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DATA @JAWBONE
UNBOXING DATA STARTUPS
EUGENE MANDEL (@EUGMANDEL)
JAWBONE
STRATA + HADOOP WORLD, 2015, SAN JOSE
THE PATH TO BETTER 

STARTS HERE
UP® is a revolutionary system
that guides you every step of
the way to a better, 

healthier you.
Tracking hardware,
sensors and algorithms
Engaging application
and service
Science 

and data insight
API partners
and signals
CO2
UP IS A SYSTEM
JAWBONE DATA
BILLIONS OF EVENTS/DAY
MOVEMENT
SLEEP
WORKOUTS
MEALS
MOOD
API PARTNER SIGNALS
WAKING UP TO NAPA EARTHQUAKE
GOALS
ROBUST DATA INFRASTRUCTURE
DATA PRODUCTS
DATA STORIES
PAST
MULTIPLE DATABASES (MYSQL, MONGO, CASSANDRA)
DISTRIBUTED EVENT LOGGING -> SCRIBE -> S3
ANALYSIS BY EMR JOBS ON EVENT FILES OR QUERY PRODUCTION DATABASES
DATA PIPELINES
MYSQL -> ETL (EMR) -> REDSHIFT
DISTRIBUTED EVENT LOGGING -> KINESIS -> S3
DISTRIBUTED EVENT LOGGING -> KINESIS -> STREAMING ETL -> REDSHIFT
S3 EVENT LOGS -> BATCH ETL (EMR, SPARK) -> REDSHIFT
REDSHIFT -> ANALYSIS (SQL, PYTHON, SPARK) -> REDSHIFT
REDSHIFT -> DATA PRODUCT LOGIC -> DYNAMO DB
FUTURE
ONE “DATA RIVER” INFRASTRUCTURE
TO SUPPORT ANALYTICS, DATA
STORIES AND DATA PRODUCTS
THANK YOU!
@EUGMANDEL
HTTP://BIT.LY/17CLJRV

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