How to Run Marketing as a Team of One (And Still Crush Your Goals)Susannah Morris
The document provides 10 steps for running marketing as a team of one and still crushing goals. The steps include conducting an audit of current marketing efforts, developing buyer personas, setting clear and realistic goals, creating a marketing strategy, getting buy-in, reusing and recycling content, asking others for help, analyzing results, knowing your limits, and creating a backlog of ideas. The overall message is that it is possible for one person marketing teams to be successful by being strategic and focusing efforts on high impact activities.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: Your Step By Step Guide to Testing Voice Search - Given by Purna Virji, @purnavirji - Microsoft, Senior Client Development and Training Specialist, Bing Ads. #SMX #13A
An overview of digital analytics as presented in NYU digital marketing class. Defining KPIs, social media analysis, facebook traffic growth, content marketing, day parting, data warehouse, multiple data sources, business intelligence
Simplifying Social Data: How to Measure and Maximize Your Results on Social M...DesignBloggersConference
The document discusses how to measure social media performance by analyzing key metrics and data sources. It recommends examining owned social data, web data, CRM data and industry data to understand messaging effectiveness. Important metrics include vanity metrics, site metrics, engagement, cost-per-acquisition and retention. Key performance indicators that relate to business goals should also be studied, such as outliers, halflife, amplification, and conversion rate. Benchmarks can be set by starting with average past metrics and testing continually to refine objectives.
Social Media Case Studies - Digital Analytics Association Summit UCLA 2016Charlene Dipaola
Examples of how to track social media performance. Starting with key performance indicators and business goals.
Go through 3 different case studies of tracking social media based on different goals. Traffic via publisher site, Channel Engagement via subscription model and On-page engagement. How to segregate social media traffic & some info about social media tools.
Presented February 2016. Digital Analytics Association Summit UCLA
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Brick & Mortar's Secret Weapon: Search Data. PRESENTATION: Brick & Mortar's Secret Weapon: Search Data - Given by Andrew Ruegger, @aruegger - Catalyst, Senior Partner, Head of Data Science. #SMX #13C2
Socialationhip between brand and consumerYour Social
The document discusses the relationship between brands and their target audiences in the current social media landscape. It notes that consumers are increasingly using mobile devices and are active on social networks. It emphasizes that brands must understand how consumers feel about them and must create engaging content and contexts to connect with audiences based on both social connections and interests. The document also explores how consumer behavior and social technologies are changing, and how brands now operate as social objects that can leverage social data to better engage with audiences.
I've analysed more than 30,000 articles from national newspapers including the Mail Online, Telegraph and The Sun. The aim of this talk is to prove or disprove outreach ‘feels’ such when is the best day to launch a campaign and which sites or news sections give links.
How to Run Marketing as a Team of One (And Still Crush Your Goals)Susannah Morris
The document provides 10 steps for running marketing as a team of one and still crushing goals. The steps include conducting an audit of current marketing efforts, developing buyer personas, setting clear and realistic goals, creating a marketing strategy, getting buy-in, reusing and recycling content, asking others for help, analyzing results, knowing your limits, and creating a backlog of ideas. The overall message is that it is possible for one person marketing teams to be successful by being strategic and focusing efforts on high impact activities.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: Your Step By Step Guide to Testing Voice Search - Given by Purna Virji, @purnavirji - Microsoft, Senior Client Development and Training Specialist, Bing Ads. #SMX #13A
An overview of digital analytics as presented in NYU digital marketing class. Defining KPIs, social media analysis, facebook traffic growth, content marketing, day parting, data warehouse, multiple data sources, business intelligence
Simplifying Social Data: How to Measure and Maximize Your Results on Social M...DesignBloggersConference
The document discusses how to measure social media performance by analyzing key metrics and data sources. It recommends examining owned social data, web data, CRM data and industry data to understand messaging effectiveness. Important metrics include vanity metrics, site metrics, engagement, cost-per-acquisition and retention. Key performance indicators that relate to business goals should also be studied, such as outliers, halflife, amplification, and conversion rate. Benchmarks can be set by starting with average past metrics and testing continually to refine objectives.
Social Media Case Studies - Digital Analytics Association Summit UCLA 2016Charlene Dipaola
Examples of how to track social media performance. Starting with key performance indicators and business goals.
Go through 3 different case studies of tracking social media based on different goals. Traffic via publisher site, Channel Engagement via subscription model and On-page engagement. How to segregate social media traffic & some info about social media tools.
Presented February 2016. Digital Analytics Association Summit UCLA
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Brick & Mortar's Secret Weapon: Search Data. PRESENTATION: Brick & Mortar's Secret Weapon: Search Data - Given by Andrew Ruegger, @aruegger - Catalyst, Senior Partner, Head of Data Science. #SMX #13C2
Socialationhip between brand and consumerYour Social
The document discusses the relationship between brands and their target audiences in the current social media landscape. It notes that consumers are increasingly using mobile devices and are active on social networks. It emphasizes that brands must understand how consumers feel about them and must create engaging content and contexts to connect with audiences based on both social connections and interests. The document also explores how consumer behavior and social technologies are changing, and how brands now operate as social objects that can leverage social data to better engage with audiences.
I've analysed more than 30,000 articles from national newspapers including the Mail Online, Telegraph and The Sun. The aim of this talk is to prove or disprove outreach ‘feels’ such when is the best day to launch a campaign and which sites or news sections give links.
Moments That Matter: 4 Tricks for Measuring Your WebsiteConductor
This document discusses 4 tricks for measuring website performance beyond typical metrics like page views and visitors. The tricks are: 1) Tracking meaningful user events like video plays or form submissions. 2) Using a tag manager to more easily track events without developer resources. 3) Implementing a data layer to collect precise data about users, sessions and conversions. 4) Tracking individual users with techniques like user IDs to understand user behavior and paths across devices and sessions.
You're already SEOing and you don't even know it.Burns Marketing
There are many aspects of a business that marketers work with to ensure a cohesive approach. In this presentation we discuss the different aspects of a business that can directly or indirectly impact organic visibility in the search engines.
Presentation by Matt Lacuesta for Denver Digital Summit 2016
Shannon McGuirk - Digital PR Newsroom for Mozcon Shannon McGuirk
As an industry, we're only building 33% of the links we could be because we're tying into just one type of journalist writing; planned editorial. Find out how you can set up a digital PR newsroom to maximise your link building efforts.
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Advanced Facebook Ads: Ad Formats & Targeting Tactics That Sell On Facebook. PRESENTATION: 360° Paid Social! - Given by Marty Weintraub, @martyweintraub - aimClear, Founder. #SocialPro #13B
How Great Content Feeds Great Social Media By Eric EngeMarketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: How Great Content Feeds Great Social Media. PRESENTATION: How Great Content Feeds Great Social Media - Given by Eric Enge, @stonetemple - Stone Temple Consulting, CEO. #SocialPro #23B1
Joanna Lord, CMO of ClassPass, will cover how to organize your teams and company for accelerated growth. She’ll cover how to introduce experimentation across stakeholders, who to hire and what processes to leverage to make sure you’re maximizing across all cylinders to dominate the competition. Additionally, she’ll walk through common best practices from some of the fastest growing companies so you can understand what makes them stand out and ultimately win.
Presentation by:
Joanna Lord - CMO, ClassPass
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Solving SEO Issues In Google's Post-Update World. PRESENTATION: Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Algorithm Updates - Given by Glenn Gabe, @glenngabe - G-Squared Interactive, President. #SMX #31A
Plan, Activate, and Measure Your Content StrategySearch Influence
Paula will discuss strategies to leverage social media and your website to improve your online presence and get your message out there. After a brief introduction of social media demographics and usage stats, you’ll learn how to communicate with and activate your constituents from planning out your content, prioritizing your messages depending on your audience and goals, and measuring your success.
For more information, go to www.searchinfluence.com.
Search Influence's mission is to help customers successfully market online, by developing tools, technology and the experts who support them.
Search Influence employees enjoy top-of-the-line health benefits, employer-matched retirement plan, holiday pay, and paid time off. If you enjoy a fast-paced environment in a growing company, check out our jobs and apply: http://www.searchinfluence.com/jobs/.
Search Influence
935 Gravier St STE 1300
New Orleans LA 70112-1608
(504) 208-3900
BEST PRACTICE: 3 golden rules of objective-based social mediaB2B Marketing
The document outlines the three golden rules of social media: 1) set clear objectives such as increasing brand awareness or sales, 2) listen to and engage with industry influencers to target your audience, and 3) report on metrics that support your objectives and show returns beyond just sales or referral traffic. The presentation provides examples and recommendations for implementing these three rules on social media.
This digital marketing plan document outlines three proposed solutions for a client. Solution A focuses on keyword research and strategy, technical SEO audits, and SEO for $500/month or 15% of Adwords spend. Solution B adds web development hours and increased SEO hours for $2,000/month. Solution C provides the most hours of web development and SEO for $3,000/month. The document also reviews the company's market research, services, and case studies to demonstrate their expertise and past success in digital marketing.
This doctoral thesis investigates the phenomenon of "bituplaning", where new bituminous road surfaces can deliver unusually low levels of dry friction. Through literature reviews, collection of skid test data from police investigations, and experimental testing, the researcher aims to better understand the mechanisms behind bituplaning and its implications. Skid tests on negative textured surfaces show lower dry friction values than traditional surfaces, especially without ABS. Infrared imaging reveals temporary "bituplanes" during dry braking on these surfaces. The balance of adhesion and hysteresis at the tire-road interface may explain the low friction effects.
Giovanni Casula has over 25 years of experience in sales, IT, and web design. He currently seeks an IT support, sales, or customer service position where he can apply his skills. He has experience in the nautical sector as an IT consultant and in sales, customer service, and project management. He is proficient in English, Spanish, Microsoft Office, web design tools, and computer networking.
The Future of Analytics: Multichannel Attribution WP Engine UK
Have you seen your source data weigh more and more to brand traffic? What the heck is going on? Review this deck to learn how to track your visitor journey and make better decisions in your online marketing campaigns.
1. Advanced techniques with Google Analytics.
2. Using goal values for ad spend ROI calculations.
3. Understanding how different sources of traffic drive value
This document discusses Gantt charts and PERT charts, which are project management tools used to organize tasks, resources, and timelines. It provides information on how to create a basic Gantt chart by listing tasks, durations, and dependencies. PERT charts take a similar approach but use nodes and arrows to represent tasks and dependencies. The document also discusses key terms like critical path, slack time, and dummy tasks. It provides examples of using Gantt and PERT charts to plan a construction project and family routine. Overall, the document introduces the basic concepts and components of Gantt and PERT charts for project scheduling and management.
The WordPress REST API as a Springboard for Website GreatnessWP Engine UK
The WordPress REST API opens up endless opportunities for WordPress developers. From integrating with technologies beyond WordPress, to providing more flexibility when developing sites, plugins, and themes, the WordPress REST API packs a powerful punch and makes development faster and easier.
In this webinar, WordPress REST API our experts covered:
-What is the REST API, and why should you care?
-Timeline on REST API in WordPress Core
-Practical, useful and possibly wacky use cases for the WordPress REST API (to get you thinking differently about what is possible)
Arnette Eyewear and Vincentius Apparel GeoIP Case StudiesWP Engine UK
WP Engine GeoIP allows WordPress site owners to serve different web content to different users depending on their location. You can immediately redirect visitors to content in their language or currency, display geographically-specific content, or hide irrelevant content. GeoIP empowers you to create more relevant, targeted, personalized user experiences.
It has been really exciting to see our customers leverage the functionality that GeoIP offers. Check out how Arnette Eyewear and Vincentius Apparel use WP Engine GeoIP to better serve their customers!
Webinar: AngularJS and the WordPress REST APIWP Engine UK
The WordPress REST API, in conjunction with a JavaScript MVC framework such as AngularJS, opens up endless opportunities for developers to build new types of plugins and customize user experiences. This webinar goes in-depth into how to use AngularJS with the WordPress REST API. Together, these tools help you tie systems together to customize user experiences, build plugins, and advance your business in new, innovative ways that are only limited by your imagination!
What is covered in these slides:
-How to make custom admin interfaces using REST API & Angular JS
-2 practical examples of specific use cases:
-Starting point - Simple example of creating a customized post editor with AngularJS.
-End point - Using AngularJS to build a plugin admin screen using Ingot A/B testing plugin as an example.
Your Workflow, Your Way with WP EngineWP Engine UK
Did you miss our webinar on why WordPress is the best framework for developing killer websites? Here is the deck Taylor McCaslin, technical product manager, and Anthony Burchell, operations engineer discussed. Enjoy!
At WP Engine, we’ve assembled a suite of best-of-breed development tools that help you work quickly and efficiently--tools that make your life as a developer easier and save you time at each stage of the development process.
In this presentation, we’ll cover:
- Why WordPress is the best framework for developing killer websites
- Setting up your ideal workflow with WP Engine
- A walk through of WP Engine’s suite of tools designed specifically for developers
On average, enterprises collaborate with hundreds of other organizations and use public cloud apps, contributing to massive growth in data volumes and connectivity. While only 12% of sensitive data is typically passed internally, 10% is shared with external partners and 2% becomes publicly available. The most common types of sensitive data include intellectual property, personal identification information, medical information, financial information, and internal communications.
This document discusses strategies for social media success and marketing. It provides statistics on social media usage and outlines a six-step process. The first step is to understand your customers by learning about their needs at different stages. The second step is to identify influencers in your industry. The third step is to generate leads by solving customers' problems. Additional tips include using infographics, video and blogs to increase engagement. Customer testimonials show how others have increased sales using these social media strategies. The document promotes a six-week online training course on social media for business.
Shayda Torabi presented at WordCamp Las Vegas 2015. She has over 9 years of experience with WordPress and has attended over 25 WordCamps. She encouraged attendees to maximize their time at the event by challenging themselves, actively participating, and giving back to the community. Torabi also shared seven networking secrets, including giving before receiving and seeking common ground. Her presentation emphasized going after one's goals, asking questions when one wants something, and taking action to grow and advance.
Moments That Matter: 4 Tricks for Measuring Your WebsiteConductor
This document discusses 4 tricks for measuring website performance beyond typical metrics like page views and visitors. The tricks are: 1) Tracking meaningful user events like video plays or form submissions. 2) Using a tag manager to more easily track events without developer resources. 3) Implementing a data layer to collect precise data about users, sessions and conversions. 4) Tracking individual users with techniques like user IDs to understand user behavior and paths across devices and sessions.
You're already SEOing and you don't even know it.Burns Marketing
There are many aspects of a business that marketers work with to ensure a cohesive approach. In this presentation we discuss the different aspects of a business that can directly or indirectly impact organic visibility in the search engines.
Presentation by Matt Lacuesta for Denver Digital Summit 2016
Shannon McGuirk - Digital PR Newsroom for Mozcon Shannon McGuirk
As an industry, we're only building 33% of the links we could be because we're tying into just one type of journalist writing; planned editorial. Find out how you can set up a digital PR newsroom to maximise your link building efforts.
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Advanced Facebook Ads: Ad Formats & Targeting Tactics That Sell On Facebook. PRESENTATION: 360° Paid Social! - Given by Marty Weintraub, @martyweintraub - aimClear, Founder. #SocialPro #13B
How Great Content Feeds Great Social Media By Eric EngeMarketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: How Great Content Feeds Great Social Media. PRESENTATION: How Great Content Feeds Great Social Media - Given by Eric Enge, @stonetemple - Stone Temple Consulting, CEO. #SocialPro #23B1
Joanna Lord, CMO of ClassPass, will cover how to organize your teams and company for accelerated growth. She’ll cover how to introduce experimentation across stakeholders, who to hire and what processes to leverage to make sure you’re maximizing across all cylinders to dominate the competition. Additionally, she’ll walk through common best practices from some of the fastest growing companies so you can understand what makes them stand out and ultimately win.
Presentation by:
Joanna Lord - CMO, ClassPass
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Solving SEO Issues In Google's Post-Update World. PRESENTATION: Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Algorithm Updates - Given by Glenn Gabe, @glenngabe - G-Squared Interactive, President. #SMX #31A
Plan, Activate, and Measure Your Content StrategySearch Influence
Paula will discuss strategies to leverage social media and your website to improve your online presence and get your message out there. After a brief introduction of social media demographics and usage stats, you’ll learn how to communicate with and activate your constituents from planning out your content, prioritizing your messages depending on your audience and goals, and measuring your success.
For more information, go to www.searchinfluence.com.
Search Influence's mission is to help customers successfully market online, by developing tools, technology and the experts who support them.
Search Influence employees enjoy top-of-the-line health benefits, employer-matched retirement plan, holiday pay, and paid time off. If you enjoy a fast-paced environment in a growing company, check out our jobs and apply: http://www.searchinfluence.com/jobs/.
Search Influence
935 Gravier St STE 1300
New Orleans LA 70112-1608
(504) 208-3900
BEST PRACTICE: 3 golden rules of objective-based social mediaB2B Marketing
The document outlines the three golden rules of social media: 1) set clear objectives such as increasing brand awareness or sales, 2) listen to and engage with industry influencers to target your audience, and 3) report on metrics that support your objectives and show returns beyond just sales or referral traffic. The presentation provides examples and recommendations for implementing these three rules on social media.
This digital marketing plan document outlines three proposed solutions for a client. Solution A focuses on keyword research and strategy, technical SEO audits, and SEO for $500/month or 15% of Adwords spend. Solution B adds web development hours and increased SEO hours for $2,000/month. Solution C provides the most hours of web development and SEO for $3,000/month. The document also reviews the company's market research, services, and case studies to demonstrate their expertise and past success in digital marketing.
This doctoral thesis investigates the phenomenon of "bituplaning", where new bituminous road surfaces can deliver unusually low levels of dry friction. Through literature reviews, collection of skid test data from police investigations, and experimental testing, the researcher aims to better understand the mechanisms behind bituplaning and its implications. Skid tests on negative textured surfaces show lower dry friction values than traditional surfaces, especially without ABS. Infrared imaging reveals temporary "bituplanes" during dry braking on these surfaces. The balance of adhesion and hysteresis at the tire-road interface may explain the low friction effects.
Giovanni Casula has over 25 years of experience in sales, IT, and web design. He currently seeks an IT support, sales, or customer service position where he can apply his skills. He has experience in the nautical sector as an IT consultant and in sales, customer service, and project management. He is proficient in English, Spanish, Microsoft Office, web design tools, and computer networking.
The Future of Analytics: Multichannel Attribution WP Engine UK
Have you seen your source data weigh more and more to brand traffic? What the heck is going on? Review this deck to learn how to track your visitor journey and make better decisions in your online marketing campaigns.
1. Advanced techniques with Google Analytics.
2. Using goal values for ad spend ROI calculations.
3. Understanding how different sources of traffic drive value
This document discusses Gantt charts and PERT charts, which are project management tools used to organize tasks, resources, and timelines. It provides information on how to create a basic Gantt chart by listing tasks, durations, and dependencies. PERT charts take a similar approach but use nodes and arrows to represent tasks and dependencies. The document also discusses key terms like critical path, slack time, and dummy tasks. It provides examples of using Gantt and PERT charts to plan a construction project and family routine. Overall, the document introduces the basic concepts and components of Gantt and PERT charts for project scheduling and management.
The WordPress REST API as a Springboard for Website GreatnessWP Engine UK
The WordPress REST API opens up endless opportunities for WordPress developers. From integrating with technologies beyond WordPress, to providing more flexibility when developing sites, plugins, and themes, the WordPress REST API packs a powerful punch and makes development faster and easier.
In this webinar, WordPress REST API our experts covered:
-What is the REST API, and why should you care?
-Timeline on REST API in WordPress Core
-Practical, useful and possibly wacky use cases for the WordPress REST API (to get you thinking differently about what is possible)
Arnette Eyewear and Vincentius Apparel GeoIP Case StudiesWP Engine UK
WP Engine GeoIP allows WordPress site owners to serve different web content to different users depending on their location. You can immediately redirect visitors to content in their language or currency, display geographically-specific content, or hide irrelevant content. GeoIP empowers you to create more relevant, targeted, personalized user experiences.
It has been really exciting to see our customers leverage the functionality that GeoIP offers. Check out how Arnette Eyewear and Vincentius Apparel use WP Engine GeoIP to better serve their customers!
Webinar: AngularJS and the WordPress REST APIWP Engine UK
The WordPress REST API, in conjunction with a JavaScript MVC framework such as AngularJS, opens up endless opportunities for developers to build new types of plugins and customize user experiences. This webinar goes in-depth into how to use AngularJS with the WordPress REST API. Together, these tools help you tie systems together to customize user experiences, build plugins, and advance your business in new, innovative ways that are only limited by your imagination!
What is covered in these slides:
-How to make custom admin interfaces using REST API & Angular JS
-2 practical examples of specific use cases:
-Starting point - Simple example of creating a customized post editor with AngularJS.
-End point - Using AngularJS to build a plugin admin screen using Ingot A/B testing plugin as an example.
Your Workflow, Your Way with WP EngineWP Engine UK
Did you miss our webinar on why WordPress is the best framework for developing killer websites? Here is the deck Taylor McCaslin, technical product manager, and Anthony Burchell, operations engineer discussed. Enjoy!
At WP Engine, we’ve assembled a suite of best-of-breed development tools that help you work quickly and efficiently--tools that make your life as a developer easier and save you time at each stage of the development process.
In this presentation, we’ll cover:
- Why WordPress is the best framework for developing killer websites
- Setting up your ideal workflow with WP Engine
- A walk through of WP Engine’s suite of tools designed specifically for developers
On average, enterprises collaborate with hundreds of other organizations and use public cloud apps, contributing to massive growth in data volumes and connectivity. While only 12% of sensitive data is typically passed internally, 10% is shared with external partners and 2% becomes publicly available. The most common types of sensitive data include intellectual property, personal identification information, medical information, financial information, and internal communications.
This document discusses strategies for social media success and marketing. It provides statistics on social media usage and outlines a six-step process. The first step is to understand your customers by learning about their needs at different stages. The second step is to identify influencers in your industry. The third step is to generate leads by solving customers' problems. Additional tips include using infographics, video and blogs to increase engagement. Customer testimonials show how others have increased sales using these social media strategies. The document promotes a six-week online training course on social media for business.
Shayda Torabi presented at WordCamp Las Vegas 2015. She has over 9 years of experience with WordPress and has attended over 25 WordCamps. She encouraged attendees to maximize their time at the event by challenging themselves, actively participating, and giving back to the community. Torabi also shared seven networking secrets, including giving before receiving and seeking common ground. Her presentation emphasized going after one's goals, asking questions when one wants something, and taking action to grow and advance.
B2B Case Study: Generating Social Media Leads through CTA's WeeklyRyan Peña
With a limited budget and so many new ways to leverage social media, how do you break through the clutter and get your message in front of the people that matter, the people that convert? In this session, we’ll explore a hyper-targeted B2B content strategy that stems from months of social listening, weekly reporting, and loads of testing.
In this session you will learn:
• Techniques to find your target audience
• How to drive results with a scrappy budget
• How to effectively launch an employee advocacy program to drive additional site traffic and awareness
• When to ask for a budget increase based off clear data
How to Get More from Digital PR (Without Mentioning AVE) | Pint Sized Marketi...Laura Hampton
Laura Hampton, Head of Digital PR at Impression, shares her tips on how to get more value from your digital PR campaigns. Laura specialises in user-centric marketing and her background in PR, journalism and SEO all feed into this talk, which was delivered at Pint Sized Marketing in Dublin in July 2019.
Break Through the Noise: B2B Social Media Marketing - #SMBMSP94 EventRyan Peña
With a limited budget and so many new ways to leverage social media, how do you break through the clutter and get your message in front of the people that matter, the people that convert? In this session, we’ll explore a hyper-targeted B2B content strategy that stems from months of social listening, weekly reporting, and loads of testing.
In this session you will learn:
Techniques to find your target audience
How to drive results with a scrappy budget
How to effectively launch an employee advocacy program to drive additional site traffic and awareness
When to ask for a budget increase based off clear data
Social Media Is a Waste of Time (Unless...)Mark Traphagen
Social media marketing is often ineffective when companies focus only on direct customer acquisition and sales through social media posts. Instead, social media should be used to establish a brand, develop engaging content based on the brand values and message, and build awareness to plant seeds for future marketing efforts to harvest as customers. Effective social media starts with understanding the brand and telling its story through high-quality, on-brand content before engaging with audiences on social media platforms.
Socialationhip between brand and consumerYour Social
The document discusses the relationship between brands and their target audiences in the current social media landscape. It notes that consumers are increasingly using mobile devices and are active on social networks. It emphasizes that brands must understand how consumers feel about them and must create engaging content and contexts to connect with audiences based on both social connections and interests. The document also explores how consumer behavior and social technologies are changing, and how brands now operate as social objects that can leverage social data to better engage with consumers.
Over 50 Adoption Activities That Have Helped ORganizations Get More Out Of Of...Richard Harbridge
Much of Office 365's value is not realized immediately upon purchase or deployment. The value is realized as more and more users understand, adopt and embrace the technology. So how do we drive faster, sustainable and effective adoption?
You will learn :
What activities you can do to drive adoption.
What other people are doing to drive better adoption.
Why adoption is so important and critical to plan and act on.
Better awareness/understanding of Microsoft's strategy around adoption.
Features Covered:
SharePoint Online
Exchange Online
Skype For Business
Delve
Office Video
Office 2016
Key Social Media Trends: "The State of the Union" for #PRSA of Kansas CityRamsey Mohsen
An overview at the current "State of the Union" in regards to social media. While I don't cover the entire industry- this is a broad overview at high level trends and things to consider.
Presentation by Sarah Prag, previously at the Government Digital Service (GDS), talked about digital inclusion at Really Useful Day Wariwck on 11 July 2014. She covered the topics:
What does it mean to be “digitally excluded”?
Who are the digitally excluded?
What are their barriers?
Using Event Tracking to Create Intent-Based Remarketing AudiencesJoe Martinez
Presented on 7/18/18 at Utah DMC in Salt Lake City. Joe Martinez from Granular goes through how we can track events with Google Tag Manager and remarket to users based on actions instead of page visits.
The document discusses how social media marketing is often misunderstood and ineffective when companies approach it the wrong way. It summarizes that social media marketing should start with understanding the brand's values, unique value proposition, and story. Companies then need to create relevant content based on the brand before engaging in social media. The document also notes that social media is not meant for instant sales, but instead for seed planting by spreading brand awareness and engagement over time, which can then lead to customers and sales through other marketing channels. Effective social media follows the process of first establishing the brand, then creating content, and then distributing through social media.
Big Data vs. Smart Data, disrupción en marketing y relaciones marca - consumi...d2i institute panama
The document is a presentation about big data versus smart data and disruption in marketing and brand-consumer relationships. It discusses how the amount of data generated every day is immense, including billions of emails, Google searches, tweets, and PayPal payments. It notes that by 2020 there will be over 50 billion connected devices and explores opportunities for marketers to create meaningful connections with consumers through custom connectivity, immersive experiences, new mobility options, location-based marketing, mobile commerce, and biometrics. The presentation emphasizes that companies must leverage social data and analytics to gain insights across operations, product development, sales, marketing, customer service, and other areas in order to adapt their marketing or face problems.
Your Mobile PPC Sucks (But It Doesn't Have To!) - SMX Advanced 2016 // SMX Ea...Maddie Cary Deuel
This document is a presentation about optimizing mobile paid search campaigns. It begins by emphasizing that mobile usage now surpasses desktop usage, but mobile optimization is often neglected. It then provides four steps to improve mobile campaigns: 1) Stop ignoring mobile and properly assess its importance for the target industry and audience. 2) Stop devaluing mobile by understanding mobile-specific search behaviors and intents. 3) Stop doing mobile poorly by optimizing bidding, ad messaging, and landing pages for mobile. 4) Start expanding the concept of mobile PPC to include call extensions, call-only campaigns, mobile apps, remarketing, and shopping campaigns.
How To Market Your Expertise Online: Creating A Brand StrategyMomentum Marketing
Do you want to leverage your online presence to reflect your expert status in your industry? Learn how to create a brand strategy for your small business or consulting practice in this presentation.
If you are interested in creating a brand strategy for your digital marketing presence, please contact MOMENTUM MARKETING today for a FREE CONSULTATION!
info@gomommentummarketing.com
How To Market Your Expertise Online: Creating A Brand StrategySabrina Franklin
Presented by Sabrina Franklin
Principal Strategist at Momentum Marketing
For the Forensic Expert Witness Association (FEWA)
American Association of Legal Nurse Consultants (AALNC)
South San Francisco, CA on June 7th, 2015
How to Get More from Digital PR - Laura Hampton - Drink DigitalLaura Hampton
Laura Hampton from Impression presents How to Get More from Digital PR as part of Drink Digital, a Nottinghamshire based digital meetup. Learn more about digital PR and how to measure the value here.
Omnichannel Marketing: How to achieve a truly integrated multichannel strategyLuisella Giani
The document summarizes key topics from a strategic marketing and branding forum on omnichannel marketing held on April 14-15, 2016 in Amsterdam. It discusses the expectations of consumers for quick, seamless experiences across channels and moments, and the importance of understanding customer pain points across channels. It also summarizes challenges and opportunities in integrating physical and digital experiences, fulfilling orders across channels, managing customer journeys, and the impact on areas like customer service, supply chain management, and the buyer experience.
Biography and career history of Bruno AmezcuaBruno Amezcua
Bruno Amezcua's entry into the film and visual arts world seemed predestined. His grandfather, a distinguished film editor from the 1950s through the 1970s, profoundly influenced him. This familial mentorship early on exposed him to the nuances of film production and a broad array of fine arts, igniting a lifelong passion for narrative creation. Over 15 years, Bruno has engaged in diverse projects showcasing his dedication to the arts.
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Amid the constant barrage of distractions and dwindling motivation, self-discipline emerges as the unwavering beacon that guides individuals toward triumph. This vital quality serves as the key to unlocking one’s true potential, whether the aspiration is to attain personal goals, ascend the career ladder, or refine everyday habits.
Understanding Self-Discipline
Insanony: Watch Instagram Stories Secretly - A Complete GuideTrending Blogers
Welcome to the world of social media, where Instagram reigns supreme! Today, we're going to explore a fascinating tool called Insanony that lets you watch Instagram Stories secretly. If you've ever wanted to view someone's story without them knowing, this blog is for you. We'll delve into everything you need to know about Insanony with Trending Blogers!
MISS TEEN LUCKNOW 2024 - WINNER ASIYA 2024DK PAGEANT
In the dynamic city of Lucknow, known for its wealthy social legacy and authentic importance, a youthful star has developed, capturing the hearts of numerous with her elegance, insights, and eagerness. Asiya, as of late delegated as the champ from Lucknow for Miss Youngster India 2024 by the DK Pageant, stands as a confirmation of the monstrous ability and potential dwelling inside the youth of India. This exceptional young lady is a signal of excellence and a paragon of devotion and aspiration.
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Unlock your personal style and confidence at 50 and beyond! Our fashion blog provides actionable tips and inspiration on how to improve your dressing sense according to your body type, skin tone, and personal style, ensuring you look and feel amazing.
2. @SHAPTORA #2HANDS
- PRODUCT MARKETING @ WP ENGINE
- BEEN TO OVER 25 WORDCAMPS
- WORDPRESS USER FOR OVER 9 YEARS
- BACHELOR IN COMMUNICATIONS
- MASTERS IN BUSINESS ADMINISTRATION
NETWORKING, RELATIONSHIP BUILDING,
STRATEGIC BRANDING, AND COMMUNITY
HI, I AM SHAYDA TORABI:
32. @SHAPTORA #2HANDS
A community is built on a mission. Ours
is open source, open source means we
collectively contribute to make it better.
We have to do that with the human
element too. Give to get.
33. @SHAPTORA #2HANDS
YOU HAVE 2 HANDS
PRESENTED BY: SHAYDA TORABI
PRESENTED @ WordCamp Milwaukee 2015
THANK YOU!