This document provides an overview of customer relationship management (CRM) practices at Flipkart, an Indian e-commerce company. It discusses the objectives and methodology of studying Flipkart's CRM. Primary and secondary research was conducted through surveys and existing literature. The survey findings provide insights into customers' preferences and purchasing behaviors on Flipkart's platform. A SWOT analysis of Flipkart is also presented. The conclusion is that most customers are satisfied with Flipkart and the study provided insights into better understanding customer needs.
Effect of Online Advertisement In Online Shoppingalexkm123
a project study on effect of online advertisements in online shopping.
How online ads helps online business to make it more effective and reachable by customers.
Project report on consumer behavior towards digital marketingArhaam Ansari
A study of consumer behavior towards Digital Marketing. It means what is the factors which influence the consumer behavior in making purchasing decisions and also increase repeat purchasing.
Effect of Online Advertisement In Online Shoppingalexkm123
a project study on effect of online advertisements in online shopping.
How online ads helps online business to make it more effective and reachable by customers.
Project report on consumer behavior towards digital marketingArhaam Ansari
A study of consumer behavior towards Digital Marketing. It means what is the factors which influence the consumer behavior in making purchasing decisions and also increase repeat purchasing.
A Study on Impact of Online Marketing on Consumer Behaviour in Agartala CityBharat Debbarma
BBA 5th Semester Internal Project made by me for completing the course curriculum of the college.
Viewers can get the Idea and refer it for the project
A research study on the aspects of purchasing behaviour by Nasseth Nilar and Chrishankar Janathanan.
Research focuses on Telecommunication operator: Dialog Plc in Sri Lanka.
How online selling has changed marketing perspective including consumer perce...Bhavesh Bhansali
Research/ Dissertation on “How online selling has changed the marketing perspective including customer perception”
OR
"How online shopping changed customer perception"
Contents:
Introduction
Objective of the Study
Title of the Project
Objective of the Study
Scope of the Study
Review of Literature
Research Methodology
Research Design
Data collection methods/sources
Sampling plan
Data analysis and interpretations
Findings
Limitations of the Study
Recommendations and suggestions
Questionnaire sample
Bibliography
Analytical CRM - Ecommerce analysis of customer behavior to enhance sales Shrikant Samarth
Task: You are required to choose a dataset (or related datasets) in an area of interest suitable for analyzing customer relationships.
Approach: Topic is chosen – Customer behavior Analysis in Ecommerce Industry for Enhancing Sales. Brazilian E-commerce public dataset was downloaded, cleaned and performed multiple regression in SPSS to check the relationship between the dependent variable and multiple independent variables.
Findings: Customer can be retained if the product delivered in time and if there is a delay in the product delivery, it is a duty of a seller to inform the customer for the same. The payment method has proven to be an important parameter to enhance sales over a period of time. analysis suggests on-time delivery, flexibility in payment method and good customer service would help the seller to gain customer trust which would help them to convert more sales.
Tools: IBM SPSS , Excel (pivot tables and charts), Tableau
Consumer behavior in digital world - A New DimensionMoses Gomes
Consumer behavior study helps to identify consumers and target audience, the study provides in – depth analysis, which helps to identify the target audience. With the advent of social media, the process of studying consumer behavior has changed drastically. Social media along with Big Data helps to give better insights about consumers, this will prove a boon in the coming decade for marketers.
•Customer acquisition and Customer Retention for company and basic knowledge on Digital Marketing.
•Social Media Marketing and surveyed the market to understand the consumer needs in the Digital Era.
In this presentation we will discuss the importance of internet marketing, How internet related to business, and many more interesting topic related to internet.
The State of the Sales & Marketing FunnelDemand Metric
The classic B2B sales and marketing funnel is a model that has served marketers well for decades. An entire ecosystem of job titles, roles, responsibilities and technologies now exists around the funnel. Funnel management has evolved as a science with precise measurements that marketers use to manage and optimize a set of complimentary tools, processes and relationships that have to work in harmony to pull things through the funnel. But whether marketers realize it or not, they’re no longer working with their grandfather’s funnel.
A sustained period of barely perceptible change with the funnel has taken most marketers to an unfamiliar place. Top of funnel performance in the not too distant past was often the worst. It was predictably unreliable, with a chronic shortage of leads to feed the more efficient, demanding and hungry sales process at the bottom. An expansive collection of tools, technologies and solutions has been directed at the funnel’s traditionally weak point – the top – to increase the inflowing leads from a trickle, to a stream to now in many cases, a deluge. While marketers welcome the lead flow, for most it simply moves the problem to another funnel location.
The reality for many marketers is they now have more people interacting with their content. There are ever greater numbers of things to follow-up on, to route, to track and to push through the funnel. Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel. This report shares the data and analysis from this research effort, providing insights on how to optimize the flow of leads through the funnel.
Gather relevant data about consumers and potential customers using content-ready Consumer Insights PowerPoint Presentation Slides. Go through the human behaviour trends and understand your clients better with the help of ready-made consumer insights PPT presentation templates. Get consumer insights from data, surveys, sales, focus groups, direct interviews, online data and more. Make informed decisions for your business using consumer insights PowerPoint presentation slideshow. This deck comprises of templates such as research methodology, consumer insight assumptions, key stats, data collection and processing, consumer insight capabilities, consumer insight components, tools for consumer insights, YouTube analytics, google trends, google analytics, and more. These templates are completely customizable. Edit colors, text, icon and font size as per your need. Add or remove content, if needed. Download consumer insights PPT templates to understand your customers better. Our Consumer Insights Powerpoint Presentation Slides team are a cooperative lot. They will respond to all your specifications.
A Study on Impact of Online Marketing on Consumer Behaviour in Agartala CityBharat Debbarma
BBA 5th Semester Internal Project made by me for completing the course curriculum of the college.
Viewers can get the Idea and refer it for the project
A research study on the aspects of purchasing behaviour by Nasseth Nilar and Chrishankar Janathanan.
Research focuses on Telecommunication operator: Dialog Plc in Sri Lanka.
How online selling has changed marketing perspective including consumer perce...Bhavesh Bhansali
Research/ Dissertation on “How online selling has changed the marketing perspective including customer perception”
OR
"How online shopping changed customer perception"
Contents:
Introduction
Objective of the Study
Title of the Project
Objective of the Study
Scope of the Study
Review of Literature
Research Methodology
Research Design
Data collection methods/sources
Sampling plan
Data analysis and interpretations
Findings
Limitations of the Study
Recommendations and suggestions
Questionnaire sample
Bibliography
Analytical CRM - Ecommerce analysis of customer behavior to enhance sales Shrikant Samarth
Task: You are required to choose a dataset (or related datasets) in an area of interest suitable for analyzing customer relationships.
Approach: Topic is chosen – Customer behavior Analysis in Ecommerce Industry for Enhancing Sales. Brazilian E-commerce public dataset was downloaded, cleaned and performed multiple regression in SPSS to check the relationship between the dependent variable and multiple independent variables.
Findings: Customer can be retained if the product delivered in time and if there is a delay in the product delivery, it is a duty of a seller to inform the customer for the same. The payment method has proven to be an important parameter to enhance sales over a period of time. analysis suggests on-time delivery, flexibility in payment method and good customer service would help the seller to gain customer trust which would help them to convert more sales.
Tools: IBM SPSS , Excel (pivot tables and charts), Tableau
Consumer behavior in digital world - A New DimensionMoses Gomes
Consumer behavior study helps to identify consumers and target audience, the study provides in – depth analysis, which helps to identify the target audience. With the advent of social media, the process of studying consumer behavior has changed drastically. Social media along with Big Data helps to give better insights about consumers, this will prove a boon in the coming decade for marketers.
•Customer acquisition and Customer Retention for company and basic knowledge on Digital Marketing.
•Social Media Marketing and surveyed the market to understand the consumer needs in the Digital Era.
In this presentation we will discuss the importance of internet marketing, How internet related to business, and many more interesting topic related to internet.
The State of the Sales & Marketing FunnelDemand Metric
The classic B2B sales and marketing funnel is a model that has served marketers well for decades. An entire ecosystem of job titles, roles, responsibilities and technologies now exists around the funnel. Funnel management has evolved as a science with precise measurements that marketers use to manage and optimize a set of complimentary tools, processes and relationships that have to work in harmony to pull things through the funnel. But whether marketers realize it or not, they’re no longer working with their grandfather’s funnel.
A sustained period of barely perceptible change with the funnel has taken most marketers to an unfamiliar place. Top of funnel performance in the not too distant past was often the worst. It was predictably unreliable, with a chronic shortage of leads to feed the more efficient, demanding and hungry sales process at the bottom. An expansive collection of tools, technologies and solutions has been directed at the funnel’s traditionally weak point – the top – to increase the inflowing leads from a trickle, to a stream to now in many cases, a deluge. While marketers welcome the lead flow, for most it simply moves the problem to another funnel location.
The reality for many marketers is they now have more people interacting with their content. There are ever greater numbers of things to follow-up on, to route, to track and to push through the funnel. Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel. This report shares the data and analysis from this research effort, providing insights on how to optimize the flow of leads through the funnel.
Gather relevant data about consumers and potential customers using content-ready Consumer Insights PowerPoint Presentation Slides. Go through the human behaviour trends and understand your clients better with the help of ready-made consumer insights PPT presentation templates. Get consumer insights from data, surveys, sales, focus groups, direct interviews, online data and more. Make informed decisions for your business using consumer insights PowerPoint presentation slideshow. This deck comprises of templates such as research methodology, consumer insight assumptions, key stats, data collection and processing, consumer insight capabilities, consumer insight components, tools for consumer insights, YouTube analytics, google trends, google analytics, and more. These templates are completely customizable. Edit colors, text, icon and font size as per your need. Add or remove content, if needed. Download consumer insights PPT templates to understand your customers better. Our Consumer Insights Powerpoint Presentation Slides team are a cooperative lot. They will respond to all your specifications.
Every year we take the opportunity to run a comprehensive survey of professionals at SaaS companies ranging from early startups to established businesses with over $100M in revenue. Our aim is to better understand the key performance indicators used by SaaS companies to run their business.
For the 2016 SaaS Metrics survey report, we have added several questions based on the comments and responses over the years. New topics covered this year include company spending on customer retention and the definition/measurement of customer health.
Acquired Data Benchmark Report Resource Overview Dun & Bradstreet sponsored ...Demand Metric
Two broad approaches exist to improve data quality, accuracy and completeness: an in-house data hygiene process, and using external data or services. In a study sponsored by Dun & Bradstreet, Demand Metric studied both approaches, looking closely at the use of acquired data in sales and marketing applications/solutions.
The goal of the study was to learn how companies are using acquired data and how that data is making a difference in campaigns, demand generation and other key results. This report details the findings of this study, providing benchmarks for acquired data performance and making the case for its use.
Resourcing expert and futurologist Matt Alder and the former global head of resourcing at Unilever Paul Maxin share their Top 5 actions to improve your candidate experience. The webinar was an opportunity for HR professionals to explore the world of candidate experience and talent analytics.
The webinar covered:
> 5 actions to help you build a winning candidate experience.
> How to use talent analytics to drive your recruitment strategy forward.
> How to manage candidate expectations?
> The benefits of providing exceptional candidate care.
Gather the required information from the data and predict future outcomes and trends. Use content-ready Predictive Analysis PowerPoint Presentation Slides to forecast future probabilities. Majorly applied in the business field, predictive analysis PPT templates will help you evaluate current data and historical facts to understand customers, products, services, partners, and to identify potential risks and opportunities for an organization. This deck comprises of templates such as research methodology, consumer insights consumption, need for consumer insights, key stats, data collection and processing, consumer insight capabilities, These templates are completely customizable. You can edit the templates as per your need. Change color, text, icon and font size as per your requirement. Add or remove the content, if needed. Get access to the predictive analysis PowerPoint presentation slideshow to predict future outcomes for various business topics such as customer relationship management, health care, collection analytics, fraud detection, risk management, direct marketing, industry applications, etc. Get access to the professionally designed ready-made predictive analysis PowerPoint presentation slides for your business to interpret big data for your benefit. Maintain your demeanour with our Predictive Analysis Powerpoint Presentation Slides. They will help you keep your cool.
As email marketing matures, the complexity of data and channel integration continues to increase. In this free webinar, David Daniels of The Relevancy Group will showcase recent survey data that details the state of the email marketing industry today. This survey of over 425 marketing executives details which tactics are effective, what areas are driving challenges and which remedies are proving to be successful.
This webinar detailed strategies and topics including:
- Marketer aspirations and challenges
- Data utilization and integration
- Utilizing lifecycle triggered mailings
- Driving revenue through automation
- Considerations to select vendors
Gather the required information from the data and predict future outcomes and trends. Use content-ready Predictive Analysis PowerPoint Presentation Slides to forecast future probabilities. Majorly applied in the business field, predictive analysis PPT templates will help you evaluate current data and historical facts to understand customers, products, services, partners, and to identify potential risks and opportunities for an organization. This deck comprises of templates such as research methodology, consumer insights consumption, need for consumer insights, key stats, data collection and processing, consumer insight capabilities, These templates are completely customizable. You can edit the templates as per your need. Change color, text, icon and font size as per your requirement. Add or remove the content, if needed. Get access to the predictive analysis PowerPoint presentation slideshow to predict future outcomes for various business topics such as customer relationship management, health care, collection analytics, fraud detection, risk management, direct marketing, industry applications, etc. Get access to the professionally designed ready-made predictive analysis PowerPoint presentation slides for your business to interpret big data for your benefit. Maintain your demeanour with our Predictive Analysis Powerpoint Presentation Slides. They will help you keep your cool. https://bit.ly/2WktT53
Use our 50 slides content-ready behavioral analysis PowerPoint presentation to study the insights needed by a company to study to gain an edge over other companies or firms. The consumer insights can be outlined with the help of this business deck which is necessary as companies need to know the demands and needs of the consumers. The research methodology used in this PPT is quite helpful. There are also key statistics in this PPT used for studying data collection and processing and also consumer insight capabilities, components, characteristics, etc. to be looked upon. Also, the top tools are included in this behavioural analysis for consumer insights such as youtube analytics, google’s audience retention tool, google trends, etc. Also, there are markers for indication like column chart, donut pie chart, bar chart, etc. This complete PowerPoint presentation is very handy for analyzing the consumer needs and uses for accurate marketing. Enthusiasm bubbles with our Behavioural Analysis Powerpoint Presentation Slides. Experience bursts of energy everywhere.
When a customer refers a friend, peer or acquaintance to a vendor, it’s an indication of trust and satisfaction. A customer who refers is essentially putting their reputation at stake, so rarely are referrals made lightly. From the vendor perspective, referrals are the most coveted type of lead, because they come assuming that a vendor is trustworthy and competent. Referred customers are a faster path to revenue, and a previous study completed by Demand Metric showed that referral marketing has one of the lowest costs per acquisition.
Surprisingly, many vendor firms allow referrals to occur organically, hoping that they generate enough satisfied customers who will then take the initiative to refer others to the vendors with whom they are pleased. This type of organic referral does occur, but rarely with the frequency to have a noticeable revenue impact. There is benefit for marketers to be more intentional about referral marketing, to blaze a trail that makes referrals more likely and easier to make.
Demand Metric and RewardStream conducted a study to learn about the current state of referral marketing. This follows up on a study completed in the fall of 2014, so this report can now share trend data about the interest in, evolution of and success with referral marketing. This report shares the findings and recommends some best practices based on the data.
Today’s marketing leadership is being tasked with creating lasting relationships and loyalty among their customer base.
Yet so much of how we engage with customers and prospects is campaign driven, activating specific actions in a single moment in time.
As the development of a robust and connected customer experience strategy becomes the linchpin to CMO success, the question is now more important than ever: Can loyalty and advocacy be built…and how?
This presentation walks through some of the challenges and considerations CMO need to explore in order to reframe how their brands engages their customers like never before.
Best Practices for Email Marketing in the Mobile AgeBranch
Did you know that businesses could be leaving as much as $40K of monthly revenue on the table by linking consumers from emails to the mobile web rather than the app?
Branch partnered with The Relevancy Group to find out how important mobile apps have become for enterprise marketers and what technologies are available to help brands drive app growth and engagement.
In this presentation you'll learn:
-Which marketing channels deliver the best bottom-line results for various verticals
-Many of the challenges that modern marketers face when trying to create a cross channel marketing strategy
-The implications from a broken mobile user experience and the evolution of the next stage in email marketing strategy
-Best practices to solve the complex intricacies of mobile emails and how to harness the power of this top marketing channel
“You can download this product from SlideTeam.net”
Analyse the human behavior trend to increase the effectiveness of products and services for the consumers. Use professionally designed content-ready Customer Insight PowerPoint Presentation Slides for the better understanding of consumer buying behavior to increase sales. Collect the required information about the customers to acquire, develop and retain customers. Incorporate ready-made customer insight PPT presentation slideshow to comprehend the customer’s choice for their favourite brand, their mindsets, motivations, moods, desires, aspirations, etc. This deck comprises of templates such as research methodology, consumer insight assumptions, need for consumer insights, key statistics, data collection and processing, consumer insight capabilities, consumer insight components, consumer insight characteristics, consumer insight key elements, YouTube analytics, google audience retention tool, google trends, google analytics, consumer insight maturity matrix, consumer engagement principles, etc. These templates are editable. Change color, text, icon, and font size as per your need. Add or remove content, if needed. Get access to the ready-made customer insight PowerPoint templates to connect the interests of the consumer with features of the brand. Advise folks on how to decide correctly with our Customer Insight Powerpoint Presentation Slides. Be able to guide the injudicious. https://bit.ly/3Bo87wP
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
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Watch this to learn:
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Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
2. INTRODUCTION
BACKGROUND OF THE STUDY
LET US FIRST TRY TO UNDERSTAND WHAT WE MEAN BY CRM WHICH STAND FOR CUSTOMER RELATIONSHIP MANAGEMENT INCLUDES
IN IT ALL THE POSSIBLE AND PROBABLE MEANS OF INTERACTION THAT A COMPANY HAS WITHITS CUSTOMER,IRRESPECTIVEOFTHE
FACTWEATHERITISRELATEDTOSALESOR RELATED TOSERVICE.
OBJECTIVE OF THE STUDY
The main objective of study: -
Tounderstandthegenesisandconceptof“CRMof Flipkart.com”.
Toanalysisimportance,function,advantage,andlimitationsofCRMofFlipkart.
TodetermineandmeasurethesatisfactionlevelintheservicesprovidedbyFlipkart among thecustomers.
Tomeasuretheavailabilityofseveralstuffsatthewebportalof Flipkart.
Toawarethecustomersabouttheservices andoffersprovidedbyFlipkartwith the special reference toFlipkart.
To improve the availability of several stuffs at the web portal and influencethe customers to access Flipkart for shopping
3. PROFILE OF THE COMPANY
Company Profile Flipkart is an Indian e-commerce which founded by Sachin Bansal and Binny Bansal in 2007. It
Headquartered in Bangalore, Karnataka. The Bansal control 37% of flipkart equity, accel Partners and tiger global together control
48% and the management holds remaining 15%.
Flipkart came in to the light Because of its cash-on-delivery model that has proven to be of great significance since the credit card
and net banking penetration is very low in India.
Major competitor of flipkart.com
4. REVIEW OF LITERATURE
Importance of literature review:
It indicates weather the evidence already available solves the problem adequately
without requiring further investigation. It avoids the replication.
It provides the sources for hypothesis. The researchers can formulate research
hypothesis on the basis of available studies.
It suggests method, procedure sources of data and statistical techniques
appropriate to the solution of the problem.
It helps in developing expertise and general scholarship of the investigator in the
area of investigated.
It contributes towards the accurate knowledge of the evidence or literature in
one’s area of activity is Good Avenue towards making oneself. Whether one is
employed in an institute of higher learning or a research organization, this
knowledge is an asset.
It provides some insight regarding strong points and limitations of the previous studies
5. RESEARCH METHODOLOGY
o Primary Data
Method of data collection was done by the way of
survey. Primary data was collected through field survey
with the help of structured questionnaire. The questionnaire
was filled by the consumers to know the satisfaction level of
Flipkart and attained by using also took the personal interview
oftheDeliveryBoysofFlipkartinKolkataregion.
o Secondary Data
Secondarydataisthedata whichhas alreadybeen collectedby
someoneelse forthe same, similar orfordifferentpurpose.The
secondarydata was also collectedthrough variousresearchesand
websites.Thesecondarydatawasusedforthepurposeof preparing
questionnaires, industry & company profiles.
6. Limitation of Thestudy
Reliability of data:As the data are collectedthrough both
internet and from survey analysis, reliability of the data is
questionable.
LimitedData:The data we get are so much limited therefor
the exact result of the project may be different in other areas.
Scopeof theproject:thescope of theproject is very much
shorttherefor discussing in large scale is impossible
Lack of the research experience.
Problem in participate in study: Many consumers were also not get
ready to participate in the research study.
RESEARCH METHODOLOGY
7. Conceptual FrameWork of CRM
What is CRM
Who is your Customer
Why – customer relationship management
Key Elements of CRM
Success factors of CRM
8. Survey Research
For case study a survey was conducted from November2015 to February2016 for the project “CRM of Flipkart”. This survey
was done on the basis of 105 respondents from various sectors.
ON The basis of gender.
Respondent Frequency Percentag cumulative
percentage
Male 61 61% 61%
Female 39 39% 100%
Total 100 100%
Female
39%
Male
61%
Survey Research
Gender respondent
Gender respondent
9. Age-group Frequency Percentage
cumulative
percentage
0-20 16 16% 16%
21-30 41 41% 57%
31-40 27 27% 84%
41-50 9 9% 93%
above 50 7 7% 100%
Total 100 100%
41-50
9%
31-40
27%
21-30
41%
above 50
7%
0-20
16%
ON The basis of age group.
0-20 21-30 31-40 41-50 above 50
Age group of Respondent
Age group of Respondent
10. ON The basis of monthlyincome.
Monthly
income
(RS)
Frequency Percentage
cumulative
percentage
0-10000 35 35% 35%
above 10000-20000 22 22% 57%
above 20000-30000 18 18% 75%
above 30000-40000 6 6% 81%
above 40000-50000 8 8% 89%
above 50000 11 11% 100%
Total 100 100%
35
22
18
11
8
6
35% 22%
18% 6% 8% 11%
0-10000 above10000- above20000- above 30000-
20000 30000 40000
above 40000-
50000
above50000
35
30
25
20
15
10
5
0
Monthly income of respondent
Monthly income of Respondent
11. Which One preferable to you?
preferable Frequency Percentage
cumulative
percentage
Online
shopping
65 65% 65%
Offline
shopping
35 35% 100%
Total 100 100%
Online shopping Offline shopping
Preferable between online and offline shopping
Preferable between online and offline shopping
12. Whatcategoryof product do you purchase fromFlipkart?
Items Frequ
ency
Percentage cumulative
percentage
Book &
Stationery
19 19% 19%
Electronics 30 30% 49%
mobile &
accessories
32 32% 81%
Health & Beauty 13 13% 94%
Others 6 6% 100%
Total 100 100%
35
30
25
20
15
10
5
0 Book &
Stationery
Electronics
mobile &
ascesories
Health&
Beauty
Others
Product Segmentation
Product Segmentation
14. I have learned a lot of things while doing this survey like consumer psychology howthey behave, what they want, what they
need, howthey think while collecting the information about Flipkart and also observe the behaviorofDeliveryBoys,howthey
handlethecustomers,howthey communicate with the customers, etc.
FlipkarthasawidecategoryofStuffssomearecoreproductsandsomeare thepremium products.Mostlycustomersknow
moreaboutcoreproductsin comparison topremium products andthismay bedueto lack of advertising or marketing of the
premium range of products.
ConsumershaveverygoodexperiencewithFlipkart45%respondentswere highly satisfied, 38% respondents were satisfied which sound
very good result.
CONCLUSION
