Presentation that I put together to fill the slot of a no-show presenter on this subject. I had half an hour, so it's not even proof-read, and certainly not complete, but it turned into an opinion piece more than anything else. I realize that I don't believe any of the wishful startups will topple Twitter or Facebook ... unfortunately ...

1. Social
TV
Word
of
mouth
or
word
of
Tweet
(Slide
deck
prepared
in
30
minutes)
Dubai
Benjamin
Schwarz
Social
TV
snippets
October
2012
bs@ctoic.net
-­‐
1

2. Social
what?
• UnIl
Apple
invented
the
iPhone
3G,
people
had
given
up
on
mobile
Internet
• UnIl
the
second
screen
became
a
reality,
people
had
given
up
on
social
TV.
Dubai
Benjamin
Schwarz
Social
TV
snippets
October
2012
bs@ctoic.net
-­‐
2

3. Screaming
for
screens
• My
Eureka
moment
came
in
March
2010
at
Social
Media
forum
in
London
– Social
TV
looks
messy
on
the
TV,
but
hey
it
will
happen
on
a
second
screen
Doh!
• One
excepIon:
get
invited
to
NDS
demo
of
6K
TV
of
the
future,
otherwise
even
in
HD
there
just
isn’t
enough
real
estate:
– Bloomberg
TV
makes
me
sea-­‐sick
CQFD
Dubai
Benjamin
Schwarz
Social
TV
snippets
October
2012
bs@ctoic.net
-­‐
3

4. Challenges
remain
• Intermingling
personal
devices
with
secure
login
and
unsecure
family
TV
• What
if
I
don’t
want
to
share
what
I’m
watching?
• Natural
language
processing
– Twiaer
hash
tags
can
mean
different
things
• Felix
or
Felix?
– SoluIons?
• GeolocaIon
• Time
dimension
Dubai
Benjamin
Schwarz
Social
TV
snippets
October
2012
bs@ctoic.net
-­‐
4

5. Can
Face
Book
or
Twiaer
ever
loose
their
crowns
• FB
&
Twiaer
totally
dominate
Social
TV
• Both
are
totally
frustraIng
for
social
TV
– What
would
a
football
fanaIc
feel
if
they
were
tweeIng
during
goal
???
è
they
wouldn’t
risk
it
• Over
a
hundred
sexy
startups
are
fixing
this
problem,
15
just
for
this
year’s
Super
Bowl
– Eg.
GetGlue,
Zeebox,
Miso
…
wait
for
it
Dubai
Benjamin
Schwarz
Social
TV
snippets
October
2012
bs@ctoic.net
-­‐
5

6. Just
a
snapshot
Dubai
Benjamin
Schwarz
Social
TV
snippets
October
2012
Source
Ericsson
bs@ctoic.net
-­‐
6

7. The
kingdoms
will
prevail
• Remember
the
SMS
– It
is
sIll
a
barbaric
experience.
– Even
when
Whatsap
came
along
to
take
this
last
cash-­‐cow
away
from
operators,
it
implemented
a
similar
user
experience
!?!
– Are
we
crazy?
è
yes:
we
all
use
SMS
as
do
our
aunts!
• There’s
a
coming
baale
between
program,
channel
and
plakorm
to
own
the
Social
InteracIon
user
Experience:
whose
app
do
I
use?
I
believe
Twiaer
and
FB
will
remain
the
core
social
TV
apps.
Companies
like
never.no
will
simply
bring
these
to
TV!
Dubai
Benjamin
Schwarz
Social
TV
snippets
October
2012
bs@ctoic.net
-­‐
7

8. In
the
end,
Social
TV
• Means
just
two
things
for
me:
– Back
to
the
fire
in
our
prehistoric
cave
• Or
virtual
water-­‐cooler
moments
– The
ulImate
recommendaIon
engine
• What
else?
Dubai
Benjamin
Schwarz
Social
TV
snippets
October
2012
bs@ctoic.net
-­‐
8

9. Thank
you
for
listening
Now
lets
talk!
Dubai
Benjamin
Schwarz
Social
TV
snippets
October
2012
bs@ctoic.net
-­‐
9

10. About
CTO
innova&on
ConsulIng
CTOiC offers: Content
operators
Technology
providers
Network
Operators
• Strategy
consulIng
• DisrupIve
business
modelling
• Quality
of
Experience
• RFx
management,
InnovaIon
• Audit
&
Risk
analysis
• Scenario
planning
• Int’l
benchmarks
• Training,
wriIng,
PR
CTO Innovation Consulting Customer List
Dubai
Benjamin
Schwarz
www.ctoic.net
Social
TV
snippets
October
2012
bs@ctoic.net
-­‐
10