Snapchat

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Snapchat- The Ultimate Marketing Tool and platform that is being used by many brands across the world to reach their consumers directly. With decreasing attention spans especially across millennials , brands on snapchat have more effective advertising as they engulf everything in 10 seconds in order to reach their target market.

Marketing

VALUE PROPOSITION
To Consumers:
 Allow users to send pictures that disappear in 10 seconds
 Self-delete and privacy features
 Personalization and Filters
To Brands:
 User Base: 100 Million active users daily
 Canada: 7.7 Million active users
 10 Billion views daily

THE DEMOGRAPHIC
BREAKDOWN
Canadian Monthly Users
 55%: Women
 44%: Men
 66%: 18-24 years old
 19%: 35-44 years old

OPTIMAL
DAYS/TIME TO
POST
 New product sneak peak
 Behind the scenes
 Contests
 Coupons
 Targeted Videos
 Time Marketing

METRICS
1. Total Opens
Views on snapchat story
2. Average Screenshots
3. Completion Rate
What percentage have viewed your story
from start to finish?
4. Geofilter Usage Rate

Taco Bell’s Record-
Breaking Snapchat Filter
 224 Million views in a day
 2,592 people/second
 24 seconds of play
 Most viewed filter in snapchat
history

COST
BREAKDOWN
Snap ads
 Start at $3000/month in ad spend
Sponsored Lenses
 $700,000 for holidays and events
(Superbowl)
 $450,000: Sunday-Thursday
Snapchat Discover Ads
 $50,000/day

JUST SNAP IT!
 High User Base
 Relationship with consumer
 Exclusivity
 Excitement
Get Started At:
https://forbusiness.snapchat.com

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1. SNAPCHAT The Ultimate Marketing Tool Presentation by: Hafsa Abbas & Sohael Ladak

2. VALUE PROPOSITION To Consumers:  Allow users to send pictures that disappear in 10 seconds  Self-delete and privacy features  Personalization and Filters To Brands:  User Base: 100 Million active users daily  Canada: 7.7 Million active users  10 Billion views daily

3. THE DEMOGRAPHIC BREAKDOWN Canadian Monthly Users  55%: Women  44%: Men  66%: 18-24 years old  19%: 35-44 years old

4. WHY USE SNAPCHAT? 1. Increase Engagement via Geofilters  Usage of your custom filter on user’s photo  Inexpensive 2. Build Brand Awareness  Snap- Ads: 10 second ads 3. Share Exclusive Content  Tease a new product  Behind the scenes

5. OPTIMAL DAYS/TIME TO POST  New product sneak peak  Behind the scenes  Contests  Coupons  Targeted Videos  Time Marketing

6. METRICS 1. Total Opens Views on snapchat story 2. Average Screenshots 3. Completion Rate What percentage have viewed your story from start to finish? 4. Geofilter Usage Rate

7. SNAPCHAT INSIGHTS

8. SNAPCHAT: A B2C PLATFORM Goal: To reach consumers directly Benefits  Gives a sense of humanity to a brand  Sense of Urgency to invite

9. SNAPCHAT + AMAZON

10. Taco Bell’s Record- Breaking Snapchat Filter  224 Million views in a day  2,592 people/second  24 seconds of play  Most viewed filter in snapchat history

11. COST BREAKDOWN Snap ads  Start at $3000/month in ad spend Sponsored Lenses  $700,000 for holidays and events (Superbowl)  $450,000: Sunday-Thursday Snapchat Discover Ads  $50,000/day

12. JUST SNAP IT!  High User Base  Relationship with consumer  Exclusivity  Excitement Get Started At: https://forbusiness.snapchat.com

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