS. POPURLs dashboard: 32,000 video views, 25% regular return visits to the site, and average of almost seven minutes spent on the site per visit. (Forrester, 2010)USAA. USAA saw online account initiation increase by almost 16,000 new accounts across the five product categories the first year with Bazaarvoice. (ratings and reviews). (Bazaarvoice, 2011)Virgin America. Exclusive flash sale on Twitter raised the maximum $50,000 in charitable donations for Stand Up To Cancer. It was also one of the top five sale days ever for the airline. (Twitter, 2011)Virgin America. Exclusive flash sale on Twitter drove 25% increase in sign-ups over the previous week to Elevate, Virgin America’s loyalty program. (Twitter, 2011)Vistaprint. Community tracked $30,000 in social revenue in 2009. (Lithium Technologies, 2011)Yum Brands. Community helped new product launch internationally in 4 months instead of 18. (Jive Software, 2011)+Huggies. Social coupon drove $2.5 million in revenue. Users sharing the coupon via Twitter, Facebook, or email increased redemption value from $1.50 to $3.00. Referrals drove 630,000 visits to microsite; ads had 56% CTR and emails had 55% open rate. 67% of people that engaged the program took the offer. (Digiday, 2012)Thanks in particular to Katy Keim and Paul Gilliham at Lithium, Gia Lyons at Jive, and Erin Nelson at Bazaarvoice for helping source much of this information.
Aflac. Community drove online payments increase of 3% led to $95,000 in savings. (Lithium Technologies, 2011)Alberta Common Wealth Credit Union. Blog, YouTube, Facebook - 2 million impressions, 2,300 new accounts, and $4 million Canadian in new deposits. (Forrester, 2008)AT&T. Community: 21,000 customer issues resolved, driving 16% improvement in call deflections year/year. (Lithium Technologies, 2011)Audi. Audi A1 Community: Almost 40,000 people created customized versions of the new model. In total 5.5 million people visited the microsite 119 million times. And the company reports that this program helped generate the largest number of car pre-orders in its history. (Forrester, 2010)Bank of America. Community drove High School segment sales increased 40 percent from 2008 - 2009; portfolio mix of high school students increased by 27 percent. (Communispace, 2010)Benefit Cosmetics. Customer generated content drives 10X click-thru rate on “Buy Now” button. (Bazaarvoice, 2011)Best Buy. Community generates $5M value in annual support savings and sales advocacy. (Lithium Technologies, 2011)Blendtec. Viral videos increased company sales +700%. (Barnraisers, 2010)Bonobos. 13 times more cost effective (CPA) to acquire a new customer from Twitter than from other marketing channels. (Twitter, 2011)Bonobos. Exclusive sale on Twitter generated 1,200% ROI in 24 hours on promoted tweet. (Twitter, 2011)Bupa. Community drove £190,000 savings through collaboration, online events. (Jive Software, 2011)Burberry. Social microsites secured 1,000,000 fans and a 10% increase in same-store sales. (Barnraisers, 2010)Burger King. Subservient Chicken video increased chicken sandwich sales 9% per week a month after launch. (Adweek, 2005)CDW. Online community member Net Promoter Score 4x average and saved an estimated $4 million. (Communispace, 2007)Cerner. Community resulted in 13% fewer customer support issues logged. (Jive Software, 2011)Cerner. Community resulted in 70% decrease in internal HR issues logged. (Jive Software, 2011)Cerner. Community resulted in shorter approval cycles for writing technical documentation, from 2-6 weeks to hours or days. (Jive Software, 2011)Charles Schwab. Customer referrals drive 40% of new customers for Charles Schwab (ratings & reviews). (Bazaarvoice, 2011)Charles Schwab. Online community drives 56% increase in Gen X customer base versus year ago. (Communispace, 2007)Cisco. Community deflects 120,000 support cases each month. (Lithium Technologies, 2011)ConAgra Foods. Online community insights-based events produce a 24% higher gross margin ROI for retailers than other events. (Communispace, 2010)Dell . @DellOutlet on Twitter generated $2 million direct sales, influenced $1 million addt'l (2007 - 2009). (Direct2Dell Blog, 2009)Domino's Pizza. Foursquare drove 29% pre-tax profit through promotions. (Barnraisers, 2010)Electronic Arts. EA was 2nd UK brand to use promoted tweets and trends to promote FIFA 12 video game. Trend engagement level was 11%, well above Twitter’s average ‘benchmark’ for trends, of 3% to 6%. Promoted tweet engagement averaged 8.3% over two-week campaign vs. Twitter benchmark of 1.5%. (Marketing Magazine, 2011)Elsevier. Wiki drives 80% reduction in interdepartmental e-mail volume. (Socialtext, unkn)Epson. Visitors interacting with reviews are 67% more likely to convert and have 25% higher average order value. (Bazaarvoice, 2010)Epson. Reviews drove 98% higher revenue per visitor for Epson. (Bazaarvoice, 2011)FICO. Community: 850k customers served, resulting in 10% improvement in call deflections annually. (Lithium Technologies, 2011)FICO. By year three, forum members spend 41% more on products. (Lithium Technologies, 2011)FONA International. Wiki eliminated almost 50,000 e-mails a year from one specific process. (Socialtext, unkn)Ford. Fiesta Movement WOM campaign: 31,000 pieces of original Fiesta content and 10,000 online vehicle reservations. (WPP Team Detroit, 2010)giffgaff. 100% of questions answered by community members in average time of 93 seconds. (Lithium Technologies, 2011)Gilt Groupe. Online community insights drove 10% increase in shopping cart conversion and a five-point increase in Point-of-Sale Net Promoter Score. (Communispace, 2011)Hershey's. House party: 10,000 parties, reached 129,000 people, and say their campaign was seen by 7 million people. (Forrester, 2008)Honda. Friending Honda campaign increased Facebook fans from 15k to 422k, generated over 3,500 dealer quote requests. (RPA, 2010)HP. More than 4.6 people have told HP that the forum solved their support issues,which HP says makes customer happier and saves the company millions in support costs. (Forrester, 2010)IBM. developerWorks community saves $100 million annually from people who use this resource instead of contacting IBM support. (Forrester, 2010)IHG. Saved the costs of stock footage or original photography and agency fees by using community member photos. (Communispace, 2009)Indium. Company blogs increased B2B leads, prospects, conversions and sales by double digits. (Barnraisers, 2010)Intuit. Internal collaboration platform: New ideas at Intuit now get to market in an average of 5 months, vs. 13 months previously. (Forrester, 2010)Intuit Quickbooks. Business owners engaged with rated ProAdvisors 555% more often than unrated counterparts. (ratings and reviews). (Bazaarvoice, 2011)Jewelry TV. Reviews drive a 151% lift in site conversion for Jewelry TV. (Bazaarvoice, 2011)Jewelry TV. Average order value increased 25% when reviews were present (ratings and reviews). (Bazaarvoice, 2011)Jewelry TV. Customer reviews boost mobile sales by 30% (ratings and reviews). (Bazaarvoice, 2011)Justin Boots. Exceeded sales goal for new product line by 30 percent, 95% of sales from social media marketing. (Social Media Explorer, 2010)Kiddicare. 30% reduction in inbound customer communications and first call resolution increased from 60% to 98% via sCRM solution. (GetSatisfaction, unkn)Kotex. 1.7 million Web site visits, 17,500 tweets about Kotex, 25,000 Kotex discussions in the social space generating 88.5 million impressions, a million girls "activated" on the brand site, 93,000 Likes, and 640 million impressions in major print, broadcast, and online channels. 750,000 people requested samples and these converted at a 42% rate. (Forrester, 2010)L'Oreal. Facebook tools for local salons drive incremental $4,000 via program. (Mediapost, 2011)La-Z-Boy. La-Z-Boy captures 13,000 new leads with comfort stories campaign. (Bazaarvoice, 2011)LendingTree. LendingTree users start the loan process 83% more often when reviews are present. (Bazaarvoice, 2011)Logitech. Bowiechick "Breakup" video on YouTube doubles Logitech webcam sales on Amazon.com. (CBS Evening News, 2009)Mattel. Despite product recalls, online community helped support Q4 2007 sales increase of 6%. (Forrester, 2008)Microsoft. House parties: 40,000 in 12 countries played a role in 3.4 million software purchases. (Forrester, 2010)Mint. 75% reduction in number of support tickets via sCRM solution. (GetSatisfaction, unkn)Movistar. Community delivers $5.75m in call deflection savings annually. (Lithium Technologies, 2011)National Instruments. Community resulted in 46% of all support questions answered by peers instead of support. (Jive Software, 2011)NetApp. The NetApp community has impacted $500 million in sales and drives 28% of all NetApp web traffic. (Jive Software, 2011)Old Spice. Old Spice guy Isaiah Mustafa commercials and YouTube responses increase web traffic 300% and contributed to a 106% year/year sales increase for the month. (Ad Age, 2010)Orange. Listening: saved a few million euros in support costs and helped avoid several potential PR problems. (Forrester, 2010)Paramount Pictures . #Super8Secret Promoted Trend created a tremendous spike in conversations: Tweets of the hashtag reached nearly nine million impressions in less than 24 hours and mentions of the movie skyrocketed to more than 150 per minute. Receipts for the sneak preview exceeded $1 million , and Paramount said weekend box office surpassed expectations by 52%. (Twitter, 2011)Petco. Products with reviews decrease return rate by 20%. (Bazaarvoice, 2011)Petco. 1% of shoppers use “Ask and Answer,” influencing 10% of revenue on website. (Altimeter Group, 2011)Petco. Q&A content powers 75% more sales; 100% more orders per session; 28% more items per order; 9% higher average order value. (Bazaarvoice, 2011)Precyse Technologies. $250,000 savings in crowdsourcing new product design. (InnoCentive, 2010)Premier Farnell. Community drives a 3% purchase conversion rate. (Jive Software, 2011)Rhapsody. 50% decrease in support costs and 53% decrease in weekly support contacts via sCRM solution. (GetSatisfaction, unkn)Rubbermaid. Online sales of new products spike 21% with video reviews. (Bazaarvoice, 2011)Sage Software. Community drove a +20 NPS increase. (Lithium Technologies, 2011)SAP. Community resulted in a 15% reduction in product release cycles. (Jive Software, 2011)SAP. Community drive 5% increase in partner sales. (Jive Software, 2011)SAP. Community resulted in over 90 ideas delivered or in product development. (Jive Software, 2011)Scholastic. Online community insights resulted in a 3% lift in sales for test marketing message. (Communispace, 2008)Scotiabank. Community eliminated over 300 intranet sites as well as the need to build new sites. (Jive Software, 2011)Secret. Among women viewing the video, 57% said their impression of the Secret brand improved and purchase intent among women who participated on Facebook went up by 11% (33% for teens). Clinical sales increased 8% despite a 70% decrease in TV support. (Forrester, 2010)Sephora. Community users spend 2.5x more than average customers, superfans spend 10x more. (Lithium Technologies, 2011)Spiceworks. Community members have produced more than 25,000 product reviews and over 100,000 discussions. (Forrester, 2010)Sprint. Brand monitoring helped uncover conversation insights to drive campaign messaging changes, resulting in $133m in additional revenue. (MotiveQuest, 2011).Starbucks. 75,000 product and service ideas suggested. (Forrester, 2008)StrongMail. Migrated support calls to online community, reducing call volume by 50%. (Jive Software, 2011)Subaru. Online community - 68% of respondents said they were "much" or "somewhat" more likely to purchase post-project. (Communispace, 2008)Swiss Re. Community paid for itself in less than 12 months by decommissioning legacy systems. (Jive Software, 2011)T Mobile. Employees have reduced sales & service product training from 1.5 hour sessions to 15 minutes. (Jive Software, 2011)TechSmith. Saved about $100,000 annually in staffing costs via sCRM solution. (GetSatisfaction, unkn)TomTom. In one month, community handled 20,000 cases resulting in $150k of savings. (Lithium Technologies, 2011)Toshiba. Saved $213,000 by adding online component to 5 events, doubling attendance. (Jive Software, 2011)Toshiba. Community helps new sales reps and dealers reach six-month sales goals in four months, increasing sales revenue attainment by 30%. (Jive Software, 2011)Toshiba. Retention rates for sales reps has increased 13% since using community. (Jive Software, 2011)TransUnion. Estimated $2.5 million in savings in less than five months while spending about $50,000 on a social networking platform. (Socialtext, 2009)Travelocity. Travelocity gnome on Chatroulette - 40 days, 350,000 impressions and 400 prospect conversations. (ClickZ, 2010)TurboTax . 71% likelihood of customers interacting with @TeamTurboTax (Twitter support) to recommend TurboTax. (CoTweet, 2010)TurboTax. Yahoo Answers: 58% higher engagement rate than people coming in from other channels. (Forrester, 2010)TVG. Community members spend 36% more than average. (Lithium Technologies, 2011)UBM. Community allows for collaboration, saving $20,000 and more. (Jive Software, 2011)UBM. Community reduced time from 3 days to 30 minutes for key sales information. (Jive Software, 2011)University of London. Internal social network allows students to collaborate remotely, expected to deliver future savings in the region of £300,000 per year in print, courier and administration costs alone. (IBM, 2008)UPS. POPURLs dashboard: 32,000 video views, 25% regular return visits to the site, and average of almost seven minutes spent on the site per visit. (Forrester, 2010)USAA. USAA saw online account initiation increase by almost 16,000 new accounts across the five product categories the first year with Bazaarvoice. (ratings and reviews). (Bazaarvoice, 2011)Virgin America. Exclusive flash sale on Twitter raised the maximum $50,000 in charitable donations for Stand Up To Cancer. It was also one of the top five sale days ever for the airline. (Twitter, 2011)Virgin America. Exclusive flash sale on Twitter drove 25% increase in sign-ups over the previous week to Elevate, Virgin America’s loyalty program. (Twitter, 2011)Vistaprint. Community tracked $30,000 in social revenue in 2009. (Lithium Technologies, 2011)Yum Brands. Community helped new product launch internationally in 4 months instead of 18. (Jive Software, 2011)+Huggies. Social coupon drove $2.5 million in revenue. Users sharing the coupon via Twitter, Facebook, or email increased redemption value from $1.50 to $3.00. Referrals drove 630,000 visits to microsite; ads had 56% CTR and emails had 55% open rate. 67% of people that engaged the program took the offer. (Digiday, 2012)Thanks in particular to Katy Keim and Paul Gilliham at Lithium, Gia Lyons at Jive, and Erin Nelson at Bazaarvoice for helping source much of this information.
How could your people transform your company, its products and its profits?How could your business transform your industry?How could your business and its people transform your community?