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Social Intranet for Small Businesses
Sandra Bühler, Belsoft AG
Amsterdam, November 30th, 2012
About me… Connections
Language Disclaimer (or it could be worse…)
IBM Connections = Major Enterprises?
  Sure, the official success-stories about the adoption of IBM
  Connections are big multinational companies, which are globally
  distributed and acting all over the world, but...




   … what about us? How could IBM Connections help us as a
   small and local acting company?
Why did we implement a Social Intranet?
Our Objectives of Implementing Social Software

Improving internal communication
Simplify cooperation
Improving know-how transfer
Preserving and sharing of know-how
Improving the internal communication
Improving internal communication
How was the communication before the adoption of Social Software:

Top-Down
 Verbally
 By e-mail
 1:1


Bottom-Up
 Verbally
 1:1


Among Peers
 Fragmented in business units and projects
Improving internal communication (Top Down)
Improving internal communication (Bottom Up)
Improving internal communication (among peers)
Simplify cooperation
Simplify cooperation (Transparency)
Improving know-how transfer
Improving know-how transfer (How to’s)
Improving know-how transfer (or how to shorten discussions)
Preserving and sharing know-how
Preserving and sharing know-how
Preserving and sharing know-how
Procedure and conclusion
Implementation of our Social Intranet – Best Practices
 Establishing know-how communities (we are technicians)                                       Pilot phase
      - Appointing community-leaders, who are responsible for the content
 Establishing HR- and Management communities
********************************************************************************************
 Introduction and training of all employees                                                   Productive
 Official means of communication are the community blogs of the management                    since
  and HR. It’s the duty of the employee to follow and to get the information from              January
  there)                                                                                       2011
 Convince the employees -> using positive examples of the benefit when using
  the social intranet (not only passively, but also actively)
 Management and community owners have to be role models
********************************************************************************************   Future?
 Attitude of sharing and playing an active part in the social intranet should be a
  habit and might be required for a professional qualification
Conclusion of a new employee

«… I never thougth that you could shorten the period of
vocational adjustment just by having in place something
like know-how communities and you can access the
know-how of your peers at your finger tips.»



«… when I look up some technical information
in our Connections, I can be sure that the relevance
is much higher and I trust the source.»
Conclusion of the management after almost two years
Our Objectives of Implementing Social Software were all achieved
Improving the internal communication
Simplify cooperation
Improving know-how transfer
Preserving and sharing of know-how



                 There are still challenges
                 Critical mass (10% rule doesn’t work)
                 File Explorer in mind (where exactly is…)
                 Finding the time to contribute during packed days
My personal conclusion




«Our social intranet is a success story
… but language skills and communication skills are more
important than ever.»
Numbers don’t lie
67 communities
26 users logged in last month

                                171 activities in the system

2397 bookmarks
23 contributors
                                221 forum posts

62 wikis
428 wiki pages
                                25 active bloggers
                                366 comments
816 files
(2.5 GB)
Questions?

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Social intranet for small businesses

  • 1. Social Intranet for Small Businesses Sandra Bühler, Belsoft AG Amsterdam, November 30th, 2012
  • 3. Language Disclaimer (or it could be worse…)
  • 4. IBM Connections = Major Enterprises? Sure, the official success-stories about the adoption of IBM Connections are big multinational companies, which are globally distributed and acting all over the world, but... … what about us? How could IBM Connections help us as a small and local acting company?
  • 5. Why did we implement a Social Intranet?
  • 6. Our Objectives of Implementing Social Software Improving internal communication Simplify cooperation Improving know-how transfer Preserving and sharing of know-how
  • 7. Improving the internal communication
  • 8. Improving internal communication How was the communication before the adoption of Social Software: Top-Down  Verbally  By e-mail  1:1 Bottom-Up  Verbally  1:1 Among Peers  Fragmented in business units and projects
  • 10.
  • 17. Improving know-how transfer (or how to shorten discussions)
  • 22. Implementation of our Social Intranet – Best Practices  Establishing know-how communities (we are technicians) Pilot phase - Appointing community-leaders, who are responsible for the content  Establishing HR- and Management communities ********************************************************************************************  Introduction and training of all employees Productive  Official means of communication are the community blogs of the management since and HR. It’s the duty of the employee to follow and to get the information from January there) 2011  Convince the employees -> using positive examples of the benefit when using the social intranet (not only passively, but also actively)  Management and community owners have to be role models ******************************************************************************************** Future?  Attitude of sharing and playing an active part in the social intranet should be a habit and might be required for a professional qualification
  • 23. Conclusion of a new employee «… I never thougth that you could shorten the period of vocational adjustment just by having in place something like know-how communities and you can access the know-how of your peers at your finger tips.» «… when I look up some technical information in our Connections, I can be sure that the relevance is much higher and I trust the source.»
  • 24. Conclusion of the management after almost two years Our Objectives of Implementing Social Software were all achieved Improving the internal communication Simplify cooperation Improving know-how transfer Preserving and sharing of know-how There are still challenges Critical mass (10% rule doesn’t work) File Explorer in mind (where exactly is…) Finding the time to contribute during packed days
  • 25. My personal conclusion «Our social intranet is a success story … but language skills and communication skills are more important than ever.»
  • 26. Numbers don’t lie 67 communities 26 users logged in last month 171 activities in the system 2397 bookmarks 23 contributors 221 forum posts 62 wikis 428 wiki pages 25 active bloggers 366 comments 816 files (2.5 GB)