This document summarizes a Tweetcamp training session on using Twitter. It began as internal training for Mayo Clinic employees but was opened to others to share more widely. The goals were to help participants better understand social media using Twitter as an example, see applications for their work, and find their voice by connecting with interested communities. Assignments involved setting up Twitter accounts, following relevant accounts, and spending time each day listening, engaging, and tweeting. Case studies showed how Twitter can enable serendipitous connections and conversations. Guidelines were provided on building credibility through following, retweeting, responding to mentions and direct messages, and thanking helpful people.
The document provides an overview of social media strategies for non-profits. It discusses that social media allows people to connect and form online relationships for personal and business purposes. It notes that people of all ages use social media, including those 35 and older. The document then discusses engaging audiences on different social media platforms like Facebook, Twitter, blogs and more. It provides tips on publishing content, sharing content from others, networking and monitoring conversations about the non-profit.
Crowdfire is a social media management tool that allows users to follow and unfollow accounts, find who has recently followed or unfollowed them, copy followers from competitors, set up automatic direct messages for new followers, and post content directly to social media accounts. The document provides instructions on how to use several key Crowdfire features, including getting rid of inactive followers, dealing with unfollowers, engaging with new followers, copying followers from other accounts, setting up automatic messages, and publishing posts.
Market Leader Business Training: Writing Social Media UpdatesLive And Social
Jonnie Jensen, Social Media Strategist and Founder of Live And Social shares how top write winning social media updates. To get your updates read and clicked you will need to write eye catching and clever updates, go through this slideshare taken from his Writing Winning Social Updates webinar to find out the top ways to do so.
An overview of how nonprofits are using social media on the web and how others can improve their outreach efforts in a web 2.0 world. It's a "101" program, so it focuses on the basics of networks like Facebook, LinkedIn, blogs, Twitter and Flickr.
This document discusses the power of social media stories. It notes that Snapchat introduced stories in 2013 and that 80% of Snapchat users contributed stories daily. Instagram later made stories more accessible, with 60% of its users engaging with stories daily, around 300 million people. Story sharing is growing 15 times faster than news feed sharing. Businesses are seeing good results using stories to promote ads, with higher follower increases, more purchases compared to feed ads, and lower costs per acquisition. Overall, stories provide a new format for engaging audiences and promoting brands on social media.
This document summarizes a Tweetcamp training session on using Twitter. It began as internal training for Mayo Clinic employees but was opened to others to share more widely. The goals were to help participants better understand social media using Twitter as an example, see applications for their work, and find their voice by connecting with interested communities. Assignments involved setting up Twitter accounts, following relevant accounts, and spending time each day listening, engaging, and tweeting. Case studies showed how Twitter can enable serendipitous connections and conversations. Guidelines were provided on building credibility through following, retweeting, responding to mentions and direct messages, and thanking helpful people.
The document provides an overview of social media strategies for non-profits. It discusses that social media allows people to connect and form online relationships for personal and business purposes. It notes that people of all ages use social media, including those 35 and older. The document then discusses engaging audiences on different social media platforms like Facebook, Twitter, blogs and more. It provides tips on publishing content, sharing content from others, networking and monitoring conversations about the non-profit.
Crowdfire is a social media management tool that allows users to follow and unfollow accounts, find who has recently followed or unfollowed them, copy followers from competitors, set up automatic direct messages for new followers, and post content directly to social media accounts. The document provides instructions on how to use several key Crowdfire features, including getting rid of inactive followers, dealing with unfollowers, engaging with new followers, copying followers from other accounts, setting up automatic messages, and publishing posts.
Market Leader Business Training: Writing Social Media UpdatesLive And Social
Jonnie Jensen, Social Media Strategist and Founder of Live And Social shares how top write winning social media updates. To get your updates read and clicked you will need to write eye catching and clever updates, go through this slideshare taken from his Writing Winning Social Updates webinar to find out the top ways to do so.
An overview of how nonprofits are using social media on the web and how others can improve their outreach efforts in a web 2.0 world. It's a "101" program, so it focuses on the basics of networks like Facebook, LinkedIn, blogs, Twitter and Flickr.
This document discusses the power of social media stories. It notes that Snapchat introduced stories in 2013 and that 80% of Snapchat users contributed stories daily. Instagram later made stories more accessible, with 60% of its users engaging with stories daily, around 300 million people. Story sharing is growing 15 times faster than news feed sharing. Businesses are seeing good results using stories to promote ads, with higher follower increases, more purchases compared to feed ads, and lower costs per acquisition. Overall, stories provide a new format for engaging audiences and promoting brands on social media.
In this slideshare, our Content & Community Manager Ollie Whitfield shares how to use Feedly to curate content to share on your social media channels. Curating great content is vital for content marketing success, so make sure you know how to use Feedly...
Ollie Whitfield shares how to hack your social media following using the tool SocialBro. Social media follower growth is key to getting more social traffic to your website, so make sure you use a great tool like SocialBro to grow your social media marketing presence and site traffic too.
Building a CHC Social Media Policy/Guide - London InterCommunity Health Centrecachc
This document discusses the need for a social media policy at a community health centre. It notes that social media has become an important way for people to interact and share information online. The document provides statistics on social media use in Canada, particularly on Facebook. It argues that a social media policy is needed to help the public better understand the health centre's services and brand through online engagement. The policy should provide guidelines for both employee and external online posts to present a clear message in an ethical manner.
Social Media 101 for Community Health Centres: WEBINAR presentationcachc
This webinar discusses how social media can help community health centres achieve their missions and priorities. It provides an overview of common social media tools and recommendations for getting started with social media. The webinar also highlights the experience of London InterCommunity Health Centre, which uses Facebook, Twitter, blogs and its website to engage the community, promote programs and services, and advocate on issues. Analytics show these tools effectively reach many people and drive them to the health centre's online content and resources.
This document provides an overview and instructions for using Hootsuite, a social media management tool. It describes Hootsuite's key features like organizing social accounts into tabs and streams, scheduling posts, searching for keywords and hashtags, and engaging with mentions. Step-by-step instructions are given for setting up searches, scheduling posts, and other common Hootsuite tasks. Contact information is also provided for the author who can provide additional Hootsuite training.
Do The Green Thing Social Media MetricsAndrew Sleigh
At Do The Green Thing, we spend a lot of time finding the best inspiring Green Things, and sharing them with you on our website, Facebook page, in our monthly emails and on Twitter. We love to hear what you think, and naturally, we're also keen to know if we're helping you to Do The Green Thing.
We track the numbers for all our digital presences to see how many people we reach, and how interesting you find us. There are a lot of numbers to collect, and it's not always obvious what they mean, or whether they're useful. So we've been doing some work recently to come up with a simple system to collect data from all the different sources (our email software, Facebook, Twitter and so on), combine it, and give us some monthly indicators of how well we're doing.
We've posted up a slideshow here that shows how our system works, what assumptions we're making, and what we get out of it. And we're sharing it for two reasons:
1. If you're involved in something a bit like Do The Green Thing, you might find it useful as a model for measuring your own success. You'll likely have to tailor it to fit your circumstances and objectives, but it might provide a useful starting point
2. We'd love to get your feedback on whether you think this is a good model, and how you would improve it.
So please let us know what you think, and if you find it useful. Thanks.
The document summarizes a presentation on using social media for associations. It discusses convincing leadership to invest in social media and choosing strategic platforms like Facebook, Twitter, LinkedIn and YouTube. It provides tips on listening first, focusing on one channel, and creating engagement guidelines. A case study shows how the American Nurses Association used social media for health care reform efforts and lessons learned. Best practices discussed integrating social features throughout websites.
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Susan Tenby
This document provides an overview of social media and strategies for using key platforms like Twitter, Facebook, and LinkedIn. It discusses what social media is, the importance of having a presence, and basics of each platform. For Twitter, it covers essential terms, best practices for using hashtags and retweeting. For Facebook, it discusses personal versus business pages, posting, and using groups. For LinkedIn, it summarizes the profile, connections, groups, and other features. It also includes tips on time investment and sample weekly checklists.
Webinar: Physicians and social media. We work with Dr. Kevin Campbell, MD and Dr. Linda Girgis, MD to talk about the ins and outs of social media and how doctors can best use social media to further their careers. Lots of tips to get started.
Using social media professionally sudeep uprety-june 29Sudeep Uprety
The document discusses the use of social media by an organization called HERD. It provides analytics on HERD's use of Twitter from February to May, showing increases in tweets, impressions, profile visits, mentions and followers. It also shows HERD's Facebook page has high engagement and above average ranking compared to other NGOs. Finally, it analyzes HERD's LinkedIn network, finding its size, effective size and other network measures are above average.
The document discusses how social media could benefit organizations and provides best practices and examples. It notes that social media allows for two-way dialogue, delivers content to audiences, and spreads information quickly. It provides tips on listening, creating content, cross-promoting, and integrating social media channels. Examples are given of legal organizations using social media along with tools for monitoring use, engagement, and information overload. Potential ways to experiment with social media are proposed.
The document provides tips and best practices for using Twitter effectively, including using third party tools to analyze trends and follower data, scheduling tweets during peak traffic times, building relationships through engagement, adding value by sharing quality content from others, and focusing on connections rather than direct sales. Reciprocity, lists, and remembering that Twitter is still evolving are also emphasized.
Social Media Presentation for Catholic OrganizationsMolly Nichelson
This document discusses social media and provides statistics about major platforms like Twitter, Facebook, YouTube, and LinkedIn. It encourages organizations to engage on social media by establishing accounts, monitoring conversations, and regularly posting valuable content to engage followers. Best practices include designating staff to manage accounts, monitoring for mistakes or inappropriate content, and using social media to disseminate news, events and engage with members.
This document provides guidance for community managers on facilitating online communities. It discusses the many roles of community managers, including being the public face, adding a personal touch, listening for organizational health, facilitating conversations, recruiting volunteers and more. It offers tips for owning the online space, cultivating engaged members, sharing content, introducing new members, soliciting feedback, and answering questions to build trust and encourage participation. The goal is to create an engaging and self-sustaining community for members to connect and share expertise between meetings.
This document discusses how social media and email marketing can be effectively combined. It provides tips for using email to launch and promote a social media strategy by encouraging subscribers to join social networks and share content. Metrics from surveys show many marketers plan to integrate social media and email. The combination can be powerful when emails drive people to engage on social sites and share content, while social media grows the email list. Analyzing results from both channels helps optimize the combined strategy.
The document provides data and analysis on strategies for effective use of Twitter for marketing purposes. It finds that highly followed accounts tweet more links than replies, focusing on broadcasting content rather than conversation. It also finds that asking for retweets, tweeting between 3-5pm, and avoiding self-reference and negativity maximize retweets. The optimal sweet spot is tweeting links in 60-80% of tweets and keeping replies below 30% of tweets.
This document discusses using social media in churches. It begins by outlining six major cultural shifts in the 21st century around authority, mobility, spirituality, structure, influence, and technology. It then discusses assumptions about social media and how it relates to these cultural shifts. The document outlines dangers and possibilities of social media use, defines common terms, and provides examples of effective usage and platform options for churches. It concludes by asking for questions.
NHS Leadership Academy Nye Bevan Programme 2016Joe McCrea
Social Media Masterclass delivered as part of the NHS Leadership Academy Nye Bevan Programme 2016. For more information go to @jbmccrea on Twitter or e-mail joe.mccrea@jbmccrea.com
Beyond the Brink - NHS Social Media goes mainstreamJoe McCrea
Keynote presentation from Joe McCrea at East Midlands Leadership Academy #EMLASoMe16 Conference on 3rd March 2016. Includes new research findings on use of Social Media by the NHS
In this slideshare, our Content & Community Manager Ollie Whitfield shares how to use Feedly to curate content to share on your social media channels. Curating great content is vital for content marketing success, so make sure you know how to use Feedly...
Ollie Whitfield shares how to hack your social media following using the tool SocialBro. Social media follower growth is key to getting more social traffic to your website, so make sure you use a great tool like SocialBro to grow your social media marketing presence and site traffic too.
Building a CHC Social Media Policy/Guide - London InterCommunity Health Centrecachc
This document discusses the need for a social media policy at a community health centre. It notes that social media has become an important way for people to interact and share information online. The document provides statistics on social media use in Canada, particularly on Facebook. It argues that a social media policy is needed to help the public better understand the health centre's services and brand through online engagement. The policy should provide guidelines for both employee and external online posts to present a clear message in an ethical manner.
Social Media 101 for Community Health Centres: WEBINAR presentationcachc
This webinar discusses how social media can help community health centres achieve their missions and priorities. It provides an overview of common social media tools and recommendations for getting started with social media. The webinar also highlights the experience of London InterCommunity Health Centre, which uses Facebook, Twitter, blogs and its website to engage the community, promote programs and services, and advocate on issues. Analytics show these tools effectively reach many people and drive them to the health centre's online content and resources.
This document provides an overview and instructions for using Hootsuite, a social media management tool. It describes Hootsuite's key features like organizing social accounts into tabs and streams, scheduling posts, searching for keywords and hashtags, and engaging with mentions. Step-by-step instructions are given for setting up searches, scheduling posts, and other common Hootsuite tasks. Contact information is also provided for the author who can provide additional Hootsuite training.
Do The Green Thing Social Media MetricsAndrew Sleigh
At Do The Green Thing, we spend a lot of time finding the best inspiring Green Things, and sharing them with you on our website, Facebook page, in our monthly emails and on Twitter. We love to hear what you think, and naturally, we're also keen to know if we're helping you to Do The Green Thing.
We track the numbers for all our digital presences to see how many people we reach, and how interesting you find us. There are a lot of numbers to collect, and it's not always obvious what they mean, or whether they're useful. So we've been doing some work recently to come up with a simple system to collect data from all the different sources (our email software, Facebook, Twitter and so on), combine it, and give us some monthly indicators of how well we're doing.
We've posted up a slideshow here that shows how our system works, what assumptions we're making, and what we get out of it. And we're sharing it for two reasons:
1. If you're involved in something a bit like Do The Green Thing, you might find it useful as a model for measuring your own success. You'll likely have to tailor it to fit your circumstances and objectives, but it might provide a useful starting point
2. We'd love to get your feedback on whether you think this is a good model, and how you would improve it.
So please let us know what you think, and if you find it useful. Thanks.
The document summarizes a presentation on using social media for associations. It discusses convincing leadership to invest in social media and choosing strategic platforms like Facebook, Twitter, LinkedIn and YouTube. It provides tips on listening first, focusing on one channel, and creating engagement guidelines. A case study shows how the American Nurses Association used social media for health care reform efforts and lessons learned. Best practices discussed integrating social features throughout websites.
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Susan Tenby
This document provides an overview of social media and strategies for using key platforms like Twitter, Facebook, and LinkedIn. It discusses what social media is, the importance of having a presence, and basics of each platform. For Twitter, it covers essential terms, best practices for using hashtags and retweeting. For Facebook, it discusses personal versus business pages, posting, and using groups. For LinkedIn, it summarizes the profile, connections, groups, and other features. It also includes tips on time investment and sample weekly checklists.
Webinar: Physicians and social media. We work with Dr. Kevin Campbell, MD and Dr. Linda Girgis, MD to talk about the ins and outs of social media and how doctors can best use social media to further their careers. Lots of tips to get started.
Using social media professionally sudeep uprety-june 29Sudeep Uprety
The document discusses the use of social media by an organization called HERD. It provides analytics on HERD's use of Twitter from February to May, showing increases in tweets, impressions, profile visits, mentions and followers. It also shows HERD's Facebook page has high engagement and above average ranking compared to other NGOs. Finally, it analyzes HERD's LinkedIn network, finding its size, effective size and other network measures are above average.
The document discusses how social media could benefit organizations and provides best practices and examples. It notes that social media allows for two-way dialogue, delivers content to audiences, and spreads information quickly. It provides tips on listening, creating content, cross-promoting, and integrating social media channels. Examples are given of legal organizations using social media along with tools for monitoring use, engagement, and information overload. Potential ways to experiment with social media are proposed.
The document provides tips and best practices for using Twitter effectively, including using third party tools to analyze trends and follower data, scheduling tweets during peak traffic times, building relationships through engagement, adding value by sharing quality content from others, and focusing on connections rather than direct sales. Reciprocity, lists, and remembering that Twitter is still evolving are also emphasized.
Social Media Presentation for Catholic OrganizationsMolly Nichelson
This document discusses social media and provides statistics about major platforms like Twitter, Facebook, YouTube, and LinkedIn. It encourages organizations to engage on social media by establishing accounts, monitoring conversations, and regularly posting valuable content to engage followers. Best practices include designating staff to manage accounts, monitoring for mistakes or inappropriate content, and using social media to disseminate news, events and engage with members.
This document provides guidance for community managers on facilitating online communities. It discusses the many roles of community managers, including being the public face, adding a personal touch, listening for organizational health, facilitating conversations, recruiting volunteers and more. It offers tips for owning the online space, cultivating engaged members, sharing content, introducing new members, soliciting feedback, and answering questions to build trust and encourage participation. The goal is to create an engaging and self-sustaining community for members to connect and share expertise between meetings.
This document discusses how social media and email marketing can be effectively combined. It provides tips for using email to launch and promote a social media strategy by encouraging subscribers to join social networks and share content. Metrics from surveys show many marketers plan to integrate social media and email. The combination can be powerful when emails drive people to engage on social sites and share content, while social media grows the email list. Analyzing results from both channels helps optimize the combined strategy.
The document provides data and analysis on strategies for effective use of Twitter for marketing purposes. It finds that highly followed accounts tweet more links than replies, focusing on broadcasting content rather than conversation. It also finds that asking for retweets, tweeting between 3-5pm, and avoiding self-reference and negativity maximize retweets. The optimal sweet spot is tweeting links in 60-80% of tweets and keeping replies below 30% of tweets.
This document discusses using social media in churches. It begins by outlining six major cultural shifts in the 21st century around authority, mobility, spirituality, structure, influence, and technology. It then discusses assumptions about social media and how it relates to these cultural shifts. The document outlines dangers and possibilities of social media use, defines common terms, and provides examples of effective usage and platform options for churches. It concludes by asking for questions.
NHS Leadership Academy Nye Bevan Programme 2016Joe McCrea
Social Media Masterclass delivered as part of the NHS Leadership Academy Nye Bevan Programme 2016. For more information go to @jbmccrea on Twitter or e-mail joe.mccrea@jbmccrea.com
Beyond the Brink - NHS Social Media goes mainstreamJoe McCrea
Keynote presentation from Joe McCrea at East Midlands Leadership Academy #EMLASoMe16 Conference on 3rd March 2016. Includes new research findings on use of Social Media by the NHS
NHS Communications in the Election run-up - Pitfalls and OpportunitiesJoe McCrea
This presentation was delivered on 19th March 2015 by Joe McCrea to an event for over 70 heads of NHS Comms and Engagement organised by the NHS Confederation. It includes release of new research by J B McCrea Ltd of twitter followers of local Healthwatch and key national and local NHS Twitter accounts.
On 12th November, our Head of Communications, Joe McCrea led a three-hour masterclass with Practice Managers looking at the challenge of embedding social media in GP Practices. The slides are attached. For any enquiries, e-mail joe.mccrea@eastleicestershireandrutlandccg.nhs.uk
Shake Shack Inc. Social Media Strategy - Andrea Rodriguezandre2403r
This document provides a social media strategy summary for Shake Shack Inc. It includes an audit of their current social media presence and objectives to increase engagement. Key points include:
- Facebook has the highest engagement rate and is the top traffic driver to their website.
- Their audience is primarily 18-30 years old and uses Instagram and Twitter.
- Objectives are to increase followers, visual content, and brand awareness using campaigns around animal welfare and sustainability.
- Strategies include paid promotion, branded hashtags, and partnerships with animal shelters.
- Measurement of key metrics like followers, posts, and engagement will occur every 2 months to track progress.
This is an updated version of a previous presentation . Updates include how social media is included in the 2018 NASW Standards of Practice for Technology and Ethical Standards.
710,000 Facebook Fans is Not Enough: NESCHO May 2012Matt Cyr
This document discusses the importance of social media for healthcare organizations. It provides examples of how Children's Hospital Boston uses social platforms like Facebook, Twitter, YouTube, and blogs to engage over 710,000 people. These platforms allow for two-way communication, reputation building, and sharing timely healthcare information. The document emphasizes that simply having social media profiles is not enough - healthcare organizations must strategically and regularly share engaging content to reap the benefits of social media.
This document discusses the evolving digital landscape and empowered consumers in healthcare. Key points include the shift from traditional websites to social media and mobile platforms, the importance of listening to consumers and responding quickly during crises, and how consumers are taking a more active role in managing their own health through tools like mobile health apps and wearable devices. Brands must adapt to this new environment by engaging with consumers on social media and ensuring transparency.
Government entities and elected officials are no strangers to making negative headlines. But what should we do as social media managers when those headlines go viral? It's important to have a Social Media Crisis Plan in place before a negative story is shared around the world. Whether the story trends locally, nationally, or globally we as social media managers need to be prepared to handle negative backlash ahead of time. In this session, we'll share real life headlines and case studies of how we've handled negative viral stories, best practices, SOPs and our Social Media Crisis Plan.
Government Social Media Conference 2016 4/7/16
Speaker: Kaitlin Keeler, Oakland County Government, MI
This document provides an overview of social media and how non-profit organizations can utilize various social media platforms. It discusses what social media is, how mainstream it has become, and the importance of having an online presence and engaging supporters through social media. The document then gives recommendations on developing a social media strategy, profiling audiences and organizations, and provides examples of how to use tools like websites, email, blogs, video, and social networking sites to engage stakeholders and spread an organization's message.
Hospital Public Relations and Marketing via Social MediaBacon Social Media
This presentation looks at the importance of online reputation management for hospitals and organizations in the healthcare industry. The presenters cover how to monitor your digital footprint and find incorrect, misleading and unfavorable information. They also discuss how to respond to negative information and expose search engine results to positive and helpful information. Social Media sites are also covered. Facebook for hospitals, Pinterest for hospitals, and social media marketing are included topics.
Presenters: Ryan Sides, Lead Strategist, Bacon Social Media
Mary Ellen Slayter, Managing Director/Founder, Reputation Capital Media Services
Social media in the NHS - presentation to NHS East Midlands Leadership AcademyJoe McCrea
This presentation was given by Joe McCrea to the East Midlands NHS Leadership Academy Social Media Conference - at Imago, Holywell Park, Loughborough on 30th March 2015
Social Media for Personal & Professional use. heleenamckinney
Heleena McKinney and Erin Hart created this presentation to give the our internal organizations an overview into using social media effectively - both in personal use, in general business use and for business use in healthcare. We covered a variety of perspectives and used examples as they relate to our medical community & city - Cincinnati! Feel free to contact us for opportunities, for further information or to get the corresponding notes for each slide. Also please note that many slides have links within them to take you to videos - such as clicking the "grocery cart" in Slide #5. The referral to #epicBYOB - corresponds to "Bring Your Own Breakfast" presentations held at our organizations monthly to discuss relevant topics in healthcare. Thank You!
This document provides guidance on using social media for voluntary arts and craft groups. It discusses the benefits of social media including promoting events, recruiting members, and staying connected with other groups. It recommends developing a social media strategy that establishes goals, identifies appropriate networks, decides who will manage accounts, and how to monitor effectiveness. It also suggests creating a social media policy to outline what can be posted and how to handle inappropriate content or complaints. Proper etiquette is important, such as giving credit when reposting others' content and engaging with others respectfully.
This document provides an overview of using social media for artists. It discusses top social media sites for artists like Behance, Twitter, Facebook and LinkedIn. It defines engagement as listening, joining and enabling conversation. It provides tips for branding oneself online through search engine optimization and maintaining a professional online presence. The document also discusses why artists should use social media to showcase work, find new opportunities and build community. Key metrics from studies are presented on how social media can encourage live arts attendance and participation. Throughout, advice is given to select sites to experiment with and focus on response rate and building an authentic online identity.
The following resource was developed by RESYST for a research uptake and digital communications workshop held in Bangkok, Thailand.
In this resource:
- What is social media?
- Uses for social media in research uptake
- Online global health movements
- RESYST on social media
- How to get the most from twitter
Find more: http://resyst.lshtm.ac.uk/resources/resource-bank-research-uptake
This document summarizes a social media masterclass given by Joe McCrea. The masterclass covered understanding what social media platforms the NHS is currently using, debunking myths about social media skills, practicing good social media behaviors, producing quality social media content, avoiding common pitfalls, finding and interacting with key accounts, and leveraging mobile and real-time engagement. Attendees participated in activities to demonstrate cluedo-style engagement, grabbing attention on social media, closing follow gaps between local organizations, and suggesting topics for a clinical senate to advise on using the hashtag #swdigiday.
VCCI social media guidelines and policiescatkenyon65
The document provides guidelines for volunteer coordinators on using social media, including defining social media, explaining its benefits for cultural institutions, and recommending developing social media policies or guidelines to clarify what volunteers can post online regarding the institution. It also gives examples of effective social media rules from other organizations and resources for creating social media policies.
YouthLink Scotland - Intro to Social MediaAdam Lang
A presentation prepared in 2011 to intoroduce staff members to the (then) current social media landscape in Scotland and the opportunities it represented for the sector. A bit too wordy, but still has some useful info.
Similar to Getting real with social media - NHS Leadership Academy Nye Bevan Programme Masterclass (20)
This document is the annual report of the East Leicestershire and Rutland Clinical Commissioning Group (CCG) for the 2014-15 fiscal year. It provides an overview of the CCG's activities and achievements over the past year, including new services commissioned, efforts to involve patients and the public, quality and safety initiatives, and financial performance. It also outlines the CCG's strategic priorities and vision for high quality, sustainable healthcare for the local population into the future.
This document is the annual report of the East Leicestershire and Rutland Clinical Commissioning Group (CCG) for the 2014-15 fiscal year. It provides an overview of the CCG's activities and achievements over the past year, including new services commissioned, efforts to involve patients and the public, quality and safety initiatives, and financial performance. It also outlines the CCG's strategic priorities and vision for high quality, sustainable healthcare for the local population into the future.
East Leicestershire and Rutland Clinical Commissioning Group (ELR CCG) is an NHS organization that plans and pays for local healthcare services. In 2014-2015, ELR CCG served over 321,000 patients through 32 GP practices. ELR CCG commissions a variety of healthcare services including primary care, hospital care, urgent care, rehabilitation care, and community services totaling £328 million. ELR CCG operates based on a vision of improving healthcare quality and access led by clinicians. ELR CCG works in partnership with various organizations and engages in listening to patients, the public, and clinicians to help shape healthcare services.
The Social Media Capability Assessment is a unique tool that allows organizations to assess their social media capabilities across four dimensions and 20 indicators. It provides powerful analysis and benchmarking against other organizations. The assessment can be taken by an unlimited number of users to objectively evaluate their organization's social media maturity. Results are presented in a report that can be used to develop a targeted improvement plan and track progress over time.
NHS Leadership Academy Nye Bevan Programme - Social MediaJoe McCrea
We are proud to deliver the Social Media component of the NHS Leadership Academy's Nye Bevan Programme. The programme is described by the Academy as "specifically designed to help CEOs & top leaders of the future gain the skills needed for tomorrow’s NHS."
With grateful thanks to the NHS Leadership Academy for their permission for this presentation to be shared publicly via social media.
For more information, contact socialmedia@jbmccrea.com
Social Media is no longer an optional add-on for organisations. To succeed, it needs to be mainstreamed and integrated with Improvement, Listening and Engagement. And it needs to be designed with mobile in mind.
Presentation to the Public Involvement Forum at the Kings Fund on 25th June 201
Making Social Media work in and for the NHSJoe McCrea
Presentation by Joe McCrea to the Foundation Trust Network Communications Forum - May 2014. For more information enquiries@jbmccrea.com
Participants' feedback was a score of 4.2 out of 5 (5 is excellent) and comments included
“Excellent - very practical steps”
“Lively and informative”
“Very thought provoking”
“Excellent - will make me work differently”
“Very good and useful presentation - especially the latter half”
“All sessions great but these 2 especially useful - thank you!”
“5*** Fantastic”
“Great energy, relevant and useful tips”
Let's go viral for nhs change day powerpoint finalJoe McCrea
The document provides information about NHS Change Day, which is an event for staff in the UK's National Health Service (NHS) to pledge improvements. It outlines that thousands will participate by pledging ideas, no matter how small. It then gives 3 simple ways to harness social media for NHS Change Day: 1) use the NHS Change Day post-it note icon, 2) follow and share NHS Change Day content, 3) share pledges and show support on platforms like Twitter, Facebook, LinkedIn, and podcasts. The goal is to engage many voices in bringing positive change to NHS.
Knowledge Enhanced Government - online communities trailblazer from a decade agoJoe McCrea
10 years ago, I was the UK Government's Director of Knowledge Enhanced Government. We successfully introduced the most advanced government knowledge management system and programme to date, but the real promise came from our emerging programme "Enabling Communities" - looking back a decade later, it's clear our thinking was prescient, but we were hidebound by the lack of adequate social media tools and broadband infrastructure. Social Media practitioners looking to develop communities today might find this early example of promoting online communities of some interest or a salutory leasson!
If you're interested in finding out more, tweet me at joemccrea1966
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
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2. •Recognise the opportunity
•Debunk the myth about social media skills
•Practice Social Media behaviours
•Understand what the NHS is using
•Produce good Social Media content
•Avoid Social Media pitfalls
•Learn how to find your key accounts
•Integrate and SMILE
What we’re going to cover…
4. • As early as possible when strategies or
programmes are being formulated
• Embedded throughout the process
when service or organisational change
is being pursued
• Whenever changes in attitudes,
perspectives or behaviours is required-
(new ways of working, using local
services more intelligently, not turning
up to A&E, getting a flu vaccination at
the pharmacists)
When is social media most useful?…
5. Your
traditional
comms and
engagement
channels
Your own
Social Media
Interaction
with others’
Social Media
Local patient
groups
Local
politicians
Local and
NHS Trade
Media
National
News and
Political
Media
Benefit from and
tend to prefer
smooth, positive
engagement
Have a vested
interest in
maintaining a
positive local
relationship
You have editorial
control of what is
said in your name
Can be deployed by
you instantly and
cheaply
You have instant
public or private
response or right of
reply
Control and cost-effectiveness…
7. How many of you have…
Created a presentation?
Delivered a presentation?
Watched a DVD or
online film?
Taken a picture?
Delivered a speech?
Created an e-mail group?
Sent and cc’d an e-mail?
Forwarded an e-mail?
Added an attachment?
Done a Q & A session?
Recorded a series?
Been part of a team?
Shared some news or gossip?
8. How many of you have…
Sent a tweet?
Retweeted a tweet?
Watched a video?
Created a video?
Listened to a Podcast?
Presented a Podcast?
Downloaded a presentation?
Uploaded a presentation?
Created a LinkedIn profile?
Posted a LinkedIn status update?
Created a Facebook profile?
Created a Facebook Page?
Joined a LinkedIn Group?
Followed others?
Invited others to follow?
Subscribed to a channel?
Shared a photo?
Taken part in an online broadcast?
Used Tweetdeck?
9. ALL the skills you
need for these…
Are involved in
doing these
They simply need
applying in new
ways
12. •it’s all about following and
being followed
•engagement brings
rewards and recognition and
response
•Tell it small, tell it often
Activity One - Cluedo
14. Use Social Media Don't use Social Media
Exclusive - from forthcoming J B McCrea Ltd Report “Beyond the Brink - the second annual analysis of NHS Social Media”
- to register to receive copy of free Report e-mail enquiries@jbmccrea.com
More than 9 out of 10
NHS Organisations
now use some form of
social media
There are more than
16 million Twitter
users in the UK alone
15. More than 100,000 EXTRA Twitter
accounts began to follow @dhgovuk,
@nhsengland, @theKingsFund,
@nhsconfed or @HSJnews between
2015-16
Exclusive - from forthcoming J B McCrea Ltd Report “Beyond the Brink - the
second annual analysis of NHS Social Media”
- to register to receive copy of free Report e-mail enquiries@jbmccrea.com
350,000+
16. 2014 2015
2014 2015
A Just Twi*er 27.98% 39.51%
B
Twi*er, YouTube
and Facebook
20.94% 22.02%
C No SoMe 20.35% 5.56%
D
Twi*er and
Facebook
13.50% 14.61%
E
Twi*er and
Youtube
7.83% 8.23%
F Non-big 4 6.46% 6.79%
G
Twi*er,
Facebook,
Youtube,
LinkedIn
1.96% 2.06%
H
Twi*er and
LinkedIn
0.39% 0.41%
I
Twi*er, YouTube,
LinkedIn
0.39% 0.41%
Exclusive - from forthcoming J B McCrea Ltd Report “Beyond the Brink - the second annual analysis of NHS Social Media”
- to register to receive copy of free Report e-mail enquiries@jbmccrea.com
Pattern of NHS Social Media use
19. • You are in total control of what you say and when
• It’s ubiquitous and constantly with people, instantly
alerting them
• It enables you to find and interact with only those
people and organisations most relevant to you and
with interests the same as your own
• It stays with you as long as you want throughout your
career and life
• It can link to all of your other online presences and
activities
• It’s FREE!
So, what’s so good about Twitter?
20. @ vs #
•@ is equivalent to an e-mail account. It is owned
and used by a single organisation or individual
•# is used to tag and find content in anyone’s
tweet(s) It is open to anyone.
•N.B. sometimes the same hashtag can mean
very different things to different people!
27. • Once you post something, someone can keep it
forever, even if you deleted it
• Abuse is actively discouraged and disliked.
• In extremis, tweets have been known to be cited in
legal cases - so no slander or libel
• Consider adopting these three disciplines:
• Never post in anger or agitation
• Try not to post late at night
• Try not to post after the second glass of wine or
equivalent
Post in haste - Repent at leisure
28. Most Trusts now have a good and
comprehensive social media policies.
Make sure you read it and adhere to it.
If your Trust does NOT have a policy, it
needs to produce one now!
Read the Social Media Policy
30. •knowing HOW is not
enough - it’s about WHO
•that means transforming
your approach from being
broadcasters to becoming
communitarians
Activity Three - Time Lords
32. • See role as engaging, listening,
responding, supporting and
participating in communities of
individuals and organisations
Broadcasters Communitarians
• See social media as “just
another comms channel”
for us to talk at people
33. 3 approaches to help us
Mind the Gap
1 - The organisational approach
37. 3 approaches to help us
Mind the Gap
2 - The ‘followers/non-followers’
approach
38. What feature or new tool
would you find most useful to
help you grow your social
media networks or
communities??
39. A tool to find the FOLLOWERS of social media accounts we most
frequently engage with on social media, but who DON'T FOLLOW
OUR SOCIAL MEDIA ACCOUNTS
40. A tool to find and engage with Seldom Heard groups
and individuals
41. A tool to find followers of social media accounts associated with
particular strands of my/our work (e.g. conditions, services,
demographics, engagement or consultation exercises)
43. • More than 900,000 Twitter accounts
following at least one of over 600 NHS
and health-related organisations
• A tool to find the FOLLOWERS of
Twitter accounts you most frequently
engage with on social media, but who
DON'T FOLLOW YOUR TWITTER
ACCOUNTS
• A tool to find and engage with Seldom
Heard groups and individuals
• A tool to find followers of Twitter
accounts associated with particular
strands of work
What it contains….
45. 60,000 people follow a local Healthwatch Twitter account
75% of people who follow a local Healthwatch Twitter account DO NOT follow ANY of:
@NHS England, @dhgovuk, @CareQualityCommission, @HealthwatchE OR @NHSCitizen
Follows local Healthwatch but no national NHS account
Follows local Healthwatch and at least one national NHS account
Source: J B McCrea Ltd “Find SoMeone in Health” Data store
Mind the Gap!
46. On average, less than 5% of people follow BOTH their local Trust AND their local
Healthwatch
On average, 81% of local Healthwatch followers do not follow their local Trust
On average, 94% of local Trust followers do not their local Healthwatch
Follows the organisation but not its Healthwatch
Follows both the organisation and its Healthwatch
Follows the organisation's Healthwatch but not the organisation itself
Source: J B McCrea Ltd “Find SoMeone in Health” Data store
Mind the Gap!
47. • 504 people or organisation follow the Twitter accounts of the
@Leicester_Merc AND @NHSEngland but not @NHSELRCCG, including
‘Active Oadby Wigston’ and ‘Rutland C Spirit – working to support people
in rural areas’;
• 589 people or organisations follow @MINDCharity and the
@Leicester_Merc, but not @NHSELRCCG, including Action Homeless - a
Leicester and Leicestershire charity tackling the causes and consequences
of homelessness;
• Over 800 people or organisations follow @carersUK and the
@Leicester_Merc but not @NHSELRCCG; and
• 1,150 people or organisations follow @MumsnetLeics but not
@NHSELRCCG
Minding the gaps
48. • Over 7,000 people or organisations with over 11 million followers follow
@nottmhospitals but not @SFHFT - over 1,500 people or organisations
with over 2 million followers follow @SFHFT but not @nottmhospitals;
• Over 500 people or organisations with over 8 million followers follow
either @hwnottingham OR @hwnotts but neither @nottmhospitals nor
@SFHFT;
• Over 320 people or organisations follow @NHSEngland and
@nottingham_post but neither @nottmhospitals nor @SFHFT;
• Over 190 people or organisations follow @carersUK and
@nottingham_post but neither @nottmhospitals nor @SFHFT;
• 100 people or organisations follow @NHSEngland and @mansfieldtownfc
but neither @nottmhospitals nor @SFHFT; and
• Over 1,700 people or organisations follow @MNetNottingham but neither
@nottmhospitals or @SFHFT
Minding the gaps
49. Consider using Find SoMeone in Health
to plug your gaps based on your unique
Mosaics and Combination Codes
50. 3 approaches to help us
Mind the Gap
3 - The ‘content and conversations’
approach
51. To deliver the ‘content and
conversations’ approach
• Real time access to content and
conversations happening right now on
social media by your stakeholders
• Created and presented on the web as
interactive ‘word clouds’, grouping and
analysing key words and phrases
• Allows you to ‘drill down’ into any word
or phrase
• Provides a live direct link to the
underlying content and account
60. •Recognise the opportunity
•Debunk the myth about social media skills
•Practice Social Media behaviours
•Understand what the NHS is using
•Produce good Social Media content
•Avoid Social Media pitfalls
•Learn how to find your key accounts
•Integrate and SMILE
What we’ve covered…